Many - if not all - of you listening to this podcast will be used to dealing with physical assets. But there are also Intangible Assets in an organisation. Is that the same as Intellectual Property? And are Intangible Assets really important for organisations that are dependent primarily on physical assets in their business?

Martin Impgaard ( https://www.linkedin.com/in/martin-impgaard/ ) will share his thoughts and tools to get a better handle on what Intangible Assets your organisation has, and what value those Assets have for the organisation.

Checklist for Mapping Intangible Assets in your Organisation:
https://www.linkedin.com/pulse/intangibles-assets-inventory-knowing-what-you-got-martin-impgaard/

10 Key Questions to better manage a specific Intangible Asset:
https://www.linkedin.com/pulse/intangible-assets-how-get-more-value-martin-impgaard/?trackingId=XU5EpGwPRzOX%2F7Wrby4ttQ%3D%3D

Claas/365Farmnet - example of an Intangible Assets Ecosystem discussed in the episode: 
https://www.365farmnet.com/en/newsroom/smart-farming/

Jörgen Lundmark has served as both project owner and client within Skellefteå Kraft’s operational project business, overseeing expansion, reconstruction, and renovation of power plants. He is responsible for ensuring that Skellefteå Kraft’s asset management operations align with ISO 55000.

In this section, he explains his perspective on ISO 55000 and how this management system should support key questions such as:

• What should we tackle first—what is most important to us, what needs to be put in place first?
• What value do we want from our assets?
• Are we realizing the expected value from our assets?

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Jörgen Lundmark har varit byggherre och beställare inom Skellefteå Kraft operativa projektverksamhet för utbyggnad, ombyggnad av kraftverk och renovering av kraftverk. Han ansvarar för att Skellefteå kraft förvaltningsverksamhet bedrivs i linje med ISO 55000. 

I det här avsnittet förklarar han hur han ser på ISO 55000 och hur det ledningssystemet ska hjälpa till med nyckelfrågor som:

• vad tar vi först, vad är viktigast för oss, vad behöver vi först få på plats? 
• vilket värde vill vi ha från våra tillgångar?
• får vi förväntat värde från våra tillgångar?

Gunnar Norström shares his "Observations on how asset-intensive companies work with AM" from his long career within the electric utility sector. He has been working with complex technical challenges, for example Nuclear reactor fuel and core design. But he has also had many managerial positions, for example as MD for multinational technical consultancy firms supporting a wide spread of needs for asset heavy businesses.