Association Tech Insider

Association Tech Insider

By ASAE Technology Professionals Advisory CouncilBusinessNon-Profit
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Association Tech Insider episodes

  • S2E5 - Neuropsychology of a Leader - The Good, The Bad, The Ugly

    Join hosts Melody Jordan-Carr and Carlos Cardenas on a fascinating journey into the mind of a leader with our special guest, Dr. Juan E. Rosario Jr., Psy.D., in this thought-provoking episode of the ASAE Tech Council Podcast. Dr. Rosario, an expert in neuropsychology, sheds light on the psychological traits that distinguish effective leaders and discusses how technological advancements can support leadership development.

    In this episode, you'll discover:

    • The critical psychological characteristics that successful leaders share.
    • Insights into how technology is reshaping the landscape of leadership training and development.
    • Actionable strategies for applying neuropsychological concepts to enhance your leadership skills in practical, impactful ways.
    • Whether you're a seasoned executive or an aspiring leader, this episode will equip you with the knowledge and tools to understand and improve your leadership abilities through the lens of neuropsychology. Don't miss this blend of expert analysis and practical advice, tailored for anyone looking to make a significant impact in their professional journey.

      Tune in now to gain a deeper understanding of what makes a leader truly effective in today's fast-paced world.


      Brought to you by the ASAE Tech Council.

      39 min
    • S2E4 - Automating, Augmenting, and Accelerating Marketing through AI

      Get the inside scoop on how some associations are automating, augmenting, and accelerating marketing through AI. The conversation touches on some key considerations (DON'T COPY AND PASTE) as well as exciting innovations for associations as they look to deliver a better marketing experience to members.


      Featuring the ASAE Marketing Professionals Advisory Council (MPAC), this podcast is hosted by Laura Sparks, Senior Marketing and Web Manager at the Entomological Society of America and features Eric O’Connor, Chief Innovation Officer at the American Association of Nurse Anesthesiology and Andrea Huggins, Director of Marketing at the American Association of Colleges and Universities.


      Make sure to follow MPAC on LinkedIn: https://www.linkedin.com/company/asae-mpac/

      24 min
    • S2E3: MMC+Tech Recap! Unpopular Opinions: Challenging Conventional Thinking in Marketing and Technology

      Hosted by Wes Trochlil, Owner of Effective Database Management, this podcast recaps the MMC+Tech Session Unpopular Opinions: Challenging Conventional Thinking in Marketing and Technology featuring Laura (Sargent) Sparks, Senior Marketing and Web Manager at Society of Entomological, Rhoni Rakos, Director of Digital Strategy at fusionSpan, and Justin Burniske, Principal Consultant at Meta-Dao.


      The podcast dives into the unique format of the session where each speaker was asked to defend an unpopular opinion as voted on by the audience in an effort to challenge assumptions and encourage everyone to apply critical thinking to their decisions.


      Wes Trochlil - https://www.linkedin.com/in/wes-trochlil-a17146/

      Laura Sparks - https://www.linkedin.com/in/lauraelizabethsparks/

      Rhoni Rakos - ⁠https://www.linkedin.com/in/rhoni-rakos-0a02aa15/⁠ 

      Justin Burniske - https://www.linkedin.com/in/jburniske/


      Please follow us to get more Tech Insights on LinkedIn: ⁠https://www.linkedin.com/company/asae-tpac⁠ 


      37 min
    • S2E2: MMC+Tech Recap! Roadmapping Your Readiness for Emerging Technology

      In our second episode in our recap series of TPAC sessions at ASAE's MMC+T Conference, Stephen Gabriel, Senior Director of Technology at American Health Law Association, talks with Rhoni Rakos, Director of Digital Strategy at fusionSpan about her session: Roadmapping Your Readiness for Emerging Technology!


      Your news feed is flooded with stories about the opportunities and risks of artificial intelligence. But many associations are experimenting not just with AI, but with augmented reality, cloud computing, blockchain, and more. We live in a world where the next big leap in technology is always just around the corner.


      There is a distinct lack of practical advice in this sea of solutions. How can your association best prepare for AI and other emerging technologies? What policies and systems do you need in place to successfully leverage emerging technologies? Is your data—the fuel for many emerging tech—ready?


