It has been said that an athletics department best serves its purpose on campus when it is properly aligned with the goals and objectives of its institution. Sherrie Weldon, CMO at Lynn University, joins the show to talk about how that alignment has implications for the branding and marketing of both the athletic program and the institution itself.

Episode #27: Athletics and Institutional Branding with Sherrie Weldon

Sports brand designer John Hartwell offers sports decision makers a look at the nuts and bolts of the sports branding process, providing insights for how to create powerful brand stories and identities that best engage fans.

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An athletics strategic plan can be an effective tool for helping navigate this competitive higher ed market. Dr. Paul Plinske, VP for Athletics and Strategic Partnerships at Colorado State University Pueblo, talks about the importance of developing mission, vision, and values statements as foundational to a plan's success.

Episode #30: Developing Your Mission, Vision, and Values with Dr. Paul Plinske

Among the many factors necessary for effective small college athletic fundraising, one of the most important is strong strategic messaging. Ross Douma, AD at Dordt University, talks about the role strategic messaging has played in Dordt athletics' eye-opening fundraising success.

Episode #29: Strategic Messaging for Fundraising Success with Ross Douma

Higher Education is a competitive market, with schools under pressure from multiple directions to keep their doors open. Tony Hoops, AD at Bethel College (KS), shares how his department looked inward to develop experiences that have led to a higher level of competitiveness and institutional growth.

Episode #28: Creating Experiences to Drive Growth with Tony Hoops

D1/Power 5 college athletics brands are big time, driving tickets, merchandise, and media rights. Small colleges don’t live at that same level, so why should they care about athletics branding? John Phillips of Embry-Riddle Aeronautical University and Jake Ripple of Dodge City Community College join the show to share their thoughts about why branding should be important to every small college athletics program.

Episode #27: Athletics and Institutional Branding with Sherrie Weldon

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