Ajay Kabra is the senior leader, evangelist, and main contributor to the Agile space for Xebia, a Global Technology Strategy and Consulting firm with Full Stack Software Engineering, Product Development, and Digital consulting capability to enable the digital transformation of enterprises using the latest technology and methodologies. Over the years, Xebia has organically built domain knowledge across industries and used a platform engineering mindset to help fortune companies digitize.

Contact Ajay:

Web: https://xebia.com

LinkedIn: https://www.linkedin.com/in/ajaykabra/

Contact Avrohom:

Web: https://asktheceo.biz

Facebook: AvrohomGottheil

Twitter: @avrohomg

Instagram: @avrohomg

INTERVIEW HIGHLIGHTS:

[00:34] Agile is a big buzzword nowadays; however, it’s not as simple as people may think. What are some of the complexities behind agile, and what might people not understand about it?

[00:52] Agile has been on the market for nearly 25 years.

[01:08] Agile demands that management give up the control to the team – decentralize your decision-making.

[01:20] One of the challenges with Agile is that the senior leadership is afraid of giving control to the team.

[02:00] Agile is, more than anything, a mindset shift.

[03:01] What is the right mindset business leaders need to have in order to succeed with agile? You mentioned discipline. Can you share some examples of success?

[07:18] One of the ways Xebia sets itself apart as an industry leader in software development is with its customer training. What is the right way to train clients in new technology?

[08:00] The right way to implement solutions for your clients is to co-create them.

[11:00] To train customers effectively, you have to sometimes engineer a crisis so that they learn how to react.

[13:15] Besides serving clients, Xebia is also very active in the agile community. For example, Xebia organizes the Agile NCR event, which is held annually in the APAC region. Can you share with us a little bit about Agile NCR, as well as some of the upcoming exciting endeavors you will be launching here in North America in the near future?

[13:45] A core value of Xebia is to share knowledge.

[18:30] How do people connect with you to learn more about Xebia?

Ajay: You can connect with Xebia at our website: https://xebia.com, and with me, personally, on LinkedIn at https://www.linkedin.com/in/ajaykabra/.

[21:37] Do you have any parting words of wisdom to share with the audience?

Watch this episode on YouTube: https://youtu.be/Wbmc5w8fhUA

Peter Koerte is the Chief Technology Officer and Chief Strategy Officer at Siemens.

Contact Peter:

Web: http://siemens.com/xcelerator

LinkedIn: https://www.linkedin.com/in/peterkoerte/

Twitter: @PeterKoerte

Contact Avrohom:

Web: https://asktheceo.biz

Facebook: AvrohomGottheil

Twitter: @avrohomg

Instagram: @avrohomg

INTERVIEW HIGHLIGHTS:

Avrohom:

So, we're here live at Xcelerator where, Peter, you just announced something really exciting about this new exciting thing that Siemens has launched called Xcelerator. Can you share with us a little bit about what's behind all this?

Peter:

Yeah, sure. So, Siemens Xcelerator is all about making digital transformation for our customers insanely easy. To make it fast, easy, and at scale. And the B2B environment, that's really tricky. Because you have to ensure that data silos are being broken down and that data is flowing seamlessly. So, the heart of Siemens Xcelerator is being open, so that it brings different solutions from different vendors together, and then make it interoperable so that these things do work together. These are the two magics that we do with Siemens Xcelerator for our customers.

Avrohom:

I love what you said about breaking down the data silos, because in the legacy world, that's what we have. We have people that only focus on their vertical, their products, and nothing else, and we need to interoperate with one another. Which brings up the next point. So, I come from the Telecom world, and we had this term called vendor lock-out, where you buy all your hardware and equipment from this one vendor, and they kind of hold you. You have to buy their network, you have to buy their equipment, and you can't buy anything else. So, how does Siemens address this vendor lock-out?

Peter:

Yes, it's a big topic also for us, and for our customers. So, if we talked today with CIO’s, they would say, “I don't want to be locked-in on your very specific solution.” And right they are! And we don’t want to either. So, all the CIO's are going to tell you, “I don't want to buy yet another platform.” So, it's always a question of the value that you bring. And they are very capable of opening up and also sharing data with us, providing that the solution you provide is really adding return on their part. And so for example in buildings, if you can demonstrate that the solution that you're implementing is: (a) is flexible enough that is does work in their environment, and that (b) that they really get potential savings, for example, out of energy efficiency, then they are perfectly fine and they're happy to do that. But it's always the value that you have to bring to the customers. That's the way we think about it.