      Rhoni Rakos - ⁠https://www.linkedin.com/in/rhoni-rakos-0a02aa15/⁠ 

      Stephen Gabriel - https://www.linkedin.com/in/stephen-gabriel-ab045a1b/


      Please follow us to get more Tech Insights on LinkedIn: ⁠https://www.linkedin.com/company/asae-tpac⁠ 

      33 min
    • S2E1: MMC+Tech Recap! PRECON Breaking Down the Silos: Leveraging Cross-Departmental Collaboration to Enhance Member Value

      On this episode of Association Tech Insider, we get an inside look at the MMC+Tech Precon event, hosted by the technology, marketing, communications and  councils. 
       
      Rhoni Rakos, Director of Digital Strategy at fusionSpan and TPAC members hosts Carlos Cardenas, Sr. Dir. of Information Technology at National Board of certification and recertification for Nurse Anesthetists, Justin Burniske - Principal Consultant and Co-Owner of Meta-Dao, and Gretchen Steenstra - Dir of Client Strategy at DelCore Technology Solutions. 
       
      The conversation covers the format of the precon event and what participants experienced, the case studies that were discussed, and the key outcomes and learning that emerged from the conversation and workshop. Join us as we get the inside scoop of this precon event! 
       
      Rhoni Rakos - https://www.linkedin.com/in/rhoni-rakos-0a02aa15/ 
      Carlos - https://www.linkedin.com/in/semperwifi/ 

      Justin - https://www.linkedin.com/in/jburniske/ 

      Gretchen -  https://www.linkedin.com/in/gretchensteenstra/  
       
      Please follow us to get more Tech Insights on LinkedIn: https://www.linkedin.com/company/asae-tpac 

      31 min
    • S1E29: The Intersection of Marketing and Technology

      On this episode of Association Tech Insider, we discussed the overlap of Marketing and Technology, led by members of ASAE's Marketing Council and Technology Council.


      Rhoni Rakos, Director of Digital Strategy at fusionSpan and TPAC members hosts Laura Sparks, Senior Marketing and Web Manager at Entomological Society of America and incoming ASAE Marketing Council Chair along with Amy Gavin, Director of Digital Strategy at American Society for Nutrition.


      The conversation covers a wide swath of issues related to marketing technology, from the approach to marketing tools, how to measure the ROI of a tool, when to consider sunsetting a tool, and the importance of a close collaboration between the marketing and technology teams at your association.


      Rhoni Rakos - https://www.linkedin.com/in/rhoni-rakos-0a02aa15/

      Laura Sparks - https://www.linkedin.com/in/lauraelizabethsparks/

      Amy Gavin - https://www.linkedin.com/in/amysgavin/


      Please follow us to get more Tech Insights on LinkedIn: https://www.linkedin.com/company/asae-tpac

      35 min
    • S1E28: Discussing DEI in the Tech Sector

      Tadu, Monica, and Tim convened to discuss diversity,

      equity, and inclusion (DEI) in the technology sector as part of a podcast series. Tadu, the Vice President of Digital Engagement at Nakubo, emphasized the importance of DEI practices in their work. Monica, the Vice President and Chief Information Officer at the American Council on Education, shared that she is currently navigating DEI initiatives at her new organization. Tim, the Managing Director at Mckinley Advisors, highlighted his long-standing focus on DEI and technology strategy. The group is located in the DC area.

      27 min
    • S1E27: The Responsibility of Vendor Oversight

      Tune into the latest episode of "Association Tech Insider," where we examine the vital dynamics of vendor management in the association sector. Hosted by Gretchen Steenstra, Director of Client Strategy at DelCor, and Alex Mouw, Principal Strategic Advisor for Membership Organizations at AWS for Nonprofits, this discussion navigates the shared responsibilities and strategic alignments necessary between associations and their technology vendors.

      Episode Highlights:

      1. Balanced Responsibilities: Explore with TPAC members and association community leaders the intricate balance of responsibility in vendor relationships. Ensuring both parties are proactive and clearly define their roles is crucial for a successful partnership.

      2. Emergency Preparedness: Addressing the recent abrupt departure of a Sitefinity vendor, we delve into essential strategies for preparing and managing such emergencies. The importance of contingency plans and maintaining robust communication to swiftly handle vendor transitions is underscored.

