AdTechGod Pod

By AdTechGod, The AdTech God

A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individua... more

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FAQs about AdTechGod Pod:

How many episodes does AdTechGod Pod have?

The podcast currently has 118 episodes available.

AdTechGod Pod episodes:

April 09, 2025The Refresh New: The Acquisition of Infosum by WPP
In this episode of The Refresh by Marketecture Media, host AdTechGod interviews Lauren Wetzel, CEO of InfoSum, following its acquisition by WPP. They discuss the implications of the acquisition, the importance of data collaboration, and how AI is transforming the advertising landscape. Lauren emphasizes the need for privacy and control in data usage while highlighting the unique capabilities of InfoSum's technology. The conversation also touches on the future roadmap for integrating AI and enhancing client services.

Takeaways
The acquisition of InfoSum by WPP signifies a strong alignment in vision and strategy.
Data collaboration is essential for driving results in digital advertising.
AI is transforming marketing by moving beyond traditional identity-based approaches.
Privacy and control over data are paramount for clients in data collaboration.
InfoSum's technology allows for unique data sets to be analyzed for insights.
The integration with WPP will enhance capabilities for their clients.
Speed and efficiency in data collaboration are critical for success.
The future of advertising lies in leveraging AI for audience building and predictive behavior.
InfoSum aims to maintain a mission-driven approach post-acquisition.
The collaboration will enable faster onboarding and integration of new technologies.
Chapter
Chapters
00:00 Introduction to Marketecture Media and Upcoming Events
01:23 Acquisition of InfoSum by WPP
03:11 The Value of Data Collaboration
06:18 Intelligence Beyond Identity and AI Integration
09:28 Privacy and Control in Data Collaboration
12:29 Enhanced Capabilities for WPP Clients
15:32 Product Roadmap and Future Integration
18:25 Mission-Driven Approach and Team Dynamics

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22min
April 08, 2025Ep. 73 Balancing Act: Psychology, Partnerships & the Future of AdTech with Ali Wendroff
In this episode of the AdTechGod Pod, Ali Wendroff, Vice President of Demand Partnerships at ShareThrough, shares her journey into the ad tech industry, her influences, and her experiences at various companies. She discusses the importance of human connection in business, the evolving landscape of ad tech, and how her background in psychology informs her approach to partnerships. Allie also reflects on her motivations, the challenges of balancing work and personal life, and her excitement for the future as she prepares for a new chapter in her life.

Key Takeaways
Ali's journey into ad tech began with a desire to learn something new.
Her background in psychology helps her understand clients better.
Building trust and confidence is crucial in partnerships.
She emphasizes the importance of human connection in business.
Ali believes in setting high standards for herself and her team.
Her experiences at various companies shaped her approach to ad tech.
She sees the ad tech industry as a puzzle to solve.
Ali values the importance of creative strategies in advertising.
She believes in the power of communication over email.
Finding balance in life is a continuous journey.

Chapters
00:00 Introduction to Ali Wendroff
01:08 Journey into Ad Tech
04:32 Influences and Inspirations
07:37 Building from the Ground Up
11:10 Transitioning to ShareThrough
14:14 Industry Trends and Future Outlook
19:50 Psychology in Ad Tech
24:43 Finding Balance and Motivation

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28min
April 07, 2025The Refresh News: April 7 – TikTok Bidding War, Ad Fraud Drama, Spotify’s SAX Debut & WPP's AI Bet
In this week’s episode of The Refresh, Kait from Marketecture dives into a chaotic mix of acquisition rumors, ad fraud allegations, new tech rollouts, and a shift in how advertisers think about data and identity. From TikTok’s uncertain future to Spotify’s programmatic power play, here’s what went down.
This week’s highlights:
TikTok’s next owner? – Amazon, Applovin, and even a Trump-backed billionaire consortium are in the mix. Applovin’s algorithmic advantage and Amazon’s ecomm ambitions make them viable contenders—but antitrust and politics muddy the waters. No matter who ends up with TikTok, creators and advertisers should brace for disruption.
Analytics vs. Verification Vendors (Again) – A new 240-page report alleges IAS, DoubleVerify, and HUMAN failed to block millions of ad impressions from known bots. The vendors clapped back, calling the findings flawed and unsubstantiated. Meanwhile, Analytics continues to expose weak points in media quality across the ecosystem, even if some argue the system is working “as designed.”
Spotify launches the Spotify Ad Exchange (SAX) – The long-anticipated exchange is here, giving advertisers more control over targeting, measurement, and creative—plus the ability to generate AI-powered audio on-platform. It’s a clear move to democratize access and tap into the growing SMB market.
WPP acquires InfoSum – WPP is going all in on federated data collaboration and AI-based targeting. With cookies fading and identifiers under scrutiny, the future of audience segmentation may lie in machine learning models and predictive behaviors—not user IDs.

