AdTechGod Pod

By AdTechGod, The AdTech God

A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individua... more

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How many episodes does AdTechGod Pod have?

The podcast currently has 149 episodes available.

AdTechGod Pod episodes:

October 14, 2025Ep. 102 The Evolution of Advertising: Amy Lanzi on Strategy, Creators & Change
In this engaging conversation, Amy Lanzi, CEO of Digitas North America, shares her unique journey from a finance major to a leader in the advertising industry. She discusses the evolution of client needs, the balance between creativity and data, and the impact of AI and synthetic audiences on marketing strategies. Amy also emphasizes the importance of female leadership and the role of creators in brand strategy, providing insights into the future of advertising.

Takeaways
Amy Lanzi transitioned from a finance background to the advertising industry.

Her experience in yield management at American Airlines shaped her understanding of customer experience.

The advertising landscape has shifted towards a focus on media investment rather than just creative campaigns.

Balancing creativity and data is crucial for modern marketing strategies.

AI and synthetic audiences are transforming how agencies approach consumer engagement.

Female leaders should embrace their unique qualities and support other women in the industry.

Brands need to establish strong connections with consumers through first-party data.

Creators serve as personalized concierges for brands, influencing consumer behavior.

The future of advertising will require brands to be the answer for consumers' needs.

Understanding the creator economy is essential for brands to thrive.
Chapters
00:00 Introduction to Amy Lanzi and Her Journey
05:42 Transitioning from Analyst to Agency Leader
12:18 Balancing Data and Creativity in Marketing
19:45 The Future of Marketing: AI and Consumer Connection
25:06 The Power of Creators in Brand Strategy
Adtech Power Moves: Paramount+’s Retro Ad Play, AmEx’s Commerce Media Launch, and Google’s Antitrust Reckoning

This week’s episode of The Refresh dives into the evolving strategies shaping the advertising and media ecosystem. Paramount+ brings back a touch of traditional TV nostalgia with a new static ad placement format, while American Express joins the growing commerce media race with a premium, closed-loop offering. Duolingo takes more control over its ad operations by launching its own ads platform, signaling a shift toward in-house monetization strategies. Meanwhile, Google’s adtech antitrust remedies trial wraps up, leaving the industry waiting to see if structural change could finally hit Big Tech’s ad dominance.
Paramount+ Launches “Streaming Fixed Units”: The streamer introduces a new ad format that locks an advertiser’s placement into the same slot for a week after an episode airs, recreating traditional TV consistency and offering advertisers more predictability.

American Express Debuts “AmEx Ads”: Leveraging first-party data from 34 million cardholders, AmEx enters the commerce media arena with an exclusive network housed on its own properties like AmexTravel.com, focusing on premium and affluent audiences.

Commerce Media Competition Heats Up: With networks from Mastercard, Chase, and now AmEx, commerce media spending is projected to reach $170 billion in 2024, pushing companies to differentiate through niche audiences and unique value propositions.

Duolingo Builds Its Own Ads Platform: The language-learning app strengthens its advertising business by creating a direct-sales platform that complements programmatic channels, achieving 3% higher CTRs and strong engagement with rewarded video formats.

Google’s Antitrust Trial Concludes: The DOJ’s push for structural remedies, including potentially spinning off AdX, faces pushback from Google’s behavioral proposals, setting the stage for potential landmark changes in adtech competition and regulation.

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38min
October 07, 2025Ep. 101 The Reach Effect: Inside the Business of Smarter TV
In this episode of the AdTechGod Pod, host AdTechGod speaks with Dan Callahan and Alexander Groysman from Spectrum Reach about the evolving landscape of television advertising.

They discuss their backgrounds, the collaboration between product and revenue teams, the impact of technology and AI on the industry, and the importance of networking. The conversation highlights the balance between traditional and streaming TV, the significance of quality content in advertising, and the role of data in targeting audiences effectively.

Takeaways
Spectrum Reach is innovating in the ad tech space.

