In part one, Tara McKinney explained to Lori and Nola the challenge she was having taking her varied interests, passions and approaches to spirituality and applying them to a singular business model. Tune in to hear their innovative suggestions for helping this hybrid thinker and practitioner create, market and brand herself and her business. Listen in as Tara shares her thoughts on several messaging ideas Nola and Lori present for her consideration. Will she be able to use them to capture people's attention and get them to lean in? Hear her thoughts as they share DIY resources, checklists and step-by-step guides so she can take small steps leading to big effects to create and launch her new business, herself.

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Sticky Brand Lab

A positively energizing business opportunity is in the works. Come have a listen!

In This Episode You’ll Learn

• When you focus on what you care about and align it with your ‘passion’ and ‘values’ you have the opportunity to create a business and make a bigger impact.
• How to grab your listeners attention in such a way that gets them to respond, ”I want to work with her”. 
• The DIY elements you need to build your business and personal brand
  
  

When you have so many possible directions for building a business, it can be hard to match your knowledge and experience with the one option that excites you the most. Lori and Nola present Tara with their recommendations, checklists and resources to help her develop and build a business and personal brand she’s passionate about. Their suggestions give her messaging to grab a listener’s attention as well as step-by-step workflow so she can create a business without getting overwhelmed. All resources are available for listeners and can be found on the stickybrandlab.com/resources page 

• (13:13.32) When is it OK to change your ‘elevator’ message, and what do you say instead? 
• (18:11.42) If you have zero clients you’ll love this easy to implement method for helping you build your pipeline.
• (20:36.61) When you’re starting your new business, this tip makes it simple to both test your messaging and get referrals.

Resources

This episode was supported by: Ask Muse

 Podcast Transcript – https://www.stickybrandlab.com/podcast