In this episode of At Home in Waterloo Region, Cher Goetz sits down with returning guest and sponsor Amanda Walczyk, Mortgage Agent at Saltbox Mortgage, for a cozy conversation full of laughs, mortgage insight, and real talk. Between bites of chocolate chip cookies, the two dive into unique mortgage products, lessons learned in their careers, and their personal lives—from irrational fears to guilty pleasure TV shows. Amanda shares some eye-opening mortgage strategies and shines a light on why working with a broker can provide options and support you won’t find at a bank.

In this episode, you’ll hear:

• [01:58] Amanda introduces Fraction, a unique mortgage product with no payments for up to five years and explains scenarios where it's especially helpful—like spousal buyouts or funding a new business.
• [06:49] The importance of having an exit strategy with any mortgage product and how brokers help guide clients through it.
• [07:38] Amanda outlines home warranty mortgage products offered by certain broker-partnered banks—covering everything from HVAC to plumbing, often free the first year.
• [10:04] Post-closing support: Amanda’s 12-month email campaign teaching clients how to shave years off their mortgage.
• [12:25] Why mortgage rate isn’t everything—real-world example of a client almost breaking their term within three months.
• [15:35] Amanda shares her surprising background in psychology, forensics, and wrestling!
• [24:19] Fun, personal reflections on being Aquarius, irrational fears (needles and manhole covers!), and peaceful Sunday routines.
• [42:53] What’s lighting Amanda up in life and business—finally settling into her forever home, seeing client systems click, and feeling reconnected to her work and life balance.

This episode is both informative and delightfully relatable, covering everything from financial empowerment to failed basil plants and hidden talents. Whether you're mortgage-curious or just in for a good conversation, this one is packed with gems.

Connect with Amanda:

Instagram: saltboxmortgage_agent

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: [email protected]

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: [email protected]
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cher Goetz sits down with Jacklyn (Jackie) Warminton, Chief Operating Officer of Den 1880, a boutique co-working and event space in Waterloo. Jackie shares her unique journey from hospitality and small business ownership—including running a tattoo shop and lash lounge—to helping build Den 1880 into a thriving hub for connection and collaboration. With honesty and warmth, she reflects on the challenges, pivots, and community spirit that have shaped both her career and the growth of Den 1880.

This episode shines a light on the value of creating spaces that feel both professional and homey, the lessons learned in leadership, and the exciting projects on the horizon for Den 1880.

In this episode, you’ll hear:

• [03:20] Jackie’s journey from hospitality and entrepreneurship in Hamilton to finding her place at Den 1880.
• [12:19] How Den 1880 was built from the ground up, including the vision, early pivots, and history of the building.
• [21:01] Striking the balance between professionalism and making the space feel like home for members.
• [29:21] Jackie’s personal rhythms and how she structures her days around energy and creativity.
• [37:26] The biggest challenges in running a multifaceted co-working and event space—and lessons in patience and persistence.
• [42:20] Memorable moments and unique events that showcase Den 1880’s vibrant community.
• [47:06] Exciting upcoming projects, including wellness facilities, a lobby café and bar, and expanded member programming.
• [55:14] Jackie’s love for Waterloo Region and her shoutouts to favorite local spots like Hustle & Flow, Poppy’s, and hidden gem restaurants.

Tune into this episode to hear Jackie’s inspiring story, the evolution of Den 1880, and the exciting vision for its future in Waterloo Region. Don’t forget to subscribe, leave a review, and share this episode with someone who would love learning about this unique community space.

Connect with Jackie:

Website: @den1880.co

Instagram: www.den1880.co

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: [email protected]

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: [email protected]
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cher Goetz welcomes Amy Miller, founder and creative director of The Sunday Social Co., a visual and event planning agency that blends photography, marketing, and community-building. Amy shares her journey from personal blogging while raising her kids to running a full-service creative agency that supports both product and service-based businesses. With honesty and warmth, she opens up about the pivots in her business, the lessons she’s learned, and the passion she has for elevating brands through intentional imagery and memorable events.

Amy’s story highlights the beauty of following your instincts, embracing community, and building a business that aligns with your lifestyle.