Collaboration between product and revenue teams is essential.

AI and machine learning are transforming advertising solutions.

Streaming complements traditional TV advertising.

Quality content is more important than quantity in advertising.

Networking is crucial for success in the industry.

First-party data is a key differentiator for Spectrum Reach.

Educating advertisers about streaming is necessary.

The industry is evolving rapidly with new technologies.

Building relationships can lead to successful partnerships.

Chapters
00:00 Introduction to Spectrum Reach and Guests
01:06 Backgrounds of Dan Callahan and Alexander Groysman
03:11 Collaboration Between Product and Revenue Teams
04:31 Evolution of Technology in the Industry
06:30 Impact of Streaming on Advertising
08:10 Targeting Audiences: Connected vs Traditional TV
10:08 Hype vs Reality in Ad Tech
13:23 AI and Innovations in Advertising Solutions
17:25 Leveraging Data for Effective Advertising
19:34 The Importance of Networking in the Industry

Mastercard, Roku, Spotify, and Amazon Push Forward in Ads, and this week’s Refresh dives into a wave of product updates and partnerships shaping advertising and media. Mastercard is making a bold move into commerce media, Roku and AppsFlyer are enhancing CTV measurement, Spotify expands its ad exchange reach with new DSP integrations, and Amazon rolls out new devices designed for its upgraded Alexa+ experience. Each update underscores how scale, data access, and measurement are driving the next phase of advertising innovation.

5 Key Highlights:
Mastercard Commerce Media Launch: Mastercard formally enters the ads business with onsite and offsite media offerings, leveraging transaction insights from 500M cardholders and 159B annual transactions to create scale-driven opportunities for advertisers.

Roku & AppsFlyer Partnership: The integration expands into a two-way API connection for stronger cross-channel measurement, giving advertisers tools to validate CTV’s performance impact on mobile and social behaviors.

Spotify’s Ad Tech Expansion: Spotify Ad Exchange now integrates with Amazon DSP and Yahoo DSP, boosting inventory accessibility and enabling richer data-driven targeting, while programmatic adoption is already up 142% year-to-date.

Amazon Alexa+ Devices: Four new Echo devices debut with chips and sensors tailored for conversational AI, positioning Alexa+ as a more personalized assistant woven into daily routines, from smart home control to wellness nudges.

Commerce Media Growth Trend: Mastercard’s move highlights how vertical-specific media networks (financial, travel, retail) are proliferating, with offsite inventory and data governance emerging as key factors for advertiser adoption.

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36min
October 02, 2025 Ep. 100 The Future of Ad Tech & Agencies: AI, Giving Back, Walled Gardens & People-First Innovation
In our milestone 100th episode of the AdTechGod Podcast, we’re diving into three big themes: the future of ad tech, the power of giving back, and where agencies are headed next.
Segment 1 kicks off with industry legends Ari Paparo and Terence Kawaja. They break down how AI, automation, and consolidation are reshaping digital advertising—and what the booming creator economy means for authenticity and growth.
Segment 2 takes a different turn, with Tom Deierlein, Heidi Browning, and Peter Naylor sharing the incredible story behind the TD Foundation. It’s a nonprofit supporting families of wounded warriors and fallen heroes, proving how small donations and industry support can drive real impact.
Segment 3 looks ahead to the agency world. Lauren Wetzel (Infosum/WPP) and Sam Bloom (PMG) talk about everything from navigating walled gardens and evolving business models to building people-first cultures in an AI-driven era.
To my listeners, sponsors, and friends: thank you. Hitting 100 episodes is a huge milestone for me, and I couldn’t have done it without your support.

