UFC Champion, Aljamain Sterling, sits down to chat about his Funk Harbor Rum brand, how important marketing/ branding is for the business, and gives an in-depth breakdown of what to expect from UFC 314!

*Funk Harbor Rum is to be enjoyed responsibly by adults 21 and over*

The views and opinions expressed in this video are solely those of the individuals featured and do not necessarily represent the views or opinions of Athletes & Assets. We do not accept liability for any advice given in this video, and viewers are encouraged to seek professional guidance before making any business decisions. Additionally, the participation of athletes in this video does not imply endorsement or sponsorship by their respective employers

🔥 New Episodes Every Monday

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00:00 - Intro

00:43 - Funk harbor Rum

9:03 - Entrepreneurship

10:29 - Hardships in Business

13:47 - Dark Rum Tasting

17:56 - Ideal Rum drinking spot

18:56 - Drinking before fights

23:50 - Brand Feedback

25:08 - Marketing

28:00 - Learning from other brands

29:18 - Ideal future Commercial

31:55 - Branding

33:25 - UFC X Funk Harbor

34:48 - Entrepreneur Challenges

36:30- UFC 314 Preview

45:45 - 5 year plan

47:05 - Outro

Former All-Pro NFL linebacker and founder of Lights Out Extreme Fighting, Shawne Merriman, sits down to chat about entrepreneurship, transition from NFL Pro Bowler to CEO, and never heard before stories about building his own fight league!

The views and opinions expressed in this video are solely those of the individuals featured and do not necessarily represent the views or opinions of Athletes & Assets. We do not accept liability for any advice given in this video, and viewers are encouraged to seek professional guidance before making any business decisions. Additionally, the participation of athletes in this video does not imply endorsement or sponsorship by their respective employers

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Connect with us on Social Media:

📱 Follow us on X: ⁠ / athletesassets

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📘 Subscribe on Spotify: ⁠⁠⁠https://open.spotify.com/show/7AFiLDXSwUMoQgOA3ZNGZB🔊 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/athletes-assets-with-noah-lack/id1550490772

00:00 - intro

01:37 - Trademark

04:59 - Bedazzled T-Shirts

06:16 - Entrepreneurial Inspiration

08:12 - Wanting to start Lights Out

12:00 - Pitching Fox1

5:29 - Leveraging Sponsorships

16:46 - Parkinson’s Law

17:52 - UFC

21:21 - Typical Fight night

25:03 - Sponsorship Relationships

27:45 - Hardest part of the job

29:02- Adjusting from NFL to Owner

30:40 - Lights Out Network

35:02 - Shrine Bowl

36:57 - Tailgate Stream

42:05 - Welcome to Entrepreneurship moment

45:22 - Hardest part of Entrepreneurship

46:45 - Shawne’s entrepreneurial goat

50:55 - Lights Out in 5 years

51:47 - Outro

Noah sits down and cover the athlete news of the week regarding Junior Bridgeman, Serena Willams buying a WNBA team, the MLB partnering with Syracuse University, and more!

SOURCES:

https://dailyorange.com/2025/02/su-mlbpa-to-offer-academic-programs-to-current-former-mlb-players/

https://www.espn.com/wnba/story/_/id/44095242/serena-joins-ownership-group-wnba-new-toronto-tempo-team

https://finance.yahoo.com/news/ray-lewis-damar-hamlin-back-130000910.html

https://athleticsweekly.com/athletics-news/run-gp-to-transform-f1-circuits-into-world-class-running-venues-1039997675/#:~:text=Backed%20by%20Sir%20Mo%20Farah,into%20world%20class%20running%20venues.

https://bayfc.com/press-releases/bay-fc-welcomes-wnba-champion-sabrina-ionescu-as-latest-investor-and-commercial-advisor-to-the-club/

The views and opinions expressed in this video are solely those of the individuals featured and do not necessarily represent the views or opinions of Athletes & Assets. We do not accept liability for any advice given in this video, and viewers are encouraged to seek professional guidance before making any business decisions. Additionally, the participation of athletes in this video does not imply endorsement or sponsorship by their respective employers

🔥 New Episodes Every Monday Subscribe today!

Connect with us on Social Media:

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🔊 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/athletes-assets-with-noah-lack/id1550490772

00:00 - Intro

00:23 - RIP Junior Bridgeman

02:16 - Damar Hamlin

04:44 - Toronto Tempo

06:16 - Bay FC

07:15 - Run GP

10:03 - Syracuse and MLB

11:14 - Outro

#investing #business

MLS Star Jeremy Ebobisse sits down with Noah and chats about joining LAFC, his journey in SF, what the biggest mistakes he's seen founders make, and where he sees himself in 5 years.

