Asking for donations because COVID put the kibosh on all your events? Not sure how to explain that to your supporters? I have a plan! 

First, I want to tell you, COVID cancelled events or the need to hire more people are great reasons to need funding…

AND I also, in the same breath, need to explain that my gut tells me some donors may not respond to that need as well as they would respond to the reason WHY. And since it was my gut making conversation with me and not experience itself, I even got a few opinions from fundraising experts to make sure I was heading the right track!

So let's take a few minutes (16 to be exact) to talk about how to explain to your donors that your biggest challenges are you're short staffed or short on funding because COVID is one mean spirited little beastie.