Ep. 4 What advantages do new candidates have vs. an incumbent? Also, we talk the talk with news reporters and mastering your message. John goes into detail with State Rep. Tricia Farley-Bouvier on the areas where new candidates can have strategic advantages, which includes: The desire for change among the electorate, the ability to critique the record of an incumbent while not having to defend your own, and the ability to put more time into the campaign (often the case for new candidates - but not always). On messaging, you may get tired of hearing yourself speak, as you'll need to repeat your message time, and time, and time again. And reporters are people too, and our ace news reporting contributor Amanda Drane offers ways that new candidates, or really any politician, can build a better working relationship with those who cover them.