Avrohom:

So now, talking about another value, everyone is talking about sustainability as being the next big thing. Be it climate change, or just government initiatives, and things like that. Does Siemens have any criteria for selecting their partners or suppliers when it comes to clean energy and sustainability?

Peter:

Yes, so at Siemens, we've given ourselves a target that we want to be carbon neutral in our own operations by 2030, and then also with all of our supplier base by 2050. So, therefore, we are heavily engaged with our partners and suppliers, as you said, in order to drive that down. So today, when you interact as a supplier with us, we have very stringent requirements. And it also comes down to the sharing. For example, if you want to know the product carbon footprint of our solutions that we brought to our customers, we need to know from OUR suppliers in order to make that work. So, that's just an example. So, yes, there are many criteria in order to get there.

Watch this episode on YouTube: https://youtu.be/OZ5lr22UoJo

Himanshu Arora is the Global Business Head for Low Code/No Code, Automation, and Integration practice at Infosys. He is a trusted digital transformation advisor, speaker, and certified storyteller and has helped many customers “Think, Adopt and Live” various types of transformation journeys in his 23-year career.

Contact Himanshu:

LinkedIn: https://www.linkedin.com/in/himanshu-arora-982a365/

Contact Avrohom:

Web: https://asktheceo.biz

Facebook: AvrohomGottheil

Twitter: @avrohomg

Instagram: @avrohomg

INTERVIEW HIGHLIGHTS:

Avrohom:

Low-code No-code is a new term in today's software development world, and everyone is talking about it as if it's the next greatest thing. What is low-code no-code and why is it so helpful?

Himanshu:

As an industry, we are at an inflection point where we must prepare our businesses to adapt their code as rapidly as our customers shift their needs. Especially after the pandemic, everybody wants to go to the digital transformation and make changes happen, without realizing that the fundamentals have shifted. We need more problem finders than we have the solvers in the equation, right now. And, hence the need today is to go ahead and get the right need for this transformation, and that's exactly where these low-code no-code platforms come in. These platforms come in because they can visually aid the application development. They can bring a lot of acceleration with the pre-packaged templates, the pre-packaged workflows, the hyper-automation, and the integrations. And then, they can really increase the speed.

[03:07] Where does Infosys come to play, and how do you help your clients?

[04:27] I really liked the part about governance and cybersecurity. As you know, everyone is very conscious of their security needs, given the daily occurrences of data breaches at companies of all shapes and sizes. Can you elaborate on the cybersecurity aspects?

[09:21] What are 3 areas where we can leverage low-code no-code to move the needle in the software development industry?

[11:37] Himanshu, how can people connect with you?

[12:33] Do you have any parting words of wisdom that you’d like to share with the audience?

Watch this episode on YouTube: https://youtu.be/Qpv4TEFMf9Q

Vipul Baijal is the country head, USA of Xebia, a Global Technology Strategy and Consulting firm with Full Stack Software Engineering, Product Development and Digital consulting capability to enable digital transformation of enterprises using the latest technology and methodologies. Over the years Xebia has organically built a domain knowledge across industries and used a platform engineering mindset to help fortune companies digitize.

Contact Vipul:

Web: https://xebia.com/

LinkedIn: https://www.linkedin.com/company/xebia/

Twitter: @Xebia

Contact Avrohom:

Web: https://asktheceo.biz

Facebook: AvrohomGottheil

Twitter: @avrohomg

Instagram: @avrohomg

INTERVIEW HIGHLIGHTS:

[00:38] Your company, Xebia, has been in the IT services industry for 2 decades, Globally, and now you’re coming to North America. In what ways can the North American market benefit from your presence here?

[02:05] Why do clients come to you? Why do they rave about Xebia?

[04:18] You mentioned Agile as one of Xebia’s core strengths. What is agile, and why is it important?

[04:30] Agile means being very quick to react to the market.

[05:20] Things change very quickly. The ones that win are the ones who are able to react quickly.

[05:40] Xebia starts with an ‘X’. Does that imply some kind of ‘X’ factor?

[08:20] The future of success is about how much you share.

[08:31] What’s next with Xebia? What are you looking to accomplish over the next 12-24 months?

