Digital Marketing Radio

Do you run or might you be planning on running a marketing agency?

If so, you’ve probably experienced, or you’re going to experience clients coming and going, and revenue going up and down.

In this, episode 261 of Digital Marketing Radio we’re going to be looking at why clients leave, why revenue isn’t as stable as you’d like, and how to fix it.

Joining me to discuss that is the co-founder of a marketing platform specifically designed to help agencies thrive. He’s the CEO of HighLevel - welcome to DMR - Shaun Clark.

How many times over the past 17 months have you turned up to yet another Zoom meeting, only to hear a cacophony of nonsense and a presenter struggling to share their slides?

So you say to yourself... “If that were me, I’d be so much better.”

The week after, it’s your turn - so you start your presentation fully on-form - and completely muted.

Virtual presentation skills are now more important than ever - and that’s exactly what I’m going to be discussing with my guest on Digital Marketing Radio episode 260.

He’s the Co-Founder of Unbounce - the landing page platform utilised by over 15,000 brands. And nowadays you can find him at Be the Keynote - helping you to become a better and more confident presenter, whether it’s on a big stage, a tiny stage or a virtual stage. Welcome to DMR - Oli Gardner.

We all know that content marketing is an essential part of today's marketing mix - but there are so many different forms of content - how does everything fit together? And how do you truly capture the attention of your audience in the current era of content overload?

Those are just 2 of the questions that I’m going to be asking to my guest on Digital Marketing Radio episode 259.

She’s a 2020 inductee into the Healthcare Internet Hall of Fame as an Innovative Individual, has 20+ years of experience in content, and is founder of Aha Media - a copywriting, content strategy and content marketing consultancy based just outside Washington DC in the US - welcome to DMR, Ahava Leibtag.

When I started Digital Marketing Radio in 2014 there were 150,000 podcasts. Now, there are over 2 million of them. YouTube’s seen the same exponential growth - there are around 40 million YouTube channels in 2021.

What does that mean to you as a content creator?

You can’t be average any more! You need to work on your audio quality, your video quality and your production value. Your competition in 2021 is anything that competes for your audience’s attention. Your competition is Netflix. And if your content quality is bad, people aren’t going to stick around.

In this, episode 258 of Digital Marketing Radio we’re going to be looking at how to create a top quality, highly engaging show on YouTube, helping you to drive engagement and retain your audience.

Joining me to discuss that is a man with over 15 years of experience in search engine optimization - he's currently the Search Marketing Global Lead at Workday and founder and Host of the SEO Video Show on YouTube - welcome to DMR - Dre de Vera.

Have you been testing and tweaking your landing pages in a continuous yet barren attempt to improve your website conversion rates?

Maybe it’s time to stop changing button colours - and to start truly understanding who your visitors are, and what they want.

My guest on Digital Marketing Radio episode 257 is a lady who’s taught conversion optimization on hundreds of stages including Google, MozCon and SearchLove.

She and her team provide conversion optimization services for high-growth companies using customer-centric methods, emotional targeting strategies and data-driven analysis.

Welcome to DMR - the Founder of GetUplift - Talia Wolf.

Have you ever had to write web copy and caught yourself sounding like a used car salesman?

Maybe you haven’t had that much experience at writing for your own website and you want to make sure that your content’s compelling.

Joining me to share 3 Tips to Improve Your Copywriting on Episode 256 of Digital Marketing Radio is a lady who earned her sales and marketing stripes working in direct sales for 5 years.

Nowadays, she uses her retention-focused acquisition strategies with conversion copywriting to help SaaS, e-commerce, and tech businesses drive crazy-good growth at every customer touchpoint.

Welcome to DMR - Eden Bidani.

I remember back in 2008 when I started working full-time in a digital marketing role.

It was a techie role that liaised with techies - it wasn’t real marketing - it was playing online. At least that’s what many traditional marketers thought at the time.

Fast forward 13 years and in many arenas, digital has overtaken traditional.

And that’s meant that the size of digital marketing teams has grown exponentially... Which in turn draws our attention to digital marketing leadership - what are the skills you need to be an effective digital marketing leader?

That’s precisely what I’m going to be discussing with my guest on Digital Marketing Radio episode 255.

He’s a former VP of SEO and Content at G2 - and a current Director of SEO at Shopify - welcome to DMR - Kevin Indig.

SEO’s changed a lot over the years. 

And no - it’s not dead yet. It’s not going to die. It’s still very important for your business.

In fact, in this, episode 254 of Digital Marketing Radio I’m speaking with a man who believes that nothing can take your business to the next level like search engine optimization.

Why do I know that? It’s on the back cover of his brand new book - Product-Led SEO: The ‘Why’ behind building your organic growth strategy.

He’s a former Director of Growth at Survey Monkey and current Growth Adviser and SEO Strategic Consultant at the likes of Tinder, Coinbase and Mixpanel - welcome to DMR - Eli Schwartz.

Have you ever wondered what it takes to build a highly engaged community?

To build a group of like-minded souls who are passionate about similar things and who trust you to hold everything together.

Today, on episode 253 of Digital Marketing Radio I’m joined by a man who’s done just that.

5 years ago he founded a really, really nice place for the marketers of the world to come together to listen, learn, meet, and share knowledge - and that place now has a community of over 24,00 members.

Welcome to DMR, the Founder of The Marketing Meetup - Joe Glover.

How efficient and effective is your e-commerce marketing automation?

Are you delivering email at all the right moments? And how effective is your messaging?

Those are just 3 of the questions that I’m going to be asking my guest on Digital Marketing radio episode 252.

He’s the Founder of Runäway Collective - a marketing subscription service, focused on marketing automation and film production, helping small and medium sized businesses play with the biggest and best, without the cost. Welcome to DMR - Rory J Knighton.