AdTechGod Pod

By AdTechGod, The AdTech GodBusiness Entrepreneurship Marketing Careers

AdTechGod Pod episodes

July 21Ep. 143: AI-Powered Content Automation, Creative Personalization with Andrew Swinand
AdTechGod sits down with Andrew Swinand, CEO of Inspired Thinking Group (ITG) and former CEO of Publicis Groupe Creative U.S. and Leo Burnett.
Andrew shares how AI-powered content automation is helping global brands produce personalized creative at scale, reduce production costs by 50%, cut campaign timelines from 8 weeks to 2 weeks, and drive stronger marketing performance. They discuss operational AI vs generative AI, the future of agencies, creative effectiveness, personalization, and why the next decade may bring a creative renaissance instead of creative replacement.
Takeaways
AI-powered content automation is enabling brands to create personalized content at an unprecedented scale.
ITG helps global brands localize campaigns across languages, markets, and audiences using AI.
Brands are reducing production costs by roughly 50% while significantly speeding up go-to-market timelines.
Operational AI delivers more immediate ROI than purely generative AI use cases.
Most companies already possess valuable creative assets but struggle to find and utilize them efficiently.
Effective personalization is not about one-to-one marketing but identifying "meaningful breaks" within audiences.
Creative quality remains critical despite AI advancements.
The future agency model will focus more on strategy, insights, and creative concepts while automation handles production.
AI will eliminate repetitive production work but increase demand for higher-quality creative thinking.
Andrew predicts a creative renaissance driven by the abundance of AI-generated content.
Chapters
00:00 Introduction & Welcome
01:01 Andrew Swinand's Career Journey
04:36 From Publicis & Leo Burnett to ITG
06:20 What Inspired Thinking Group (ITG) Does
07:43 How AI Transforms Content Production
09:10 Cutting Costs, Speeding Up Campaigns & Personalization at Scale
11:00 Why More Creative Variations Drive Better Performance
12:42 Operational AI vs Generative AI
15:18 AI-Powered Asset Organization & Content Discovery
17:03 The Right Way to Personalize Advertising
20:00 Why Creative Matters More Than Ever
21:28 The Future of Agencies in an AI World
23:28 AI Slop, Content Overload & Marketing Challenges
26:36 What Marketers Are Overhyping About AI
27:03 Andrew's Vision for Advertising in 5 Years
28:23 Final Thoughts & Wrap-Up
Guests: AdTech God

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30 min
July 14Ep. 142: Programmatic Was Just the Beginning with Adam Soroca
Entrepreneur and former Magnite Chief Product Officer, Adam Soroca, joins AdTechGod to discuss his journey building ad tech infrastructure, the evolution of programmatic advertising, lessons from Magnite's growth, and why AI-driven agentic workflows could fundamentally transform media buying over the next few years.
Takeaways
Adam shares his journey from Wall Street to founding nToggle and leading product at Magnite.

Learn why AI is shifting from workflow automation to completely rethinking advertising infrastructure.

Discover how proprietary data, buyer agents, and AI-powered orchestration will shape the future of ad tech.

Adam explains why proprietary data and supply position will become the biggest competitive advantages as AI transforms programmatic advertising.

Learn how future AI-powered buyer agents could replace traditional campaign workflows and create a more autonomous, outcome-driven advertising ecosystem.
Chapters:
00:00 Introduction to Adam Soroca
01:51 From Wall Street to Building Products
05:40 The Birth of nToggle and Traffic Shaping
08:18 Startup Lessons and Trusting Your Convictions
10:52 Inside Magnite's Product Evolution and CTV Growth
14:23 Cannes Lions: The Biggest AI Trends in Ad Tech
17:35 Why Agentic AI Could Transform Media Buying
20:53 Rethinking Advertising Beyond Human Workflows
22:08 AI's Impact on Creative and Agencies
24:50 What's Next for Adam Soroca
25:58 The Future of Data, Buyer Agents, and New Media Lanes
32:32 Where Ad Tech Is Heading Next

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36 min
July 07Ep. 141: Why Mobile Advertising Is Still Undervalued with Liftoff’s Casie Jordan
Casie Jordan, SVP of Programmatic Exchange & Commercial Solutions at Liftoff Mobile, joins AdTechGod to discuss Liftoff Mobile's IPO, the evolution of programmatic advertising, AI-powered creative optimization, the future of mobile app advertising, and why mobile remains the most undervalued advertising channel. Casie also shares her career journey, leadership lessons, and advice for women building careers in ad tech.
Takeaways
Liftoff Mobile's IPO marks a major milestone for the mobile advertising industry.