[09:36] How do people connect with you to learn more about Xebia?

[10:13] Do you have any parting words of wisdom to share with the audience?

Watch this episode on YouTube: https://youtu.be/Fsw6_vPaKog

Helen Yu is the Founder & CEO at Tigon Advisory, where she drives growth for the largest technology companies in the world and is a board advisor to fast growth SaaS companies. She serves as Vice-Chair and Board Director at the Global CyberSecurity Association.

Contact Helen:

Web: https://tigonadvisory.com/

Twitter: @YuHelenY

LinkedIn: https://www.linkedin.com/in/tigonhyu/

Contact Avrohom:

Web: https://asktheceo.biz

Facebook: AvrohomGottheil

Twitter: @avrohomg

Instagram: @avrohomg

INTERVIEW HIGHLIGHTS:

[01:04] I’m happy to have obtained your latest book, Ascend Your Start-Up, conquer the 5 disconnects to accelerate growth. This is such a relevant topic, with over 63,000 startups in the United States alone, and more than 69% of startups being launched as home-based businesses, the allure of having your own business is very great. However, a concern on many people’s minds is that most small businesses fail in the first year of business. How can start-up founders know that they’re on the right track to ensure success? What kind of metrics should they be looking at?

[03:00] Success means different things to different people.

[04:25] Once you discover your Why, you’re 25% of the way towards your success.

[05:00] In your book you talk about the effort involved in climbing a mountain — and the task you were given by your grandmother that inspired you to rise to the challenge. Do you think that having a sense of purpose is vital for start-ups?

[05:55] Purpose gives us a destination and the motivation to get there.

[06:29] What makes someone qualified to become an entrepreneur? Is there perhaps a certain kind of person that is tailor-made, in terms of drive and temperament, for running a start-up, and conversely, are there people who should never do it?

[08:43] Failure is really part of the journey to success.

[08:47] It’s not about how many times you failed, but rather what lessons did you learn from failure.

[09:27] One challenge for so many start-ups is knowing how to scale. What’s your advice for successfully making the shift?

[14:00] What inspired you to write this book?

[16:13] How do people connect with you?

Helen: You can connect with me via my website https://tigonadvisory.com/. I’m also very active on Twitter at @YuHelenY, and on LinkedIn https://www.linkedin.com/in/tigonhyu/.

[16:39] Do you have any parting words of wisdom that you’d like to share with the audience?

Watch this episode on YouTube; https://youtu.be/YJPQLqklZQI

Register for IBM Think and access on-demand sessions and replays here: https://ibm.biz/BdffCB

Joe Cropper is a senior technical staff member at IBM, supporting Power Systems and Hybrid Multicloud Solutions.

https://youtu.be/dy835X-P_ZM

https://soundcloud.com/asktheceopodcast/asktheceo135withjoecropper/s-OqWqyj1n1o2

https://bit.ly/33qialM

Contact Joe:

Twitter: @jwcroppe

LinkedIn: https://www.linkedin.com/in/joe-cropper/

Contact Avrohom:

Web: https://asktheceo.biz

Facebook: AvrohomGottheil

Twitter: @avrohomg

Instagram: @avrohomg

INTERVIEW HIGHLIGHTS:

[00:41] As a result of businesses’ digital transformation efforts we now have more data than we know what to do with! To put things into perspective, Forbes stated in an article that 90% of the world’s data has been created in the past 2 years. However, that’s only part of the problem. According to a recent study from Forrester, 71% of businesses are gathering data faster than they can use it, and 66% of businesses say they constantly need more data than their current capabilities provide. And a major challenge that’s keeping people from fully utilizing their data is data silos, which are very common in today’s modern business world, especially in the case of mergers and acquisitions. The challenge here is that businesses that can leverage all of their data, place themselves at a major advantage over their competition. So, if you’re not leveraging all your data, your competition is. Joe, what are you hearing from customers in this space?

[01:45] Data is the crown jewel of organizations.

[02:35] The common thread is who can use the data most effectively.

[03:13] Let’s focus on security. During the past year, there have been numerous data breaches as well as an increase in ransomware attacks that have been shutting down schools, government offices, and even, unfortunately, hospitals! The increase in cyber-attacks has forced many businesses to prioritize their investment in data resiliency solutions. How is IBM helping their clients minimize disruptions and loss due to cyberattacks?

[03:42] CyberSecurity is a topic that’s front and center in the boardrooms.

