Ryanair’s bold, irreverent social media presence didn’t happen by accident; it was the product of a clear strategy rooted in the airline’s DNA and culture. In this episode, Michael Corcoran, former Head of Social Media at Ryanair and now founder of Slice, shares how he turned what many considered “shitposting” into a disciplined framework for brand building.

Michael takes us inside the process of using the 4C’s brand strategy model (company, category, culture, and customer) to reposition Ryanair online, shifting customer expectations, leaning into disruption, and creating content that was educated, while being entertaining. He also reveals how to navigate resistance inside legacy organizations, why most social leaders mistake tactics for strategy, and how AI will reshape the executional side of marketing while amplifying strategic thinking.

If you’re trying to understand what it really takes to create a memorable brand in today’s noisy digital landscape, this conversation is a masterclass in brave marketing.

About Michael Corcoran

Michael Corcoran is a strategist, consultant, and former Head of Social Media at Ryanair, where he helped turn the airline’s disruptive DNA into one of Europe’s most distinctive brand voices. With a background spanning agency work in Ireland and Europe and client-side roles at Paddy Power Betfair, Michael has spent over a decade in fast-moving industries where strategy and execution collide.

At Ryanair, he fused humor, honesty, and strategic clarity to create content that entertained while educating customers, earning buy-in from leadership and shifting perceptions of the brand. Today, he runs Slice, a consultancy that equips brands with the strategy, teams, and operations they need to thrive. His mission: make social media more than tactics, building brave and memorable brands that last.

Sponsored by:
Delve.

It ingests every public mention across your online universe, then decodes and pushes it past the top-level insights to create real, usable intelligence. Top global companies and agencies already use Delve to stay ahead.
Learn more at delve.news/shift

Resources discussed in this episode:

• Delve 
• MikeWorldWide
• Ryanair
• Paddy Power Betfair (now part of Flutter Entertainment)
• FanDuel
• Les Binet & Peter Field
• Zach Bryan – “Something in the Orange”
• Frida Mom
• Dermalogica — founder Jane Wurwand

—

Contact Allison Braley and Sean Garrett: 

• MixingBoard.co
• LinkedIn: Allison Braley
• LinkedIn: Sean Garrett
• LinkedIn: Mixing Board

Contact Michael Corcoran 

• Instagram:Michael Corcoran
• LinkedIn: Michael Corcoran
• Website: Slice
  
  

In this episode, we talk to Nick Shapiro about how the lessons he learned in the Situation Room, where seconds and precise context can shape history, now guide the way he helps leaders and companies navigate today’s most pressing crises. From managing high-stakes decisions at the CIA to serving as national security spokesperson for President Obama in the White House, he learned the importance of arming decision-makers with the right information at the right time. That same discipline guides his approach to crisis management for organizations now, where speed, clarity, and credibility can make or break a reputation.

We also dive into the challenges of the modern communications landscape: viral scandals, disinformation campaigns, and the internet as its own unpredictable stakeholder. Nick unpacks case studies like his work with Governor Newsom during COVID-19 and the astronomer crisis, showing why effective crisis response isn’t just about speed but about thoughtful stakeholder communication. His reflections on deepfakes, misinformation, and the pressure of “instant response” offer practical lessons for comms professionals navigating an era of constant scrutiny.

About Nick Shapiro

Nick Shapiro is the founder of 10th Avenue Consulting, a crisis management and strategic communications firm that has worked with leaders across politics, technology, entertainment, and beyond. Before launching his own company, Nick built a career at the highest levels of public service and private enterprise, serving as national security spokesperson for President Obama, deputy chief of staff to CIA Director John Brennan, and later as a global communications executive at Airbnb.

Across his career, Nick has managed crises that spanned global politics, national security, Silicon Valley, and Hollywood. Today, he applies those lessons to help clients navigate their most difficult moments, balancing speed, clarity, and integrity in a world where information and misinformation spread instantly. His unique experience gives him a perspective that few others in the communications field can offer.

Sponsored by:
Delve.

It ingests every public mention across your online universe, then decodes and pushes it past the top-level insights to create real, usable intelligence. Top global companies and agencies already use Delve to stay ahead.
Learn more at delve.news/shift

Resources discussed in this episode:

• Delve 
• MikeWorldWide
• Astronomer response to CEO scandal
• Cracker Barrel brand/logo redesign controversy
• Jaguar rebrand
• Microsoft lays off four workers
• Microsoft lays off two workers
• 996 work culture
• 996 working model in Silicon Valley

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Contact Allison Braley and Sean Garrett: 

• MixingBoard.co
• LinkedIn: Allison Braley
• LinkedIn: Sean Garrett
• LinkedIn: Mixing Board

Contact Nick Shapiro: 

• LinkedIn: Nick Shapiro
• Website: 10th Avenue Consulting

We talked to Admiral John Kirby—former Pentagon Press Secretary, State Department Spokesperson, and Strategic Communications Coordinator at the White House—about what it takes to communicate clearly and credibly when the stakes couldn’t be higher.

