Ep. 2 Democracy is not an individual sport, it's a team game. The first people you need to get on-board for a winning campaign is a team of people willing to work for you. For many entry level campaigns, that core team may not be more than one or two people. And, while it may help to have those who have political experience, you need workhorses over show horses. You don't need strategists, you need people who will do the tasks to organize volunteers, to plan coffees and events, to get bodies out for visibilities and more. We talk with former Councilor Mike Ward on his team that helped him beat a longtime incumbent. Also, City Councilor Yuki Cohen talks about her process in building the "brand" of her candidacy, which was incredibly effective because it was built on reflecting her own persona, her own energy and kindness as a candidate. Authenticity: You've got to have it. And then we break down some of the basics of photography, design and other components of the palm card, which will accompany you when you go knock, knock, knockin' on doors.