The Hartwell Studio Works Sports Branding Podcast

By John Hartwell

Arts Professional Sports & Recreation Design College & High School

What's The Hartwell Studio Works Sports Branding Podcast about?

Sports brand designer John Hartwell offers sports decision makers a look at the nuts and bolts of the sports branding process, providing insights for how to create powerful brand stories and identities that best engage fans.

Download our free app to listen on your phone

The Hartwell Studio Works Sports Branding Podcast episodes:

10.05.2022
Episode #30: Developing Your Mission, Vision, and Values with Dr. Paul Plinske
An athletics strategic plan can be an effective tool for helping navigate this competitive higher ed market. Dr. Paul Plinske, VP for Athletics and Strategic Partnerships at Colorado State University Pueblo, talks about the importance of developing mission, vision, and...
08.17.2022
Episode #29: Strategic Messaging for Fundraising Success with Ross Douma
Among the many factors necessary for effective small college athletic fundraising, one of the most important is strong strategic messaging. Ross Douma, AD at Dordt University, talks about the role strategic messaging has played in Dordt athletics' eye-opening fundraising success.
04.19.2022
Episode #28: Creating Experiences to Drive Growth with Tony Hoops
Higher Education is a competitive market, with schools under pressure from multiple directions to keep their doors open. Tony Hoops, AD at Bethel College (KS), shares how his department looked inward to develop experiences that have led to a higher...
03.08.2022
Episode #27: Athletics and Institutional Branding with Sherrie Weldon
It has been said that an athletics department best serves its purpose on campus when it is properly aligned with the goals and objectives of its institution. Sherrie Weldon, CMO at Lynn University, joins the show to talk about how...
11.03.2021
Episode #26: Why Should Small Colleges Care About Athletics Branding?
D1/Power 5 college athletics brands are big time, driving tickets, merchandise, and media rights. Small colleges don’t live at that same level, so why should they care about athletics branding? John Phillips of Embry-Riddle Aeronautical University and Jake Ripple of...
10.06.2021
Episode #25: NIL for Small Colleges with Meighan Julbert
Meighan Julbert, the Assistant Athletic Director for Student Athlete Success and SWA at Bethany College in Bethany, WV joins the podcast to talk about the ramifications of the Name, Image, and Likeness era (NIL) for small colleges.
09.15.2021
Episode #24: How to Tell Your Brand Story with Dan Tudor
Dan Tudor, President of Tudor Collegiate Strategies, returns to the podcast to talk about the role of storytelling in your branding efforts and how it plays a critical role in separating your brand from your competition.
08.19.2021
Episode #23: Building a Small College Athletics Brand from the Ground Up with Darnell Smith
Darnell Smith, Director of Athletics at Texas A&M University - San Antonio talks with John about what he's learned about creating a new athletics brand for a new athletics program.
09.21.2020
Episode #22: 3 Common Recruiting Mistakes Nearly Every College Coach is Making
College athletics recruiting guru Dan Tudor joins John for a presentation on the three biggest mistakes he's seeing in college recruiting in the midst of the COVID-19 shutdown of Fall 2020 sports.
07.31.2020
Episode #21: Communicating in COVID-19 with Josh Cornwall
Josh Cornwall, the Assistant Director of Athletics for Communication at Agnes Scott College, joined me a conversation about how small college athletics can best react to the pandemic crisis as Fall sports are cancelled for the new school year.
06.15.2020
Episode #20: Fundraising Through Uncertainty: Engaging a Sports Fan Donor Base with Karen Whalen
Karen Whalen, the Director of Athletic Engagement and Fundraising at Wesleyan University, joined me a conversation about fundraising and donor engagement in the midst of this COVID-19 uncertainty.
05.26.2020
Episode #19: 3-1/2 Tips to be the Most Valued Employee in your Organization with Devin Crosby
Devin Crosby, the Directory of Athletics at Lynn University, joined me for a small college AD Zoom conversation to share three (and a half!) tips the most valued employees practice in their organization in this time of pandemic uncertainty.
05.21.2020
Episode #18: Shifting Gears in Annual Giving with Amanda Workman
Amanda Workman, the Senior Associate AD for External Relations at West Texas A&M University, joined me for an small college AD Zoom conversation to talk about how she and her team had to shift gears on the launch of their...
04.17.2020
Episode #17: Preparing for the "New Normal": Small College Athletics in a Post-COVID19 World
Saint Xavier University AD Allison Kern joined me for an online "virtual" conversation with small college ADs from around the country to talk about the "New Normal" waiting for small college athletics after the COVID-19 crisis passes.
05.21.2019
Episode #16: Working with the Super Bowl Brand with Jen Johns
Jen Johns, the former VP for marketing and communications for the Atlanta Super Bowl Host Committee, talks about what she learned working with one of the biggest sports brands in the world.
04.16.2019
Episode #15: Building an Athletics Brand with Allison Kern
Agnes Scott College athletics director Allison Kern joins the show to talk about her athletics brand-building efforts and the role that brand has played in the growth of Scotties athletics.
03.19.2019
Episode #14: Brand & Culture with Devin Crosby
Lynn University AD Devin Crosby joins the show to talk about the role of culture in building a successful athletics brand.
12.18.2018
Episode #13: Brand & Sponsorship with Ron Seaver
National Sports Forum president Ron Seaver shares the latest information on sports sponsorship trends and the role of your brand in this always-changing environment.
08.21.2018
Episode #12: How to Close the Concept Gap
John flies solo for this episode to talk about the "Concept Gap" some college athletics programs struggle to close in their athletics identities.
07.25.2018
Episode #11: Know Your Target Audience with Insung Kim
Atlanta Braves creative director Insung Kim joins the show to talk about how understanding a sports brand's target audience can help attract and win more fans.
06.19.2018
Episode #10: Brand & Small Colleges with Jim Abbott
Jim Abbott, athletics director for Oklahoma City University, talks about the role of athletics at small colleges, and how a strong athletics brand can be an effective tool for a stronger school.
05.15.2018
Episode #9: Brand & Licensing with Dale Arens
Univ. of Iowa Asst. AD for Trademarks and Licensing Dale Arens joins the show to discuss how licensing can be a powerful tool for a sports property to drive revenue.
04.17.2018
Episode #8: Building a New Sports Brand with Kevin Donovan
Kevin Donovan, founder and president of the Tour of America, discusses the process of creating a new sports brand from the ground up.
03.20.2018
Episode #7: Brand and Sponsorship with Dan Butterly
Mountain West Conference Sr. Assoc. Commissioner Dan Butterly joins the show to talk brand and sponsorship from the sports property point of view.
02.20.2018
Episode #6: The Olympic Brand with Terrence Burns
With the 2018 Winter Olympic Games underway, Olympic consultant Terrence Burns stops by the podcast to give some insight into the biggest sports property brand in the world.
01.15.2018
Episode #5: Brand & Sponsorship with J.W. Cannon
Sport marketing expert J.W. Cannon joins the podcast to talk about the role of sports branding in successful sponsor partnerships.
11.27.2017
Episode #4: Differentiation and the 1975 Tequila Sunrise Houston Astros
Using a great column by Paul Lukas of Uni Watch and ESPN as a starting point (see show notes), John takes a look at how today's sports branding principles can be applied to the Houston Astros' famous 1975 tequila sunrise...
10.27.2017
Episode #3: Create Your Brand Story, Part 2
In this second part of our two-part "Create your brand story" episode, we use a hypothetical new sports property as an example of how to gather information we might use to create a new brand story. Also: pork chops!
10.27.2017
Episode #2: Create Your Brand Story, Part 1
We start this two-part look at creating a sports brand story by introducing the Discovery process and three perspectives we can use to organize information about your property.
10.27.2017
Episode #1: What Is A Brand?
The Hartwell Studio Works Sports Branding Podcast kicks off with the basics: defining what we mean by a "brand." Along the way, we discuss what a brand is not, and how a "brand" is different from a "logo."