Segment 1 – The Future of Ad Tech
00:00 – Celebrating 100 Episodes of AdTechGod Podcast
01:48 – The Impact of AI on Ad Tech
05:22 – Consolidation in the Ad Tech Industry
08:59 – Challenges for Publishers in the AI Era
12:17 – The Future of Live Advertising
15:25 – Opportunities in the Creator Economy
18:59 – Navigating Authenticity in Content Creation

Segment 2 – Giving Back: The TD Foundation
22:21 – Celebrating Milestones and Giving Back
23:53 – The Birth of the TD Foundation
28:22 – Personal Stories and Impact
31:49 – Real-Life Case Studies
36:01 – Challenges and Call to Action
39:05 – Corporate Involvement and Community Support

Segment 3 – The Future of Agencies
42:21 – The Future of Agencies
45:40 – Navigating Walled Gardens & Data Challenges
49:55 – Evolving Business Models in Advertising
56:44 – Building a People-Centric Agency Culture
62:21 – Celebrating 100 Episodes & Looking Ahead

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1h 17min
September 30, 2025Ep. 99 The CIO Perspective: Kelly Metz from Spark Foundry on AI, CTV, and Simplicity in Media
In this episode of the AdTechGod pod, host AdTechGod speaks with Kelly Metz, Chief Investment Officer at Spark Foundry. They discuss Kelly's career journey through the advertising and media landscape, the importance of relationships in the industry, and the diverse clientele at Spark Foundry.

Kelly shares insights on the evolving role of a CIO, the impact of AI on client expectations, and the shift towards connected TV in media strategies. The conversation also touches on balancing personal and professional life in the fast-paced advertising world.

Takeaways
Kelly emphasizes the importance of building relationships in the advertising industry.

She believes that media is inherently fun and constantly evolving.

Kelly's role as a CIO involves navigating both client and media partner relationships.

Understanding technology is essential for effective media investment.

Clients often expect immediate efficiency from AI, which is a misconception.

The shift to connected TV has changed how brands approach media strategies.

Kelly advocates for a deeper understanding of audience insights for better outcomes.

She highlights the need for simplicity in navigating complex media ecosystems.

Balancing work and personal life is crucial for long-term happiness in the industry.

Kelly enjoys activities like going to the beach and playing pickleball to unwind.

Chapters
00:00 Introduction to Kelly Metz and Her Journey
03:01 The Importance of Relationships in Advertising
05:33 Understanding Spark Foundry's Diverse Clientele
08:19 The Role of a CIO in Media Investment
11:06 Navigating AI and Client Expectations
14:02 The Shift in Media Strategies with Connected TV
16:34 Balancing Personal and Professional Life in Advertising

Google’s Antitrust Remedies, Gemini in Chrome, and IAS’s $1.9B Buyout

This week’s episode of The Refresh unpacks major shifts in the adtech landscape. Kait covers the remedies phase of Google’s adtech antitrust trial, Google’s integration of Gemini into Chrome, and Integral Ad Science’s acquisition by private equity firm Novacap. The discussion highlights how legal battles, AI rollouts, and consolidation are reshaping digital advertising.
Google entered the remedies phase of its adtech antitrust trial, with the DOJ pushing for structural remedies like divesting AdX and DFP, while Google argues for behavioral fixes such as more transparent auction rules.

Judge Brinkema must weigh whether forced divestitures would dismantle Google’s monopoly or risk destabilizing the broader display ad ecosystem.

Google integrated its AI assistant Gemini into Chrome, starting on desktop with features like page summaries, live chat, and cross-product task coordination across Maps, YouTube, and Calendar.

The move follows the search antitrust trial outcome, where Google avoided severe penalties such as being forced to divest Chrome, maintaining its ecosystem dominance strategy.

Integral Ad Science will be acquired by Novacap for $1.9 billion, taking the company private to accelerate AI-driven product innovation and strengthen its role in ad verification amid growing private equity investment in adtech.

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32min
September 29, 2025Unlocking the Overlooked 40% with John Piccone from Adform
In this episode of the AdTechGod Pod, host AdTechGod interviews John Piccone, the Regional President of Adform Americas. They discuss John's extensive background in the ad tech industry, the importance of addressing the overlooked 40% of audiences, and how Adform's independence and transparency set it apart in a competitive market. John shares insights on the evolving landscape of digital advertising, the significance of data-driven marketing, and the future trends that excite him as they approach the fourth quarter.

