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In this episode, Markus Zirn and Tal Seraf explore the evolution of IT, emphasizing the shift from project-based to product-focused approaches for improved efficiency and customer satisfaction. Drawing on Tal’s extensive experience at tech giants like Microsoft, Amazon, Starbucks, Meta, and now Atlassian, he shares how his diverse career has shaped his leadership style. They delve into the critical role of customer-centricity, the power of data and GenAI to streamline operations and Atlassian’s ERP transformation with Workato. Tal also offers valuable insights for aspiring IT leaders looking to drive innovation and make a meaningful impact in their organizations.
Timestamps00:00 Episode Start
02:30 Tal's journey and experience
05:45 Transitioning from project-minded to product-minded
10:45 Leveraging Atlassian products with GenAI
13:35 Atlassian's finance transformation with Workato
16:30 Balancing buy vs. build in IT
22:20 Tal's insights on the New Automation Mindset
27:30 Centralized vs. Federated IT Organization
31:20 Advice for aspiring IT leaders
Episode Key Takeaways“I think there are great opportunities for everyone at this point, not just a younger me or my children, but all of us to think about how to become more data literate and how to use AI and some of the LLM capabilities today to solve problems that we all have had in a faster, more efficient manner.”
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
By Workato4.9
4444 ratings
In this episode, Markus Zirn and Tal Seraf explore the evolution of IT, emphasizing the shift from project-based to product-focused approaches for improved efficiency and customer satisfaction. Drawing on Tal’s extensive experience at tech giants like Microsoft, Amazon, Starbucks, Meta, and now Atlassian, he shares how his diverse career has shaped his leadership style. They delve into the critical role of customer-centricity, the power of data and GenAI to streamline operations and Atlassian’s ERP transformation with Workato. Tal also offers valuable insights for aspiring IT leaders looking to drive innovation and make a meaningful impact in their organizations.
Timestamps00:00 Episode Start
02:30 Tal's journey and experience
05:45 Transitioning from project-minded to product-minded
10:45 Leveraging Atlassian products with GenAI
13:35 Atlassian's finance transformation with Workato
16:30 Balancing buy vs. build in IT
22:20 Tal's insights on the New Automation Mindset
27:30 Centralized vs. Federated IT Organization
31:20 Advice for aspiring IT leaders
Episode Key Takeaways“I think there are great opportunities for everyone at this point, not just a younger me or my children, but all of us to think about how to become more data literate and how to use AI and some of the LLM capabilities today to solve problems that we all have had in a faster, more efficient manner.”
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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