AdTechGod Pod

Aliya J. Daniels, Co-Founder and Chief Operating Officer at Revry and President at PrismRiot, joins AdTechGod to discuss the future of multicultural advertising, privacy-first connected TV (CTV), and inclusive streaming. She shares her journey from entertainment law to building a global LGBTQ+ streaming network, explains how PrismRiot helps publishers scale without compromising audience privacy, and explores why authentic brand engagement, cultural understanding, and human oversight remain essential in an AI-driven advertising landscape.

Takeaways

- Privacy-First Advertising: Protecting audience data and scaling advertising revenue can go hand in hand.

- Multicultural Audience Growth: Brands must recognize multicultural communities as valuable consumers rather than treating inclusion as a marketing checkbox.

- CTV Opportunities: Connected TV creates new opportunities for independent and multicultural publishers to expand their reach.

- Authentic Brand Engagement: Building lasting relationships with diverse communities requires consistent engagement and active listening.

- AI and Cultural Understanding: Human oversight remains essential because AI cannot always interpret rapidly evolving cultural nuances.

- The Future of Streaming: Independent streaming platforms can remain competitive through agility, specialized content, and strong audience relationships.

Chapters
00:00 Introduction to the AdTechGod Podcast
00:13 Meet Aliya J. Daniels of Revry and Prism Riot
01:30 From Entertainment Law to Ad Tech
03:30 Building Revry and LGBTQ+ Streaming
04:44 Launching Prism Riot and Privacy-First CTV
06:49 Protecting Multicultural Audiences and Publisher Data
09:42 Balancing Audience Trust and Business Growth
11:03 Revry vs. Prism Riot: Understanding the Platforms
11:29 Multicultural Advertising and Brand Investment
13:54 Building Authentic Community Relationships
15:46 AI in Advertising and the Importance of Human Oversight
18:27 Streaming Consolidation and Independent Publishers
21:00 The Future of Multicultural CTV and Audience Privacy
24:26 Closing Thoughts

Guests: AdTech God

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AdTechGod sits down with Nicole Scaglione, Vice President of CTV at PubMatic, to explore the evolution of connected TV advertising, agentic AI, and the growing creator economy. Nicole shares her journey in ad tech, how PubMatic is simplifying programmatic buying, and why premium advertising is increasingly defined by outcomes. They also discuss creator monetization, live sports, vertical video, and micro dramas shaping the future of digital advertising.

Takeaways

• The Evolution of CTV: How PubMatic is connecting premium publishers with advertisers through programmatic technology.
• Agentic AI in Advertising: How automation is simplifying media buying and helping advertisers achieve better outcomes.
• The Creator Economy: Why creator-led content is opening new monetization opportunities beyond walled gardens.
• Premium Advertising: Why premium inventory should be defined by audience relevance and campaign outcomes.
• Emerging Advertising Trends: How vertical video, micro dramas, and live sports could shape the future of streaming advertising.

Chapters
00:00 Introduction to the AdTechGod Podcast
00:13 Meet Nicole Scaglione, VP of CTV at PubMatic
01:22 Nicole's Career Journey in Ad Tech and CTV
06:03 PubMatic's Evolution From Publishers to Buyers
09:16 What Defines Premium CTV Advertising?
10:54 Agentic AI and the Future of Programmatic Buying
13:21 PubMatic's Creator Marketplace and Monetization
16:38 Balancing Creator Content and Premium TV
19:09 Emerging Trends in Advertising and Streaming
19:56 Vertical Video and Micro Dramas
21:08 Live Sports and New Monetization Opportunities
23:09 The Challenges of Monetizing Micro Dramas
23:39 Why Advertising Must Start With the Viewer
25:01 Final Thoughts and Closing
25:52 Outro

Guests: AdTech God

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Aaron Goldman, CMO of Mediaocean, joins AdTechGod Podcast to unpack some of the industry's boldest anonymous confessions from Marketecture Live Chicago. From questionable audience targeting and brand safety failures to the value of mid-funnel marketing and ROAS, they challenge common ad tech assumptions. Aaron also discusses Mediaocean's AI platform, NIVO, and how automation is helping marketers reduce repetitive work, improve campaign performance, and focus on creativity and strategy.