[03:50] There is no room to compromise when it comes to Enterprise Security.

[05:44] Since we’re discussing resiliency, let’s discuss resiliency from a business continuity perspective. During the pandemic, businesses had to literally transform their IT Infrastructure overnight to enable people to access their workloads remotely. How is IBM making a difference for businesses requiring high availability and resiliency for their mission-critical infrastructure?

[06:38] IBM’s systems and platforms are running the world’s financial institutions, government agencies, healthcare organizations, and everything in between.

[08:42] Where can people go to learn more about the conversations businesses are having regarding IT Infrastructure Solutions?

Joe: Please visit: ibm.biz/BdffCB. On that webpage, you can register for the Think2021 event, or access the sessions on-demand after the event.

[09:34] How do people connect with you?

Joe: People can contact me via LinkedIn at https://www.linkedin.com/in/joe-cropper/. I’m always happy to connect with people and answer any questions.

[09:51] Do you have any parting words of wisdom to share with the audience?

Watch this episode on YouTube: https://youtu.be/dy835X-P_ZM

To download IBM's study on the Importance of On-Premises Infrastructure For A Future-Ready Hybrid Cloud Strategy: https://ibm.biz/asktheceoforresterstudy2021

Joe Cropper is a senior technical staff member at IBM, supporting Power Systems and Hybrid Multicloud Solutions.

Contact Joe:

Twitter: @jwcroppe

LinkedIn: https://www.linkedin.com/in/joe-cropper/

Contact Avrohom:

Web: https://asktheceo.biz

Facebook: AvrohomGottheil

Twitter: @avrohomg

Instagram: @avrohomg

INTERVIEW HIGHLIGHTS:

[01:27] The global pandemic put our current IT infrastructure to the test. It highlighted the fact that now, more than ever, we need to prioritize infrastructure refreshes. IBM just published the findings of an IT Infrastructure study conducted by Forrester Consulting, which addresses this topic in great detail. What challenges are you witnessing as businesses determine where to invest, and do you have any tips you have to overcome them?

[02:16] The biggest challenges are that companies are trying to figure out where to invest, how they can get their competitive edge to accelerate what they’re doing, and the sheer number of options.

[03:00] Public Cloud is important, but we also need a good strong on-prem infrastructure and refresh cycles.

[04:15] The Forrester Consulting study talks about some of the inherent challenges with public cloud, where 46% of those surveyed stated that public cloud doesn't meet security needs, and 56% of those surveyed stated that data resiliency is challenging for some apps. What are you seeing in the market with your clients?

[05:00] IBM is taking a lot of the concepts of Cloud, such as OPEX pricing, and applying it to on-prem solutions.

[07:45] Let’s talk a bit about vulnerabilities—including factors such as cybersecurity, compatibility, and availability. In the Forrester Consulting study, 70% of businesses surveyed delayed an infrastructure refresh more than once, within the last 5 years. What kinds of risks are businesses taking with this delay?

[08:15] Technology evolves at such a fast pace, yet infrastructure currency is absolutely a necessity when it comes to maintaining a good healthy posture for security.

[10:00] What risks are businesses taking from a cybersecurity standpoint by delaying their infrastructure refresh?

[12:18] Where can people go to learn more about the 2021 Forrester Consulting thought leadership paper commissioned by IBM on the “Importance of On-Premises Infrastructure For A Future-Ready Hybrid Cloud Strategy”?

Joe: Please visit: https://ibm.biz/asktheceoforresterstudy2021. That URL is case-sensitive, so be sure it is all lower-case. On that webpage, you can download the full study, view an on-demand webinar, read a blog recap from an external thought leader, and discover more hybrid cloud solutions and resources.

[13:05] How do people connect with you?

Joe: People can contact me via LinkedIn at https://www.linkedin.com/in/joe-cropper/. I’m always happy to connect with people and answer any questions.

[13:32] Do you have any parting words of wisdom to share with the audience?

Watch this episode on our YouTube channel: https://youtu.be/q71xWwW1I9Q

Tyler Cohen Wood is the CEO of myConnectedHealth and a 20-year veteran of the cyber security industry, a well-known international cybersecurity influencer, successful keynote speaker, and 3-time published author. She worked for the United States Defense Intelligence Agency and the Department of Defense, as well as many other 3-lettered government agencies and the White House.

