Giving a heightened customer experience means customer retention and customer loyalty. Yet some still miss the mark by overthinking innovation with big transformation. The VP of marketing at Vozzi, Curtis Brackus keeps it simple; give clients results quickly while remaining consistent, reliable, and never forgetting the human touch. Curtis discusses the inception of Vozzi, a mass-text company helping sports teams message and connect with fans. Although the beginning of Vozzi’s success was a chance taken it was a reminder that text messaging is not dead and sports fans remain forever loyal.