Takeaways

- Audience targeting requires a balance of first-party data, contextual signals, and creative strategy.

- Brand safety failures highlight the importance of accountability and stronger safeguards.

- Mid-funnel marketing remains essential for moving consumers from awareness to conversion.

- ROAS is valuable, but marketers must look beyond surface-level metrics to understand actual impact.

- Mediaocean's NIVO uses AI agents to automate advertising workflows and free up time for strategic work.

Chapter

00:00 Intro and NIVO Sponsor Message

00:47 Ad Tech Confessions from Marketecture Live Chicago

01:23 Meet Aaron Goldman, CMO of Mediaocean

03:22 Aaron's Confession About AdTechGod

04:49 Inside the Ad Tech Confession Booth

07:16 Is Audience Targeting Data Reliable?

10:06 Contextual Targeting and Brand Safety Failures

11:38 Who Is Responsible for Brand Safety?

13:45 Is Mid-Funnel Marketing a Waste of Money?

17:00 ROAS, Attribution, and Incrementality

19:31 AI, Trust, and the Future of Advertising

21:16 The Story Behind the NIVO Jingle

22:22 What Would You Do with 10 Extra Hours?

24:57 How Mediaocean's NIVO AI Platform Works

28:40 Automating Repetitive Advertising Tasks

29:56 Final Thoughts and What's Next

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AdTechGod is joined by Jenny Yurko, WBD Advertising, A Skydance Company, to explore the future of identity, first-party data, and AI-driven advertising. Jenny shares insights on data clean rooms, interoperability, predictive analytics, and how publishers can leverage privacy-conscious data strategies to improve targeting and measurement. They also discuss the evolution of connected TV, the importance of premium audience signals, and why an open advertising ecosystem could create better outcomes for advertisers and publishers.

Takeaways

• First-Party Data: Turning audience insights into valuable advertising opportunities.
• Identity: Improving targeting through interoperability and universal IDs.
• Data Clean Rooms: Enabling privacy-focused data collaboration.
• AI and Analytics: Using predictive models to improve advertising decisions.
• Open Ecosystem: Strengthening collaboration between publishers and advertisers.
• CTV Measurement: Driving better outcomes with premium audience signals.

Chapters
00:00 - Introduction to the AdTechGod Pod
00:13 - Meet Jenny Yurko, VP at Warner Bros. Discovery
01:18 - Jenny's Career Journey in Data and Advertising
03:00 - Leadership, Mentorship and Career Growth
05:15 - Simplifying Complex Ad Tech Concepts
06:49 - Data Product Strategy at Warner Bros. Discovery
09:14 - Unlocking the Value of First-Party Data
10:57 - Data Clean Rooms, Privacy and Interoperability
12:53 - AI and Predictive Analytics in Advertising
14:53 - The Future of Identity and Data Collaboration
16:06 - Why the Open Advertising Ecosystem Matters
17:01 - The Next Evolution of Advertising Technology
20:48 - CTV, Streaming and Better Measurement
21:54 - Premium Audience Signals and AI-Powered Targeting
22:51 - Final Thoughts and Closing

Guests: AdTech God

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AdTechGod joined Abbey Ramsey, Chief Commercial Officer at Anoki AI, to explore the evolution of video advertising and how AI is reshaping CTV. Abbey shares lessons from her career at MTV, Tremor Video, and OpenAP, and explains how Anoki uses real-time video intelligence to understand what viewers are watching and turn those moments into actionable advertising opportunities. They also discuss contextual targeting, programmatic activation, live news and sports, and how AI is changing the way advertising leaders work.

