Casey Saran, CEO of Spaceback, joins Ari Paparo and Eric Franchi to talk about how brands are approaching creative in a landscape shaped by social platforms, AI tools, and evolving media formats. The conversation covers the use of organic and creator content in paid campaigns, the growing volume of creative assets, and how some brands are adapting their internal processes. They also touch on platform updates from Meta, TikTok, Spotify, and more in the context of recent earnings and product changes.

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Ari Paparo talks with Stephen Upstone, CEO and founder of LoopMe, about the company’s beginnings and its use of AI in advertising. They cover topics like measuring outcomes, navigating brand suitability, handling attribution, and dealing with data privacy. The conversation also looks at how LoopMe fits into the changing ad tech landscape.

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Ari and Eric are joined by Chris Feo, Chief Business Officer at Experian, for a grounded discussion on how the advertising data ecosystem is evolving. The conversation explores Experian’s approach to identity and audience data, the implications of its acquisition of Audigent, and how curation is reshaping traditional roles within the ad tech stack. They also dig into the growing impact of AI on DSP value, media workflows, and open web monetization. Along the way, expect reflections on industry shifts, platform partnerships, and a few Italian food metaphors.

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Ari Paparo talks with Nikhil Jain, VP of Insights and Marketing Solutions at Dailymotion Ads, about the company’s work around attention as both a measurement and planning tool. The discussion covers how attention is defined, how it’s being predicted through AI and modeling, and the role of creative analysis, inventory quality, and sentiment in shaping campaign outcomes. Jain also shares how Dailymotion is applying video-level analysis, from visuals to audio and text, to support more informed targeting and media planning.

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Ari Paparo and Eric Franchi sit down with Erin Foxworthy, Global Head of Marketing and Advertising at Snowflake, to discuss how marketing teams are rethinking data infrastructure in a shifting landscape. Erin reflects on her path through agencies, entertainment, and tech, and how that journey informs her current perspective. The conversation covers the move from legacy tools like DMPs to composable CDPs, the importance of data governance, and why some companies are opting to keep data where it is. They also touch on clean rooms, identity resolution, and the early role of AI in working with structured marketing data.

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Ramsey McGrory, newly appointed President of Prisma at Mediaocean, joins Ari Paparo to discuss how the company is evolving its platform across linear and digital media. They unpack the implications of MediaOcean’s acquisitions, including Innovid and Protected, and what it means to consolidate media planning, buying, and verification in an increasingly fragmented ad ecosystem. Ramsey also reflects on the role of buy-side ad serving today, the integration of AI, and how Prisma is adapting to agency and brand needs in the age of converged TV.

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Ari Paparo and Eric Franchi speak with Adam Epstein, co-founder and CEO of Gigi, an AI assistant focused on automating tasks within the Amazon DSP. Adam shares how the product evolved from a streaming TV tool to a broader AI-powered platform for media agencies. He discusses the challenges of training a vertical AI agent using retrieval-augmented generation (RAG), the reasoning behind a chat-based interface, and how agencies are integrating their own processes into Gigi. The conversation also touches on the potential impact of agentic AI on agency workflows and team structures.

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Ari Paparo talks with Justin Evans, Head of Innovation and Insights at Samsung Ads and author of The Little Book of Data. They discuss the core ideas behind the book, how data concepts apply across industries, and why clear thinking rather than technical expertise is often what matters most. The conversation also touches on Evans’s time in ad tech, his writing process, and what data can (and can’t) explain.

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Ari and Eric recap key themes from Cannes 2025, including the ongoing conversation around AI in advertising and media, the presence of creator and sports partnerships, and recent developments in commerce media. They share observations on industry announcements, AI's progress (and limitations), and structural changes in the ad tech space. The discussion also covers how Cannes operates behind the scenes, from sponsorship deals to the growing presence of technology companies.

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Ari Paparo chats with Milly Botes, VP of Product Management at Acast, about how the company’s podcast monetization platform and ad network. Milly breaks down the evolution of dynamic ad insertion, what makes host-read ads so effective, and how Acast is using AI to help with podcast discovery for advertisers

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