AI is transforming mobile advertising through creative personalization and campaign optimization.

Human creativity remains essential alongside generative AI.

Mobile advertising continues to be one of the industry's most underpriced opportunities.

Liftoff Mobile's unique DSP, SSP, and exchange ecosystem creates valuable data advantages.

Transparency and direct publisher relationships are becoming increasingly important.

Strong company culture and leadership played a key role in Casie's career growth.

Preparation, confidence, and mentorship are critical for women succeeding in ad tech.
Chapters
00:00 Introduction: Meet Casie Jordan, SVP of Programmatic Exchange & Commercial Solutions at Liftoff Mobile
01:48 Liftoff Mobile's IPO and what it means for the company
03:50 Casie's career journey from publishing to ad tech
09:19 From Twitter and MoPub to joining Liftoff Mobile
13:44 What an SVP of Programmatic Exchange actually does
16:47 How AI is changing programmatic advertising
19:19 Balancing AI with human creativity in ad creative
21:55 Inventory transparency and publisher trust
24:47 Why mobile advertising is still the most undervalued advertising channel
27:46 Liftoff Mobile's unique exchange, AI infrastructure, and competitive advantage
29:47 Career advice and leadership lessons for women in ad tech
32:33 Final thoughts and closing remarks

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34 min
June 30Ep. 140: Every Visitor Counts: Lori Tavoularis on AI, Agents, and Publisher Monetization
How can publishers earn more from every visitor in the AI era? Lori Tavoularis, President & CRO of MULA, joins the AdTechGod Podcast to discuss AI-powered monetization, agentic advertising, commerce, CTV innovation, and the future of publisher revenue. She also shares lessons from building a startup, leading revenue teams, and balancing leadership with family.

Takeaways
How AI agents optimize publisher revenue beyond traditional ads.

Why engagement matters more than impressions.

MULA's vision for commerce, newsletters, and CTV monetization.

Separating AI hype from real business value.

Leadership lessons from startups, publishing, and revenue growth.
Chapters
00:00 Introduction to Lori Tavoularis & MULA
01:29 From Publishing Executive to Startup Leader
06:06 How MULA Uses AI to Increase Publisher Revenue
11:39 Commerce, Content Recommendations & User Intent
13:02 Agentic AI and Smarter Monetization
14:20 Expanding into Newsletters and CTV
17:31 AI Hype vs. Real Business Impact
20:59 AI Tools for Sales and Revenue Teams
21:02 Women in AdTech Leadership
26:49 Final Thoughts & What's Next for MULA

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28 min
June 21Ep. 139: TV Measurement, CTV Growth, Political Advertising with AdImpact's Don Norton
Don Norton, General Manager of Data Solutions at AdImpact, joins AdTechGod to discuss his journey from DoubleClick and Google to AdImpact, the evolution of TV measurement, the rise of CTV, political advertising trends, AI's role in media intelligence, and why relationships still matter in an increasingly automated industry.
Takeaways
Don shares lessons from DoubleClick, Google, Infillion, and AdImpact.
AdImpact is expanding beyond political advertising into cross-TV intelligence.
CTV and broadcast measurement require larger datasets and ACR technology for accuracy.
Political advertising in 2026 is expected to rival presidential election spending levels.
Local CTV presents one of the biggest growth opportunities in television advertising.
AI is improving data processing, automation, and predictive insights.
Despite automation, trust and human relationships remain critical in media buying and selling.
Chapters
00:00 Introduction to Don Norton and His Ad Tech Journey
01:05 Starting at DoubleClick During the Early Internet Boom
02:12 The Evolution from DoubleClick to Google
04:00 Leaving Google and Joining Infillion
05:31 Why Don Joined AdImpact
06:06 AdImpact's Growth Strategy and Expansion Beyond Political Advertising
07:05 Understanding Cross-TV Measurement: Broadcast, Cable & CTV
08:01 The Challenge of Measuring Linear TV and Streaming Audiences
10:09 What Advertisers Want from TV Measurement
11:31 How AdImpact Uses ACR Data and Large TV Panels
13:14 Who Uses AdImpact's Data and Insights?
14:26 The Biggest Data Challenges in Media Intelligence
16:34 AI, Data Validation, and Operational Efficiency
18:54 Political Advertising Outlook for 2026
20:27 The Future of Local CTV Advertising
23:10 What's Overhyped in Ad Tech?
24:00 Why Relationships Still Matter in an AI-Driven Industry
26:05 Final Thoughts and Closing Remarks
Guests: AdTech God

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26 min
June 16Ep.138: Why Digital Out-of-Home Is Advertising's Most Undervalued Channel with Craig Benner Accretive
Craig Benner, Founder & CEO of Accretive, joins the AdTechGod Pod to discuss the future of Digital Out of Home (DOOH), measurement, attribution, media buying, and why brands are increasingly investing in high-impact advertising beyond traditional digital channels.
Takeaways
DOOH remains one of the most underinvested channels despite its massive reach.

