Many firms try to generate concepts for new products and services internally. Some researchers and consulting firms have developed techniques for increasing the creativity of ideas generated. Synectics is one of these. Jeff Mauzy is an expert in "structured brainstorming sessions," and will lead some in-class exercises to give us a feeling for such techniques.

Many firms try to generate concepts for new products and services internally. Some researchers and consulting firms have developed techniques for increasing the creativity of ideas generated. Synectics is one of these. Jeff Mauzy is an expert in "structured brainstorming sessions," and will lead some in-class exercises to give us a feeling for such techniques.

Users innovate when it is in their interest to do so. But not all user innovations will make a good product from a product manufacturer's standpoint. Therefore, manufacturers must identify and learn from "lead" users. 3M and other firms have learned to network their way to lead users and then combine lead user ideas with their own to create "breakthrough" new products and services. The reading for this lecture describes the 3M experience.

Before thinking about how to do concept development, we will explore who does this activity. Specifically, is the concept developer really a manufacturer - or is it a product or service user

Before thinking about how to do concept development, we will explore who does this activity. Specifically, is the concept developer really a manufacturer - or is it a product or service user

16 Different Ways to Market Your Business and the Effectiveness of Them

The CEOs of Apple, Google, Facebook, and Amazon testified in Congress today — trying to convince the House Judiciary Committee that their business practices don’t amount to anti-competitive monopolies. It’s one of the biggest tech oversight moments in recent years, part of a long-running antitrust investigation that has mustered hundreds of hours of interviews and over a million documents from the companies in question.

The CEOs of Apple, Google, Facebook, and Amazon testified in Congress today — trying to convince the House Judiciary Committee that their business practices don’t amount to anti-competitive monopolies. It’s one of the biggest tech oversight moments in recent years, part of a long-running antitrust investigation that has mustered hundreds of hours of interviews and over a million documents from the companies in question.

Steve Jobs: Hmm, I’ll give you my point of view on it. I remember reading a magazine article a long time ago when I was twelve years ago maybe, in I think it was Scientific American. I’m not sure. And the article proposed to measure the efficiency of locomotion for lots of species on planet earth to see which species was the most efficient at getting from point A to point B. And they measured the kilocalories that each one expended. So they ranked them all and I remember that the Condor won – the Condor was the most efficient at getting from point A to point B. And humankind, the crown of creation came in with a rather unimpressive showing about a third of the way down the list. So that didn’t look so great.