THE tool to find real opportunity: building and integrating a dynamic SWOT analysis. This program is about using information to assess the current state of business to make impactful daily decisions. It's these decisions that create more opportunities over time. Jess Dewell shines a light on the positive influence of the SWOT as a tool for implementing your strategy, and shares insights from JW Rayhons, President of Rayhons Financial Solutions, Erica Feinberg, with The Perfect Companion, and Adam Mutschler, Partner at the Kedar Group.