I wanted to do something a little bit different for this episode of Digital Marketing Radio – because each episode so far has been recorded either using Skype or Google Hangouts. So I went along to one of the biggest digital marketing Meetups in London – OMN London it’s called and asked a few attendees and speakers there for their thoughts on the state of digital marketing today.

Later on in the episode I'm going to tell you about a brand new free SEO course that I’ve just released.

But first of all, conversations with a couple of people that I met at the OMN London meetup.

One of the first people that I got talking to was a chap called Jacob Flindt - listen to explain about him and his business.

Now it’s quite easy for those of us involved in digital marketing to live in a bit of a bubble, thinking that everyone understands the ease and benefits of marketing your business online – but that’s not always the case.

So I wanted to know whether Jacob thought that his target audience were generally comfortable with the options available to them when it comes to digital marketing.

I thought that was an interesting thing to say, because it also mirrored by own experience working as a digital marketer in the in the financial services industry for a while.

I went on to chat to Jacob about how with the proliferation of smartphone devices, digital marketing techniques were changing rapidly.

I also asked Jacob what aspect about this was affecting his industry the most.

Then Jacob and I wandered in to the main function room, had a beverage or two – and our conversion goes a bit leftfield - Jacob starts telling me about the marketing lessons that can be learned from Basil Fawlty…

I then had the opportunity to speak with Aiden Carrol, one of the evening’s speakers. And I was very impressed with Aiden’s charisma. So I started by asking him how he became such an engaging speaker.

I’d also be interested in your thoughts as well dear listener – do you like me mixing up the episode format a little bit, or do you prefer me sticking with the tried and tested format of interviews that I’ve been publishing so far? Send me a Tweet @DavidBain and tell me what you think.