In this episode, we discover the power of ‘associative attention’, a framework developed by Max Stricker and Samuel Brealey. It zooms in on the importance of not only getting attention but the right type of attention through strong association.

Show notes

* Associative Attention Paper & ‘Health Check’

Associative Attention is a framework that helps brand owners deliver better executions (think advertising, POS material, packaging). It connects the dots between the WHAT and the HOW of attention. Brand owners need to do well in both areas and those who do can see transformational executions.

You can download the full article here. It also includes a quick ‘Health Check’ you can take to start your Associative Attention journey.

* Max on LinkedIn

* The article with Samuel Brealey on WARC (paywall)

* This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here.

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