Is building a tech product still a smart move when everyone can launch an app? What happens when you launch your first product and immediately discover multiple competitors? And how do founders navigate the emotional rollercoaster of entrepreneurship when the stakes suddenly become personal?

In this episode of At the End of the Day, Chris Raimo sits down with Jean Kaluza to discuss the realities of building a product in today’s fast moving tech landscape. Jean shares how her background in UX research led her to create User Mirror, a tool that simulates real user experiences to help entrepreneurs uncover friction points on their websites and improve conversion rates.

What You Will Learn

• Why technology alone is no longer a competitive advantage
• How AI has accelerated product development and competition
• The emotional shift from consultant to founder
• Why discovering competitors early can strengthen your strategy
• How pivots help founders find real product market fit
• Why UX research is critical for improving websites and marketing funnels
• How mentors and entrepreneurial communities accelerate growth

Key Takeaways

• Your advantage in entrepreneurship is the problem you solve, not the technology you build
• Launching a product is rarely perfect and adaptability matters more than initial plans
• Customer experience and UX directly impact revenue and conversion rates
• Entrepreneurship requires resilience, mentorship, and constant learning

About Jean Kaluza

Jean Kaluza has more than 15 years of experience in UX research and SaaS, working with organizations ranging from solopreneurs to major corporations like Disney. Early in her career she was the only designer on teams who could code, but she soon realized her passion was understanding how real users interact with digital tools.

That passion led her to specialize in UX research by interviewing users, studying behavior, and helping businesses build products people actually want. Today she is the founder of The Product Shift and the creator of User Mirror, a tool designed to simulate real user journeys across websites, apps, and marketing funnels.

Special Offer for Listeners

Try User Mirror and receive 3 bonus credits on top of the 5 free credits when you sign up.

Access it here
 https://product-shift-site-5zx8ddcz2-jeans-projects-3cddd625.vercel.app/login?coupon=ENDOFDAY

Connect with Jean Kaluza

Website
 https://www.theproductshift.com

LinkedIn
 https://www.linkedin.com/in/jeankaluza/

Connect with the Host

Chris Raimo on LinkedIn
 https://www.linkedin.com/in/chris-raimo-75b17a1b/

Follow the podcast page
 https://www.linkedin.com/showcase/at-the-end-of-the-day-podcast/posts/?feedView=all

Email: [email protected]

If you enjoyed this episode, subscribe to At the End of the Day Podcast, leave a review, and share it with an entrepreneur building their next big idea. New episodes drop every Thursday featuring honest conversations about entrepreneurship, growth, and building something meaningful.

Are the traditional rules of entrepreneurship actually preventing some founders from succeeding? What if the systems many entrepreneurs are told to follow simply do not work for the way their brains operate?

In this episode of At the End of the Day, Chris Raimo sits down with Lucy Parfait to explore how neurodivergent entrepreneurs can build businesses that support their creativity, energy, and humanity. Lucy shares why hustle culture and rigid business blueprints often create burnout and explains how founders can design businesses that truly work for them.

What You Will Learn

• Why many neurodivergent individuals gravitate toward entrepreneurship
• The hidden challenges ADHD and autistic founders face in business
• Why being great at your craft does not automatically make you a great business owner
• The importance of prioritizing client connection when starting a business
• Why social media often presents a misleading picture of entrepreneurship
• How rejection sensitivity affects neurodivergent founders
• Why many entrepreneurs recreate the same 9 to 5 structure they tried to escape
• The value of mentorship from founders who have experienced real failures
• How defining your personal why creates resilience during difficult seasons

About Lucy Parfait

Lucy Parfait is the co founder of The Disobedient Business Co, a coaching company dedicated to supporting neurodivergent entrepreneurs including ADHD and autistic founders. Based in Southwest England, Lucy works alongside her mother Pippa Parfait to help founders build businesses that respect their humanity and brain differences.

Before launching the company Lucy worked as a virtual assistant where she experienced severe burnout. That experience inspired her mission to help entrepreneurs create sustainable businesses that align with how they naturally think and work.

Connect with Lucy Parfait

Website https://disobedientbusiness.com/

Instagram https://www.instagram.com/disobedientbusinessschool/

Facebook https://www.facebook.com/disobedientbusinessschool

LinkedIn https://www.linkedin.com/in/lucy-parfait/

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What does it take to build a marketing agency from nothing and scale it to serve both startups and Fortune 500 companies? How do you grow without losing yourself in the process?

In this episode of At the End of the Day, Chris Raimo sits down with Shelby McFarland to unpack her journey from becoming a real estate agent at 18 to launching one of Arkansas’s first social media management agencies. Shelby shares hard-earned lessons about leadership, authenticity, team building, and the financial realities most entrepreneurs avoid discussing.

