AI is reshaping every corner of the advertising ecosystem—faster than most organizations can absorb. Joe  and Corey dig into what they're seeing on the ground: agencies rethinking their operating models, brands finally experimenting with AI in planning and measurement, and programmatic moving toward a more automated, decision-driven future.

The through-line: this isn’t about replacing people overnight. It’s about rebuilding workflows, challenging long-held assumptions, and getting comfortable experimenting with tools that didn’t exist a year ago.

If you’re not testing, learning, and pushing your teams to understand what AI can unlock, you’re already behind. The companies leaning in now will define what the next era of marketing looks like.