In this episode of Ask Muse, you’re going to hear Nola and Lori talk to entrepreneur and business coach, Carol, from carolboston.com. Until recently, Carol had been meeting clients and prospective clients face-to-face. Now she’s shifted her business and networking to virtual and needs help coming up with messaging that resonates with online audiences as well as help choosing virtual events where her ideal clients might be.

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Sticky Brand Lab

Exciting possibilities are in the works. Come have a listen!

In This Episode You’ll Learn

• The right time or occasion to ‘rebrand’
• The ways listeners behave differently in online groups than in-person groups
• Why brand messaging on your website and when face-to-face doesn’t work the same in live virtual events 
• How to choose the right virtual event or podcast for your business and branding efforts
  
  

Lori and Nola talk to Carol about why it’s important to know who your ideal audience is before coming up with brand messaging. Having the right message will resonate and draw in rather than repel a virtual attendee. More importantly, it’s much easier for your ideal client to say, “yes, I want to work with her!” than it is to convince the wrong prospective client that you’re the right person to help them achieve their goals. 

(6:16.58) When it comes to getting new clients, what does the term ‘lowest hanging fruit’ mean?

(8:11.43) Correct this one simple thing, and more prospective clients will find it easier to buy from you.

(14:06.70) When it comes to a business coach, you are more likely to choose a Joyce Meyers than a Joel Osteen type if you want to work with this type of person.

(11:01.64) When it comes to differentiating your business from your competition, make this mistake on your website and you’ll actually lose prospective customers.

(25:29.80) The level of ‘awareness’ when people are most likely to buy.

Resources

This episode was supported by: Middle Kid Media

• Logo Lite and Social Packages for $475 see our offers page for details
• Additional Savings for Other Branding Services Coupon code SBL20 (Excludes Logo Lite & Social Packages)

Podcast Transcript – https://www.stickybrandlab.com/podcast