Artificial intelligence (AI) is transforming how buyers find information online and how builders position their websites to stay visible. Greg Bray, president of Blue Tangerine, joins Host Carol Morgan on the Atlanta Real Estate Forum Radio podcast to discuss how AI is reshaping search engine optimization (SEO), website content and digital marketing strategies for home builders.

As AI-powered search tools become more widely used, the way people discover information online is evolving rapidly. Builders now need website content that balances compelling storytelling with clear, structured information.

Traditional SEO strategies focused on optimizing entire webpages around specific keywords. AI-driven search tools now analyze content at a deeper level.

“We’re learning that the way AI tools are using the content on your website has moved down a layer,” Bray said. “The paragraph level or the section level on the page is where they’re looking for the data and the answers.”

This shift is affecting how brands measure online visibility, and many companies have seen website traffic decline as AI tools become more prevalent.

Although some marketers worry AI could replace traditional search engines, SEO remains essential for digital visibility. AI tools still rely on search engines, but approach queries differently. Instead of a single search, they generate a “query fan out”—multiple related searches that provide broader context and more detailed answers. Websites must contain straightforward, accessible information that AI systems can interpret and connect to buyer questions.

Website structure is increasingly important as search evolves. AI systems prioritize clarity and organization, making well-structured content easier to interpret. Short sections, targeted headings and concise explanations help both AI tools and human readers quickly find relevant information.

“Clarity wins over clever,” Bray said. “Being very explicit about the idea and breaking those ideas up using section headers makes it easier for AI tools to interpret your content.”

Frequently asked questions (FAQs) are an effective way to structure website content for AI visibility. This format encourages clear questions and concise answers that address common buyer concerns. FAQ sections should focus on information rather than marketing language. Bray recommends making the first sentence of each answer a direct response to the question, followed by two to three sentences providing additional context.

Beyond website content, third-party signals—such as media coverage and industry mentions—are increasingly valuable for AI search systems. These external signals reinforce credibility and show that a company is active and trustworthy.

“It’s not just looking at the results from your website,” Bray said. “It’s also looking at how you show up in other places, including social media, videos and PR coverage.”

Builders can start small when improving digital visibility. Pick a single page and imagine walking a buyer through it. Structure the content as clear questions and answers, so AI tools and visitors alike can quickly find the information they’re looking for.

Tune in to the full episode to discover how builders can adapt their websites for the future of online search and AI visibility. To learn more about Blue Tangerine, visit https://BlueTangerine.com/.

Blue Tangerine is a full-service digital marketing and web design agency that specializes in creating websites and marketing strategies for home builders to drive leads and sales. The company offers services including SEO and geofencing, paid search, social media, email marketing, analytics and interactive digital tools such as site plans and listing feeds. With more than two decades of experience, Blue Tangerine helps builders optimize their online presence to sell more homes and engage buyers effectively. The company also produces educational content, including podcasts and blogs, and hosts the Home Builder Digital Marketing Summit to support professional growth in builder marketing.

Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it. Atlanta Real Estate Forum Radio was recently honored on FeedSpot’s Top 100 Atlanta Podcasts, ranking 16th overall and number one out of all ranked real estate podcasts.

The post Blue Tangerine: How AI is Changing Online Visibility for Builders appeared first on Atlanta Real Estate Forum.

Atlanta leads the nation in canceled home purchase agreements, and the financial consequences for buyers are significant. Jeff Emalaba, founder and CEO of InvestFusion, joins Host Carol Morgan on the Atlanta Real Estate Forum Radio podcast to explain how InvestFusion centralizes risk indicators into one platform, giving buyers a clearer understanding of whether a property aligns with their financial goals.

Emalaba founded InvestFusion after a personal loss on a duplex purchase in North Carolina. The property appeared financially sound, and the projected cash flow worked on paper. However, after committing nonrefundable due diligence fees, earnest money, appraisal costs and inspection expenses, significant undisclosed foundation issues surfaced.

“That’s when I realized that the biggest risk in real estate is not the market,” said Emalaba. “It’s buyers going into contract blindly without realizing what is hidden beyond the surface.”

According to a recent report from Redfin, more than 40,000 U.S. home purchase agreements were canceled in December — the highest level since 2017. That accounts for 16.3% of contracts nationwide. Atlanta’s share of that activity is particularly notable.

“Atlanta represents 22.5% of that ballpark number,” said Emalaba. “If we trickle down to Atlanta, that’s more than $900 million in the metro area alone lost annually by buyers going under contract blindly.”

These cancellations are not primarily driven by “cold feet” or fluctuating interest rates. Instead, many buyers uncover substantial issues during inspection that fundamentally alter the financial viability of the deal. In a market where buyers have more options and more leverage than in recent years, walking away has become more common.

One of the key reasons contracts collapse in Atlanta’s real estate market is the discovery of major property defects during the inspection period. Here are some red flags to look for:

“These are major things you don’t see in drive-bys or by MLS photos,” said Emalaba. “You only discover this after going on inspection.”

Many of these issues can cost tens of thousands of dollars to repair. When buyers realize the true scope of deferred maintenance or legal complications, the numbers often no longer make financial sense. As a result, they exit during due diligence — forfeiting time and, in some cases, money.

While appraisal gaps dominated headlines during the pandemic-era bidding wars, today’s risk profile has shifted. The issue is less about buyers offering above appraised value and more about inaccurate or incomplete data.

