In part one, Lori and Nola heard the challenges entrepreneur and business coach Carol Boston was having resonating with virtual audiences. Now hear their suggestions for messaging that will resonate with Carol’s target audiences. In addition, Nola and Lori designed and presented Carol with two workflows. One workflow helps her choose virtual events that are a good match for her business, and the other is to help her ‘Master the Art of the Virtual Appearance.’ 

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Sticky Brand Lab

Exciting possibilities are in the works. Come have a listen!

In This Episode You’ll Learn

• What a ‘teaser’ is and how using it is a great way to ignite curiosity in a listener
• The two distinct approaches for capturing a listener or viewer's attention
• How to use a ‘guest appearance’ workflow to evaluate virtual appearances 
• Ways to stop trading time for dollars so you can maximize your ROI on guest appearances
  
  

Lori and Nola have come up with three specific brand messages Carol can use to attract her prospective clients. In addition, they’ve designed two workflow systems, How to Evaluate a Virtual Appearance and Mastering the Art of the Virtual Appearance. Both workflows are available for listeners and can be found on the stickybrandlab.com/resources page.

(3:59.14) Use this technique and you're more likely to get your audience’s attention and increase their desire to learn more about you. 

(7:32.34) Carol explains how passion for helping women find their voice is rooted in her own experience.

(12:53.43) The workflow system designed to help you determine if a podcast or virtual event is right for you and your business.

(14:22.99) A simple technique that can endear you to the virtual host and their audience.

(19:41.78) The two models you should be using to get a virtual audience to instantly connect with you.

Resources

This episode was supported by: Middle Kid Media

• Logo Lite and Social Packages for $475 see our offers page for details
• Additional Savings for Other Branding Services Coupon code SBL20 (Excludes Logo Lite & Social Packages)

How to Evaluate a Virtual Appearance

Mastering the Art of the Virtual Appearance 

Podcast Transcript – https://www.stickybrandlab.com/podcast