In this episode of the Association Hub Podcast, join Louise Harland-Cox, CEO of Communication and Public Relations Australia (CPRA), as she discusses the transition from the Public Relations Institute of Australia (PRIA) to CPRA. Louise explores the challenges and successes of rebranding an established 75-year-old association on a limited budget.

Hear about the extensive consultation process that shaped their strategy, the story behind the rebrand, and its impact on the field of PR and communication. Tune in to discover how CPRA is steering the future of the industry and broadening its reach to represent its members inclusively.

 To visit the new CPRA website and check out the new branding, go to https://www.cpra.org.au/.

 If you'd like to connect and chat with Louise about her experience, feel free to connect with her on LinkedIn: https://www.linkedin.com/in/louise-harland-cox/.

In this episode, Angela Shelton talks with Sam Osborne, the Education Coordinator at the Strata Community Association of Victoria, speaker, and Demartini Method

They discuss the impact of Imposter Syndrome in the association community, inspired by Sam's article in the Associations Evolve Journal.

The conversation covers how aligning true values with actions can help combat feelings of being an impostor. Sam offers insights on the causes of misalignment, its effects, and steps for realigning with personal values.

Leaders and professionals will find practical advice for fostering authenticity and overcoming Imposter Syndrome.

Connect with Sam Osborne

Learn more about Strata Community Association (VIC)

Download your copy of the Associations-Evolve Journal

Imagine if your day job as an association professional involved swapping the boardroom for the open road, creating content about exciting tourist destinations and catching amazing sunsets after your meeting with clients.

Welcome to a very special episode of the Association Hub podcast, where we peel back the curtains on a professional life that sounds more like a permanent vacation. Today, we're diving into the extraordinary world of caravanning in Queensland, where the blend of association management and breathtaking travel destinations is just another day at the office.

Our guest, Michelle Weston, CEO of the Caravan Parks Association of Queensland, shares with us how Caravanning Queensland supports caravan enthusiasts and works to enhance the caravanning experience across the state. This episode promises a peek into how shifting focus towards end-consumer marketing, embracing the beauty of Australia's landscapes, and infusing a bit of humour and sunshine into your work can not only elevate your association's appeal but lead to exceptional member engagement.

Tune in for an enlightening chat that might just inspire you to pack your bags, grab your laptop, and hit the road on your quest for the next big idea in association leadership and marketing.

To explore what Caravanning Queensland is all about, visit their website at https://www.caravanqld.com.au/.

In this week's episode of the Association Hub Podcast, we delve into the Australian Marketing Institute's innovative solution to one of the most pressing challenges facing professionals today: navigating the overwhelming information landscape to achieve career success.

The AMI Marketers’ Competency Framework stands as a real-life case study on how associations can provide actionable pathways for career development. This comprehensive framework serves as a guiding blueprint for marketers at any career stage and organisations of any size, enabling them to identify skill gaps and access targeted training.

Through an engaging discussion with Bronwyn Powell, CEO of the Australian Marketing Institute, we uncover the back story, execution, and profound impact of this framework not only on marketers across Australia but also on AMI's approach to planning their service delivery. Learn how this tool fosters a culture of continuous learning and adaptation, ensuring marketers remain at the forefront of industry trends and best practices.

If you would like to learn more about the framework and see the real-life example, please visit the AMI website at https://ami.org.au/training/marketers-competency-framework/ or connect with Bronwyn https://www.linkedin.com/in/bronwynpowell/.

Dive into an eye-opening chat with Manisha Amin, CEO of the Center for Inclusive Design, on this episode of the Association Hub Podcast. Manisha brings warmth and wisdom as she unfolds the secrets of inclusive design, showing us how it's more than just a buzzword — it's a game changer for associations.

Through lively stories and practical advice, discover how thinking about everyone, including those we often overlook, can transform our communities for the better. Whether it's tweaking events to welcome everyone or rethinking membership models, Manisha's insights will inspire you to look at your association through a new, more inclusive lens. So, grab your headphones, and let's explore together how making space for all isn't just nice — it's essential.

About the Centre for Inclusive Design 

The Centre for Inclusive Design (CfID) is a leader in inclusive design methodology and application, with over 40-years' experience working with governments, educators, business, industry, and community organisations to deliver policies, products, services, and experiences which are accessible to all. 