Overstated square footage, outdated valuations and discrepancies between listing information and appraisal reports can cause lenders to reconsider financing. When the appraised value does not align with the contract price — or when square footage is misrepresented — deals often stall or collapse. Buyers must now evaluate whether a property’s valuation truly supports long-term equity growth.

Insurance premiums have risen significantly since 2021, adding another layer of complexity to real estate transactions. Unexpected flood zone designations, prior insurance claims or property condition issues can dramatically increase monthly expenses.

Emalaba said, “Nearly half of buyers now see that insurance costs heavily influence their purchase decisions.”

When insurance is combined with property taxes, maintenance and financing, the total holding cost can quickly erode projected returns. Buyers are no longer asking only whether they can afford the mortgage payment. They are evaluating whether they can afford to hold the property long term.

Traditional due diligence is fragmented, requiring buyers to gather inspection reports, appraisals, title documents and insurance information from multiple sources — typically after funds have already been committed. InvestFusion consolidates that analysis into a single AI-powered platform.

Emalaba said, “At a bare minimum, buyers are losing at least $7,000 or $8,000 when they go into those deals.”

The platform analyzes more than 400 data points and generates a deal score in under a minute. It flags structural risks, zoning issues, flood exposure, valuation discrepancies and other material concerns before buyers put down nonrefundable funds.

Before signing a contract, buyers should evaluate three primary factors: property condition risk, true valuation compared to the listing price and long-term holding costs. Keeping these considerations in mind helps ensure a property is not overpriced and that buyers fully understand insurance, tax and maintenance expenses.

Tune in to the full episode to hear how InvestFusion brings greater transparency to residential real estate transactions. Visit www.InvestFusion.co to learn how the platform helps Atlanta buyers analyze property condition, true valuation and long-term risk before signing a contract.

InvestFusion is an AI-powered real estate intelligence platform designed to help buyers and investors identify risk before committing capital to a property. The platform combines property-level data, market analytics and predictive modeling to quantify potential exposure, uncover red flags and support more informed decision-making in complex housing markets. Designed for both new and experienced investors, InvestFusion aims to shift real estate evaluation away from fragmented, manual research toward structured, data-backed insight.

Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it. Atlanta Real Estate Forum Radio was recently honored on FeedSpot’s Top 100 Atlanta Podcasts, ranking 16th overall and number one out of all ranked real estate podcasts.

The post InvestFusion: AI-Powered Risk Analysis for Modern Real Estate Buyers appeared first on Atlanta Real Estate Forum.

As digital tools reshape the real estate industry, the landscaping sector is experiencing its own evolution. Technology and horticulture are intersecting in new ways, and ServeScape is at the center of that shift. Mario Cambardella, founder and CEO of ServeScape, joins host Carol Morgan on the Atlanta Real Estate Forum Radio podcast to discuss how the company’s InstaScape platform connects homeowners directly to local growers and uses artificial intelligence (AI) to support more resilient landscape design.

Traditional plant purchasing often involves multiple intermediaries, increasing handling and reducing transparency. Cambardella launched ServeScape in 2020 to eliminate that friction while preserving plant health and quality.

“I was trying to solve a broken experience, because people wanted beautiful landscapes, but the process was very fragmented,” said Cambardella. “It was intimidating, and it was disconnected from some of the best plant material, the growers. These are the people that put pride and joy into every plant that they grow.”

ServeScape operates as an inventory-based online marketplace. Users enter their ZIP code to access locally available plants. Landscaping professionals receive tiered pricing, but homeowners can purchase the same commercial-grade materials for their home projects.

By shipping directly from growers, ServeScape reduces handling, preserves plant health and keeps pricing competitive. The platform also manages logistics and last-mile delivery, making locally grown material even more accessible. The company is proud to serve Atlanta homeowners, churches, community organizations and local parks with expert landscaping solutions and materials.

“Stop thinking of spring as the start,” said Cambardella. “Winter planning, soil prep, design decisions, plant selection — this is when spring success actually starts.”

Cambardella emphasizes that waiting until spring to start your landscaping project often leads to inventory shortages and rushed decisions. Waiting until spring often results in limited inventory and rushed decisions. Late winter provides time to gather inspiration, secure designers and select plants before peak demand arrives. That is also a good time for soil amendments, mulching and installing hardy plant material such as ornamental grasses and evergreens. Gardeners can then add sensitive perennials after Atlanta’s average last frost in late April.

For Cambardella, resilience means designing landscapes that thrive with minimal intervention. They should withstand heavy rains in the spring, heat and drought in the summer and changing conditions between seasons. Cambardella explains that landscaping success often comes down to placing the right plant in the right location.

Locally grown plants play a critical role in achieving resilience. National retailers may source inventory from climates that differ from North Georgia’s, but local growers have the plants Atlanta homeowners need. By sourcing from local growers, homeowners increase long-term survival rates and reduce frustration, replacement costs and excessive watering.

ServeScape recently introduced InstaScape, an AI-powered design tool that helps homeowners visualize potential landscapes using plants that are available for purchase.

“We see AI as a way to remove some of the friction,” said Cambardella. “We don’t see AI as a replacement for a human — we still believe in the human touch.”

Users upload a photo of their yard, select a design style and receive a visual rendering in minutes. Homeowners can use the AI tool independently or add professional services from ServeScape’s team of landscape architects and horticulturists. Service options also allow users to scale support based on project needs. The best part? InstaScape is free to use!

