In episode 55 of The Kitchen Table, Ken Baden interviews Cody Hendrickson, also known as Hot Tub Cody, from Innovo Spa. Cody shares his journey from being a service manager at a hot tub dealership to becoming the largest hot tub management group in the Midwest.

Tune in as they discuss entrepreneurship, the hot tub industry, and the power of social media in building a successful business.

TIMESTAMPS

[00:01:57] Hot Tub Entrepreneurship Journey.

[00:03:47] Hot Tub Sales Strategy.

[00:08:25] Short-Term Rental Hot Tub Market.

[00:13:17] Social Media Impact on Business.

[00:18:05] The Power of Social Media.

[00:21:46] Entrepreneurial Pursuits and Setbacks.

[00:23:22] Personalized Customer Service Initiatives.

[00:34:47] The Joy of Podcasting.

[00:37:01] Using TikTok for Business.

In this episode, Ken Baden and Cody Hendrickson emphasize the importance of specialization and expertise in business. By becoming an expert in a specific area, entrepreneurs like Cody can differentiate themselves from competitors, build trust with customers, and create a strong brand identity. Mastering one thing before diversifying into other areas allows businesses to establish a solid foundation, refine their processes, and ensure quality in their offerings.

Overall, the success of Innovo Spa highlights the importance of prioritizing customer feedback and engagement in driving business growth. By listening to customers, addressing their needs, and maintaining open communication, businesses can build trust, loyalty, and a strong reputation in the market. 

QUOTES

• “The customers that scare me the most, are the ones that have a problem for six months and we don't hear about it because we could have fixed it" - Cody Hendrickson
• “I know what I'm capable of and I'm betting on myself five years from now. I know I don't want to rush it right now. I want to make sure that I've got a very good solid foundation and that could be way too conservative” - Cody Hendrickson
• “There's a why behind the pursuit. And then there's that stick to itiveness.” - Ken Baden

SOCIAL MEDIA LINKS

Ken Baden

Instagram: https://www.instagram.com/officialkenbaden/

Facebook: https://www.facebook.com/TheKenBaden

Cody Hendrickson

Instagram: https://www.instagram.com/hottubcody/

Facebook: https://www.facebook.com/cody.hendrickson.33

LinkedIn: https://www.linkedin.com/in/cody-hendrickson-429b1b1b4/

WEBSITES:

The Kitchen Table Podcast: https://thekitchentablepodcast.net/

Blue Collar Ballers Union: https://bluecollarballersunion.com/

Innovo Spa: https://www.innovospa.com/