The views and opinions expressed in this video are solely those of the individuals featured and do not necessarily represent the views or opinions of Athletes & Assets. We do not accept liability for any advice given in this video, and viewers are encouraged to seek professional guidance before making any business decisions. Additionally, the participation of athletes in this video does not imply endorsement or sponsorship by their respective employers

🔥 New Episodes Every Monday Subscribe today!

Connect with us on Social Media:

📱 Follow us on X: ⁠ / athletesassets

⁠📷 Check out our Instagram: ⁠ / athletesandassets

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📘 Subscribe on Spotify: ⁠⁠⁠https://open.spotify.com/show/7AFiLDXSwUMoQgOA3ZNGZB

🔊 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/athletes-assets-with-noah-lack/id1550490772

00:00 - Intro

02:11 - Ronaldo vs Messi

03:04 - LA vs San Fran

04:25 - Free Tickets

06:22 - Silicon Valley

07:55 - Southpark Commons

12:52 - Founder Mistakes

15:41 - Craziest pitch

17:29 - Original Ideas

26:08 - Mistakes founders make

30:41 - Roles

34:59 - NIL

36:49 - Sports Tech

43:44 - What does the future hold?

46:16 - Outro

2x Indy Car Racing Champion Josef Newgarden reveals what it will take to secure a 3-peat, the importance of intuition while investing, why he’s excited to be the first indy driver to sign with Klutch Sports, and more!

The views and opinions expressed in this video are solely those of the individuals featured and do not necessarily represent the views or opinions of Athletes & Assets. We do not accept liability for any advice given in this video, and viewers are encouraged to seek professional guidance before making any business decisions. Additionally, the participation of athletes in this video does not imply endorsement or sponsorship by their respective employers

🔥 New Episodes Every Monday Subscribe today!

Connect with us on Social Media:

📱 Follow us on X: ⁠ / athletesassets

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🔊 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/athletes-assets-with-noah-lack/id1550490772

00:00 - Intro

01:10 - Speeding Tickets

04:30 - Back to Back to Back

05:50 - The grind of motor sports

08:15 - Indy 500

10:07 - Growing the sport

14:06 - Tom Brady

15:43 - Being the face of a sport

19:53 - Admit One

26:25 - Josef's Team

32:36 - Private Equity

36:09 - Walking Driver Logo

37:32 - Intuition

40:00 - Cava

43:20 - Instincts

44:05 - Burger War

45:30 - Tech Investments

48:52 - Criteria for investing

50:23 - HYROX52:38 - Klutch Sports

54:45 - Year End Headline

56:09 - Audience Question #1

56:42 - Audience Question #2

58:18 - Outro

Noah sits down and cover the athlete news of the week regarding why Nike is in big trouble, Tom Brady’s new venture, Lewis Hamilton deciding to ink a deal with Lululemon, the MLB breaking up with ESPN, and more.

SOURCES: https://athletechnews.com/sodo-athletic-lab-premium-mens-activewear/https://gentspost.com/lewis-hamilton-and-lululemon-team-up-to-redefine-performance-and-wellness/

https://www.gopuff.com/newsroom/company-news/gopuff-announces-multi-year-strategic-partnership-with-tom-brady

https://hypebeast.com/2025/2/tom-brady-goat-gummies-snack-with-gopuff-launch-announcement

https://sports.yahoo.com/article/espn-broke-mlb-because-money-220726728.html

The views and opinions expressed in this video are solely those of the individuals featured and do not necessarily represent the views or opinions of Athletes & Assets. We do not accept liability for any advice given in this video, and viewers are encouraged to seek professional guidance before making any business decisions. Additionally, the participation of athletes in this video does not imply endorsement or sponsorship by their respective employers

🔥 New Episodes Every Monday Subscribe today!

Connect with us on Social Media:📱 Follow us on X: ⁠ / athletesassets ⁠📷 Check out our Instagram: ⁠ / athletesandassets ⁠💼 Connect with us on LinkedIn: ⁠ / the-athletes-and-assets📘 Subscribe on Spotify: ⁠⁠⁠https://open.spotify.com/show/7AFiLDXSwUMoQgOA3ZNGZB🔊 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/athletes-assets-with-noah-lack/id1550490772

00:00 - Intro

00:53 - Sodo Athletic Lab

02:13 - Lewis Hamilton

04:18 - Tom Brady and GoPuff

08:01 - Goat Gummies

09:35 - MLB

Noah sits down and discusses the most relevant sports business news.The views and opinions expressed in this video are solely those of the individuals featured and do not necessarily represent the views or opinions of Athletes & Assets. We do not accept liability for any advice given in this video, and viewers are encouraged to seek professional guidance before making any business decisions. Additionally, the participation of athletes in this video does not imply endorsement or sponsorship by their respective employers

