Measuring employer branding is important, but the modern metrics are lijkely something you didn't come to think of... Thus, you are measuring the wrong employer brand metrics!

They want you to be loyal to the brand, but why are they offering the best discount for new customers, not the existing ones?

I'm an introvert, still, after over 1700 live trainings. I was also for a long time the most networked Finn on Linkedin. Wasn't easy, wasn't always pleasant, but it has served a great purpose throughout my career. You could do it, too.

Thought leadership may be a familiar term for you, but it might not be just what you think it is, or as easy to achieve as you believe.

The best of the best across industries want to work with the best people, not with you as a company. So Stop Employer Branding and Start Employee Branding!

Using Linkedin but not getting much out of it? This episode's for you! "If You Can Date, Selling on LinkedIn Will Be Child’s Play"

It's not enough to create content, even if the content was brilliant! You need to be found, noticed, and engage the target audience to view your content. At the age of content overload across media, it's not an easy job. Don't create a content marketing strategy, create a stand-out strategy!

Artificial Intelligence is Coming to Take Our Jobs - Or Is It? Should we fear for our jobs or prepare to take control of the change, perhaps opening a whole range of new opportunities for those ready to jump on board the AI revolution.

Your employer brand is not what you say it is. It is how other's feel about your organisation and its employees, and it is somewhat different to all and everyone who encounter your organisation, its employees, products, services or news at any platform or location. That said, it's still manageable. Those who build employer brand for an expert organisation have an especially good tool at hand - thought leadership. It works for almost any kind of organisation at any field of expertise, but significantly easier for industries, companies and skillset that related to highly specialized knowledge and skills. Here's how to approach thought leadership as an employer branding opportunity.

Tom Laine wrote an article on this topic at his blog, which was then summarized with an AI tool and produced as a podcast discussion.

It's not a company-driven job market anymore, it's candidate driven. If a recruiter wants to find, convince and convert those best of the best in the industry to take on a job with the company, it's all about selling the job and the employer brand. Thus, at the age of social media, modern recruiter should know social selling.