Takeaways
John Piccone has a rich background in ad tech, having worked with major companies.

Adform offers a full tech stack, providing various tools for advertisers.

Understanding the 40% of users who are often overlooked is crucial for brands.

Transparency in the programmatic marketplace is essential for building trust.

Brands can achieve more with less by optimizing their advertising strategies.

The fragmentation of channels complicates audience targeting for marketers.

Adform's independence allows for a focus on brand needs over inventory sales.

GDPR compliance gives Adform an edge in understanding privacy regulations.

Brands need to adapt to changing dynamics in the advertising landscape.

Incremental reach can be achieved without increasing budget size.
Chapters
00:00 Introduction to Adform and John Piccone
02:55 John Piccone's Journey in Ad Tech
05:45 Addressing the Overlooked 40% Audience
08:23 The Role of Independence in Ad Tech
11:25 Looking Ahead: Innovations and Future Trends

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14min
September 23, 2025Ep. 98 From Standards to Streaming: Hillary Slattery on Programmatic, Curation & AI
In this episode of the Ad Tech Godpod, host AdTechGod speaks with Hillary Slattery, Senior Director of Product Management at IAB Tech Lab. They discuss Hillary's career journey, the differences between IAB and IAB Tech Lab, the rise of programmatic advertising in CTV, challenges in transparency and data sharing, innovations in live event advertising, the role of curation, and the impact of AI on the advertising industry.

Hillary emphasizes the importance of transparency, the need for standards in advertising, and her motivation as a female leader in a technical role.

Takeaways
Hillary Slattery has a diverse background in ad tech.

IAB and IAB Tech Lab serve different but complementary roles.

Programmatic advertising in CTV is a growing trend.

Transparency in data sharing is a significant challenge.

Curation is becoming increasingly important in advertising.

AI is reshaping the advertising landscape.

Hillary values her role as a female technical lead.

The conversations in ad tech are always evolving and interesting.

There are legitimate reasons for the lack of transparency from sellers.

Hillary is motivated by the impact of her work and the people she collaborates with.

Chapters
00:00 Introduction to Hillary Slattery and Her Journey
02:36 Understanding IAB and IAB Tech Lab
05:21 Programmatic Advertising and CTV Trends
07:57 Challenges in Transparency and Data Sharing
10:58 Innovations in Live Event Advertising
13:41 The Role of Curation in Advertising
16:38 AI's Impact on the Advertising Industry
19:18 Motivation and Leadership in Ad Tech

TikTok’s Fate, Rembrandt’s Big Bet, and CTV’s Transparency Leap

This week’s episode of The Refresh covers three major developments shaping advertising and adtech: the long-awaited resolution of the TikTok U.S. drama, a notable merger between Rembrandt and Spaceback, and Index Exchange’s groundbreaking integration with Grace Note. Host Kate unpacks the details, implications, and what these shifts mean for advertisers, creators, and platforms heading into 2025.

5 Key Highlights:
TikTok’s U.S. operations are set to spin into a new company with majority American ownership (80%), including Oracle, Andreessen Horowitz, and Silver Lake, while ByteDance retains 20%.

A new TikTok U.S. app is reportedly in testing, requiring users to migrate accounts, raising concerns about logins, content transfers, and algorithm performance.

Rembrandt acquired Spaceback, adding scale with 3,000+ advertisers and expanding its AI-driven creative offerings to blend product placements with organic content.

The merger reflects broader industry trends: AI-driven “intelligent creative,” creative functions shifting into buying platforms, and the blending of context with content.

Index Exchange and Grace Note launched the first integration enabling show-level targeting and reporting in CTV, addressing long-standing transparency challenges for advertisers.