What You’ll Learn in This Episode

• How Shelby built The Marketing Broker from scratch in 2016
• Why surrounding yourself with other entrepreneurs is critical
• The humbling lesson of hiring too fast without a plan
• How to build the right team over time
• Why Facebook still matters for business growth
• How impressions and visibility drive real revenue
• The connection between social media and SEO
• Why customer service determines ROI not marketing alone
• The importance of hiring a bookkeeper and CPA early
• How therapy and self-awareness strengthen leadership

About Shelby McFarland

Shelby McFarland is the founder of The Marketing Broker a full service marketing agency based in Little Rock Arkansas. With over thirteen years of experience she has worked with small businesses and Fortune 500 companies nationwide. She also operates a creative studio space supporting local creatives.

Shelby is the author of Market Like A Boss and host of the podcast Marketing Happy Hour. Her second book Hustle Like a Boss is currently in progress sharing her entrepreneurial journey from age 18.

Resources Mentioned

Book Market Like A Boss at shelbymarketingbook com

55 Free Marketing Ideas at 55freemarketingideas com

Podcast Marketing Happy Hour

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Did you build your business for freedom only to feel trapped inside it? Why do so many entrepreneurs scale revenue but stall in leadership clarity and momentum?

In this episode of At the End of the Day, Chris Raimo sits down with Kristen McAlister to explore how founders can grow aligned accountable leadership teams without becoming the bottleneck. Drawing from fifteen years advising hundreds of companies and interviewing more than a thousand executives, Kristen shares what separates businesses that scale from those that stall.

Her philosophy Start at the Finish Line reframes how entrepreneurs should think about growth delegation and building teams that actually move the company forward.

What You Will Learn

• Why many founders accidentally become the hub of everything
• How perfectionism limits scale
• Why delegation improves outcomes when done correctly
• The shift from full time hires to fractional executive leadership
• How to identify the superpowers your business actually needs
• Why starting at the finish line changes every strategic decision
• How to build an advisory team early instead of waiting for crisis
• How to manage imposter syndrome as a growing leader

About Kristen McAlister

Kristen McAlister is a business owner leadership strategist and co owner of Cerius Executives a pioneer in the interim and fractional executive space. Over the past fifteen years she has advised hundreds of business owners and interviewed more than one thousand executives. As a speaker author and endurance athlete she combines clear strategy with practical storytelling helping entrepreneurs build aligned accountable leadership teams that scale.

Her grounded message is simple with clarity and the right support leaders become unstoppable.

Connect with Kristen McAlister

Website https://kristenmcalister.com/

LinkedIn https://www.linkedin.com/in/kristenmcalister/

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Is burnout just part of entrepreneurship or is it a warning sign we ignore for too long Why do high performing solopreneurs push themselves to exhaustion before setting boundaries

In this returning guest episode of At the End of the Day, Chris Raimo welcomes Enel Soeson back for a powerful conversation about burnout prevention boundaries and building a business that supports your life instead of draining it. Enel shares practical insight from nearly a decade of helping service providers turn passion into structured B2B ready offers without sacrificing their wellbeing.

What You’ll Learn in This Episode:

• How to recognize early warning signs of entrepreneurial burnout
• Why burnout is preventable and not a badge of honor
• The real reasons high-performing solopreneurs push themselves to exhaustion
• How poor boundaries quietly drain your energy and profits
• The connection between underpricing and burnout
• How to build a business model that supports your life instead of consuming it
• Practical ways to set boundaries without hurting growth
• Why structured B2B offers create more sustainability than reactive service work
• How to align your daily actions with your long-term wellbeing
• Simple systems that reduce overwhelm and protect your momentum

About Enel Soeson

Enel Soeson is the co founder of DANK a business growth startup that helps service providers transform their passion and lived experience into professional B2B ready offers. With a background in marketing strategy service design and hands on client development she helps creators and micro entrepreneurs build clear positioning pricing and sustainable business systems.

As a wife and mother of two who built businesses while juggling family life and limited resources Enel deeply understands solopreneurs who do everything themselves. Her mission is to help talented service based entrepreneurs step into their value with confidence and build businesses that create real income and impact.

Connect with Enel

Website:  www dankb2b com

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What does it take to break free from generational poverty and build companies worth hundreds of millions of dollars? Why is mentorship one of the most overlooked tools in entrepreneurship?

In this episode of At the End of the Day, Chris Raimo sits down with Jerry Brazie to unpack the real path to business success. Jerry shares why most online entrepreneurship advice is misleading and how peer mentorship, discipline, and continuous learning help entrepreneurs scale from one to twenty five million in annual revenue.