Contact Tyler:

Web:https://myconnectedhealth.net

Twitter: @TylerCohenWood

LinkedIn: https://www.linkedin.com/in/tylercohen78/

Contact Avrohom:

Web: https://asktheceo.biz

Facebook: AvrohomGottheil

Twitter: @avrohomg

Instagram: @avrohomg

INTERVIEW HIGHLIGHTS:

[00:48] Tell me about your background, your journey from working at the DIA to become CEO of a health tech company?

[01:58] So, what gave you the idea for myConnectedHealth? I mean, that’s so radically different from security?

[02:04] 1 in 13 Americans suffer from a rare or diagnosed condition.

[02:04] Tyler shares the story of her personal journey of seeking a diagnosis for a rare, debilitating condition. She talks about the frustration of endless doctor visits, going from one specialist to another, to another, only to be told at the end not to even bother looking for a diagnosis, and just to learn to live with it. Tyler took charge of her situation and developed a chart that helped her discover a deficiency in a certain mineral in her body.

[11:49] There is no disease that does not have a cure. We just may not know what the cure is yet. And it’s through collaboration that we find the cures.

[12:40] “1 out of 13 people” means that you either have an undiagnosed illness, or you know someone that does.

[13:28] Our daily headlines are dominated by Covid-19; however, as you know, there is much more to health care than COVID. There are millions of people around the world that suffer from undiagnosed ailments on a daily basis, with no treatments in sight. What are the challenges health care providers face when it comes to diagnosing and treating people’s ailments?

[13:30] A big challenge healthcare providers have in diagnosing complex illnesses is that they operate in specialty silos. One specialist might not know the extent a certain illness and/or treatment affects another part of the body.

[15:14] There is a lot of bias in health care, especially against women, with whom many practitioners tend to be more dismissive.

[17:00] There is specialty siloing with insurance codes, as well.

[17: 37] We are so fortunate to be living in a day and age where we are blessed with the latest cutting-edge technologies, such as Artificial Intelligence and Machine learning. I know many healthcare leaders and innovators are leveraging these technologies to develop solutions that will drastically improve people’s lives, and I also know that your company, myConnectedHealth, is working on a first of its kind solution that leverages these technologies to completely revolutionize healthcare for people around the world. Can you share with us some detail about what your company is working on?

[18:05] myConnectedHealth is a global health care platform that uses data obtained from the patient crowd, all over the world.

[22:12] This is really exciting and sounds like it will completely change the world as we know it! What will it take to get this solution out to the masses?

[25:00] Our mission is to provide health care access to people who didn’t have it before.

[25:40] If you have a phone, you have health care.

[25:58] How do people connect with you?

Tyler: You can connect with me via my website https://myconnectedhealth.net. I’m also very active on Twitter at @TylerCohenWood, and on LinkedIn https://www.linkedin.com/in/tylercohen78/.

[26:35] Do you have any parting words of wisdom that you’d like to share with the audience?

Watch this episode on our YouTube channel: https://youtu.be/x7T9MW80YO0

Kai Hermsen is the Global Coordinator for the Charter of Trust with Siemens, where together with his team in the Central Cybersecurity department, he ensures internal implementation of the Charter of Trust and is driving Siemens external Cybersecurity engagements with Charter of Trust partners and stakeholders like the World Economic Forum.

Contact Kai:

Twitter: @HermsenKai

LinkedIn: https://www.linkedin.com/in/kaihermsen

Contact Avrohom:

Web: https://asktheceo.biz

Facebook: AvrohomGottheil

Twitter: @avrohomg

Instagram: @avrohomg

INTERVIEW HIGHLIGHTS:

[00:41] Can you briefly summarize what is the Charter of Trust and where is it being used today?

[01:04] The Charter of Trust was founded as an initiative among companies that wanted to make an impact in the world of cybersecurity.

[01:49] Get away from the siloed mentality and work together to solve problems.

[02:33] 2020 has seen headlines dominated by cybersecurity. We’ve had data breaches in all sectors, by prominent brands, such as Microsoft, Facebook, Twitter, Honda, Zoom, Marriott, and so on. What’s worse is that hackers are shutting down hospitals with debilitating ransomware! The thing is, that many data breaches are caused, not by ineffective firewalls or cybersecurity protocols, but through human weaknesses that were exploited via social engineering activities, such as phishing. And before anyone passes judgment on the people that fall for these tricks, I myself have seen many of these emails, and they look pretty convincing. How can businesses better protect their consumers, and themselves, from these types of attacks?

