Ask the Marketing Expert

Let’s be honest, you’re not REALLY competing with well-established brands when you’re new to business - you’re vying for the attention of their customers.

When most people think about differentiation as a concept, their brain will immediately go to comparative differentiators like:

These are the attributes of your offerings that you believe are better than or different from your competition.

Some other, less obvious, comparative differentiators are things like your branding, the problem you solve, and even your mission or values as a brand. All of these can be replicated or closely copied by others in your space, no matter how unique to you they feel.

Then, there are holistic differentiators, which few entrepreneurs can rely on. And finally, there are your unique differentiators or things no one can replicate, like your personal story, voice, or even copyrighted material.

Today, you'll uncover your differentiators and, if your differentiators aren't immediately obvious to you, a way to stand apart no matter what.

If you're ready to create a brand people know, like, and trust that feels special and magnetic, this is the episode for you!

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Helpful Links:

Master Your Marketing: https://www.growthmindsetmarketers.com/MYM

Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup

Instantly get UNSTUCK when it comes to content creation: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

Every entrepreneur has a personal brand, including you.

As one of my favorite authors Simon Sinek says, “there's what you do and why you do it.” Branding is the embodiment of the why. It captures the feelings and emotions of your brand and creates long-term value and trust.

Think about it as your essence and the core of your business.

Today, you're going to define this in under 30 minutes by doing a few simple exercises on branding that I give to my clients.

If you're ready to discover what you want people to associate with your name and how to influence them to do so, this is the episode for you.

Get ready for some powerful changes in a short time!

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Helpful Links:

Master Your Marketing: https://www.growthmindsetmarketers.com/MYM

Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup

Instantly get UNSTUCK when it comes to content creation: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

Entrepreneurs - and humans in general - are not taught how to be productive!

Today, I'll be shining some fresh light on this topic of productivity and procrastination and leave you with some super actionable hacks and tips for being even just 1% better today and every day, so you can see the impact of this work compound by the end of the year.

It's time to stop being so unfair to ourselves when it comes to this skillset.

It’s easy to look at other people’s perfectly presented lives online and feel like we’re lacking. After listening to this episode, that's no longer going to be your default setting.

If you're ready to ditch bad habits and thoughts about productivity once and for all, this is the episode for you!

Get ready to walk away feeling inspired and ready to crush your day in a meaningful way!

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Helpful Links:

Master Your Marketing: https://www.growthmindsetmarketers.com/MYM

Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup

Instantly get UNSTUCK when it comes to content creation: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

How do you measure success in your business - and how often?

Today, we're going to talk about conducting thoughtful evaluations in your business on a consistent basis, so you can more easily see where there's room to improve, evolve, grow, adapt, and strengthen the actions you take for optimal success.

Most entrepreneurs understand and even have a process for this, yet they don't do it often (or often enough) to see real change.

If you want to have a business you love that operates at maximum profit, this is the episode for you!

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Helpful Links:

Master Your Marketing: https://www.growthmindsetmarketers.com/MYM

Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup

Instantly get UNSTUCK when it comes to content creation: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

You’ve probably heard people talk about being in a toxic relationship with a loved one, but have you ever evaluated the health of your relationship with your business?

Today, I want to talk about some signs of healthy and toxic relationships as they relate to business so you can start making decisions that impact your growth and move you closer to your dream business, whatever that means for you.

When you're honest about where you are, it's easier to fill the gaps between there and where you desire to be. This is how thriving businesses are built.

If you want to be in the 10% of businesses that actually go the distance, this is the episode for you!

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Helpful Links:

Master Your Marketing: https://www.growthmindsetmarketers.com/MYM

Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup

Instantly get UNSTUCK when it comes to content creation: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

Let's talk about customer acquisition costs (CAC) and how to lower them quickly and strategically as an entrepreneur!

Most entrepreneurs never calculate this number. They don’t have a clue what it costs them to acquire new customers, so planning for profit simply doesn’t happen. Over 80% of my business is profit, and my customer acquisition costs are between 1-3% of my average lifetime customer value.

Today, I'm going to share how I've created this result and lots of different ways you can reduce your CAC to see higher profit margins in your business - starting as soon as today.

If you want fast, creative ways to dramatically increase your profit, this is the episode for you!

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Helpful Links:

Master Your Marketing: https://www.growthmindsetmarketers.com/MYM

Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup

Instantly get UNSTUCK when it comes to content creation: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

Let's talk about how to create money in your business whenever you like.

A lot of times when you read articles or listen to podcast episodes on this topic, the methods they share to make $1,000 are outside of or unrelated to your specific skill set and what you sell.

This is different.

Today, we're going to be focused on ways you can create a thousand dollars that align with the business you’re building and can be replicated to create money anytime in feel-good ways.

If you want to make money easier - repeatedly - then this is the episode for you!

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Helpful Links:

Master Your Marketing: https://www.growthmindsetmarketers.com/MYM

Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup

Instantly get UNSTUCK when it comes to content creation: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

You may have some ideas about consistency that work against your success.

Helpful Links:

Master Your Marketing: https://www.growthmindsetmarketers.com/MYM

Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup

Instantly get UNSTUCK when it comes to content creation: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

Often, entrepreneurs - especially solopreneurs - will control their flow of new customers by selling or not. A quick jolt when customers are needed and abrupt stop when they either have no or little capacity to take on more of them.

This is a mistake, and today we’re going to talk not only about why but how to strategically set yourself up to sell all the time without the stress of too many or few new customers as a result of your efforts.

If you want your effort as a salesperson to guarantee sales more often than not, this is the episode for you!

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Helpful Links:

Master Your Marketing: https://www.growthmindsetmarketers.com/MYM

Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup

Instantly get UNSTUCK when it comes to content creation: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

There are tons of personality types - and blends of personality types - out there.

Five of them, in particular, are ones I see most of the entrepreneurs I meet and clients I serve fall into. They're more like personality “buckets,” and today we're going to walk through each of them and how to best market yourself and your business based on the natural skills + characteristics of your type

If you're seeking creative ways to sell and play to your strengths as an entrepreneur, this episode is for you!

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Helpful Links:

Master Your Marketing: https://www.growthmindsetmarketers.com/MYM

Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup

Instantly get UNSTUCK with these 52 free magnetic content prompts: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download