Measurement has historically been the biggest challenge for out-of-home advertising.

Accretive helps connect physical-world exposure to digital outcomes.

Better attribution drives greater confidence and media investment.

Search often captures intent rather than creating it.

Out-of-home excels at generating awareness and demand.

Brands are shifting budgets from linear TV into measurable alternatives.

Mobility data plays a key role in audience targeting and measurement.

Media Mix Modeling is helping validate the value of DOOH.

Retail media presents a major opportunity for out-of-home advertising.

AI and standardization are accelerating industry adoption.

Education remains critical for broader DOOH growth.
Chapters
00:00 Meet Craig Benner and Accretive
01:09 From Viant to founding Accretive
02:06 Discovering the opportunity in DOOH
03:45 Why out-of-home should command more ad spend
04:40 The measurement-first philosophy behind Accretive
05:47 Solving attribution challenges in DOOH
07:12 Which advertisers benefit most from out-of-home
08:49 How audience targeting works in DOOH
10:33 Measuring foot traffic, web lift, and outcomes
11:09 Where today's DOOH budgets come from
12:45 The industry's overreliance on lower-funnel marketing
13:51 Why out-of-home creates demand and intent
15:32 Giving DOOH the credit it deserves
16:53 How measurement changes media allocation decisions
18:01 The reality of search and retargeting attribution
19:49 The future of digital out-of-home advertising
20:46 AI, MMMs, and industry standardization
21:47 Educating agencies and media buyers
24:14 Retail media and the "last inch" opportunity
25:40 Resources for learning more about DOOH
26:52 Final thoughts and closing remarks
Guests: AdTechGod

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28 min
June 15BREAKING: Is Fox the New King of Connected TV? Breaking Down the Fox - Roku Deal
Fox's $22 billion acquisition of Roku is one of the biggest media and advertising technology stories in years, and it could fundamentally reshape connected TV.
In this special breaking news episode of the AdTechGod Pod, AdTechGod is joined by Kyle Dozeman Co-Founder & CEO at Kovva and former CRO of PubMatic, Richie Hyden (SVP of Publisher Solutions at Viant Technologies), and David Nyurenberg (SVP at InterMedia Advertising) to discuss the strategic implications of the deal.
This episode covers why Fox made this move, what Roku's 100+ million household footprint brings to the table, and why identity, audience data, and operating system ownership may be more valuable than streaming content itself. They also discuss how the acquisition could transform audience targeting, measurement, content discovery, programmatic advertising, and Fox's ability to compete with giants like Amazon, Google, Netflix, and Disney.
Will this create a new advertising powerhouse? How will brands, agencies, and publishers be affected? And five years from now, will this be remembered as a content play, an identity play, or the deal that changed connected TV forever?
Tune in for expert analysis on one of the most consequential acquisitions in the history of streaming.
Key topics
Fox's acquisition of Roku and its strategic implications

The role of identity and audience data in the deal

Impact on content distribution and platform dynamics

Changes in ad tech and programmatic buying

Future of streaming, content, and advertising
Chapters
00:00 Introduction to the Acquisition
01:50 Understanding the Strategic Importance of Roku
06:21 Identity and Audience Data: The Core Asset
10:16 The Impact on Ad Placements and Market Dynamics
14:01 Advertiser Perspectives on the Acquisition
16:55 Transparency in Advertising: A New Era?
21:18 User Acquisition and Market Positioning
23:19 Future Implications of the Acquisition
26:22 Looking Ahead: The Next Five Years
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33 min
June 09Ep. 137: The Data Quality Crisis in Digital Advertising with Scott McKinley of Truthset
Scott McKinley, Founder & CEO of Truthset, discusses the state of data quality, identity, and measurement in digital advertising.
Scott shares why the industry continues to prioritize scale over accuracy, how data quality deteriorates throughout the supply chain, and why advertisers need to rethink legacy metrics like reach and CPMs. The conversation also explores identity, walled gardens, authentication, and the future of the open internet.
Takeaways
Data accuracy often declines significantly as data moves through the ad tech supply chain.

Scale is frequently prioritized over quality, leading to inefficient advertising spend.