Inclusive design connects government and industry with communities of people who are traditionally excluded or unable to access products, services, and the built environment. Incorporating their lived experience into the design process increases the accessibility of the planned service, policy, product, or built environment.  

CfID strives to ensure those with physical and hidden disabilities and disadvantages are considered throughout the decision-making process by both government and the private sector. 

As a not-for profit working as a social enterprise, CfID specialises in bringing together different perspectives to the design process and delivering useful and usable solutions. 

CfID exists to help governments, organisations and industries embody Inclusive Design.  

For more information, visit https://centreforinclusivedesign.org.au/ 

In this inspiring episode of the Association Hub Podcast, host Olena Lima sits down with Marion Short, CEO of the International Association for Public Participation (IAP2) Australasia as she shares her story of a comprehensive transformation that touches every aspect of association management.

Discover how IAP2, as a peak body for community and stakeholder engagement, navigates the unique challenges of representing a diverse professional community across Australia and New Zealand.

Olena and Marion explore the transformations in governance, strategy, organisational culture, and technology adoption. Marion shares insights on the pivotal role of governance in steering such changes, the importance of a skill-based board, and the challenges of leading an association through a period of rapid evolution.

With an honest reflection on the highs and lows of her six-year tenure, Marion provides invaluable lessons on resilience, leadership, and the importance of nurturing a supportive team culture.

This episode is a must-listen for anyone interested in the dynamics of association leadership, change management, and driving member value in challenging environments.

In this session, we dive into an enriching conversation with Mel Kettle, an internationally recognized thought leader in fully connected leadership and communication. Mel joins us to explore the vital topic of self-leadership in the world of association professionals.

As we chat, Mel shares valuable insights and practical tips to enhance self-leadership skills specific to our association industry. Join us as we uncover how self-leadership fosters personal and professional growth, aids in navigating change, and offers success stories. Stay tuned for actionable takeaways that will empower your journey in association land.

🌐 Learn more about Mel: Visit www.melkettle.com

🔗 Explore Mel's Boundaries Course: Boundaries Course Link https://courses.melkettle.com/blueprint

In this episode of the Association Hub Podcast, Olena Lima engages in a conversation with Ariel Tate, Marketing and Communications Manager at the Australian Dental Association.

Ariel and Olena delve into the unique challenges and opportunities of association marketing, emphasising the importance of understanding industry nuances and leveraging member data effectively. Reflecting on the essential balance between creativity and practicality, you'll hear tips on maximising resources and innovative thinking to achieve impactful results.

The episode also touches on the importance of aligning marketing efforts with the needs and aspirations of association members, ensuring that every campaign resonates and adds value.

This episode is a must-listen for anyone interested in marketing, particularly in the dynamic and rewarding world of associations. Ariel's journey and insights offer valuable lessons in creativity, adaptability, and the power of marketing to connect and engage.

Tune in for an inspiring look at how marketing can shape and elevate the world of associations!

In this episode, join us for a look into The Evolution of Industry Partnerships with Jo Kane, COO of Records and Information Management Practitioners Alliance 

We'll uncover the critical role these collaborations play, not just in records and information management, but across the association space. Jo will share valuable insights from her organisation and discuss broader strategies that are reshaping the way associations operate. Don't miss this chance to learn from one of the sector's key leaders.

🌐 Learn more about RIMPA: https://www.rimpa.com.au/

🔗 Connect with Jo: www.linkedin.com/in/joanne-kane-027450161/

In this episode of the Association Hub Podcast, join Olena Lima as she is chatting with Luke Daly, Chief Information Officer of the Swimming Pool & Spa Association of Australia and New Zealand (SPASA). This conversation marks the second part of our exploration of SPASA's expansive and innovative journey.

In this chat, Luke shares the association's approach to brand management, revealing how SPASA has evolved into a house of brands and the challenges of maintaining brand autonomy while ensuring consistency across various platforms, including B2B and B2C sectors.

Olena and Luke also tackle the technical aspects of organisation mergers and data integration in an association environment. They explore the complexities and strategies involved in consolidating data from multiple entities, emphasising the need for a central hub and using APIs for efficient management.

Whether you're an association professional, a marketing enthusiast, or a tech aficionado, this episode offers invaluable insights. Don't miss out on these expert perspectives – tune in now and join the conversation!