In this episode we interview an Executive Head of a medical association on turning around his association; the head of the Association of Association Executives about Associations Unpacked and why its time to be podcasting; and David Hicks a thought leader in Experience-led thinking.

INTERVIEW: Ignacio Quiles Lara

Ignacio is the Executive Head of European Hematology Association as well as an inspiring Author, Helicopter Pilot, Endurance Triathlete.
LinkedIn: https://www.linkedin.com/in/ignacioquileslara 
Website: https://ehaweb.org

His book, “Seven Minutes” is not just a book—👉 it’s an invitation to embrace your limits, rise above setbacks, and transform experiences into lasting memories. Through personal reflections, historical inspiration, and science-backed insights, this journey reminds us of what’s possible when curiosity, passion, and determination align.

INTERVIEW: David Hicks

Global Experience Thought Leader & XM Coach and Co-Founder & Chairman, XM Coach | TribeCX | TMD

LinkedIn: https://www.linkedin.com/in/davidhicksxmcoach/ 
Website: https://xmcoach.com/

With over 40 years of experience as a senior Customer Experience (CX) executive, David helps leaders transform their business performance through customer-centric change. He coaches, equips, and empowers Fortune 1000 executives and their teams to design and deliver exceptional experiences that align with their brand promise and drive measurable results. He also advises governments, major Not-For-Profit organisations, and start-ups on CX strategy, culture, and execution.

ASSOCIATIONS WORLD CONGRESS

This annual congress of the Association of Association Executives, take place in Hamburg, 29 June -1 July.
https://www.associationexecutives.org/events/associations-world-congress

INTERESTED IN BEING INTERVIEWED?

Let us know here:
https://www.associationexecutives.org/resource/associations-unpacked-podcast-episode-1.html

FEEDBACK

Tell us what you think here:
https://www.associationexecutives.org/resource/associations-unpacked-podcast-episode-1.html

If you have expertise or insights that could help associations thrive, we'd love to feature your perspective in an upcoming episode. Get in touch with our presenter at [email protected] .

Associations Unpacked is brought to you by the Association of Association Executives.

Associations Unpacked reveals the inner workings of successful associations, societies and federations, unpacking the strategies and innovations driving today's most impactful organizations.

Each fortnightly episode uncovers the practical wisdom behind association excellence through in-depth conversations with senior executives and experts who share their hard-won insights and forward-thinking approaches. We investigate what truly works, discover emerging trends, and translate complex strategies into practical takeaways you can implement.

If you have expertise or insights that could help associations thrive, we'd love to feature your perspective in an upcoming episode. Get in touch with our presenter at [email protected] .

Associations Unpacked is brought to you by the Association of Association Executives.