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35min
September 16, 2025Ep.97 Agents, Not People: How AI is Rewriting Ad Operations with Joe Hirsch
Joe Hirsch the CEO of Swivel and former CEO of SpringServe, shares his journey through the ad tech industry, discussing his experiences with affiliate marketing, ad serving, and the evolution of ad operations. He emphasizes the importance of operational efficiency and the role of AI in optimizing ad campaigns, while also addressing the future of AdOps and the integration of technology in the advertising space.
Takeaways
Joe Hirsch has a long history in ad tech, starting from affiliate marketing.

He co-founded multiple companies, including Spring Serve, which was acquired by Magnite.

Swivel aims to automate repetitive tasks in ad operations to improve efficiency.

The ad server business model requires scaling operations without increasing labor costs.

Swivel integrates AI to replicate and scale human decision-making in ad operations.

AI is not meant to replace humans but to augment their capabilities.

The future of AdOps will see agents as primary users of ad platforms.

Precision in ad operations is crucial to avoid costly mistakes.

AdOps professionals should embrace AI technologies to enhance their skills.

The ad tech industry is evolving rapidly, with AI playing a significant role.
Chapters
00:00Introduction to Joe Hirsch and His Journey
04:48Transitioning from Spring Serve to Swivel
10:58Understanding Swivel's Operational Efficiency
16:07The Future of AdOps and AI Integration

The Refresh News: September 15:Google’s AdTech Filing, Magnite’s AI Bet, and YouTube’s NFL Debut

This episode of The Refresh covers three major stories shaping advertising this week: Google’s eyebrow-raising statements in its AdTech antitrust remedies filing, Magnite’s acquisition of creative production platform Streamer AI, and YouTube’s first-ever exclusive NFL broadcast. Host Kate breaks down the implications of each development for advertisers, publishers, and platforms in the evolving digital ecosystem.
Google’s court filing revealed open web display ads purchased through AdWords dropped to 11% in January 2025, down from 40% in 2019, sparking concerns over the open web’s decline.

Google defended itself by attributing ad spend shifts to CTV and retail media, while critics highlighted its dominance in directing referral traffic through AI-driven search changes.

Magnite announced the acquisition of Streamer AI to help small and mid-sized businesses overcome creative production hurdles in connected TV advertising.

The CTV market is expanding rapidly, with Nielsen reporting 75% of TV viewing is ad-supported and eMarketer projecting $33B in CTV ad spend for 2025, though measurement challenges remain.

YouTube’s first free exclusive NFL broadcast drew 17.3M viewers globally, surpassing Amazon’s 2024 averages but raising questions about sustaining viewership once games move behind a paywall.

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37min
September 09, 2025Ep. 96 Inside United Airlines’ Journey with Mike Petrella from Kinective Media
In this conversation, Mike Petrella, Managing Director of Strategic Partnerships at Kinective Media by United Airlines, discusses his journey in the advertising and media industry, the establishment of Kinective Media, and its role in transforming traveler commerce. He highlights the importance of partnerships, customer choice, and the use of data and AI to enhance the travel experience. The discussion also covers the unique aspects of the commerce media network and how it engages with affluent travelers.
Takeaways
Mike Petrella has a rich background in media and advertising.Connective

Media is the first traveler media network.

The network aims to enrich traveler journeys through personalized experiences.

Partnerships are crucial for expanding the offerings of Mileage Plus.

Data privacy is a top priority in handling traveler information.

AI is being utilized to enhance customer interactions and experiences.

The average traveler spends significant time engaging with content during their journey.

Kinective Media targets affluent individuals with tailored advertising

The platform offers omnichannel access to travelers across various touchpoints.