What's The Hartwell Studio Works Sports Branding Podcast about?

Download our free app to listen on your phone

The Hartwell Studio Works Sports Branding Podcast episodes:

Episode #30: Developing Your Mission, Vision, and Values with Dr. Paul Plinske

Episode #29: Strategic Messaging for Fundraising Success with Ross Douma

Episode #28: Creating Experiences to Drive Growth with Tony Hoops

Episode #27: Athletics and Institutional Branding with Sherrie Weldon

Episode #26: Why Should Small Colleges Care About Athletics Branding?

Episode #25: NIL for Small Colleges with Meighan Julbert

Episode #24: How to Tell Your Brand Story with Dan Tudor

Episode #23: Building a Small College Athletics Brand from the Ground Up with Darnell Smith

Episode #22: 3 Common Recruiting Mistakes Nearly Every College Coach is Making

Episode #21: Communicating in COVID-19 with Josh Cornwall

Episode #20: Fundraising Through Uncertainty: Engaging a Sports Fan Donor Base with Karen Whalen

Episode #19: 3-1/2 Tips to be the Most Valued Employee in your Organization with Devin Crosby

Episode #18: Shifting Gears in Annual Giving with Amanda Workman

Episode #17: Preparing for the "New Normal": Small College Athletics in a Post-COVID19 World

Episode #16: Working with the Super Bowl Brand with Jen Johns

Episode #15: Building an Athletics Brand with Allison Kern

Episode #14: Brand & Culture with Devin Crosby

Episode #13: Brand & Sponsorship with Ron Seaver

Episode #12: How to Close the Concept Gap

Episode #11: Know Your Target Audience with Insung Kim

Episode #10: Brand & Small Colleges with Jim Abbott

Episode #9: Brand & Licensing with Dale Arens

Episode #8: Building a New Sports Brand with Kevin Donovan

Episode #7: Brand and Sponsorship with Dan Butterly

Episode #6: The Olympic Brand with Terrence Burns

Episode #5: Brand & Sponsorship with J.W. Cannon

Episode #4: Differentiation and the 1975 Tequila Sunrise Houston Astros

Episode #3: Create Your Brand Story, Part 2

Episode #2: Create Your Brand Story, Part 1

Episode #1: What Is A Brand?