Show Notes

Have you dreamed of starting a networking community? Maybe you’ve wondered if it’s possible to create a thriving community in which members would be willing to pay a fee to access premium content, resources and attend ‘members only’ events. In this episode of Ask Muse, guests Elizabeth Ionita and Chanelle Lavigne ask Nola Boea and Lori Vajda to help them explore this business idea. 

Having identified a missing need for many professional women, that of having access to highly recommended personal and professional mentors, coaches and counselors is what propelled Elizabeth and Chanelle to consider this model. The two women sought out Ask Muse for help creating a business model, strategy, and messaging that would resonate with their like minded prospective audience.

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Sticky Brand Lab

A positively exciting business opportunity is in the works. Come have a listen!

In This Episode You’ll Learn

• One of the main reasons entrepreneurs want to start a membership business is because it has the possibility to generate a predictable and recurring revenue stream.
• Why so many major publications are putting their premium content behind a paywall.
• You don’t need to have a massive following to create and launch a successful membership business model.
• What the number one advantage is for starting your membership business with a small audience. 

Whether you’re at the beginning and just contemplating the idea of starting a membership business or you’re seeking out tips to make your membership even better, this episode will help you. And, best of all, launching a successful membership business does not require a massive audience.

(4:50.37) How the pandemic is giving fuel to new business opportunities? 

(07:27.15) Why you need this shared goal if you want to build a community whose members are willing to pay to join. 

(12:14.10) This is the major benefit prospective participants consider before deciding whether or not to become a paid member.

(15:18.00) Questions to consider before deciding to start a membership side business? 

Resources

This episode was supported by: Ask Muse

Podcast Transcript – https://www.stickybrandlab.com/podcast