The Member Engagement Show

Association Credential Programs with Heather McNair

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Our guest this episode is Heather McNair, CEO of Cloud Generation. Heather has had a long career working on association communities and credentialing programs. Heather also shares how Higher Logic Thrive Credentialing can help associations administer their certification, certificate, and credential programs. In one example. Heather shares how an association more than doubled the number of new certificate participants in just one year, while cutting staff time spent on the program in half.

Throughout the episode, we discuss:

  • The different types of credentialing programs: certifications, certificates, micro-credentials, and stacked credentials.
  • How Higher Logic Thrive Credentialing makes managing complex certification programs.
  • Opportunities associations are missing when it comes to certification and credentialing.
  • How to ensure members understand the importance of certification, the process of getting their credentials, and how to approach re-certification.
  • Strategies for nurturing members toward certification.
  • How to revitalize a certification program that may be stalling out.
  • Repurposing existing content for certification programs.
  • Using technology to scale and improve certification programs.

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    Helpful Links:

    Higher Logic Thrive Credentialing

    Heather McNair on LinkedIn

    higherlogic.com/podcasts

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    The Member Engagement ShowBy Higher Logic
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