AdTechGod Pod

By AdTechGod, The AdTech God

A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individua... more

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FAQs about AdTechGod Pod:

How many episodes does AdTechGod Pod have?

The podcast currently has 104 episodes available.

AdTechGod Pod episodes:

April 22, 2025Ep. 75 Investing in What’s Next: Danilo Tauro on AI, Startups, and Strategic Shifts
In this episode of the AdTechGod pod, Danilo Tauro, Managing Partner at Aperium Ventures, shares his journey from engineering to the ad tech industry. He discusses his experiences at Procter & Gamble, Amazon Ads, and Uber Eats Advertising, highlighting the evolution of ad tech and the importance of networking and technology. Danilo also delves into the future of the industry, including trends in CTV, retail media, and AI, and explains Apparium's shift towards advisory services and the criteria for investing in startups.

Takeaways
Danilo transitioned from engineering to ad tech unexpectedly.
His passion for technology and networking drove his career choices.
The ad tech industry has evolved significantly since 2015.
CTV and retail media are key growth areas for the future.
AI will simplify workflows and create new engagement channels.
Aperiam is focusing on advisory services to enhance client relationships.
Understanding the ad tech landscape is crucial for success.
The importance of solving specific brand problems in startups.
A strong team and technology are essential for scaling.
Danilo emphasizes the need for transparency in the programmatic supply chain.

Chapters
00:00 Introduction to Danilo Tauro and His Journey
02:10 Transitioning from Engineering to Ad Tech
07:07 The Move to Amazon Ads and CTV
09:37 Leading Uber Eats Advertising
11:14 Insights from Aperium Ventures
13:23 Aperiam Shift to Advisory Services
17:32 Understanding Aperiam Ads Technology
22:13 Future Trends in Ad Tech and AI
25:42 What Aperiam Looks for in Startups

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27min
April 21, 2025The Refresh News: April 21- The Antitrust Era Begins, Meta & Google Under Fire
They say everyone gets their day in court. For Big Tech, it’s looking more like a reckoning. Kait from the Refresh reports on this weeks news.

This Week’s Breakdown:
Meta on trial — Zuck, Sandberg, and Mosseri take the stand as the FTC argues Meta bought Instagram to “neutralize” a competitor. Old emails. Big receipts.
Google found guilty — A federal judge rules Google’s ad tech stack (DFP + AdX) violated antitrust laws. Remedy phase is next… and yes, Chrome’s on the table.
The stakes? Massive. Think forced divestitures, self-preferencing bans, and a playbook rewrite for AdTech.
History rhymes — This is the biggest antitrust heat since Microsoft in ’98. But the market’s bigger, the stakes are higher, and the FTC isn’t backing down.
Future watch — If Google and Meta are Act I, who's Act II? OpenAI? Apple? The next decade’s already heating up.
Kait’s closing note? “Get a good lawyer.” (T. Swift said it best.)

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7min
April 17, 2025 Bonus Episode: The Brand Forum with Workday’s Erika Lamoreaux
In this exciting second episode of Marketecture’s The Brand Forum, hosts Josh Palau and Jeremy Bloom sit down with Erika Lamoreaux, one of the driving forces behind Workday’s renowned brand strategy. Discover how Erika and her team leverage Workday’s forward-thinking culture to deliver meaningful experiences for both customers and employees. From adopting fresh brand perspectives to navigating the evolving world of HR and finance solutions, Erika sheds light on the powerful ways Workday stays innovative in a fast-changing market. Don’t miss this compelling conversation packed with insights on collaboration, culture, and building a future-ready brand.

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22min
April 16, 2025The Refresh News: SAX Appeal: Spotify’s Bet on the Future of Audio Ads
In this episode of The Refresh, AdTechGod interviews Per Sandell, VP of Product at Spotify, discussing the launch of Spotify's ad exchange and its implications for advertisers and creators. They explore the importance of owning ad tech, the rise of generative AI in advertising, and how Spotify is building a strong user culture. The conversation also touches on quality control in advertising inventory and the shift towards performance advertising, highlighting Spotify's innovative approaches to meet the needs of advertisers.

Takeaways
Spotify launched its ad exchange to meet customer demand for programmatic buying.
Owning ad tech allows for better control and relevance in advertising.
Generative AI is rapidly being adopted in Spotify's advertising solutions.
Spotify's user base is highly engaged and loyal, creating a unique advertising environment.
Quality control in advertising inventory is crucial for maintaining advertiser trust.
Spotify is transitioning towards performance advertising while maintaining brand focus.
The emotional connection to music enhances advertising effectiveness.
Spotify's logged-in user platform provides valuable data for advertisers.
Innovative ad formats are being developed to enhance user engagement.
Feedback from the industry is welcomed to improve Spotify's advertising solutions.