“There’s no payment required for InstaScape,” said Cambardella. “This is a tool that we want to ignite excitement for beautiful and resilient landscapes for all.”

Design preferences across metro Atlanta are shifting as homeowners reconsider turf-heavy yards. Cambardella said clients increasingly request landscapes that serve both aesthetic and ecological purposes.

“Native and pollinator gardens are huge,” he said. “We also see a big uptick in more edible landscapes.”

Instead of expansive, high-maintenance lawns, many homeowners now favor layered plantings filled with native perennials, flowering shrubs and ornamental grasses. These landscapes support birds, bees and butterflies while reducing mowing, irrigation and chemical inputs.

Cambardella also noted that food-producing landscapes are gaining momentum. Kitchen gardens, fruiting shrubs and herb beds allow homeowners to harvest fresh ingredients just steps from their doors. Even small spaces can incorporate edible elements without sacrificing design.

“One of the terms that we’ve been throwing around is food-producing landscape,” he said. “Sometimes a native — you take up some of your yard to do wildflowers or some of that — it might not be food for you, but it’s food for birds and bees and butterflies.”

That dual-purpose mindset appeals to homeowners who want intentional design with long-term resilience. Rather than installing plants that demand constant replacement or irrigation, they choose species adapted to Georgia’s heat, drought cycles and heavy rains.

This more natural, garden-forward aesthetic replaces rigid, high-maintenance lawns with landscapes that feel softer and more dynamic. Wildflower meadows, deer-resistant plantings and pollinator corridors now appear in suburban backyards across the region.

The result is a landscape that balances beauty with function — one that supports local ecology, reduces maintenance demands and evolves gracefully year after year.

“There’s a lot of restorative power in the garden,” said Cambardella. “Bring your problem to the garden, and I promise you that there will be something there to inspire you.”

Tune in to the full episode to hear how ServeScape is reshaping Atlanta’s landscaping industry by connecting homeowners directly with locally grown plants and innovative design tools. Visit www.ServeScape.com to explore InstaScape, discover climate-adapted plant selections and learn how local experts can help bring your landscape vision to life.

Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it. Atlanta Real Estate Forum Radio was recently honored on FeedSpot’s Top 100 Atlanta Podcasts, ranking 16th overall and number one out of all ranked real estate podcasts.

The post ServeScape: Design Your Backyard with AI appeared first on Atlanta Real Estate Forum.

Georgia’s housing market is at a crossroads, with affordability and local regulations shaping new construction across the state. Gabe Chatham, president of the Home Builders Association of Georgia (HBAG) and vice president of Chathambilt Homes, joins Host Carol Morgan on the Atlanta Real Estate Forum Radio podcast to share how builders are navigating these challenges and what it means for first-time homebuyers.

One of the most tangible barriers to affordable housing in Georgia is the permitting process. Chatham explains that land disturbance permits, necessary even on properties already zoned for development, can be delayed for months or even years.

“If we can cut down that time, that obviously saves some costs on things like engineering holding costs, and hopefully, we’ll see the savings passed on to the end user,” Chatham said.

When permits and approvals are delayed, the effects extend beyond builders. The supply of homes for first-time buyers shrinks, prices rise and families are often forced to rent longer or relocate farther from work, adding financial and personal strain.

Georgia’s Home Rule Act further complicates the process. The law gives cities and counties broad control over zoning and design standards, but that autonomy can make it difficult to predict how and when housing will be approved. In 2025, state lawmakers introduced House Bill 812, which would require approval from the Georgia Department of Community Affairs for certain local code amendments. The proposed legislation aims to streamline permitting, particularly for land disturbance permits, though its effectiveness will depend on its implementation at the state and local levels.

Beyond logistics, these regulatory decisions carry long-term consequences for families and communities. With the average age of first-time homebuyers in Georgia now 40, delays and restrictions directly affect generational wealth and family stability, limiting younger adults’ ability to establish roots in their communities.

Chatham emphasizes the importance of innovative housing solutions, including missing middle housing and build-to-rent projects, to meet the needs of a diverse workforce. Housing policy is not simply about development timelines. It is about ensuring that essential workers and young families can participate in the communities they serve.

“We think about our teachers, our firefighters, our police officers… they can’t live close by,” Chatham said. “Finding a way to help those people stay invested in the community is going to be healthy for the community long term.”

Workforce development is also critical to addressing Georgia’s housing challenges. HBAG supports high school programs that teach trade skills, helping address labor shortages in construction while providing students with viable career paths that do not require college debt.

Smaller and mid-sized builders often face resource constraints when navigating zoning changes, permitting requirements and evolving legislation. HBAG also provides funding, advocacy and strategic guidance to help these builders remain competitive and keep projects moving forward, ultimately benefiting homebuyers.

Chatham said, “By partnering together, we can strategize and utilize the resources we have.”

Tune in to the full episode for insight into the policies and solutions shaping the state’s housing future. Learn more about the Home Builders Association of Georgia at https://www.HBAG.org/. For more information about Chathambilt Homes, visit https://ChathamLegacy.com/.

Chathambilt Homes is celebrating 78 years in business and continues to expand its footprint across North Atlanta, including Milton, Alpharetta and East Cherokee County, as well as exploring new opportunities in Adairsville and beyond. The Georgia-based home builder is known for crafting thoughtfully designed communities that balance modern living with enduring Southern character. Chathambilt Homes prioritizes quality construction, intentional design and neighborhood-driven experiences across its residential portfolio. With a focus on long-term value, Chathambilt Homes delivers homes that are both functional and rooted in a strong sense of place.

Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it. Atlanta Real Estate Forum Radio was recently honored on FeedSpot’s Top 100 Atlanta Podcasts, ranking 16th overall and number one out of all ranked real estate podcasts.

The post Is House Bill 812 a Turning Point for Georgia Housing? appeared first on Atlanta Real Estate Forum.

Growth may be booming across Georgia, yet getting new housing approved often feels like running an obstacle course designed by politics, not policy. Simon Bloom, founding partner of Bloom Parham LLP, joins Host Carol Morgan on the Atlanta Real Estate Forum Radio podcast to pull back the curtain on the zoning battles shaping what gets built, where and at what cost. During this episode on “Unbridled Politics,” he will discuss the political and procedural challenges shaping zoning and land use in Georgia. Drawing on decades of experience representing builders and developers, he explains why projects often get caught in red tape, why build-to-rent (BTR) housing is targeted and how Georgia’s fragmented local government contributes to inefficiency and higher housing costs.

Bloom emphasized that zoning decisions in Georgia are driven less by technical merit than by politics:

“If a politician or public official wants your project, it’s going to go forward,” said Bloom. “And if he or she doesn’t, it isn’t. The merits sometimes get lost in just a matter of pure politics.”

Developers face a range of hurdles, from rezoning denials to conditional-use permits and administrative slowdowns. Routine actions, such as delaying final plats or withholding building permits, can derail projects entirely. Litigation is sometimes necessary, not as a first resort, but to ensure local governments follow proper procedures.

Public opposition adds another layer of complexity. Organized neighborhood groups and homeowners now have unprecedented access to local meetings through streaming platforms and social media. While this transparency increases accountability, it can also make officials more cautious, further complicating development efforts.

Build-to-rent (BTR) projects face particular scrutiny, even as the demand for affordable rental housing continues to grow.

“The cities and counties that say they need affordable housing are doing everything in their power to make it unaffordable and causing gentrification,” said Bloom. “They are driving the folks that they want to be living in their communities out into ‘the sticks.’”

Part of the paradox lies in administrative inefficiencies and local mandates that increase cost and complexity. For example, some counties require side-entry garages in high-density developments—a design choice that increases lot sizes and, in turn, raises prices for buyers and renters. Add to that the need for detailed engineering studies, repeated public hearings and permit fees, and BTR builders and developers face substantial “chase costs” long before construction begins.

Legislative solutions to streamline zoning and clarify local requirements have progressed slowly. Efforts to limit local control over architectural standards or to prevent bans on BTR have made modest gains. State lawmakers often consider input from local governments, which influences the pace and scope of reforms. Meanwhile, impact fees—sometimes adding thousands of dollars to individual projects—remain a factor that can increase costs and create differences across communities.

On a larger scale, Bloom identifies Georgia’s large number of local governments as a source of inefficiency. The state has 159 counties and 500 cities, each with separate planning departments, zoning boards and codes. This patchwork of rules forces engineers, lawyers and developers to navigate vastly different requirements across municipalities, slowing housing production and driving up costs.

Bloom encourages builders and developers to engage early with district commissioners or council members and maintain transparent communication with neighbors and planning staff. Understanding how “district-friendly” voting works, where council members often follow the lead of their district commissioner, can help projects move forward more efficiently.

Bloom said, “Without your district commissioner championing your rezoning, your chances of success are much lower.”

Tune in to the full episode to hear Simon Bloom discuss how politics and local regulations shape Georgia housing zoning and to learn what builders and developers can do to navigate these challenges. Learn more about Bloom Parham LLP at https://BloomParham.com.

Bloom Parham provides business owners with the litigation and counsel needed to succeed in real estate and related business disputes, including property development, leasing and commercial transactions. Founded in 2007, the firm delivers high-quality legal support with the full range of services clients expect from a large firm, but in the accessible, personalized environment of a boutique practice. Clients build long-term relationships with trusted advisors who understand both their real estate ventures and unique legal challenges. With a commitment to exceptional results and a supportive workplace, Bloom Parham empowers clients while maintaining a strong presence in the community.

Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it. Atlanta Real Estate Forum Radio was recently honored on FeedSpot’s Top 100 Atlanta Podcasts, ranking 16th overall and number one out of all ranked real estate podcasts.

The post Simon Bloom: Unpacking Georgia Zoning Politics appeared first on Atlanta Real Estate Forum.

Despite the drumbeat of crash talk, the numbers tell a more nuanced story. Today’s housing market isn’t in freefall; it’s recalibrating. Cara Lavender, senior research manager at John Burns Research and Consulting, joins Host Carol Morgan on the Atlanta Real Estate Forum Radio podcast to discuss where the housing market stands today and what builders and developers should expect as 2026 progresses.

Despite ongoing headlines predicting a housing crash, recent data tells a very different story. The current market environment is highly segmented, with affordability continuing to shape outcomes. First-time buyers remain constrained, while move-up and luxury segments are seeing more consistent activity. Rising inventory and softening prices reflect a recalibration, not systemic weakness.

“We’re still in a slow market, but we’re seeing stabilization in a lot of areas,” Lavender said. “In no sense of the word are we seeing that we’re on the verge of a “crash” when we look at all the data.”

John Burns Research and Consulting forecasts average mortgage rates at around 6.6%, driven by normalization in the spread between the 10-year Treasury and the 30-year mortgage rate. While builders have been able to offset higher rates through aggressive buydowns, easing rates should provide more upside on the resale side, where demand has been more sensitive to borrowing costs.

