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An athletics strategic plan can be an effective tool for helping navigate this competitive higher ed market. Dr. Paul Plinske, VP for Athletics and Strategic Partnerships at Colorado State University Pueblo, talks about the importance of developing mission, vision, and values statements as foundational to a plan's success.

CONNECT WITH PAUL

Email: [email protected]

Twitter: @PaulPlinskeAD

Total episode runtime is 00:23:44.

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Among the many factors necessary for effective small college athletic fundraising, one of the most important is strong strategic messaging. Ross Douma, AD at Dordt University, talks about the role strategic messaging has played in Dordt athletics' eye-opening fundraising success.

CONNECT WITH ROSS

Email:  ross.douma-at-dordt.edu

Twitter: https://twitter.com/dordt_ad

Total episode runtime is 00:23:00.

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Higher Education is a competitive market, with schools under pressure from multiple directions to keep their doors open. Tony Hoops, AD at Bethel College (KS), shares how his department looked inward to develop experiences that have led to a higher level of competitiveness and institutional growth.

CONNECT WITH TONY

Email:  thoops-at-bethelks.edu

Phone: (785) 527-3277

Twitter: https://twitter.com/BethelADHoops

Total episode runtime is 00:30:20.

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It has been said that an athletics department best serves its purpose on campus when it is properly aligned with the goals and objectives of its institution. Sherrie Weldon, CMO at Lynn University, joins the show to talk about how that alignment has implications for the branding and marketing of both the athletic program and the institution itself.

Watch the BOSCA Presents webinar, Branding and the Bottom Line, featuring Sherrie and Lynn University Athletic Director Devin Crosby: https://youtu.be/p5QF9aykRCk

CONNECT WITH SHERRIE

Email:  sweldon-at-lynn.edu

Phone: (561) 237-7788

LinkedIn: https://linkedin.com/in/sherrieweldon

Total episode runtime is 00:20:09.

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D1/Power 5 college athletics brands are big time, driving tickets, merchandise, and media rights. Small colleges don’t live at that same level, so why should they care about athletics branding? John Phillips of Embry-Riddle Aeronautical University and Jake Ripple of Dodge City Community College join the show to share their thoughts about why branding should be important to every small college athletics program.

CONNECT WITH JOHN PHILLIPS

Email:  john.phillips -at- erau.edu

Twitter: https://twitter.com/JP_Daytona

CONNECT WITH JAKE RIPPLE

Email:  jripple -at- dc3.edu

Twitter: https://twitter.com/jake_ripple

Total episode runtime is 00:35:54.

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Meighan Julbert, the Assistant Athletic Director for Student Athlete Success and SWA at Bethany College in Bethany, WV joins the podcast to talk about the ramifications of the Name, Image, and Likeness era (NIL) for small colleges.

CONNECT WITH MEIGHAN

Email:  mjulbert -at- bethanywv.edu

Twitter: https://twitter.com/MeighanJulbert

Total episode runtime is 00:26:39.

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Dan Tudor, President of Tudor Collegiate Strategies, returns to the podcast to talk about the role of storytelling in your branding efforts and how it plays a critical role in separating your brand from your competition.

Here's Dan's article on the new Nebraska tourism strategy: https://dantudor.com/9268-2/

CONNECT WITH DAN

Email:  dan (at) dantudor.com

Website: dantudor.com

Twitter: https://twitter.com/dantudor

Total episode runtime is 00:29:40.

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Darnell Smith, Director of Athletics at Texas A&M University - San Antonio talks with John about what he's learned about creating a new athletics brand for a new athletics program.

CONNECT WITH DARNELL

Email:  dsmith (at) tamusa.edu

Phone: (210) 784-5500

Twitter: https://twitter.com/jaguaradsmith

Total episode runtime is 00:29:39.

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This episode is the audio presentation of the 3 THINGS Small College AD Zoom conversation I conducted with Dan Tudor, the President and Founder of Tudor Collegiate Strategies. Dan gave a presentation titled “3 Common Recruiting Mistakes Nearly Every College Coach is Making,” talking about how ADs and coaches can recruit more effectively in this time of pandemic and cancelled college sports.

The purpose of these 3 THINGS presentations is to share ideas that are practical, relevant, and actionable in helping small college ADs navigate through the shifting landscape of the 2020 pandemic. I hope you find this conversation helpful — enjoy the show!

CONNECT WITH DAN

Email:  dan (at) dantudor.com

Web: dantudor.com

Phone: (661) 809-6200

Twitter: https://twitter.com/dantudor

Total episode runtime is 00:58:30.

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This episode is the audio presentation of the 3 THINGS Small College AD Zoom conversation I conducted with Josh Cornwall, the Assistant Director of Athletics for Communication at Agnes Scott College. Josh gave a presentation titled “Communicating in COVID-19,” talking about how small college athletics can best react to the pandemic crisis as Fall sports are cancelled for the new school year.

The purpose of these 3 THINGS presentations is to share ideas that are practical, relevant, and actionable in helping small college ADs navigate through the shifting landscape of the 2020 pandemic. I hope you find this conversation helpful — enjoy the show!

CONNECT WITH JOSH

Email:  jcornwall (at) agnesscott.edu

Twitter: https://twitter.com/jcstats

Total episode runtime is 00:54:28.

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