Takeaways

Chapters
00:00 Introduction
00:58 Meet Abbey Ramsey
02:49 Abbey’s Journey Into Ad Tech
03:43 MTV and the Early Days of Streaming Video
05:34 The Rise of Pre-Roll and Tremor Video
07:17 ACR, Programmatic and the Evolution of TV
09:14 Building Audience-Based Advertising at OpenAP
10:16 What Anoki AI Does
11:11 Bringing AI Intelligence to FAST and VOD
12:10 Unlocking Advertising Opportunities in News
13:25 Why Context Matters for Advertisers
14:56 Real-Time Signals, Weather and News
16:27 Turning AI Intelligence Into Programmatic Activation
18:00 Where AI and CTV Are Heading Next
18:27 The Future of AI in Sports Advertising
19:39 Making AI Practical for the Advertising Industry
21:17 Abbey’s AI-Powered Operating System
23:30 Inside Anoki AI
25:37 Why Relationships Still Matter in Ad Tech
26:07 Closing Thoughts

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Ian Maier, General Manager of AdTech at Hightouch, joins AdTechGod to discuss how first-party data, identity, AI, and measurement are reshaping advertising. Ian shares his journey from performance marketer to ad tech leader, breaks down the challenges brands face when activating customer data, and explains how AI can help marketers turn complex data into smarter audience, creative, and media-buying decisions.

Takeaways:

• First-party data needs accessibility: Brands often struggle to connect conversion data across online, offline, mobile, and other systems for effective activation and measurement.
• Identity remains a major challenge: Customer data needs to be matched to addressable users for targeting, suppression, attribution, and optimization.
• Data and creative work together: Strong audience targeting alone cannot compensate for creative that fails to connect with consumers.
• AI can turn data into action: Hightouch is using AI agents to help marketers analyze customer and measurement data, develop segmentation strategies, and activate audiences.
• AI still needs structure: Ian argues that AI needs a marketing "harness" that understands workflows, approvals, business context, and measurement to support effective media decisions.
• Clean rooms still have a role: Ian sees value in data clean rooms but believes complexity and design currently limit their usefulness for some applications.

Chapters:
00:00 Meet Ian Maier, GM of AdTech at Hightouch
01:11 Ian’s Journey From Marketer to Ad Tech
04:09 Why Data and Creative Need Each Other
06:23 What Brands Get Wrong About First-Party Data
09:23 How Hightouch Activates Customer Data
10:59 Rethinking Identity and Data Onboarding
14:16 First-Party vs. Third-Party Identity Data
17:43 Identity and Targeting Across CTV
20:01 Using AI to Make Sense of Advertising Data
22:20 From AI-Powered Planning to Activation
22:45 Is AI Making Ad Tech Easier or More Complex?
24:14 Bullish or Bearish on Data Clean Rooms
25:49 Closing Thoughts

Guests: AdTech God

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AdTechGod joins with Gil Sommer, Vice President of Product Management at FreeWheel, to explore how connected TV advertising is evolving as live sports move deeper into streaming. They discuss the technical challenges of advertising at massive scale, contextual targeting, programmatic buying, measurement, advertiser outcomes, and how agentic AI could bring greater automation and precision to direct advertising.

Takeaways:

Chapters:
00:00 Introduction
01:42 Gil Sommer’s Journey Into Ad Tech
04:21 How Live Streaming Changes CTV Advertising
06:35 Contextual Targeting in Live Sports
07:44 Handling Millions of Concurrent Viewers
09:25 The Technical Challenges of Live Ad Delivery
11:30 Can Live Sports Become Fully Biddable?
13:50 Friction Between Advertisers and Publishers
15:11 Solving CTV’s Measurement Problem
18:49 Moving Ad Budgets From Linear TV to CTV
21:11 Does the Ad Tech Ecosystem Need Simplification?
23:33 What’s Next for Advertising
24:10 Outcomes and the Future of TV Measurement
25:05 Agentic AI in Advertising
26:25 Closing Thoughts

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AdTechGod is joined by Tanja Mimica, Co-Founder and COO of Kovva, to discuss her journey from building and selling Martin to PubMatic to launching an AI-powered platform for media buyers. Tanja explains how Kovva automates cross-platform operational workflows, what AI could mean for junior media buyers, and why the future of agencies may depend on turning institutional knowledge into intelligence that compounds over time.