[04:01] 2020 has taught us two important lessons in cybersecurity: (a) Cyber threats are real, and if you don’t protect yourself, you’re putting yourself at risk. (b) What happens online has an impact on the real world.

[04:37] Humans are the weakest link in cybersecurity. How can we turn that around and make it into a strength?

[04:59] Just like humans are the weakest link in cybersecurity, they’re also your front-line protection.

[05:13] Cyber security has the power to safeguard our digital business models and make them sustainable.

[08:16] Identity theft has become a business, and that’s why cyber literacy is so important.

[09:07] Let’s look at the same challenge from the perspective of the consumer. According to a market analysis by Digital Commerce 360, US eCommerce sales in Q3 of 2020 was 37.1% higher than the same period in the previous year. This shows that people are doing more online digital transactions than ever before. This type of activity requires a massive amount of trust.

Unfortunately, you can’t trust everyone, and even the most trustworthy companies are vulnerable to phishing attacks like we discussed earlier. What kind of protection can we put in place to be able to sustain this kind of growth?

[11:45] Trust is not just about security. It’s principled behavior in all of digital.

[14:00] What protections are there for consumers to shop online and be protected from identity theft?

[16:42] Self-sovereign identities give the consumer the power to grant identities when they go online. It’s like having a virtual identity.

[18:34] What do you think is the next step for Siemens regarding the Charter of Trust?

[20:59] How can people connect with you?

Kai: The best way to reach me is via LinkedIn at https://www.linkedin.com/in/kaihermsen/. I’m also available on Twitter at @HermsenKai.

[21:33] Do you have any parting words of wisdom to share with the audience?

[21:39] The virtual world and the real world are completely interchangeable.

Watch this episode on YouTube: https://youtu.be/wchY963rIaA

In this episode, Jeannette Fackler turns the tables on me and interviews me on influencer marketing for B2B HighTech companies. Jeannette is the Co-Founder of J&L Marketing. She’s a tech translator who de-borifies tech marketing.

Contact Jeannette:

Twitter: @contentcharmer

LinkedIn: https://www.linkedin.com/in/jeannette-fackler-07331713/

Contact Avrohom:

Web: https://asktheceo.biz

Facebook: AvrohomGottheil

Twitter: @avrohomg

Instagram: @avrohomg

INTERVIEW HIGHLIGHTS:

[00:42] Avrohom: Tell me, how do you "de-borify" tech marketing? I'd love to hear that because trust me, there's a whole lot we can talk about that.

Jeannette: Oh, yeah. You know what? I think the biggest thing that deborifies technology is actually thinking about human beings. Both, on the business side, the owners of the business, as well as the users. Users don't necessarily respond to "hey, Cloud saves you money", and "Cloud increases productivity", because everybody says that. Right?

Avrohom: Everybody saves you money! And everybody is the best!

Jeannette: [Laughing]

Avrohom: Everybody is number one!

Jeannette: Exactly. Exactly. We're gonna make your data more secure! And the thing is, the same technology tends to be available from multiple vendors. Right? So, you have to stop just blending in.

[00:52] The biggest thing that deborifies technology is thinking about human beings.

[01:38] You have to stop just blending in.

[02:10] One of the biggest ways to spice up tech marketing is to just bring real people into it.

[02:50] Speak like you’re talking to another person on the street. Don’t use 5-syllable words.

[04:07] Avrohom: How do people connect with you?

Jeannette: You can connect with me on LinkedIn at https://www.linkedin.com/in/jeannette-fackler-07331713/. I’m also on Twitter at @contentcharmer.

[04:55] What is Influencer Marketing?

[05:28] With Influencer Marketing, you’re getting someone who has a trusted name in the industry to talk about your products, and essentially endorse them.

[06:52] Do influencers just represent products of any company that’s willing to pay them money?

[08:41] Do companies work with influencers without them saying that we recommend this product?

[09:40] Is your primary channel for communication YouTube?

[13:16] How did you build up trust with your followers?

[22:10] You add value by helping others.

[22:13] First add value and then worry about yourself.

[23:46] What would your advice be for business owners that would like to increase their following on social media?

Check out this episode on YouTube: https://youtu.be/7cemyGqOX2w