In this episode, you’ll hear:

• [04:51] How Amy’s love for visuals and storytelling grew out of blogging and evolved into opening The Sunday Studio during the pandemic.
• [07:12] The challenges of securing a commercial space and why she pivoted to a service-based model that better aligned with her lifestyle.
• [11:54] Amy’s personal routines and habits that help her balance entrepreneurship and family life.
• [16:27] A behind-the-scenes story from a chaotic but successful brand shoot—and the tips she gives for efficient, intentional photo shoots.
• [20:47] The full-service approach The Sunday Social Co. brings to brand photography, video, and event planning.
• [30:10] Honest reflections on balancing motherhood and entrepreneurship, and why going slow in business growth is sometimes the right path.
• [36:49] The types of clients and projects Amy is most passionate about, from wellness brands to creative launch events.
• [55:13] Why Amy loves Waterloo Region’s small but mighty entrepreneurial community and her favorite local businesses.

Tune into this uplifting episode to hear Amy’s entrepreneurial journey, gain practical tips for elevating your brand, and get inspired by the power of community in Waterloo Region. Don’t forget to subscribe, leave a review, and share this episode with someone who could use a boost of inspiration.

Connect with Amy:

Website: www.thesundaysocial.co

Instagram: @thesundaysocialco

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: [email protected]

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: [email protected]
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co

In today’s episode of At Home in Waterloo Region, Cher Goetz chats with Kerri Rubicini, founder of KW Moms Club, about how a simple idea to connect with other moms turned into a vibrant community of support, fun, and empowerment for families across the region. Kerri shares how her own motherhood journey inspired her to create events, programs, and spaces where moms could feel seen, heard, and valued. With authenticity and warmth, Kerri opens up about the highs and lows of running a business while raising a family—and the joy of watching KW Moms Club grow alongside her children.

This conversation is a powerful reminder that moms are stronger together, and that local connection can make all the difference.

In this episode, you’ll hear:

• [01:20] How Kerri’s transition into motherhood sparked the idea for KW Moms Club.
• [04:15] From playdates to packed events—how the club grew organically with community support.
• [10:00] Why Kerri believes in progress over perfection when juggling parenting and entrepreneurship.
• [16:25] The importance of creating spaces where moms don’t feel alone in their journey.
• [21:40] Behind the scenes of running large-scale events while being a full-time mom.
• [26:50] How Kerri has built partnerships with local businesses to bring value and joy to families.
• [33:30] What’s ahead for KW Moms Club—and why Kerri’s vision continues to evolve with love.

Tune in to hear how one mom’s mission to create connection is changing the parenting experience in Waterloo Region. Subscribe, share this episode with a mom who needs it, and discover how powerful a community can be.

Find KW’s Moms Club Online:

Join the newsletter using the link below and get discounts on KW Moms Club + other local businesses

Instagram: @kwmomsclub

Website: kwmomsclub.com

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: [email protected]

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: [email protected]
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co

In today’s episode of At Home in Waterloo Region, Cher Goetz sits down with Beckie Prime, founder of Becks Broth, to discuss how a passion for healing and wellness evolved into a thriving, community-rooted business. Beckie shares how a transformative health journey led her to discover the power of food as medicine—and how that journey ultimately became the catalyst for launching her own broth company. With an unshakable commitment to transparency, community, and real nourishment, Beckie opens up about motherhood, entrepreneurship, and the lessons she’s learned while building a values-driven business from the ground up.

This conversation is an empowering reminder of what’s possible when personal passion meets purpose—and why the slow simmer of broth can offer more than just flavor.

In this episode, you’ll hear:

• [01:15] How Beckie’s health crisis in her early 20s inspired her to seek out food-based healing.
• [03:00] The birth of Becks Broth—how one mom’s passion project became a local wellness staple.
• [05:45] What makes Becks Broth different: local ingredients, transparency, and zero shortcuts.
• [10:30] The power of trusting your intuition while growing a business as a mother of three.
• [15:50] Beckie’s advice on starting where you are and building a business with heart.
• [21:40] How Waterloo Region’s community spirit helped shape Becks Broth—and continues to fuel it.
• [27:15] What’s next for Beckie and her mission to make healing nourishment more accessible.

Tune in to hear how Beckie is blending wellness, motherhood, and entrepreneurship in the most soul-nourishing way. If you believe in the power of real food and community, this episode is for you. 

Don’t forget to subscribe, leave a review, and share it with someone who needs a little inspiration today.