Nationally, the housing market remains structurally undersupplied by approximately 1.1 million homes, even as near-term supply has loosened across both new and resale markets. In metro Atlanta, resale supply currently sits around 4.3 months, a range traditionally considered healthy.

Affordability is a key factor in current market conditions, particularly as taxes and insurance continue to add pressure to monthly payments. Entry-level buyers remain highly payment-sensitive, while move-up buyers are increasingly returning to the market.

“This is not a build-it-and-they-will-come market anymore,” she said. “Success is going to come from tightly refined offerings and really understanding who the buyer is in your market.”

As resale sellers adjust pricing expectations, many move-up buyers—often sitting on significant equity—are finally able to make their next move. Buyers are making trade-offs, prioritizing efficiency and functionality over excess space, mirroring builders’ efforts to value-engineer floor plans and control costs.

Buyer preference for move-in-ready homes remains strong. According to John Burns’ research surveys, nearly 40% of resale listings require significant repairs or updates.

“People don’t want to put a new roof on. They don’t want to redo flooring or kitchens,” Lavender said. “If sellers aren’t willing to bring the price down, they’re going to have to offer repairs or credits.”

Homes that are well-located, competitively priced and turnkey continue to attract strong demand, while properties requiring work face longer marketing times and tougher negotiations.

As affordability challenges continue to delay first-time homeownership, build-to-rent (BTR) communities are playing an increasingly important role in the Atlanta housing market. These communities provide a longer-term rental solution for households that want the benefits of single-family living but are not yet ready or able to buy.

Build-to-rent offers access to detached homes, private outdoor space and community amenities at a more attainable monthly cost, effectively bridging the gap between traditional apartments and homeownership.

Looking ahead, John Burns Research and Consulting forecasts a gradual recovery in 2026, following several years of volatility across both new home and resale markets. While production levels and pricing are still expected to soften modestly in the near term, those declines are projected to be less severe than what the industry experienced throughout 2025.

Lavender said, “Our 2026 forecast is kind of boring—and that’s a good thing.”

Tune in to the full episode to hear data-driven insights on today’s housing market, affordability trends and what builders and developers can expect in 2026. Learn more about John Burns Research and Consulting at https://JBREC.com/.

John Burns Research and Consulting provides data-driven insights across every housing sector, including new home construction, resale, single-family rental and build-to-rent. It helps companies make informed decisions and mitigate risk in order to identify opportunities in a complex market. From M&A projects to consumer surveys, the firm covers every aspect of the housing industry.

Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it. Atlanta Real Estate Forum Radio was recently honored on FeedSpot’s Top 100 Atlanta Podcasts, ranking 16th overall and number one out of all ranked real estate podcasts.

The post Cara Lavender: The Housing Market Isn’t Crashing appeared first on Atlanta Real Estate Forum.

Tom Stokes, president of EpiCity Real Estate Services, joins Host Carol Morgan on the Atlanta Real Estate Forum Radio podcast to discuss the company’s 90-year legacy in Atlanta and how its founding philosophy of stewardship translates to thoughtful development and adaptive reuse.

Celebrating 90 years in business offers a rare opportunity to reflect on both history and progress. EpiCity’s story began with founder Davis Lee Stokes, who grew up in rural Middle Georgia in the early 1900s, dependent on the land for survival. That connection left a lasting impression and continues to shape the company’s approach to development.

Tom Stokes explains that his grandfather was a forward-thinking entrepreneur who embraced new ideas rather than resisting them. While today’s Atlanta — particularly its technology-driven real estate environment — might feel worlds apart from the city of the 1920s, Stokes believes his grandfather would be more appreciative than surprised by how much has changed.

At the core of EpiCity’s longevity is a simple but powerful principle: take care of the land, and it will take care of you. While that idea once meant survival, today it reflects a broader responsibility to builders, homeowners and the communities they serve.

Stokes shares that stewardship now extends beyond the company itself. By thoughtfully developing and maintaining properties, EpiCity aims to benefit the people who live and work in those spaces.

“We take care of the land, not so much to take care of ourselves, but to take care of our customers and our clients, who in turn take care of us,” Stokes said.

EpiCity’s history includes bold decisions that helped shape Atlanta long before certain neighborhoods became obvious growth centers. From Marietta to Decatur to communities south of Hartsfield-Jackson International Airport, the company often developed in areas others considered too far out.

Stokes credits that entrepreneurial instinct to his cousin and business partner, Jim LaVallee, who shares their grandfather’s ability to spot opportunity through constant networking and information gathering. That willingness to listen, learn and act on emerging trends remains a defining element of the company’s approach to risk and reward.

Following World War II, EpiCity played a significant role in providing housing for returning veterans and the growing middle class. One of the firm’s largest historical projects, the Lindmont and Morningside apartments near Lindbergh and Piedmont roads, exemplified that mission. At the time, the 510-unit development was considered one of the largest residential projects of its kind in the region. Today, it serves as a reminder that meeting real community needs has always been central to the firm’s success.

That legacy continues as EpiCity develops new projects in many of the same neighborhoods where its founder once built, creating continuity across generations.

Adaptive reuse has become a defining focus for EpiCity, not because it is trendy, but because it often makes economic and practical sense. Stokes emphasized that many reuse projects begin by recognizing the value already embedded in existing structures.