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9min
April 01, 2025 Ep. 72 Tracking the Future: Oren Kaniel on Mobile Attribution, Privacy & Persistence
In this episode, Oren Kaniel, CEO and co-founder of AppsFlyer, shares insights into the evolution of mobile attribution and marketing analytics over the past 14 years. He discusses the initial gap in the market that led to the creation of AppsFlyer, the pivotal moments that validated their approach, and the challenges faced in navigating user privacy regulations. Oren emphasizes the importance of passion and persistence in entrepreneurship, highlighting how these qualities have driven him and his team to innovate and adapt in a rapidly changing industry.

Takeaways
Oren Kaniel co-founded AppsFlyer to address a gap in mobile attribution.
The mobile app ecosystem lacked measurement tools, leading to ineffective marketing strategies.
The 'aha moment' for AppsFlyer came when they revealed the inefficacy of ad clicks and impressions.
Privacy regulations have significantly impacted data collection and attribution methods.
Oren emphasizes the importance of passion in driving innovation and overcoming challenges.
The mobile marketing landscape is evolving towards multi-channel solutions.
AppsFlyer has become a leader in privacy-enhancing technologies for measurement.
The company faced initial skepticism from investors about the viability of mobile attribution.
Oren's journey reflects the importance of resilience in entrepreneurship.
The future of mobile marketing will focus on privacy-preserving measurement solutions.

Chapters
00:00 The Birth of AppsFlyer
05:11 Identifying Market Gaps
10:58 The Aha Moment in Attribution
14:50 Navigating Privacy Regulations
20:03 The Future of Mobile Marketing
25:04 Passion and Persistence in Entrepreneurship

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30min
March 31, 2025The Refresh News : March 31 – TikTok's Fate, Facebook’s Throwback Move, and Meta’s Bold Buy Strategy
In this week’s episode of The Refresh News, Kait from Marketecture unpacks the countdown to TikTok’s next ban deadline, Facebook’s surprising return to its roots, and Meta’s controversial push for principal-based media buying. It’s a blend of tech speculation, platform nostalgia, and some hard-hitting ad industry strategy.
This week’s highlights:
TikTok + Perplexity? – With only days until the next ban deadline, Perplexity is pitching a future where TikTok becomes an AI-fueled search powerhouse. Imagine contextual Q&A built into your video feed, creator discovery powered by real user questions, and cross-platform personalization. Is it wishful thinking? Maybe. But it would be a bold reset for the social ecosystem.
Facebook goes back to basics – Meta execs have finally admitted what users have been saying for years: we just want to see our friends. Facebook is reintroducing a dedicated feed for friends and family content. It’s a move driven by declining engagement and the growing sense that AI-generated filler isn't cutting it.
Principal-based media buying – Meta is enticing major holding companies with bulk inventory deals, letting agencies buy media in advance and resell it to clients. Critics say it sacrifices transparency and trust. Supporters say it drives performance and margin. Either way, it signals a more aggressive monetization strategy as economic pressures mount.

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8min
March 25, 2025 Ep. 71 Connecting the Dots: Heather Macaulay on AdTech, MadTech & Making It Work
In this episode of the AdTechGod Pod, Heather Macaulay, President of MadTech, shares her journey through the ad tech industry, discussing her career path, the culture at MadTech, and the always changing AdTech and MarTech industry. She emphasizes the importance of connectivity, efficiency, and personal relationships in the industry, while also addressing the challenges of maintaining work-life balance. Heather provides valuable insights into the future of the industry and the significance of collaboration in solving complex problems.

Takeaways
Heather's journey began in mobile marketing before transitioning to ad tech.
The importance of education in sales and client relationships.
MadTech focuses on product and data consultancy in the AdTech and MarTech space.
A shift from checkbox solutions to intentional investment in technology.
The convergence of AdTech and MarTech is becoming more pronounced.
Efficiency is a key trend in the industry, driven by client needs.
AI is playing a significant role in enhancing product development.
Personal relationships are crucial in the ad tech industry.
Finding balance in life is a continuous challenge for professionals.
Connectivity between platforms is essential for future success.

