An automotive firm has experienced a boost in productivity without having to increase staff or buy new machines, thanks to a Knowledge Transfer Partnership (KTP) with Aston Business School. Iain Collis, managing director at Metal Assemblies, and Professor Ben Clegg, of Aston Business School, explain how the project has succeeded.

Tomorrow’s boardroom superstars are emerging from executive leadership apprenticeships at Aston Business School. Discover more about the Masters-level programme from Terry Hodgetts, director of Corporate Client Solutions, and Dr Lloyd Parsons, director of the MBA and Chartered Management Institute programmes.

Sports marketing expert Michael Inpong, a new teaching fellow at Aston Business School, argues that while many huge sports events like the World Cup are sponsored, this form of marketing is ‘very weak’. He says future marketeers need to unleash the power of sport for their businesses – using storytelling to impact on society.

Dr Hayley James, a senior research fellow in the Centre for Personal Financial Wellbeing at Aston Business School and an expert in pensions, discusses her ‘mission’ to improve financial planning for later life. 

Dr Dean Garratt, a senior teaching fellow and expert in economics at Aston University, says a recession is “pretty imminent” for the UK resulting in a “painful” year ahead. But he is optimistic that both inflation and interest rates will fall in the second half of next year.

Prof Kathy Daniels, an expert in employment law and employee relations at Aston University, discusses the recent increase in strike action and considers whether Britain is facing a 1970s-style 'winter of discontent'

Successful business leaders need to rely on the power of trust, rather than just trusting in power. Dr John Blakey, who researched the subject for his doctorate at Aston Business School, explains the nine behavioural habits needed to become a trusted executive in the latest episode of 'Aston means business'.

Simple energy savings by SMEs could close half the UK's power stations, according to Dr Mark Smith, business engagement manager on the Low Carbon SMEs project at Aston University. The latest episode of the 'Aston means business' podcast also interviewed Cassie Kirk-Gould, the owner of Sweetmeats Inc, about how her expanding fudge-making firm is completely plastic-free.

Rejection should be treated as a stepping stone to success, according to Dr Rushana Khusainova, a lecturer in marketing and sales at Aston Business School. She explains how entrepreneurs and business people should develop positive ‘self-talk’ as a vital mindset for dealing with rejection.