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📘 Subscribe on Spotify: ⁠⁠⁠https://open.spotify.com/show/7AFiLDXSwUMoQgOA3ZNGZB

🔊 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/athletes-assets-with-noah-lack/id155049077200:00

00:00- Intro

00:52 - Charles Leclerc

01:30 - Tom Brady

01:54 - Scout

02:17- Shelly Ann Fraser Pryce

02:33 - Ethan Halliday

03:00 - WNBA in Nashville

03:41- Arch Manning

04:26 - Tom Brady Newsletter

04:55 - DJ Shaq

05:30 - Outro

#business #sports #news

Noah sits down and cover the athlete news of the week regarding Tom Brady’s new venture, Tiger Wood’s big signing, the first brand deal Jalen Brown has made, and more!

Sources:

https://www.cnbc.com/2025/02/12/tom-brady-sports-collectibles-company-cardvault.html

https://www.prnewswire.com/news-releases/bruce-bolt-announces-exclusive-nil-partnership-with-15-yr-old-baseball-standout-dexter-mccleon302377300.html

https://www.complex.com/sports/a/treyalston/tristan-thompson-ai-company-role

https://golf.com/news/sun-day-red-karl-vilips-tiger-woods/

https://www.stylerave.com/oakley-jaylen-brown-eyewear-partnership/

https://interestingengineering.com/innovation/basketball-robot-stephen-curry-shooting-partner

The views and opinions expressed in this video are solely those of the individuals featured and do not necessarily represent the views or opinions of Athletes & Assets. We do not accept liability for any advice given in this video, and viewers are encouraged to seek professional guidance before making any business decisions. Additionally, the participation of athletes in this video does not imply endorsement or sponsorship by their respective employers🔥

New Episodes Every Monday Subscribe today! Connect with us on Social

Media:📱 Follow us on X: ⁠ / athletesassets ⁠📷 Check out our Instagram: ⁠ / athletesandassets ⁠💼 Connect with us on LinkedIn: ⁠ / the-athletes-and-assets

📘 Subscribe on Spotify: ⁠⁠⁠https://open.spotify.com/show/7AFiLDXSwUMoQgOA3ZNGZB🔊 Listen on

Apple Podcasts: https://podcasts.apple.com/us/podcast/athletes-assets-with-noah-lack/id1550490772

00:00 - Intro

01:30 - Card Vault

02:55 - Tracey AI

06:19 - Shooting Robots

08:05 - Jalen Brown

10:16 - Tiger Woods

11:32 - Bruce Bolt

14:57 - Outro

#business #sports #news

Noah sits down to describe why the Saquon Barkley and Ramp partnership sets an important precedent for athletes and tech companies.The views and opinions expressed in this video are solely those of the individuals featured and do not necessarily represent the views or opinions of Athletes & Assets. We do not accept liability for any advice given in this video, and viewers are encouraged to seek professional guidance before making any business decisions. Additionally, the participation of athletes in this video does not imply endorsement or sponsorship by their respective employers

🔥 New Episodes Every Monday & Thursday! Subscribe today! 
Connect with us on Social Media:
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00:00 - Intro

00:21 - Saquon and Ramp

02:29 - Running Back Market

04:39 - Athletes times B2B SAAS

07:52- Outro

#saquonbarkley #b2bsaas #investing

Noah sits down talks about athletes and celebrities buying small soccer clubs and why this trend will continue.

The views and opinions expressed in this video are solely those of the individuals featured and do not necessarily represent the views or opinions of Athletes & Assets. We do not accept liability for any advice given in this video, and viewers are encouraged to seek professional guidance before making any business decisions. Additionally, the participation of athletes in this video does not imply endorsement or sponsorship by their respective employers 

🔥 New Episodes Every Monday & Thursday! Subscribe today! Connect with us on Social Media:📱 Follow us on X: ⁠ / athletesassets ⁠📷 Check out our Instagram: ⁠ / athletesandassets ⁠💼 Connect with us on LinkedIn: ⁠ / the-athletes-and-assets📘 Subscribe on Spotify: ⁠⁠⁠https://open.spotify.com/show/7AFiLDXSwUMoQgOA3ZNGZB🔊 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/athletes-assets-with-noah-lack/id1550490772

00:00 - Intro

00:23 - Athletes/Celebrities buy soccer clubs

02:25 - Ipswich Model

03:46 - Athletes and Assets FC

04:34 - Passionate Fanbase 05:20 - Proper Leadership

06:11 - Golden Opportunity 

06:34 - Developing Talent

10:00 - Outro