Beckie’s Links:

Use code ATHOME20 for 20% off Becks Broth!

Instagram: @becksbroth

Website: becksbroth.com

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: [email protected]

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: [email protected]
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cher Goetz sits down with Elaine Decleir, the energetic founder of Joy Media and the creative mind behind The Local Advocate. With a love for community, travel, and tacos, Elaine brings a refreshing approach to marketing—focusing on meaningful connection, playful strategy, and storytelling. From her early days managing Otis the Swan’s Instagram to launching hyperlocal campaigns across Waterloo Region, Elaine shares her journey into entrepreneurship, how she’s helping small businesses shine, and why bringing joy into our work matters.

Elaine’s warmth, insight, and commitment to community shine in every story, making this a must-listen for entrepreneurs, creatives, and anyone who loves supporting local.

In this episode, you’ll hear:

• [01:00] Elaine’s recent travels in Asia and her realization about how her Filipino heritage influences her brand values.
• [06:45] The importance of play in marketing—and how it transforms even the most serious industries.
• [10:00] How Elaine’s journey from tech layoffs to freelancing led her to create Joy Media.
• [16:15] Why storytelling and meaningful content matter more than trends on social media.
• [23:00] How Elaine sets boundaries with social media to avoid burnout—and her tips for others.
• [32:30] Her favorite project ideas using gamification to create real-life connection and fun.
• [37:00] Why now is the time to support local restaurants and explore all the Waterloo Region has to offer.
• [44:40] Elaine’s “best of” list for everything from tacos to paddleboarding and hidden gems like the KW Library of Things.

Tune in to hear how Elaine is building joyful, meaningful marketing in the heart of Waterloo Region—one story and one local connection at a time. Don’t forget to subscribe, leave a review, and share this episode with a friend who loves supporting local!

Elaine’s Links:

Instagram: @joymedia.io 

@thelocaladvocate

Website: https://www.joymedia.io/ 

https://www.thelocaladvocate.ca/

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: [email protected]

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: [email protected]
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cher Goetz sits down with Maddy Aucoin, a website copywriter, entrepreneur, and public speaker who helps business owners write copy rooted in trust, transparency, and empathy. A former higher education professional turned two-time business owner, Maddy shares her journey from crafting inclusive wooden toys to finding her stride in helping brands tell their stories through words that feel authentic. She offers invaluable insight into building brand messaging that resonates, challenges industry norms, and supports meaningful client relationships.

With a passion for helping entrepreneurs who don’t fit the mold, Maddy breaks down how "honest copy" can be both strategic and soulful. Whether you're a creative, a professional, or just someone who wants to market from a place of integrity, this conversation is packed with both heart and practical tools.

In this episode, you’ll hear:

• [02:00] From academia to toy making to finding her voice in brand messaging 
• [06:00] Helping the “Cool Professionals” stand out. From supporting lawyers, accountants, and therapists who break the mold
• [10:20] What honest copy really means. Writing that’s empathetic, specific, and avoids sleazy tactics 
• [13:00] How to avoid rent-shaming and instead lead with compassion
• [27:00] The biggest pet peeves in online marketing. Sharing why vague captions and “expert culture” fall short
• [47:00] How to make fun facts work for your brand – A live mini workshop on adding personality to your copy 
• [51:00] Maddy’s favourite spots in the Waterloo Region and why local libraries deserve more love

Tune into this episode to learn how to write with clarity, lead with empathy, and stand out without shouting. Whether you're building a brand or just refining your message, Maddy offers inspiration and actionable wisdom every step of the way.

Subscribe, leave a review, and share with a fellow entrepreneur who needs to hear this!

Maddy’s Links:

Instagram: @bymaddyaucoin

Website: https://www.bymaddyaucoin.com/

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: [email protected]

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: [email protected]
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, host Cheryl Goetz welcomes brand designer and creative entrepreneur Amy Esplen for an inspiring and lighthearted conversation about building a design business rooted in creativity, clarity, and community. Amy shares her journey from creating quirky Facebook collages to studying design at George Brown and working at the acclaimed Him & Her studio, to launching her own freelance business tailored to support small businesses with strategic, standout branding. She opens up about motherhood, work-life balance, and why she’s obsessed with helping entrepreneurs feel proud of their visual identity—even on a tight budget.