Creating a personalized journey is essential for customer loyalty.
Chapters
00:00 Introduction to Kinective Media and Mike Petrella
02:03 Mike's Journey to United Airlines
04:55 Building Kinective Media from Scratch
06:09 Understanding the Commerce Media Network
08:43 Engaging Advertisers and Brands
11:21 Partnerships and Customer Choice
13:56 Loyalty Programs and Consumer Journey
15:10 Utilizing Data for Targeting
18:39 The Role of AI in Enhancing Travel Experience

The Refresh News: September 8:Google’s Antitrust “Win,” Epsilon SSP Backlash, and Perplexity Pauses Ads
This episode of The Refresh breaks down the week’s biggest stories in advertising and tech regulation. Google escaped the harshest remedies in its long-running search antitrust trial, with the court declining to force a Chrome or Android spinoff or ban payments to partners like Apple and Samsung. Meanwhile, media buyers are taking a closer look at Publicis-owned Epsilon SSP, with some blocking it entirely due to transparency concerns. And in the AI space, Perplexity has pulled back on its ad experiments, raising bigger questions about how generative search can—or should—be monetized.
Judge Mehta’s ruling spared Google from structural breakups or bans on partner payments, requiring only limited data sharing and oversight for six years.

Generative AI competition from OpenAI, Microsoft, Meta, and Perplexity influenced the court’s belief that search competition is evolving without harsher remedies.

Google maintains dominance with 65–70% of global browser share and around 40% of ad spend coming from paid search.

Media buyers discovered they were funneling spend through Publicis-owned Epsilon SSP via reselling, sparking data leakage and conflict-of-interest concerns.

Perplexity scaled back its ads after advertiser pushback, highlighting the lack of clear value, measurement, and final product structure in AI-driven ad formats.

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35min
September 02, 2025Ep. 95 Podcasting’s Next Wave: Growth, Metrics, and Monetization with Sharon Taylor
In this episode of the Ad TechGod Pod, host AdTechGod speaks with Sharon Taylor, Chief Revenue Officer at Triton Digital, about podcasting and audio advertising.
They discuss Sharon's journey into the audio space, the growth and trends of podcasting in different regions, and the role of Triton in monetizing podcasts. The conversation also touches on the challenges of attribution and measurement in audio advertising, the importance of understanding podcast metrics, and the cultural shifts driving the appeal of podcasting among younger audiences. Sharon emphasizes the intimate nature of podcasting and its potential for advertisers to engage with a captive audience.

Takeaways
Podcasting is an intimate medium that engages listeners deeply.

The growth of podcasting varies by region, with the US leading.

Canada's podcasting market is growing but is more collaborative than competitive.

The barrier to entry for podcasting is low, allowing diverse voices.

Video is becoming increasingly important in the podcasting space.

Triton Digital supports both large publishers and independent podcasters.

Programmatic advertising in podcasting is still developing.

Attribution and measurement in audio advertising are complex but improving.

Podcasters should provide multiple metrics to advertisers for clarity.

Podcasting offers a calming alternative to the noise of social media.

Chapters
00:00 Introduction to the Audio Space
01:38 Sharon's Journey in Audio
03:39 Podcasting Trends in Different Regions
05:26 The Growth of Podcasting
08:15 Maturity and Future of Podcasting
10:05 Triton's Role in Podcast Monetization
12:03 Evolution of Programmatic Advertising in Podcasting
14:45 Attribution and Measurement in Audio Advertising
17:30 Understanding Podcast Metrics
21:02 Cultural Shifts and Podcasting's Appeal
23:59 The Therapeutic Nature of Podcasting

Pause Ads, AI Browsers, and Programmatic Transparency: This Week in Advertising

The Refresh News: September 2: Pause Ads, AI Browsers, and Programmatic Transparency: This Week in Advertising
In this episode of The Refresh, Kait covers three big developments in advertising and adtech. Magnite is rolling out pause ads programmatically across major streaming providers, Anthropic has launched a cautious pilot of its AI-powered Chrome extension Claude, and the ANA has released its Q2 2025 Programmatic Transparency Benchmark report, highlighting both progress and persistent challenges in ad spend efficiency.
5 Key Highlights:
Magnite is enabling programmatic buying of pause ads across platforms like DirecTV, Dish, and Fubo, with access through Clearline and DSPs such as Curve AI, Mountain, and Yahoo.