“With a building that’s functional but closer to redevelopment than not, you have to figure out how to be economical and use what’s there,” Stokes said.

Rather than defaulting to demolition, EpiCity looks for opportunities to preserve architectural character and extend the useful life of buildings until the market supports full redevelopment.

Armour Junction is an early example of that philosophy. The office loft campus is home to several Atlanta businesses and is located just steps from the Atlanta Beltline. EpiCity assembled dozens of parcels near the Beltline in its early days, including single-family homes throughout Westside neighborhoods. Today, the continued expansion of the Northeast Trail and planned future connections only enhance the value and connectivity of projects like Armour Junction, reinforcing the firm’s long-term, forward-looking approach.

Over nine decades, EpiCity has weathered wars, economic downturns and dramatic shifts in the real estate cycle — lessons that continue to inform how the firm operates today. Stokes succinctly summed up one enduring principle: less debt is better. Maintaining financial discipline allows the company to navigate uncertainty while staying prepared for long-term opportunities.

While optimistic about Atlanta’s future, Stokes says EpiCity is approaching the current cycle with caution, focused on positioning itself to deliver value when opportunities arise. That mindset, grounded in gratitude and long-term thinking, continues to shape the firm’s outlook.

“I really thought about it, and it occurred to me, it’s the company that’s kept the family together,” Stokes said. “By having that extra connectivity, those of us who are invested in the business and work in the business have one more reason to be connected.”

Tune in to the full episode to learn how EpiCity Real Estate Services is carrying forward a 90-year legacy of thoughtful development, adaptive reuse and land stewardship across Atlanta. Learn more at www.EpiCity.com.

EpiCity combines the scale of a national firm with the personalized service and local expertise of a boutique agency. Clients benefit from a single point of contact and access to one of the industry’s most extensive professional networks. With a proven track record and diverse portfolio, EpiCity provides a strong platform for pursuing new opportunities. Long-standing relationships reflect the trust clients place in the firm, where assets are managed with care, complex challenges are solved, and real estate is made straightforward and rewarding.

Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it. Atlanta Real Estate Forum Radio was recently honored on FeedSpot’s Top 100 Atlanta Podcasts, ranking 16th overall and number one out of all ranked real estate podcasts.

The post Building on a Legacy: How EpiCity Shapes Atlanta’s Neighborhoods appeared first on Atlanta Real Estate Forum.

Luxury home design is no longer defined by finishes and floor plans alone. High-end homeowners are asking their homes to support performance and wellness. Brad Robinson, president of Bradford Custom Homes, joins Host Carol Morgan on the Atlanta Real Estate Forum Radio podcast to discuss the evolving landscape of luxury home design and the trends shaping today’s high-end market.

Robinson said, “The way I see luxury evolving is how your home makes you feel, how it helps you perform, how your home creates a sense of rejuvenation and prepares you to go back into the world and perform at your peak.”

Many of Bradford’s clients are high performers in their professional lives and have already optimized other aspects of their day-to-day routines. As a result, these homeowners are now asking more from their built environments.

To meet those expectations, Bradford Custom Homes developed the Bradford Elemental System, a wellness-driven design framework that focuses on three foundational components: air, water and light. Each element is intentionally integrated into the design and construction process to improve comfort, health and overall performance within the home.

Unlike traditional construction models, Bradford does not simply execute a completed set of plans. Instead, the company takes a leadership role early in the process, ensuring wellness goals are carried through every phase of design and construction.

“We serve as expert representatives for owners and connect them through the correct architecture or the architects, the designers, the interior designers and the right engineers that know how to bring these systems together,” said Robinson. “We serve as that central conduit to help ensure that vision is really aligned and brought to life.”

By prioritizing wellness at the systems level—not just through surface-level amenities—Bradford is redefining what luxury living means in today’s custom home market.

Robinson highlights several design trends taking shape in the luxury home market:

Smart home technology continues to shape luxury living, but power resiliency is becoming a growing concern in Atlanta. To address this, Bradford installs EcoFlow systems and natural gas backup generators, ensuring critical systems like energy recovery ventilators (ERVs) and water filtration remain operational.

“There are some amazing and cool features when it comes to pressing a button,” said Robinson. “But what happens when we have rolling brownouts? The AI data centers are going to get preference for power before the residents will.”

Post-COVID-19 lifestyles have fueled demand for multigenerational living and aging-in-place designs. As families share space, there is a need for private living areas, whether as a main-level bedroom suite or accessory dwelling units (ADUs). Many families are also adding expansive outdoor spaces designed for communal and individual use, including pools, outdoor fitness spaces and even saunas.

“People are making those meaningful investments in their home so they want to stay there,” said Robinson. “The average homeowner spends 18 hours a day in their house.”

Robinson said, “I’ve been working very hard and behind the scenes, I’ve created a private equity fund that’s going to give us the ability to dip our toes into some of the ultra-high-net-worth markets and some of those communities that we’ve aspired to build in.”

Bradford has a new project set to appear in Atlanta Style & Design Magazine in March, which will showcase wellness-focused design, integrated technology and high-performance materials. The project utilizes insulated concrete forms (ICF) and HydroBlok wall assemblies to create fully waterproof, mold-resistant envelopes while maintaining high-performance interiors.

Tune in to the full episode to learn how Bradford Custom Homes is setting a new standard for custom homes in Atlanta and beyond. Learn more at www.BradfordBuilds.com.

