Each year, ASUG charts the shifting attitudes, focuses, hurdles, and solution adoption rates among its members with the annual Pulse of the SAP Customer Research project. With the release of the 2025 iteration, ASUG Content Manager Jim Lichtenwalter sat down with Marissa Gilbert, ASUG Research Director, and Geoff Scott, ASUG CEO & Chief Community Champion.

The three discussed key highlights from the research--including popular focuses and challenges among ASUG members--and what the data is saying about how the ASUG Community is approaching SAP innovation.

Key insights from the conversation include:

• What SAP undertakings ASUG Members are prioritizing in 2025.
• Top challenges ASUG Members are facing, especially as they embrace SAP S/4HANA and migrate to the cloud.
• The breakdown of environments ASUG Members are leveraging to run their SAP investments.

Download the full 2025 ASUG Pulse of the SAP Customer report here.