Chapters
00:00 Introduction to The Refresh Podcast
01:30 Spotify's Programmatic Advertising Launch
04:58 The Importance of Owning Ad Tech
07:49 Generative AI in Advertising
09:34 Building a Strong User Culture
12:01 Quality Control in Advertising Inventory
15:08 Shifting Focus to Performance Advertising

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19min
April 15, 2025Ep. 74 Streaming Forward: Moe Chughtai on Data, AI, and the Future of Video Advertising
In this episode of the AdTechGod Podcast, host AdTech God speaks with Moe Chughtai, the global vice president at MIQ, about his journey in the advertising industry, the evolution of connected TV (CTV) and streaming, and the importance of data and measurement in advertising strategies.

They discuss the transition from traditional linear TV to streaming platforms, the role of AI in sales enablement, and the future trends in the advertising space. Mo shares insights on the collaborative nature of the industry and the excitement that comes with constant change.

Takeaways
Moe Chughtai is a child of immigrants, shaping his worldview.
He transitioned from a potential medical career to marketing.
MIQ has grown from 200 to 1500 employees in eight years.
The importance of personal connections in corporate culture.
CTV is becoming a primary platform for marketers.
Brands are looking for total video strategies, not just CTV.
AI is transforming sales enablement in advertising.
Collaboration is key in the evolving ad tech landscape.
The advertising industry is experiencing significant maturity.
Constant change in advertising keeps professionals engaged.

Chapters
00:00 Introduction to Moe Chughtai and MIQ
01:36 Moe’s Journey into Advertising
04:01 Transition from Adobe to MIQ
07:36 The Evolution of CTV and Streaming
10:17 Bridging the Gap: Data and Measurement in Advertising
12:54 Balancing Linear and CTV Strategies
15:05 Future Trends in Streaming and AI
20:58 The Excitement of the AdTech Industry

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23min
April 14, 2025 The Refresh News: April 14 – Google’s AI Mode, Walmart’s Retail Media Pressure, and Economic Headwinds
In this episode of The Refresh by Marketecture, Kait breaks down a whirlwind of developments: from Google’s search experience to Walmart’s aggressive retail media push and the economic signals impacting advertising decisions.
This week’s highlights:

• Google’s AI Mode & Multimodal Search – Search continues to evolve with multimodal inputs like image, video, and text now available through Google’s experimental AI Mode. This shift signals a SERP-less future, pushing advertisers to rethink how their content and brands remain discoverable in an increasingly chat-based, multimodal environment.
• Walmart’s Retail Media Demands – Despite lackluster performance, Walmart is pressuring brands to increase ad spend across its retail media network—up to 75% in some cases. With threats of shelf visibility on the line, brands are stuck deciding between playing the game or protecting their budgets.
• Tariffs & Market Instability – A new wave of global tariffs—particularly on Chinese goods and potentially retaliatory actions from the EU—could create ripple effects for tech and ad companies like Google, Meta, and Amazon. With economic volatility rising, advertisers are urged to stay steady, focus on proven strategies, and avoid overreacting to the noise.
• Consumer Spending Shifts – Spending is increasingly concentrated among top earners, while discretionary budgets shrink and savings rates decline. Brands are adjusting investments, leaning into performance and programmatic channels and pulling back from less measurable environments.
• AI, Automation & Efficiency – With AI maturing and becoming more accessible, brands are adopting tools to reduce costs, improve targeting, and navigate an unpredictable media environment more effectively.

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10min
April 09, 2025The Refresh New: The Acquisition of Infosum by WPP
In this episode of The Refresh by Marketecture Media, host AdTechGod interviews Lauren Wetzel, CEO of InfoSum, following its acquisition by WPP. They discuss the implications of the acquisition, the importance of data collaboration, and how AI is transforming the advertising landscape. Lauren emphasizes the need for privacy and control in data usage while highlighting the unique capabilities of InfoSum's technology. The conversation also touches on the future roadmap for integrating AI and enhancing client services.

Takeaways
The acquisition of InfoSum by WPP signifies a strong alignment in vision and strategy.
Data collaboration is essential for driving results in digital advertising.
AI is transforming marketing by moving beyond traditional identity-based approaches.
Privacy and control over data are paramount for clients in data collaboration.
InfoSum's technology allows for unique data sets to be analyzed for insights.
The integration with WPP will enhance capabilities for their clients.
Speed and efficiency in data collaboration are critical for success.
The future of advertising lies in leveraging AI for audience building and predictive behavior.
InfoSum aims to maintain a mission-driven approach post-acquisition.
The collaboration will enable faster onboarding and integration of new technologies.
Chapter
Chapters
00:00 Introduction to Marketecture Media and Upcoming Events
01:23 Acquisition of InfoSum by WPP
03:11 The Value of Data Collaboration
06:18 Intelligence Beyond Identity and AI Integration
09:28 Privacy and Control in Data Collaboration
12:29 Enhanced Capabilities for WPP Clients
15:32 Product Roadmap and Future Integration
18:25 Mission-Driven Approach and Team Dynamics

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22min
April 08, 2025Ep. 73 Balancing Act: Psychology, Partnerships & the Future of AdTech with Ali Wendroff
In this episode of the AdTechGod Pod, Ali Wendroff, Vice President of Demand Partnerships at ShareThrough, shares her journey into the ad tech industry, her influences, and her experiences at various companies. She discusses the importance of human connection in business, the evolving landscape of ad tech, and how her background in psychology informs her approach to partnerships. Allie also reflects on her motivations, the challenges of balancing work and personal life, and her excitement for the future as she prepares for a new chapter in her life.