Bradford Custom Homes is a residential builder dedicated to creating thoughtfully designed homes that enhance the way people live. Grounded in intention, the company prioritizes quality materials that support long-term performance, durability and everyday comfort. Bradford takes on a limited number of projects each year to ensure disciplined execution, clear communication and close attention to detail throughout every phase of the build. Guided by a commitment to craftsmanship and integrity, it partners closely with clients to deliver highly personalized homes rooted in purpose and care.

Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it. Atlanta Real Estate Forum Radio was recently honored on FeedSpot’s Top 100 Atlanta Podcasts, ranking 16th overall and number one out of all ranked real estate podcasts.

The post Bradford Custom Homes: The Future of Luxury Homes appeared first on Atlanta Real Estate Forum.

Forget the headlines. The real story behind today’s housing market is more complex than you think. Jay Byce, president of ResiBuilt, joins Host Carol Morgan on the Atlanta Real Estate Forum Radio podcast to explain what’s often misunderstood about housing today, drawing on economics, demographics and long-term planning rather than headline-driven narratives.

Despite frequent media narratives, institutional investors are not driving up housing costs. Even the largest publicly traded single-family rental developers control only a sliver of the overall market. In fact, they represent well under 1% of the nation’s roughly 18 million single-family rental homes.

“They cannot affect the market in that way. It’s nothing like a monopoly,” Byce said. “They’re improving the houses that people are living in, and coming out of the downturn, they renovated homes that were in severe disrepair back in 2011 and 2012.”

Affordability challenges follow a simple equation: supply and demand. After more than a decade of underbuilding, the U.S. is short an estimated 5 million homes. When demand consistently outpaces supply, prices rise.

Byce also addressed another common misconception — that builders are driving prices higher out of greed. Home builders historically operate on thin margins, averaging roughly 8% to 10% net profit over decades. Public confusion often stems from conflating gross margins with net returns. Land prices, development costs, municipal fees and the cost of capital all weigh heavily on final home prices. Execution efficiency can help, but it cannot offset structural cost increases, particularly those imposed by lengthy entitlement processes and rising local government fees.

ResiBuilt’s early focus on build-to-rent was not accidental. Byce explains that the firm began studying millennial housing behavior well before its 2018 launch and concluded that younger households were not rejecting homeownership outright — they were rejecting outdated housing products.

Millennials moved from amenity-rich student housing into high-end multifamily communities, only to experience a sharp drop-off in quality when transitioning to traditional starter homes. As a result, many simply opted out. Build-to-rent fills that gap by offering new, finished homes that deliver modern features without the maintenance responsibilities of homeownership.

Instead of a millennial-dominated renter base, early communities quickly filled with two core groups: millennials and “young empty nesters,” each accounting for roughly 40% of residents. For empty nesters, build-to-rent offers a lock-and-leave lifestyle without sacrificing space, privacy or the ability to remain in family-oriented environments. Byce points out that the overlap in expectations between renters and buyers is far greater than many assume.

As build-to-rent expanded nationally, some operators attempted to cut costs to lower rents. ResiBuilt took the opposite approach.

Renters notice quality just as acutely as buyers. From stainless steel appliances to tile backsplashes and upgraded countertops, renters expect durable, high-quality finishes. The modest monthly savings achieved by cutting finishes rarely justify higher long-term maintenance and turnover costs.

ResiBuilt has selectively expanded into for-sale housing, which now accounts for about 10% of its annual production. Byce describes the transition as seamless, noting that the company has always designed homes as if they were intended for ownership.

“Think about cars, right? So you want to go and buy a car. What do you do? First, you choose the car you want to buy, right?” Byce said. “Then they give you the option. ‘Do you want to put a lot of money down and get a loan on this car, ‘or ‘Do you want to lease this car and just pay a monthly payment?’ We kind of thought of it the same way. We want to give people what they expect to buy, but with an option to lease it.”

Investor appetite for build-to-rent has cooled over the past two years, driven by higher interest rates and strong returns in competing asset classes such as equities. That slowdown has made new deals harder to pencil, even as demand for rental homes remains strong.

Still, ResiBuilt continues to plan years ahead. Homebuilding is not reactive and takes time to develop into fruition. Communities delivering in 2028, for example, are being entitled and purchased today. That long lead time creates risk when builders pull back simultaneously. As land purchases slow and fewer projects break ground, the industry may be setting the stage for an even tighter supply environment three years down the road that could push prices higher regardless of interest rate relief.

What is the solution? A sharp correction in home prices would erode household wealth for millions of homeowners and risk triggering a broader recession that far outweighs the benefits.

Instead, Byce points to a more sustainable path: price stability combined with wage growth and lower interest rates. Even modest improvements on both fronts could meaningfully improve affordability without destabilizing the market.

Byce is cautiously optimistic about the near-term outlook. He expects lower rates to unlock pent-up demand and fuel a stronger-than-expected spring housing season. Longer term, he remains confident that 2027 and 2028 will be strong years for housing, driven by demographics and an ongoing supply shortage.

Opportunities are increasingly emerging in secondary and tertiary markets, including fast-growing exurbs around Atlanta and metros such as Savannah, Ga., Greenville, S.C., Huntsville, Ala., and Asheville, N.C. These locations boast quality of life, schools and relative affordability that continue to attract buyers and renters alike.

Tune in to the full episode for deeper insight into housing affordability, build-to-rent misconceptions, and how builders and investors are navigating an evolving residential market. Learn more about ResiBuilt at https://ResiBuilt.com/.