      3. Special Announcement: Progress Software, the owner of Sitefinity, has extended a special offer to associations impacted by the vendor departure, highlighting the importance of supportive vendor relationships in crisis times.

      Featured Guests:

      Gretchen Steenstra, Director of Client Strategy at DelCor, provides expert insights on strategic client management and crisis resolution.

      Alex Mouw, Principal Strategic Advisor for Membership Organizations at AWS for Nonprofits, discusses leveraging cloud solutions for enhanced membership services.

      Joanna Piñeda, CEO of Matrix Group, emphasizes the importance of strategic leadership and robust emergency planning.

      Ray van Hilst, Director of Client Results at Yoko, underscores the necessity of effective communication and trust-building in sustaining productive vendor relationships.

      Nicole Araujo, Client Engagement Director from Mighty Citizen, shares her expertise on partnership management and project execution.

      Stephen Tidmore, Executive VP of Technology at Mighty Citizen, discusses managing large, complex technology projects that align with strategic goals.

      Reggie Henry, Chief Information and Performance Excellence Officer at ASAE, highlights strategic considerations in managing vendor transitions effectively.


      Don’t miss this enlightening conversation on mastering the complexities of vendor partnerships in the association space. This episode provides valuable strategies for enhancing your vendor management practices and ensuring your association is prepared for any situation.

      Listen now to equip your association with the knowledge to manage vendor relationships more effectively and leverage these partnerships for long-term success.

      Follow us on LinkedIn to stay in the know: https://www.linkedin.com/company/asae-tpac

      45 min
    • S1E26: What IT Leaders Can Learn from Researchers

      On this episode of Association Tech Insider, we explore what Technology Leaders can learn from Researchers.

      Carlos Cardenas leads a discussion with Shahid Choudhry, Ph.D., Director of Research and Evaluation at the National Board of Certification and Recertification for Nurse Anesthetists (NBCRNA), and Josh Bula, Ph.D., Director of Information Technology for the Florida Music Education Association (FMEA) and Florida School Music Association (FSMA).

      We discuss the critical role of information in today’s society and the process of converting raw data into actionable insights, emphasizing the importance of informatics. Choudhry advocated for a culture of experimentation within organizations, suggesting practices such as "Creative Fridays" to encourage innovation and creative problem-solving among IT staff and researchers. The conversation pivots around how IT leaders can effectively nurture a culture that embraces experimentation and innovation. Leadership support is necessary for challenging the status quo and promoting a mindset geared towards exploration and creativity.

      They emphasized the need for proof of concepts, methodological processes, open dialogue and collaboration, and continuing education in turning innovative ideas into reality. They also discuss the synergies between IT leadership and research methodologies, highlighting the significance of a culture that encourages experimentation, data-informed decision-making, and creative problem-solving.

      This discussion provides valuable insights into how IT professionals can learn from research practices to drive innovation and progress within their organizations.


      Please follow us to get more Tech Insights on LinkedIn at: https://www.linkedin.com/company/asae-tpac

      41 min
    • S1E25: Unlocking User Perspective: Usability Testing and UX Insights for Associations

      This episode of Association Tech Insider dives into the realm of user research and usability testing, highlighting its significance for enhancing digital experiences for associations.


      Hosted by Ray van Hilst (Yoko Co), this roundtable discussion brings together experts Rhoni Rakos (fusionSpan), Jacqui Olkin (Olkin Communications), and Ella Fielding (Optimal Workshop) to share their experiences, best practices, trends, and the transformative power of usability testing to improve digital experiences for associations.


      The conversation touches on methodologies, the value of research in strategy and product development, and practical advice for organizations aiming to elevate their UX through informed design decisions.


      The discussion includes:

      • Introduction and Expert Insights
      • Significance of Usability Testing
      • Case Studies and Trends in Usability Testing
      • Strategic Value of User Research
      • UX as a Competitive Advantage
      • Research Methodologies and Tools
      • Tips for Conducting Effective Research
      • Learnings and Insights from User Testing
      • Getting Started with Usability Testing and Resources
      • 48 min

      About Association Tech Insider

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