Assembly Insight

After AJ Wilcox began advertising on LinkedIn in 2011, he quickly discovered its powerful potential for business to business (B2B) advertisers. AJ was so passionate about the results he was seeing, he left his job to start B2Linked in 2014 and today's he shares his LinkedIn strategies so that you can get started!

Tweet this AJ Wilcox shares his incredible LinkedIn advertising strategy on eStoreCoaching podcast today! Click to listen.

Difference between LinkedIn vs. other social media ads?

• Expect to spend $6 to $8 per click, great for larger deals or sales of approximately $15,000, making this great of SaaS and consulting services.  B2B on Facebook, expect to spend about $0.80 to $1.00 per click.

Split testing between Linkedin vs Facebook on the same ads

• Better conversion (8-30%) on Linkedin, higher cost

How do you actually set up an account, do use your personal account or up a separate business account?

Discussed a basic LinkedIn advertising funnel for any beginners to start with.

• Audience - narrow your audience with these 4 criteria's! Job title, job function, skill set, and groups.

What types of ads does LinkedIn support?

Can you drive traffic to your LI page, actually is there such thing as a business page similar to FB or is it only your personal profile?

LinkedIn tracking pixel

Retargeting ads

LinkedIn InMail ads

• B2 Linked

• Get Drip.co to manage your email automation with a powerful rule-driven engine.  If you sign up with my partner link, I'll give you a $10 Amazon gift card for any paying plan.  If you're learning more about email marketing and automation for Ecommerce, click here.

The art of writing engaging email is no longer a "simple" task that you can just check off.  It involves planning out your campaign sequence, writing out the message specific to your segment, delivering your email and following up.  Today on the show, we have Brendan Dubbles from Ontraport to talk to us about everything we need to know about getting our emails delivered to the inbox of our customers or prospects.  You work hard on setting it up, listen to how we can increase the chances it delivered.

In this show, we talk about:

1. What deliverability is?

3dcart - use this link to get 1 month free on one of the best all in one Ecommerce platform.

• Mail Tester to test the spammyness of your email

Checkout my conversation with Robert Stanley of Directfix.com.  He has been in the business since the Palm Pilot days (what is that?) and had a great conversation with him.  Here are some quick bullet points on what was discussed, but please listen to the show for all the great tips that he had to offer.

• Started in 1998 selling Palm Pilot parts on eBay before envolving into a website, powertothepalm as a how-to informational site

3dcart - use this link to get 1 month free on one of the best all in one Ecommerce platform.

• Ecommerce Platform: Miva

1. Run contest on your own site, see www.estorecoaching.com/contest to see an example of Gleam.io in action.  In general, length of contest should be anywhere from one to 3 or  4 weeks.  Too short, you might not get enough participants, too long, people might not want to enter because it's too far.    Experiment to see which length works for you.  After someone enters a contest, they are more likely to browse your website then if your contest were on a Facebook tab.

2. Choose an attractive prize.  Pick something of value and relevant from your site.  Service, coaching sessions or product base if that is something you're selling.  For example, if you are Zappo's, a pair of shoe or one hour coaching session for swimming.

3. Use previous entrants to re-enter the new contest and share.  If they love your first contest, they have to love it even more the second time around?  If you know the rule of compounding for investing, it's the same concept.

4. Turn activity into sales.  Take advantage of the traffic coming to the contest.  Get optins and a newsletter going to promote your brand.  If you're reaching new customers though the contest, they probably don't know much about your brand.  Get them into an email sequence and even offer them relevant discounts for their first order.

Today's sponsor of The Build. Market. Grow. Ecommerce Podcast is Convertkit. Get 1 month free when you sign up here.

Try out Gleam.io for free now and don't forget to enter for a chance to win one year of the PRO plan for free!

ServerBear, Stuart's comparison site.

Listen to how Asim and Henna Khan built their wedding store, weddingfavorites.com over 16 years ago.   Their business idea is focused on the modern and contemporary look to wedding favorites as their market separator because they both enjoyed arts, crafts and planning for their weddings.

They used a drop-ship model to start out with items that they didn't have capacity, hand made some products like velum envelopes and get some supplies and customize it before shipping to the customer.

My favorite quote: “Replatform sucks!” - Asum Khan

Bookstrapped and built the website development and Henna with the design and photography before hiring out these aspects of the project when they were more profitable

Tips from Asim

• Have good content, write for the customer.

Don't forget to enter the contest to win some free stuff from Wedding Favorites!  www.estorecoaching.com/contest

Grasshopper to get $75 off any telephony plan to run your customer support for your online business!

Ecommerce Platform:  Miva

All about shipping with Anthony Bottoli on episode 8.

Recommended Books by Asim:

Listen to how the lovely couple Michael and Momo Fensterstock were traveling through Southeast Asia and discovered an exotic, botanical fragrance that doubles as insect repellent. It smelled so good and worked so well during their flight back, they started working on their business plan.

Their initial tips and strategies includes:

• Their marketing efforts in the earlier beginning involved family and friend outreach

Use Grasshopper.com toll a toll free number for your business and transcribed messages when you're on the go!  Click here to get $75 off ANY plan.

Ecommerce Platform: Shopify (start your free trial today)

Two years after John announced on our honeymoon that he wanted to quit his job and “do something in cheese,” we unlocked the front door to our very own cheese shop on February 11, 2010. They have been asked many times since, “Why a Cheese Shop?” and the answer is simple. After putting ourselves through cheese bootcamps, running a cheese club out of our house, attending cheese conferences, interning for French affineur Herve Mons, journeying through Europe, and eating our way through thousands of tasty cheese morsels, we honed in on our true passions. Then, over a bottle of wine one evening, we realized that working behind a cheese case would allow us to fulfill them all: eat great cheese, talk to whomever would listen, travel the world and spend more time together.

Listen to great story on how John quit his job as a CPA (right after his honeymoon) to start his business education not through a MBA, but by working at a diner in Austin as a host, washing dishes and learning the ropes before he started his own cheese shop.

His tips and strategies includes:

• Starting simple and add on as you go. Starting simple decreases your risk and allows you to create marketing buzz for each piece of product you deliver when you introduce it to the market.

Grasshopper for $75 credit towards any plan!  If you’re looking to get a phone number for your business with multiple extensions, call forwarding, getting your voicemails transcribed and the ability to send business text message, go to Grasshopper to get $75 credit towards any plan, that can be equivalent to 6 months free for the pay as you go plan.

Website: Antonellischeese.com/