Key Topics

• How joining a mastermind at age thirty transformed Jerry’s mindset
• Why investing in mentorship is non negotiable for entrepreneurs
• The hidden loneliness of business ownership
• Why most entrepreneurship content online is inaccurate
• Escaping generational poverty and limiting beliefs
• Learning to live in discomfort for growth
• Why work ethic beats formal education
• Lessons from lawsuits and managing high pressure payroll
• Learning SEO digital marketing and AI later in life
• Building community through The Kronos Group

What You’ll Learn in This Episode

• How mentorship accelerates entrepreneurship success
• Why real business growth takes longer than social media suggests
• How to avoid costly mistakes by learning from others
• Why adaptability matters in a changing economy
• How to build resilience under pressure
• Why community is essential for scaling

Key Takeaways

• Mentorship saves time money and years of trial and error
• Your background does not determine your future
• Growth requires discomfort and discipline
• Consistency outperforms credentials
• Entrepreneurs succeed faster together

Jerry Brazie is an entrepreneur and mentor who rose from generational poverty to build multiple companies generating nearly five hundred million dollars in revenue. He is the founder of The Kronos Group where he helps entrepreneurs scale from one to twenty five million dollars through mentorship education and community.

Connect with Jerry Brazie

Instagram - https://www.instagram.com/jerrybrazie/

Facebook- https://www.facebook.com/JerryBrazie

Twitter - https://x.com/thekronosgroup

LinkedIn - https://www.linkedin.com/in/jerrybrazie/

YouTube - https://www.youtube.com/@JerryBrazie

Website: www.thekronosgroup.org

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How do you build a profitable business without chasing algorithms trends or hype? How do you turn fifty dollars into seven figures while raising three kids and staying independent? In this episode Chris Raimo sits down with B Michelle Pippin to break down her twenty seven year journey of building consistent bankable visibility and real revenue.

Michelle shares why most entrepreneurs struggle not from lack of effort but from following strategies that do not generate sales and how old school principles still outperform modern shortcuts.

Key Topics

• Starting with fifty dollars and no safety net
• Making sixty three thousand dollars in year one
• Why simple offers outperform complicated funnels
• The three pillars mindset strategy and money
• Measuring results instead of chasing trends
• Building visibility without depending on algorithms
• Turning writing and email into consistent sales
• Vetting coaches and avoiding funded success
• Developing resilience and emotional discipline
• Learning from failed partnerships and pivots

Key Takeaways

• Keep business simple and focused on revenue
• Track what works and repeat it
• Stop pretending broken strategies work
• Build systems you control
• Start where you are and grow steadily
• Bet on yourself before anyone else does

Notable Quotes

• Your power company does not accept likes only money
• People love to buy they hate to be sold
• Do not live like a twenty five year entrepreneur when you are twenty five days in
• If you are not selling it you do not believe in it

About B Michelle Pippin

B Michelle Pippin is a mother of three and wife of one and the founder of Women Who WOW and creator of WOWx the Visibility Gym for serious women entrepreneurs. Known for her NO EXCUSES JUST RESULTS approach Michelle helps experts create consistent profitable visibility without performing for algorithms.

She built her business from fifty dollars to seven figures while raising three children and leading a global movement across eight countries. Her work has been featured on Good Morning America ABC News Now Entrepreneur Forbes MoneyInc and BizJournals com.

Connect with Michelle Pippin

• Facebook https://www.facebook.com/bmpippin
  
  
• Instagram https://www.instagram.com/women_who_wow/
  
  
• LinkedIn https://www.linkedin.com/in/michellepippin/
  
  

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Why do entrepreneurs stall even when the path is clear? Why is it that you know Why do entrepreneurs stall even when the path is clear? Why is it that you want to take action you know what to do you know how to do it and you genuinely want the result yet something stops you? In this episode of At the End of the Day, Chris Raimo sits down with Kam Knight to answer one of the most common and frustrating questions in entrepreneurship and personal growth.

Kam introduces and breaks down a concept he developed called Internal Resistance, the hidden force that explains why motivation knowledge and desire are often not enough. This conversation reframes procrastination self sabotage and overwhelm not as flaws but as signals pointing to something deeper.

Internal Resistance explains the gap between intention and execution. It is not laziness lack of discipline or weak motivation. It is unconscious pushback that shows up even when conscious desire is strong. Kam explains that both our wants and our resistance operate at the same time and until we understand both progress will always feel inconsistent.

