Today we’ll talk about BRANDING because this is what will help you accomplish that.
First of all, what is a Brand?
The Brand is the soul and the personality of your business, it’s not just the logo, colors or the font.
Your Brand should represent your personal values as the CEO of your company, what you stand for, what you believe in, your own process/ frameworks on how you help your customers, your personal stories and your personality type, and then link all of it to your offer/ what you are selling.
The goal of having a brand is to help you stand out in the crowd, and be seen as the authority in your marketplace.
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