Advertisers should focus on precision and outcomes rather than reach alone.

Authentication is critical to improving identity and publisher monetization.

Independent measurement remains essential for trust and accountability in advertising.

Walled gardens continue to outperform because of durable identity systems.

IP addresses are an unreliable long-term replacement for cookies.
The open internet must improve identity infrastructure to remain competitive.
Chapters
00:00 Introduction to Scott McKinley and Truthset
01:05 From Olympic cyclist to ad tech entrepreneur
03:01 The trust crisis in advertising and lessons from sports
05:25 Why advertising lacks accountability and regulation
07:00 Nielsen's role in independent measurement
09:00 Why Scott founded Truthset
11:17 Common misconceptions about data accuracy
14:20 The industry's obsession with scale over quality
17:53 Why reach is becoming an outdated metric
19:13 Signal loss, walled gardens, and measurement challenges
23:16 The future of identity in advertising
25:34 Why authentication is the path forward
25:51 The biggest misconception about IP addresses
26:43 What the open internet must do next
28:05 Closing thoughts
Guests: AdTechGod

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30 min
June 02Ep. 136: How Self-Service Advertising is Transforming Publisher Revenue with Ray Adamson at DanAds
In this episode of the AdTechGod Pod, Ray Adamson, Head of Solution Sales at DanAds,
discusses the evolution of self-service advertising, automation in ad operations, and the publisher
monetization strategies, and how AI is reshaping the future of ad tech. Learn how leading
Publishers are unlocking new revenue streams and improving efficiency through self-service
platforms.

Takeaways
Automation is becoming a business imperative in ad operations.

DanAds helps publishers unlock new advertiser segments.

Self-service complements sales teams rather than replacing them.

Successful self-service programs require active promotion

DanAds offers more than self-service technology

AI is reshaping operational workflows

The future belongs to creative media leaders and innovative ad tech partners.

Chapters
00:00 Introduction to Ray Adamson and DanAds
01:25 Ray's Journey into Ad Tech and Career Evolution
03:55 How Ad Operations Have Changed Over the Years
05:50 What DanAds Brings to the Market
07:55 The Rise of Self-Service Advertising Platforms
08:33 Build vs. Buy: Publisher Self-Service Strategies
10:09 The Impact of Self-Service on Sales Teams
10:54 Expanding Revenue Through Long-Tail Advertisers
13:19 Common Misconceptions About Self-Service Advertising
15:05 Publisher Playbooks and Marketing Support
15:52 Integrations, Workflow Automation, and Monetization Services
17:57 Which Publishers Benefit Most from DanAds?
20:28 The Future of Ad Tech, AI, and Automation
22:43 Final Thoughts and Closing Remarks

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24 min
May 26Ep. 135: Crafting Big Ideas: Gina Michnowicz on Creativity, AI, and Experiential Marketing
In this episode, Gina Michnowicz, CEO of The Craftsman, joins AdTechGod to discuss building a creative agency focused on storytelling, experiential marketing, and integrated campaigns for global brands like Cisco, Disney, Marvel, and Godiva. Gina shares her journey from digital consulting to launching The Craftsman, how creative ideas come to life across physical and digital experiences, and why human creativity still matters in the age of AI. From building a 3,000-chocolate-bar train for Godiva and 20th Century Fox to discussing the future of branded content and creators, this conversation dives deep into the evolving world of marketing and advertising.

Takeaways
Human creativity remains essential despite advances in AI.

Great marketing ideas come from non-linear creative thinking.

Experiential campaigns work best when integrated with digital and PR.

AI is useful for productivity, but not for original ideas.

Emotional storytelling is difficult for AI to replicate.

Brand awareness and experiential marketing are becoming more valuable.

Creators will need to focus on authentic and original content.

The best campaigns connect people emotionally to brands.

Chapters
00:00 Gina Michnowicz joins the podcast and introduces The Craftsman.
01:09 Gina shares her journey from consulting to founding her agency.
03:44 How The Craftsman works with brands like Disney, Cisco, and Godiva.
06:32 Building integrated campaigns that combine experiential, PR, and social.
07:06 The story behind the 3,000 chocolate bar Godiva train campaign.
09:42 How Gina’s digital background shaped her creative approach.
11:12 Gina’s perspective on AI in creativity and advertising.
14:21 Why AI struggles with original creative ideas.
17:46 The emotional gap between AI-generated and human-made content.
20:45 Where creativity, branding, and marketing are heading next.
22:50 Gina shares her optimism for the future of creative work.

Guests: AdTech God

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24 min

About AdTechGod Pod

From the publisher's feed

A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.