What’s the secret to profitability? In this episode, Dr. Raef Lawson, Executive Director of the Profitability Analytics Center of Excellence (PACE), reveals how CFOs can use analytics to drive impactful decisions. As he says: "Profitability isn’t just a number—it’s a mindset".

Discover how CFOs can leverage AI-driven insights to navigate uncertainty and shape the future of finance. Tune in for a conversation that will change the way you think about numbers.

Takeaways

• Profitability analytics is essential for modern businesses.
• Accountants must improve communication with other departments.
• Revenue management and cost management are interconnected.
• Technology can help level the playing field for companies.
• AI has the potential to uncover valuable insights from data.
• Future accountants need to focus on soft skills and analytics.
• Understanding customer profitability is crucial for success.
• The accounting profession must adapt to changing business needs.
• Education in accounting should include more practical applications.
• Collaboration between finance and operations is key to profitability.

Sound Bites
"It's all about profitability analytics."
"Profitability is a holistic approach."
"Technology is a leveler for companies."

Chapters
00:00 Introduction to Profitability Analytics
03:18 Raef Lawson's Journey in Accounting
06:09 The Evolution of Accounting and Profitability
09:32 Challenges in Accounting Education
12:25 The Role of Technology in Profitability
15:18 Recent Initiatives at PACE
18:11 The Future of Profitability Analytics
21:31 Advice for Future Finance Professionals

This episode of Asking Good Questions is brought to you by Caprus.Ai.

Check how we empower the office of the CFO to harness the transformative potential of artificial intelligence (AI) and revolutionize their operations.

In this episode of Asking Good Questions, we explore the evolution of the CFO role with Gary Golden, CFO of Media Culture. Gary reflects on his experiences at Blockbuster, Kinko’s, and private equity-backed firms, sharing actionable insights on navigating disruptions, leveraging AI, and leading with strategy.  Join us in sharing stories of transformation—from the untold history of Blockbuster’s missed Netflix opportunity to the challenges of adapting finance teams for the AI era. This is a must-listen for finance professionals looking to stay ahead in a data-driven world.

Takeaways

• It's not just about debits and credits; it's about interpreting data.
• The CFO's role has evolved to include strategic leadership.
• Understanding economics is crucial for financial decision-making.
• Cash flow management is essential, especially during economic changes.
• Companies must adapt to industry disruptions to survive.
• AI can streamline financial processes and presentations.
• Communication skills are vital for finance leaders.
• Outsourcing non-core functions can enhance efficiency.
• Finance leaders should be proactive in providing timely information.
• Continuous learning and adaptation are key to success in finance.

Chapters

00:00 Understanding the Role of the CFO
12:01 The Evolution of Finance Leadership
21:58 Navigating Economic Changes and Challenges
33:34 Adapting to Change: Lessons from Industry Giants
41:20 The Future of Finance: Embracing Technology and AI

This episode of Asking Good Questions is brought to you by Caprus.Ai.

Check how we empower the office of the CFO to harness the transformative potential of artificial intelligence (AI) and revolutionize their operations.

💡 What does it take to innovate in the fast-paced world of finance? Find out in the latest episode of Asking Good Questions as Edward Roske interviews Brenda Hernandez, the trailblazing CFO of ScentHound.

🐾 Key highlights include:

• Brenda’s unique lessons from her early days at Sears and Office Depot.
• Her groundbreaking approach to financial planning for franchise growth.
• The power of technology, AI, and strategic partnerships in today’s CFO toolkit.
• How to strike the perfect balance between operational excellence and bold innovation.

👉 Whether you’re a finance professional, entrepreneur, or just curious about the future of business strategy, this episode is packed with insights that will inspire and challenge you. Click now and hear the conversation!

This episode of Asking Good Questions is brought to you by Caprus.Ai.

Check how we empower the office of the CFO to harness the transformative potential of artificial intelligence (AI) and revolutionize their operations.

In this episode of Asking Good Questions, host Edward Roske welcomes Emily Brown, CFO of Enesco, for a deep dive into the transformation of corporate finance over the past 25 years. From leveraging technology like multidimensional databases to addressing risks like cybersecurity and supply chain disruptions, Emily shares lessons learned and strategies for success. They discuss the ethical implications of AI, the need for cross-departmental collaboration, and what it takes to future-proof finance departments. Whether you're a CFO, finance professional, or tech enthusiast, this episode offers invaluable insights into the past, present, and future of financial leadership. 

This episode of Asking Good Questions is brought to you by Caprus.Ai.

Check how we empower the office of the CFO to harness the transformative potential of artificial intelligence (AI) and revolutionize their operations.