ASUG Talks

ASUG Talks Executive Interview: Andre Bechtold, SAP


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While visiting the SAP global headquarters in Walldorf, Germany, ASUG CEO & Chief Community Champion Geoff Scott recently sat down with Andre Bechtold, President of SAP Industries & Experiences. 

As the software company looks to spur continued innovation, Bechtold focuses on building memorable customer experiences. Through his work with the SAP Experience Centers, Bechtold helps SAP embrace new, cutting-edge practices to help their customers meet modern challenges. 

During this conversation, Scott and Bechtold covered: 

·      How SAP approaches technology innovation 

·      Bechtold’s thoughts on leveraging AI to assist with upskilling and reskilling 

·      Building the next generation of SAP professionals

Be sure to check out these ASUG resources to stay up-to-date on what’s going on around the SAP ecosystem: 

·      ASUG coverage of the SAP Q1 2025 financial results: Despite uncertain economic conditions, SAP CEO Christian Klein touted key growth in total revenue and cloud revenue. Read our full coverage—and what it means for SAP customers. 

·      ASUG and SAP Integration Research: This collaborative project examined how respondents approach developing and enacting integration strategies. Overall, the research teams found that ASUG members are devoting necessary resources to jumpstart integration practices at higher rates. Learn more. 

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