Pause ads are proving popular with both advertisers and consumers, with studies showing over 50% of viewers take action after seeing one.

Concerns remain that programmatic scale could dilute the contextual creativity that makes pause ads engaging.

Anthropic is piloting a Chrome extension for its Claude AI, focused on browsing assistance while implementing strong safeguards against risks like prompt injection attacks.

The ANA’s Q2 2025 report shows programmatic waste rising to $26.8B, but also notes improvements: private marketplace deals now represent 88% of transactions, CTV programmatic spend has increased, and MFA spending has dropped sharply to 0.8%.

Would you like me to also create a short LinkedIn post version of this recap, optimized for reach and engagement?

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36min
August 26, 2025Ep. 94 First-Party Data, Retail Media, and Resilience with Elizabeth Donovan
In this episode of the AdTechGod pod, Elizabeth Donovan, SVP Global Head of Commerce and Retail Media Networks at Kinesso/Acxiom/IPG , shares her journey into the retail media space, discussing her experiences at Marriott Media Networks and AccuWeather.
She emphasizes the importance of first-party data, the transformation in retail media, and the challenges she faced as a woman in a predominantly male industry. Elizabeth also highlights the significance of work-life balance and her aspirations for the next generation in the advertising industry.
Takeaways
Elizabeth Donovan has a rich background in retail media, having worked at Marriott Media Networks and AccuWeather.

She emphasizes the importance of first-party data in enhancing customer experiences.

Kineso positions itself as a leader in retail and commerce networks, focusing on data-driven strategies.

The retail media landscape is rapidly evolving, with a focus on personalization and customer engagement.

Elizabeth believes in meeting clients where they are in their retail media journey.

She highlights the importance of collaboration and support within the industry, especially for women.

Work-life balance is crucial, and Elizabeth dedicates time to self-care amidst her busy schedule.

She encourages the next generation to pursue their passions, regardless of industry.

Elizabeth's journey reflects the challenges and triumphs of women in leadership roles in ad tech.

The conversation underscores the need for continuous learning and adaptation in the fast-paced advertising landscape.
Chapters
00:00 Introduction to Retail Media Expertise
01:08 Elizabeth's Journey into Retail Media
04:44 Kineso's Positioning in the Market
07:07 Transformation in Retail Media
09:52 The Role of First-Party Data
14:02 Challenges and Triumphs as a Woman in Ad Tech
19:06 Balancing Work and Personal Life
22:14 Future Aspirations for the Next Generation
On Today's The Refresh News: Walmart, Google, and the Shifting Ad Market
The Refresh breaks down three of the week’s biggest stories in advertising: Walmart opening up its relationship with The Trade Desk, Google’s use of advanced AI to combat ad fraud, and a recap of Upfront ad commitments that reveal the growing dominance of streaming. The conversation touches on the challenges facing independent DSPs, how advertisers continue to chase performance-driven platforms, and why streaming continues to pull dollars away from broadcast and cable.
5 Key Highlights:
Walmart and The Trade Desk’s partnership, once exclusive, is now open—raising questions about Walmart’s long-term retail media strategy.

The Trade Desk faces pressure from big tech platforms like Amazon and Google, who offer first-party data and vertically integrated capabilities independent DSPs can’t match.

Google has been quietly using multimodal large language models to reduce invalid traffic, achieving a reported 40% drop in mobile ad fraud.

Variety reports that primetime TV ad commitments declined again in 2025, while streaming saw nearly an 18% increase in ad spend.

Advertisers are chasing targeted audiences and programmatic opportunities in streaming, while networks push premium primetime content—including live sports—onto digital platforms.

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
34min

FAQs about AdTechGod Pod:

How many episodes does AdTechGod Pod have?

The podcast currently has 149 episodes available.

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