Listeners will walk away with valuable insight into what goes into great design, why branding matters for small businesses, and how structure, strategy, and support can help creatives and parents alike thrive.

In this episode, you’ll hear:

• [02:15] Amy’s bold move to land a job at Him & Her—and how it kick started her design career.
• [06:50] What “design intensives” are, and how they offer premium branding on a small business budget.
• [13:35] Common branding mistakes businesses make—and how to avoid butchering your beautiful new logo.
• [16:00] Why freelancing offered Amy more balance as a parent than returning to a traditional 9–5.
• [20:00] How Amy and her partner juggle entrepreneurship together, with a little help from the village.
• [34:15] Trends Amy is loving: bold colours, handcrafted vibes, and “naughty” design choices.
• [38:50] Why she’s obsessed with Waterloo Region, and all the amazing local businesses she supports.

Tune in to hear Amy’s refreshing take on balancing creativity, business, and real life—all while helping others shine. If you’re a small biz owner looking to level up your brand or just need a little inspiration, this episode is for you. 

Subscribe, leave a review, and share with a fellow entrepreneur who needs to hear this!

Amy's Links:

Instagram: @amy_esplen 

Website: https://www.amyesplen.com/

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: [email protected]

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: [email protected]
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co

In this inspiring episode of At Home In Waterloo Region, host Cheryl Goetz chats with Sarah Laing, owner of MCAT Social—a full-service boutique social media marketing agency specializing in foundations, messaging, and authentic connections. Sarah opens up about her journey from a soul-draining corporate job to building a thriving business that not only aligns with her passions but also allows her the freedom and fulfillment she craved. Sarah's candid storytelling brings to life the power of community, the importance of trusting your instincts, and the courage it takes to pivot toward a life you love. If you've ever felt stuck in a job that no longer serves you, Sarah's journey will leave you feeling empowered to make your own leap.

In this episode, you’ll hear:

• [01:45] Sarah’s journey from corporate burnout to building MCAT Social from the ground up.
• [04:20] Practical advice for those dreaming of leaving their 9-5: listen for triggers, build strategic foundations, and plan your exit.
• [13:45] Entrepreneurship and motherhood: finding balance, outsourcing, and letting go of perfection.
• [21:30] How outsourcing transformed Sarah's business and why investing in support is crucial for growth.
• [32:15] MCAT Social’s unique approach to social media marketing—why connection and authentic messaging matter.
• [48:00] Community over competition: finding your people and building lasting business relationships.
• [59:50] Shoutouts to local businesses in Waterloo Region that inspire Sarah's journey.

Tune in to hear Sarah's powerful story of transformation and learn how you too can build a life and business that lights you up. 

Subscribe, share, and leave a review to support more inspiring local stories!

Sarah’s Links

Instagram: @mcatsocial

Website: mcatsocial.com 

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: [email protected]

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: [email protected]
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cher Goetz sits down with Crystal and Savannah, the inspiring co-founders of Something Beyond Mom, a vibrant community built to support moms in reclaiming space for themselves beyond their parenting roles. What began as a casual conversation at a playdate has grown into monthly events designed for connection, self-care, and personal growth. Crystal and Savannah share their journey of creating safe, welcoming spaces where moms can feel empowered, supported, and, most importantly, seen. Their story is one of community and carving out moments of joy for mothers in every stage of life.

In this episode you will hear:
• [01:15] How Something Beyond Mom was born: from a casual playdate conversation to creating meaningful spaces for moms to connect and grow.
• [03:38] Tackling mom guilt: why it's okay to feel it — and how showing up for yourself makes you a better mom, partner, and person.
• [08:14] What sets their events apart: welcoming vibes, easy conversation, and a refreshing break from "just mom talk."
• [12:31] The hidden work behind the scenes: balancing event planning, social media, full-time jobs, and building an authentic, thriving community.
• [18:40] Dreaming big: upcoming plans for yoga brunches, retreats, and even more ways to support moms in Waterloo Region and beyond.

Feeling inspired? Support the podcast by subscribing, leaving a review, and sharing this episode with a friend who would love to feel a little more connected. Let’s keep celebrating the incredible people who make Waterloo Region such a vibrant place to call home.

Something Beyond Mom Links:
Instagram: @somethingbeyondmom
DM them with code ATHOMECO for a special discount off your first event!

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: [email protected]

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: [email protected]
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co