Founded in 2018, ResiBuilt is an award-winning residential homebuilder providing land development, build-to-rent, fee building, and residential construction services. With a focus on quality construction, operational efficiency, and strong partnerships, ResiBuilt delivers thoughtfully designed communities that meet the evolving needs of today’s renters and investors. Learn more at resibuilt.com.

Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it. Atlanta Real Estate Forum Radio was recently honored on FeedSpot’s Top 100 Atlanta Podcasts, ranking 16th overall and number one out of all ranked real estate podcasts.

The post ResiBuilt: Myths & Momentum appeared first on Atlanta Real Estate Forum.

For home builders, the first impression often occurs long before a prospect steps into a model home—it happens online. Yet new data shows that many digital inquiries are still met with slow responses, inconsistent follow-up or silence altogether. Leah Fellows, president of Blue Gypsy, Inc., and Ben Marks, president of Melinda Brody & Co., join Host Carol Morgan on the Atlanta Real Estate Forum Radio podcast to discuss what the 2026 Online Home Buyer Mystery Shop reveals about follow-up speed and missed opportunities in today’s buying environment.

Now in its sixth year, the study continues to reveal a critical disconnect between internal expectations and actual homebuyer experiences.

Many builders rely heavily on customer relationship management (CRM) reports to evaluate performance, but those systems only tell part of the story.

“CRM reports tell you what should have happened,” Marks said. “Industry shopping shows what actually happened from the customer’s perspective.”

That perspective matters more than ever in a market where response time, tone and consistency often determine whether a prospect converts or moves on. Mystery shopping serves as an independent check, confirming not only whether contact was attempted, but also whether questions were answered, conversations were personalized and next steps were clearly communicated.

To capture realistic behavior, the Online Home Buyer Mystery Shop is designed to reflect how today’s buyers engage with home builders. Shoppers submit inquiries through website contact forms during business hours, asking questions commonly related to current market conditions, including incentives and availability.

Unlike shorter studies that focus solely on initial responses, this mystery shop tracks follow-up over 30 days. The extended window often reveals whether builders nurture demand over time or abandon leads after the first attempt.

The mystery shop began in the early days of the COVID-19 pandemic, when builders were forced to pivot quickly to online sales. Despite greater awareness, results show progress has been inconsistent. Builders with online sales counselors (OSCs) continue to outperform those without, a trend largely unchanged over time.

One concerning trend in the latest report is a decline in the number of builders employing OSCs. Without a dedicated role managing online leads, inquiries are often routed to marketing teams or on-site sales agents focused on walk-in traffic, resulting in slower responses and inconsistent follow-up. Even among builders with OSCs, many fail to make the human presence visible online. About half clearly feature their OSCs on their websites.

Fellows said, “Having a personalized feel to your website—that there’s a real person there to help—can improve calls to action, lead engagement and more. People think they can cover the buyer journey with a chatbot or AI,” she said. “I still don’t think we’re there yet.”

In an industry built on relationships, the absence of a clear human connection can mean missed opportunities to build confidence early.

The study also highlights ongoing challenges with follow-up. Phone outreach declined again in 2025, particularly among builders without OSCs. Leads are often deprioritized when a prospect does not respond immediately.

Some builders also lean too heavily on automation. Marks cited an example of a builder that sent 74 marketing emails in 30 days without any direct OSC follow-up. Without the personalized connection of an OSC, the emails likely had a high opt-out rate.

Since the study is conducted anonymously, it reflects everyday behavior rather than best-case scenarios.

“Advance notice changes behavior,” Marks said. “Response times improve, follow-up becomes more polished and the results no longer reflect everyday action.”

Beyond evaluation, mystery shopping provides immediate, actionable insight. It highlights strengths, exposes breakdowns and establishes a baseline to measure progress over time. For builders navigating an increasingly competitive digital landscape, the takeaway is clear: consistent systems, timely follow-up and authentic human connection remain essential to converting online leads into homebuyers.

Tune in to the full episode to hear expert insights on the Online Home Buyer Mystery Shop, digital lead response strategies and why speed, systems and human connection remain critical in today’s home-buying journey. Learn more about Blue Gypsy, Inc., at www.BlueGypsyInc.com. For more information about Melinda Brody & Co., visit www.MelindaBrody.com.

Blue Gypsy, Inc. is a boutique consulting and training firm that helps home builders, developers and real estate professionals strengthen their online sales performance by improving how leads are captured, managed and converted. Blue Gypsy offers customized services, all tailored to each client’s specific goals and challenges. Known for its direct, results-driven approach, the firm focuses on building authentic, high-performing online sales programs that deliver measurable outcomes.

Melinda Brody & Company is a specialist consulting firm that has provided video mystery shopping and sales performance evaluation services exclusively to new home builders nationwide for over 35 years. The company partners with production and custom builders to objectively assess how sales associates perform in real-world sales interactions through video-recorded visits, phone and online shops, and then uses those insights to tailor sales training and one-on-one coaching programs that strengthen team performance. Its deep industry focus and continuity of service make it a longstanding resource for builders seeking to optimize their salesforce skills and results.

Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it. Atlanta Real Estate Forum Radio was recently honored on FeedSpot’s Top 100 Atlanta Podcasts, ranking 16th overall and number one out of all ranked real estate podcasts.

The post Online Home Buyer Mystery Shop: What Builders Are Getting Right—and Wrong appeared first on Atlanta Real Estate Forum.