Digital Marketing Radio

Hey there, David here -  I just wanted to record a quick message to say that I’m taking a short break from recording episodes of Digital Marketing Radio.

I want to focus on 2 other things at the moment...

Firstly, Casting Cred, my podcast production agency for B2B brands is expanding a little - I’m now also offering YouTube video series’ and business books as part of my B2B content marketing services - if you want to check out something that I’ve recently produced for a client, have a look at SEOin2022.com - and if you’ve got any questions about maybe doing something similar for your own brand, feel free to email me at david [at] castingcred.com.

And secondly, I’m at the early stages of producing a course on Podcast Presentation skills - and I’m doing a little bit of research on what prospective podcast hosts and guests would like me to include in the course - so if you’d like to be a better podcast host or guest, would you mind helping me out by completing a quick survey?

Just go to PodcastPresentationSkills.com to fill out your thoughts on questions like

- What podcast presentation skills do you admire and why?

- What podcast presentation failings turn you off and why?

- What podcast presentation skills do you want to acquire yourself?

If you’ve got some thoughts to share on that, if you could possibly fill in that quick survey at PodcastPresentationSkills.com, that would be much appreciated!

In the meantime, I’m going to be getting my head down and focusing on my clients and my Podcast Presentation skills course - and I’ll get back to Digital Marketing Radio as soon as I can!

Aloha!

The chances are that you’re either great at SEO or PR - they seem like very different modern marketing disciplines - one technical, one creative. However, to be as effective as possible, they need to work together. Digital PR can be a wonderful way of driving authority - AKA links - to your site.

That’s what I’m going to be discussing on episode 270 of Digital Marketing Radio - with a specialist Copywriter and Digital PR Strategist who helps SaaS companies rank in Google search, and convert that traffic into free trial sign-ups and demo requests.

Her clients include Drift, TravelPerk, and StoryChief, and her work has been featured in Forbes, Entrepreneur, and Business Insider. Welcome to DMR - Dayana Mayfield.

The world of social media has exploded over the past 15 years. Consumers now have the ability to share their experiences about any kind of purchase imaginable.

But what about B2B? We’re constantly told that B2B marketing is very different from B2C - and that building a community in the world of B2B is a lot tougher.

But is that really the case? And what is the role of community in B2B marketing today?

Joining me to discuss that in episode 269 of Digital Marketing Radio is a man who’s been wholly focused on the world of B2B marketing for the past 17 years. He’s the Editor-in-chief of B2B Marketing - welcome to DMR, Joel Harrison.

I’ve dabbled in podcast advertising, but there are many brands out there who are spending significant sums on introducing their product or service to ever-increasing podcast audiences.

So what works best when it comes to advertising on podcasts is this something that your business should be considering?

Joining me to discuss that is a lady who’s sold over 50,000 podcast ads in the past year. She has an extensive background in radio advertising - and she’s a current, influential voice in the podcast advertising space - welcome to DMR, the Founder of True Native Media - Heather Osgood.

And all I had to do was select a target keyword phrase, write a simple ad, and click publish.

But the sad thing is, 16 years later, thousands of marketers are still treating Google Ads in exactly the same way.

So what is best practice in Google Ads in 2021? How do you use scripts to automate your Google Ads? And how does this impact ad copy and the way it’s created?

Joining me to discuss that is a lady who’s spoken at SMX, The Marketing Meetup and HeroConf. She’s host of the PPCChat Roundup podcast and Freelance PPC Specialist at MindSwan - welcome to DMR, Anu Adegbola.

Content is at the heart of modern marketing mastership - and it’s very hard to continuously create great content without the help of others.

And if you’re able to persuade some of the leaders in your industry that it’s worthwhile granting you some of their time, you’d better make sure that you make the most of it - you’d better make sure that you know how to interview.

That’s what we’re going to be learning on episode 266 of Digital Marketing Radio - with a man who created the entire category of entrepreneur interview podcasts.

Since 2008 he’s interviewed 2144 founders of key technology startups. He’s the Founder of Mixergy and the author of the soon-to-be published “Stop Asking Questions: How to Lead High-Impact Interviews and Learn Anything from Anyone” - welcome to DMR, Andrew Warner.

Is your email marketing strategy a bit of an afterthought? 

Perhaps you don’t consider email to be a serious marketing channel, and whatever you send is reactive and not planned as part of an integrated marketing strategy.

In this, episode 265 of Digital Marketing Radio we’re looking at how email marketing can be a significant part of the modern marketing mix in 2022 and beyond.

Joining me to discuss that is a lady who’s a Chartered Marketer and awarded Fellow of the IDM with over ten years’ marketing experience.

She’s author of a new book called Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing - and she’s Founder & Strategy Director at Let'sTalk Strategy - welcome to DMR - Jenna Tiffany.

On episode 264 of Digital Marketing Radio we’re looking at how to learn more about your ideal audience and how to use that information to deliver much more effective marketing.

Joining me to discuss that is a man who’ll spill big tech’s dark secrets if you bribe him with enough great pasta or great cocktails.

He’s dedicated his professional life to helping people do better marketing through his writing, speaking and startups - and he’s currently co-founder and CEO of audience research startup SparkToro. Welcome to DMR - Rand Fishkin.

Have you written off traditional media? 

Perhaps you’ve been focusing in on online traffic, not really considering that offline could be just as valuable.

Joining me to discuss that on episode 263 of Digital Marketing Radio is a man who taught Advanced Digital Marketing, Innovation Management, and Strategic Economics at Harvard University.

He’s the former Head of Growth at HubSpot Labs and the current CEO & Co-Founder of OneScreen - a pandemic-produced startup set on overhauling the archaic out-of-home advertising industry. Welcome to DMR - Sam Mallikarjunan.

Are you thinking of starting a podcast?

If so, what are your reasons for doing so?

There are well over 2 million podcasts now, but what is the commercial value of starting and publishing a regular podcast? And where does a podcast fit into your overall content marketing mix?

Those are just 2 of the questions that I’ll be asking my guest on Digital Marketing Radio episode 262.

He’s a digital marketing strategist with a strong background in SEO, web design and training and he heads-up Fleek Marketing - and of course, he has his own podcast - the Jonny Ross Audio Experience - welcome to DMR - Jonny Ross.