Chapters
00:00 Introduction to Heather Macaulay and Her Journey
03:01 Career Path and Industry Insights
06:05 MadTech's Culture and Team Dynamics
08:50 The Future of AdTech and MarTech
11:57 The Shift Towards Efficiency in the Industry
14:55 Personal Connections in AdTech
17:56 Finding Balance in a Demanding Industry
20:55 Key Takeaways and Closing Thoughts

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23min
March 24, 2025The Refresh News: March 24 – Claude Gets Web Search, Apple’s Streaming Gamble, and AdTech’s Next Great Shift
In this week’s episode of The Refresh, Kait from Marketecture covers a surprisingly calm week in advertising—on the surface. From Claude’s long-awaited web search update to billion-dollar losses at Apple TV+ and a broader philosophical take on the state of the ad industry, this one is quiet but loaded.
This week’s highlights:
Anthropic enables web search on Claude – Finally joining ChatGPT, Gemini, and Perplexity in bridging the gap between outdated training data and real-time relevance
Apple TV+ has lost $1B – While not a big deal for Apple financially, it raises questions about a potential larger strategy around measurement, data, and platform control
A shift in the foundation of ad tech – The legacy model of programmatic is being re-architected, challenged by AI, changing consumer behavior, and the collapse of traditional tools like cookies and MTA
Advertisers are leveling up – Seeking transparency, platform consolidation, and ownership of their data
Vendors are all blending together – DSPs, SSPs, and media networks must find new ways to differentiate beyond surface-level features

#adtechgod #advertising #news #adtech #god

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5min
March 19, 2025 The Refresh News: Innovating the Future: Grant Parker on the New Innovid & Flashtalking Merger
In this episode of Refresh by Marketecture Media, host AdTechGod speaks with Grant Parker, President at The new Innovid, about the recent rebranding following Mediaocean's acquisition of Innovid. They discuss the significance of the merger, the strategic choice of the name Innovid, and the future direction of the company, focusing on innovation, transparency, and the integration of capabilities from both Innovid and Flashtalking. The conversation highlights the evolving advertising technology space and the company's commitment to providing clients with a comprehensive, omni-channel solution.

Takeaways
The rebranding to Innovid reflects a commitment to innovation.
The merger aims to provide brands with better choices in advertising technology.
There is a significant shift towards CTV and AI in advertising.
Transparency in brand-consumer connections is increasingly demanded.
The merger combines the strengths of Innovid and Flash Talking.
Clients will experience immediate benefits from the merger.
The focus is on scaling personalization across all screens.
Innovid is now the second largest independent ad server.
The integration will enhance creative delivery and measurement capabilities.
The future of advertising lies in an omni-channel operating system.

Chapters
00:00 Introduction to Innovid's Rebranding
03:00 Industry Shifts and the Merger's Significance
06:00 Integration Plans and Future Innovations

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9min
March 18, 2025 Ep. 70 Marketplaces, Motivation & Making Ad Tech Better With Molly McArdle
In this episode of the AdTechGod pod, host AdTech God interviews Molly McArdle, SVP Marketplace at Sonobi. They discuss Molly's journey into the ad tech industry, the challenges and rewards of working in startups, the importance of demand transparency in advertising, and the role of AI in improving inventory quality. Molly also shares insights into staying motivated, her involvement in community service, and the experiences of women in the ad tech space.

Takeaways
Molly started her career in ad tech at a small startup with no prior experience.
Working in a startup allows for personal growth and a unique company culture.
Transitioning into sales was a pivotal moment in Molly's career.
Demand transparency is crucial in the advertising supply chain.
Education and awareness are key for brands and agencies in ad tech.
AI is becoming integral in improving ad tech processes.
Building a strong network is essential for support in challenging times.
Community involvement is important for personal fulfillment.
Women in ad tech can build strong networks and support each other.
Confidence and assertiveness are vital for success in the industry.

Chapters
00:00 Introduction to Ad Tech and Molly McArdle
03:04 Molly's Journey into Ad Tech
05:47 The Startup Experience and Its Challenges
08:51 Industry Trends and Demand Transparency
12:00 The Role of AI in Ad Tech
14:59 Maintaining Motivation in a Volatile Environment
17:56 Community Involvement and Giving Back
21:10 Women in Ad Tech: Challenges and Triumphs

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23min
March 17, 2025The Refresh News : March 17 – AI Agents, Meta's Community Notes & TikTok's Future
In this episode of The Refresh, Kait from Marketecture Media breaks down the biggest developments in advertising and media, from Scope3’s AI-driven innovations to Meta’s new fact-checking approach and the latest on TikTok’s uncertain future.

This week’s highlights:
Scope3’s AI-powered announcements – A new Agentic Advertising Platform and brand standards designed to optimize media buying and reduce carbon emissions
AI’s impact on advertising jobs – How AI agents could replace traditional media roles
Meta launches Community Notes – A new fact-checking system inspired by X, with an uncertain road ahead
Publicis wins Coca-Cola’s media business – Consolidating its dominance in performance media
TikTok’s April 5 deadline approaches – Oracle emerges as a frontrunner, but China’s approval remains a major obstacle
NBC’s massive Olympics deal – A pivotal moment for media strategy and execution

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7min

FAQs about AdTechGod Pod:

How many episodes does AdTechGod Pod have?

The podcast currently has 118 episodes available.

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