Ep 5 A new candidate needs to identify voter lists that will make his/her time most efficient when canvassing, while also striving to increase voter turnout. This means not only targeting voters who participated in past elections similar to yours, but also finding pockets of voters who you can inspire. This will increase your own support as well as overall voter turnout, which will give a newcomer a better shot if running against an incumbent. This means not limiting yourself to so-called "super voters." Also, services like Votebuilder (with deep historical data on voters) allow you to create lists that can help not only identify likely voters for your race, but also can help you identify pockets possible new voters who may contribute to your support. And finally, we explore why you should think twice before skipping doors that are not on your list and how buzz and word-of-mouth bolsters your campaign.