Marketecture: Get Smart. Fast.

Mathieu talks about how ID5 is trying to replace third party cookies with something better.

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Copyright (C) 2024 Marketecture Media, Inc.

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

Copyright (C) 2024 Marketecture Media, Inc.

Ari is joined by Cadi Jones, the GM for EMEA for Index Exchange to talk about curation, CTV, and more.

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Copyright (C) 2024 Marketecture Media, Inc.

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Marc is the CEO of Adelaide and he gives Eric and Ari a crash course in everything about attention measurement and metrics. In the News, we talk about the awful Forrester chart and the allegations against Zeta.

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Copyright (C) 2024 Marketecture Media, Inc.

Shopsense.ai is a platform that enables broadcasters to transform into commerce destinations by capitalizing on "second screen" experiences, where viewers use a mobile device while watching TV. The platform allows audiences to shop for products seen on-screen through dedicated microsites, interactive content, and AI-powered image recognition. With partnerships with over a thousand retailers, Shopsense offers product suggestions for items inspired by media content, like fashion from red carpet events or gear from sports broadcasts. By doing so, Shopsense helps broadcasters tap into consumer purchases inspired by media, creating a seamless link between entertainment and e-commerce.

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Ari interviews Shailley Singh the COO of the IAB Tech Lab from their big event in London. And we announce our first ever conference, MarketectureLive (www.marketecturelive.com)

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Copyright (C) 2024 Marketecture Media, Inc.

Streamr.ai is a platform that enables small and medium-sized businesses to create and launch AI-generated video ads on Connected TV (CTV). The platform uses generative AI, called Streamr GPT, which leverages models from OpenAI and other providers to automatically create commercials by pulling brand assets from sources like business profiles or websites. Streamr.ai’s goal is to simplify CTV advertising for non-technical users by handling the creative and ad placement, targeting local audiences effectively. The company operates remotely, is currently bootstrapped, and has begun testing international campaigns.

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Copyright (C) 2024 Marketecture Media, Inc.

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

Copyright (C) 2024 Marketecture Media, Inc.

We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Elizabeth ChapmanVP, Tech Partnerships & Channels of Nextroll (formerly AdRoll) about their work with the Privacy Sandbox and how they are approaching the cookieless future as a retargeting company.

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Copyright (C) 2024 Marketecture Media, Inc.

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

Copyright (C) 2024 Marketecture Media, Inc.