Takeaways:

Chapters:
00:00 Introduction
01:09 Tanja’s Journey Into Ad Tech
02:07 Building Martin and a New DSP
03:37 The Road to PubMatic
04:23 From PubMatic to Founding Kovva
05:49 Building a Company With Your Co-Founder and Spouse
07:19 Why Tanja Built Kovva
08:14 How Kovva Automates Media Buying Workflows
10:00 Where Kovva Fits Into the Media Buying Process
11:01 Playbooks and Agency Knowledge
12:29 Will AI Replace Media Buyers?
14:19 How Agency Roles Could Change
16:12 The AI Adoption Gap
18:21 Using AI to Train Junior Media Buyers
19:46 Kovva as an Orchestration Layer
21:57 What’s Next for Programmatic Advertising
22:18 AI and the Future of Agency Operations
24:18 Building the “Compounding Agency”
25:34 Closing Thoughts

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AdTechGod joins Alistair Hill, CEO and Co-Founder of OnDevice, to explore how advertising measurement has evolved beyond clicks. They discuss brand lift, data quality, incrementality, survey fraud, AI’s growing role in measurement, and why measurement should help improve the next campaign instead of simply reporting what happened.

Takeaways:

• Clicks don’t tell the full story of brand advertising effectiveness.
• Reliable brand lift depends on accurate exposure data and comparable audience groups.
• Data quality is increasingly important as fraud affects survey-based measurement.
• AI can turn brand lift data into smarter campaign planning and optimization.
• Measurement should be the starting point for improving the next campaign, not just a post-campaign report.

Chapters:
00:00 Introduction
00:13 Meet Alistair Hill, CEO & Co-Founder of OnDevice
01:21 How Alistair Got Into Advertising and Measurement
02:11 Why Clicks Were Never Enough
04:32 What OnDevice Is Solving in Brand Lift
06:12 The Problem With Misleading Measurement Metrics
09:59 Has Advertising Measurement Become Too Complicated?
11:16 What Good Brand Lift Measurement Looks Like
12:20 Data Quality, Survey Fraud and Real Audiences
14:40 AI and Machine Learning in Measurement
16:52 The Biggest Measurement Challenge Today
18:48 The Future of Brand Lift, Outcomes and AI
20:54 Why Log-Level Data Matters
21:27 Alistair’s Unexpected Excel Love Story
22:05 Closing

Guests: AdTech God

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AdTechGod joined Tommy Burton, VP, Global Partnerships at Pacvue, to discuss the evolution of retail media, his experience at Amazon Ads, and how AI and automation are changing commerce. They explore measurement challenges, Amazon Business, agentic shopping, CTV, and what’s next for brands navigating the growing commerce media landscape.

Takeaways:

- Retail media remains fragmented across platforms and retailers.

- Measurement continues to be a major challenge for brands.

- AI is making commerce data easier to access and understand.

- Automation helps advertisers save time and improve campaign performance.

- Agentic shopping is changing how consumers discover products.

- Commerce data is connecting branding, CTV, and performance marketing.

- Retail media is evolving toward a more connected commerce ecosystem.

Chapters:
00:00 Introduction
00:13 Meet Tommy Burton, VP, Global Partnerships at Pacvue
01:13 Tommy’s Journey Through Yahoo, AOL and Amazon
02:44 Joining Amazon Ads and the Rise of Retail Media
04:26 Key Lessons From Building Amazon DSP
05:58 From Amazon to Pacvue
08:06 What Pacvue Does for Brands and Agencies
09:28 Is Retail Media Still in Its Early Stages?
11:14 Fragmentation and the Retail Media Measurement Challenge
13:09 How Pacvue Is Using AI
14:58 Unlocking the B2B Opportunity With Amazon Business
17:12 Automation, Reach and Conversion Results
19:04 What’s Next for Commerce Media?
19:35 Agentic Shopping and the Future of Product Discovery
20:24 Connecting Media to the Point of Purchase
21:12 CTV, Branding and Performance Marketing
23:23 Why Commerce Data Could Break Down Media Silos
23:56 Where to Connect With Tommy and Pacvue

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