Presenting episode 002 of At The Heart Of It! With your host Bryton Udy and guests Connar Curran & Dustin Paisley, founders of Local Laundry.

Located in Calgary Alberta, Local Laundry is a high-quality garment company changing the industry by sourcing 100% locally. Founders Connar & Dustin sought out to make a company that not only produced locally but also gives back to the community. 

In this episode, we get down to the basics of entrepreneurship and the drive to create a local business. 

Follow local laundry at:   

https://www.instagram.com/locallaundry/?hl=en 

Follow us at:

 https://www.instagram.com/attheheartpodcast/?hl=en

Presenting episode 001 of At The Heart Of It! With your host Bryton Udy and guest Ty Hunter of the Hunter Brothers. 

From Shaunavon, Saskatchewan being one of 5 members of the Canadian country band, Hunter Brothers, Ty Hunter has been consumed by music from a young age. Bryton gets to the why of how Ty became involved, his love for music, his passion for farming, and how Covid-19 has impacted his entrepreneurial endeavors.    

Follow Ty Hunter on Instagram

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Looking for some positivity in the world? Are you creative, entrepreneurial, or just looking for something fun to listen to? At The Heart Of It is a podcast all about celebrating creativity, championing entrepreneurship, and getting to the heart of the "Why" behind "What" we do! 

Every Wednesday Bryton Udy will chat with an inspirational individual who will share their story, experiences, and lessons learned throughout their life as well as the "Why" behind what they do. Focused on having genuine conversations and learning from those who have done amazing things is what this is all about! 

Be sure to follow along and subscribe so you don't miss an episode! 💛

You have one voice, and your brand should too. To follow the #1 rule of branding "Consistency", your brand should be communicating with a singular and consistent voice. This is how to do that!  

Register for the Brand Clarity Masterclass Here: https://www.atheart.academy/  

Chapters: 

Intro | 0:00 

One Voice | 0:32 

The Voice Filter | 2:52 

The Brand Clarity Masterclass | 7:32

The buttons on your website should be making you money. If they're not, here is how to make sure that they do!

We are all cursed with knowledge. We understand something so deeply that when we try to communicate it to someone else, we end up confusing them!

You are probably confusing your customers because you know too much about your business, products, services, and industry.

Click the button below to watch this week's episode and learn how to cure yourself of this curse!

Register for the Brand Clarity Masterclass Online Course: https://www.atheart.academy/courses/brand-clarity-masterclass

Chapters:

Intro | 0:00

the Curse Of Knowledge | 0:17

The Solution | 2:06

The Clear Message Formula | 5:18

Print Off Your Website | 7:30

Outro | 8:46

Taglines are often thought of cute or witty phrases a brand uses to get the attention of their customers. This is the wrong approach for small businesses, and here's why!

Get Access to the Small Business Marketing Masterclass: https://www.atheart.academy/courses/brand-clarity-masterclass

Local Laundry: https://locallaundry.ca/

You don't need a fancy camera or crew to film a great marketing video at home! Seeing as many of us are still working at home, creating great content and videos for your brand and business may seem impossible, but it's not!

Here are some tips to help you create great marketing videos for your business while at home!

Links:

The Brand Clarity Masterclass: https://www.atheart.academy/courses/brand-clarity-masterclass

My Gear:

Panasonic GH5 | https://amzn.to/2CVayxn

12-35mm Lens | https://amzn.to/30phL0Y

Ring Light | https://amzn.to/2OJGg3C

Boya Microphone | https://amzn.to/2CTDwOa

LED Backlight | https://amzn.to/2CWxFYo

Chapters: 

Intro | 0:00

Planning Your Video | 1:49

The Brand Clarity Masterclass | 7:57

Getting Started | 8:52

Equipment | 11:05

Don't Over Think It | 15:59

Have Fun With It! | 19:17

Outro | 20:17

Get Access to the Brand Clarity Masterclass: https://www.atheart.academy/

Jonathan Bell's Ted Talk | https://www.youtube.com/watch?v=rzbXht7MJVM

Chapters:

Intro | 0:00

What Does Your Brand Stand For? | 1:12

The Seven Types of Names | 3:49

Keep It Short | 10:41

Ensure You Have The Domain Name | 11:24

Wrap Up | 13:55

Building a great brand takes time, but there are three small actions and tasks that you should take each and every day to ensure that you continue to grow the desired reputation that you want your brand to have.

Consistent and purposeful action taken to accomplish these three tasks each day will help you build the brand of your dreams!

Chapters:

Intro | 0:00

Task 1: Offer Free Value | 1:16

Task 2: Overdeliver | 5:34

Task 3: Tell Captivating Stories | 9:11

Wrap Up | 13:58

Want access to a free branding course that makes marketing easy?

Register for 3 Minute Marketing Magic: https://atheart.co/3minutemarketingmagic