Key Takeaways
Ali's journey into ad tech began with a desire to learn something new.
Her background in psychology helps her understand clients better.
Building trust and confidence is crucial in partnerships.
She emphasizes the importance of human connection in business.
Ali believes in setting high standards for herself and her team.
Her experiences at various companies shaped her approach to ad tech.
She sees the ad tech industry as a puzzle to solve.
Ali values the importance of creative strategies in advertising.
She believes in the power of communication over email.
Finding balance in life is a continuous journey.

Chapters
00:00 Introduction to Ali Wendroff
01:08 Journey into Ad Tech
04:32 Influences and Inspirations
07:37 Building from the Ground Up
11:10 Transitioning to ShareThrough
14:14 Industry Trends and Future Outlook
19:50 Psychology in Ad Tech
24:43 Finding Balance and Motivation

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28min
April 07, 2025The Refresh News: April 7 – TikTok Bidding War, Ad Fraud Drama, Spotify’s SAX Debut & WPP's AI Bet
In this week’s episode of The Refresh, Kait from Marketecture dives into a chaotic mix of acquisition rumors, ad fraud allegations, new tech rollouts, and a shift in how advertisers think about data and identity. From TikTok’s uncertain future to Spotify’s programmatic power play, here’s what went down.
This week’s highlights:
TikTok’s next owner? – Amazon, Applovin, and even a Trump-backed billionaire consortium are in the mix. Applovin’s algorithmic advantage and Amazon’s ecomm ambitions make them viable contenders—but antitrust and politics muddy the waters. No matter who ends up with TikTok, creators and advertisers should brace for disruption.
Analytics vs. Verification Vendors (Again) – A new 240-page report alleges IAS, DoubleVerify, and HUMAN failed to block millions of ad impressions from known bots. The vendors clapped back, calling the findings flawed and unsubstantiated. Meanwhile, Analytics continues to expose weak points in media quality across the ecosystem, even if some argue the system is working “as designed.”
Spotify launches the Spotify Ad Exchange (SAX) – The long-anticipated exchange is here, giving advertisers more control over targeting, measurement, and creative—plus the ability to generate AI-powered audio on-platform. It’s a clear move to democratize access and tap into the growing SMB market.
WPP acquires InfoSum – WPP is going all in on federated data collaboration and AI-based targeting. With cookies fading and identifiers under scrutiny, the future of audience segmentation may lie in machine learning models and predictive behaviors—not user IDs.

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9min
April 01, 2025 Ep. 72 Tracking the Future: Oren Kaniel on Mobile Attribution, Privacy & Persistence
In this episode, Oren Kaniel, CEO and co-founder of AppsFlyer, shares insights into the evolution of mobile attribution and marketing analytics over the past 14 years. He discusses the initial gap in the market that led to the creation of AppsFlyer, the pivotal moments that validated their approach, and the challenges faced in navigating user privacy regulations. Oren emphasizes the importance of passion and persistence in entrepreneurship, highlighting how these qualities have driven him and his team to innovate and adapt in a rapidly changing industry.

Takeaways
Oren Kaniel co-founded AppsFlyer to address a gap in mobile attribution.
The mobile app ecosystem lacked measurement tools, leading to ineffective marketing strategies.
The 'aha moment' for AppsFlyer came when they revealed the inefficacy of ad clicks and impressions.
Privacy regulations have significantly impacted data collection and attribution methods.
Oren emphasizes the importance of passion in driving innovation and overcoming challenges.
The mobile marketing landscape is evolving towards multi-channel solutions.
AppsFlyer has become a leader in privacy-enhancing technologies for measurement.
The company faced initial skepticism from investors about the viability of mobile attribution.
Oren's journey reflects the importance of resilience in entrepreneurship.
The future of mobile marketing will focus on privacy-preserving measurement solutions.

Chapters
00:00 The Birth of AppsFlyer
05:11 Identifying Market Gaps
10:58 The Aha Moment in Attribution
14:50 Navigating Privacy Regulations
20:03 The Future of Mobile Marketing
25:04 Passion and Persistence in Entrepreneurship

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30min

FAQs about AdTechGod Pod:

How many episodes does AdTechGod Pod have?

The podcast currently has 104 episodes available.

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