With Daniel Graff-Radford, CEO of Allbound

On this episode of the Intelligent Inbound Podcast, Jen and Daniel talk about how businesses can build better customer relationships by asking the right questions up front.

As a former founding member of Allbound, Jen opens the conversation with a full circle moment. She’s once again leveraging Allbound’s software solutions, but this time, from the vantage point of SmartBug’s CEO. Since those early days, as Allbound’s CEO explains, a lot has changed within the industry, yet the company has managed to stay on top of the trends, all while retaining top-tier talent.

For businesses to remain competitive, especially as rumors of economic uncertainty loom, they’ll also need to invest in real, tangible solutions to their customers’ most pressing challenges. As both Daniel and Jen point out, it’s about posing the right questions, to the right stakeholders, at the right time. And in order to truly measure the success of those initial inquiries and proposed solutions, companies must deliver reliable, relevant, and pointed metrics so that customers and executive boards alike can make data-informed decisions to end the year on a high note and enter 2023 with confidence.

Jen and Daniel discuss:

• Facing economic uncertainty with poise and agility (07:08)
• Nurturing partner relationships (12:24)
• Thriving in a digital world with a remote workforce (16:20)
• Asking your customers the right questions (22:36)
• Measuring your organization’s health (25:42)
• Investing in content that connects with your customers (31:31)
• What should Saas CEOs invest in next? (36:34)