Live streaming video is extremely popular right now as Facebook, Instagram and Youtube have all added the option to their features. This is great because streaming allows you to share with your audience in the moment, and really create that one on one interaction despite the fact that there could be thousands watching!

One major mistake often made when shooting live video is the lack of interaction with the audience. The thing that differentiates a recorded video from a live one is the opportunity for interaction with your audience- so take advantage of it!

Pay attention to the comment thread as you're shooting and answer the questions you receive; acknowledge the things your viewers are saying. Doing so will keep the viewers you already have watching more, as well as increasing the likelihood that they'll share your video!

Our Senior Video Producer, Joe Wood, helps prep for all of our live videos and he's sharing all you need to know about engaging your live audience and increasing viewership in today's Potratz Pointer!

Have you "pinned" down the right platforms for publishing your branded content?

In this week's #HardFacts, I'm explaining why your content may not only be wanted, but welcomed on Pinterest.

This week on #ASKPOTRATZ, Turu inquires about my personal path to success, so I'm sharing some of the things that I've discovered along the way that have helped make the difference.

I'm answering the tough questions that you just can't Google, this is ASK POTRATZ. Have a question? Use the hashtag #ASKPOTRATZ on Facebook, Linkedin, Instagram and Twitter.

This week on #ASKPOTRATZ, Paul is responding to the question, "What is the rule of thumb for total marketing spend / total projected revenue?" 

Paul's answering the questions you just can't Google.

Have a question? Use the hashtag #ASKPOTRATZ on Facebook, LinkedIn, Instagram & Twitter.

On this episode of #ASKPOTRATZ, Paul is answering Jonathan's question, "Is VIN-specific marketing a waste of time?" If you're not in the automotive field, the answer applies to all product/service specific marketing!

On this episode of #ASKPOTRATZ, Gary asks; "Think back to the moment when everything changed for you and your business. What did you see that helped you focus like a laser on the way your company does what it does?"

I'm answering the tough questions that you just can't Google, this is ASK POTRATZ. Have a question? Use the hashtag #ASKPOTRATZ on Facebook, Linkedin, Instagram and Twitter.

On this episode of ASK POTRATZ, Derek wants to know "What advice would you give to a young person such as myself who wants to be successful and be able to afford my own Ferrai someday?"

I'm answering the tough questions that you just can't Google, this is ASK POTRATZ. Have a question? Use the hashtag #ASKPOTRATZ on Facebook, Linkedin, Instagram and Twitter. 

Lynn calls us today to ask what is the best strategy when working warm leads and referrals.