Key Topics

• Why motivation and knowledge are not enough
• The role of unconscious resistance in entrepreneurship
• How endless wanting creates distraction and burnout
• Why resistance is not laziness
• How resistance disguises itself as logic and planning
• Why focus beats chasing multiple opportunities

The Three Parts of Internal Resistance

• Wants: The mind constantly creates new goals without lasting satisfaction
• Resistance: Unconscious pushback that blocks action even when goals matter
• Tricks of Resistance: Planning perfectionism and rejecting advice

Key Takeaways

• Resistance operates below awareness
• Simplicity creates momentum
• One focused goal beats many unfinished ones
• Real change happens at the unconscious level

About Kam Knight

Kam Knight is an international bestselling author and mental performance mentor whose work has helped over five hundred thousand people. He teaches entrepreneurs how to overcome Internal Resistance and execute with clarity and consistency.

Resources

Free guides at camknight.com
One on one mentoring [email protected]

Course Conquer Internal Resistance at mnine.com

What if success without joy is not success at all? Why do so many high achievers reach the top and still feel disconnected unhappy or empty? In this episode of At the End of the Day, Chris Raimo sits down with Jacie Targett, a licensed counseling therapist whose work bridges trauma healing entrepreneurship and nervous system regulation. Jacie works with veterans healing from PTSD and high-achieving entrepreneurs who are ready to move beyond performance into genuine fulfillment happiness and peace.

This conversation explores mentorship leadership loneliness emotional healing and the shift toward a new paradigm of success rooted in joy presence and meaning.

What You Will Learn in This Episode

• The Power of Mentorship: Why mentorship prevents costly mistakes and accelerates growth
• Redefining Success: Moving from deep pockets and empty hearts to fulfillment and joy
• The Loneliness of High Achievement: Why entrepreneurs often feel isolated despite external success
• Hyper Independence and Leadership: How trauma shapes entrepreneurial behavior
• Healing the Nervous System: Simple awareness practices that create lasting change
• From I Have To to I Get To: Reframing mindset to reduce burnout and resistance
• The Ripple Effect of Inner Work: How healing yourself transforms the people you lead

Three Essential Traits for Fulfilled Entrepreneurs According to Jacie

• Constant Curiosity: Internal inquiry that allows learning and growth
• Generous Spirit: Creates meaning connection and long-term fulfillment
• Ability to Push Through Boredom: Following the plan even when motivation fades

About Jacie Target

Jacie Target is a licensed counseling therapist who founded Anam Saor, where she works with veterans healing from PTSD through group individual and nature-based therapy. Through Chronic Presence Mentorship, Jacie supports high achievers who have reached success but still feel disconnected helping them step into a new paradigm of leadership where joy presence and inner peace matter as much as achievement.

Connect with Jacie Targett

• Instagram @chronicpresence
• Website https://chronicpresence.com

Subscribe to At the End of the Day Podcast and leave a review to support the show. New episodes drop every Thursday featuring entrepreneurs leaders and changemakers sharing honest conversations about growth purpose and fulfillment.

Can entrepreneurship be intuitive and strategic at the same time Can passion turn into a profitable business without burnout What does it really take to leave corporate life and build something aligned In this episode of At the End of the Day Chris sits down with Terry Christine to explore her journey from corporate director of sales to building a six figure intuitive energy healing business Terry shares grounded lessons on entrepreneurship pricing mindset meditation and trusting your inner guidance while treating your work like a real business.

What You Will Learn in This Episode

• From Corporate to Entrepreneurship How Terry transitioned out of corporate life while maintaining financial stability
• Treating Passion Like a Business Why tracking income expenses and structure matter even in intuitive work
• Entrepreneurial Mindset Shifts The difference between being great at your craft and running a profitable business
• Calculated Risk Taking Why entrepreneurship should be taught early and approached intentionally
• Pricing with Integrity Why exhaustion is often a sign you are undercharging
• Finding Your Ideal Client Why niche clarity matters more than chasing high end clients
• Authenticity Over Trends Letting go of pressure to follow every social media or AI trend
• Energy and Presence How daily meditation and intuition support long term business success

Key Takeaways

• Passion must be paired with structure to create sustainability
• Intuition and strategy work best together
• Proper pricing protects your energy and your business
• Alignment creates longevity not burnout

About Terry Christine

Terry Christine is an internationally acclaimed intuitive energy healer author and entrepreneur with over twenty years of experience After leaving a successful corporate career she built a thriving six figure service based business rooted in intuition presence and practical entrepreneurship.

Connect with Terry Christine.

https://terriechristine.com/
https://www.facebook.com/terriechristine333
https://www.instagram.com/terriechristine/
https://www.tiktok.com/@terriechristine
https://www.youtube.com/terriechristine
https://vimeo.com/914621483/6514954930?share=copy
https://vimeo.com/914685555/9d5deca1c1?share=copy
https://www.fox5dc.com/video/1615424

Connect with us – The Fire in Me Community
Website: https://thefireinme.com/
Email: [email protected]

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