Admiral Kirby shared his unusual entry into the field of communications, why curiosity and humility shaped his decades-long career, and how he learned to shift from reactive crisis response to proactive narrative shaping. We got into the challenges of aligning messaging across sprawling government agencies, the role of military communicators in a democratic society, and how strategic use of imagery and intel helped counter disinformation.

Plus: the hardest briefings he ever gave, why the military-media relationship matters now more than ever, and how to balance message discipline with the need for human connection.

About Admiral John Kirby

Admiral John Kirby is one of the most trusted voices in U.S. government communications. Over a distinguished Navy career, he became the Pentagon Press Secretary and later the Spokesperson for the State Department and National Security Council. Known for his candor, empathy, and command of context, Kirby has shaped public understanding of major military and diplomatic events. He now brings that insight to a broader audience as a CNN commentator.

Sponsored by:
Delve.

It ingests every public mention across your online universe, then decodes and pushes it past the top-level insights to create real, usable intelligence. Top global companies and agencies already use Delve to stay ahead.
Learn more at delve.news/shift

Resources discussed in this episode:

• Delve 
• MikeWorldWide
• Defense Information School (DINFOS)
• All Hands Magazine
• Biff Henderson

Contact Allison Braley and Sean Garrett: 

• MixingBoard.co
• LinkedIn: Allison Braley
• LinkedIn: Sean Garrett
• LinkedIn: Mixing Board
  
  

Contact Admiral John Kirby:

• LinkedIn: John Kirby

We talked to Andrew Blotky about how internal communication has evolved—and why it’s no longer just a function that supports the business, but a core part of how organizations lead. Drawing from his time at Facebook, and Johnson & Johnson Andrew shared how effective internal communication builds trust, reinforces culture, and helps teams navigate complexity with clarity and confidence.

We explored the shift from transactional messaging to relational communication—what it really looks like to listen, engage, and stay in conversation with employees across functions and geographies. Andrew unpacked the dynamics of employee advocacy, internal storytelling, and how smart organizations are proactively building “wells of goodwill” before a crisis hits. He also shared what companies often get wrong when they rely too heavily on AI-generated messages that lack warmth and authenticity.

This episode is a deep dive into what communication leadership looks like today—from navigating employee expectations in the age of social media to helping every people manager become a more human, effective communicator. Whether you're leading a team or shaping company-wide messaging, Andrew offers thoughtful, practical insights for anyone serious about doing communication well.

About Andrew Blotky

Andrew Blotky has spent his career at the intersection of leadership, communication, and culture—often in high-pressure environments where getting the message right isn’t optional. He’s held senior roles in the Obama White House, on Capitol Hill, at Facebook during its hyper-growth era, and most recently at Johnson & Johnson.

Now the founder of Azure Leadership Group, Andrew works with executives, founders, and teams to help them lead with greater clarity, authenticity, and trust. His coaching and advisory work is grounded in the belief that communication is more than a skill—it’s a lens for how we relate to each other, build culture, and move organizations forward.

He’s also the author of Honestly Speaking: How the Way We Communicate Transforms Leadership, Love, and Life, a book that challenges leaders to show up more human, more honest, and more intentional—on the job and beyond.

Sponsored by:
Delve.

It ingests every public mention across your online universe, then decodes and pushes it past the top-level insights to create real, usable intelligence. Top global companies and agencies already use Delve to stay ahead.
Learn more at delve.news/shift

Resources discussed in this episode:

• Delve 
• MikeWorldWide
• Honestly Speaking: How the Way We Communicate Transforms Leadership, Love, and Life by Andrew Blotky

—

Contact Allison Braley and Sean Garrett: 

• MixingBoard.co
• LinkedIn: Allison Braley
• LinkedIn: Sean Garrett
• LinkedIn: Mixing Board
  
  

Contact Andrew Blotky: 

• Website: Azure Leadership Group
• LinkedIn: Andrew Blotky
  
  

This episode is a must-listen for communications pros navigating fractured media, AI uncertainty, and the tension between structure and spontaneity. We talked to Anna Soellner, former Head of Communications at Reddit, about what it takes to shape the reputation of one of the most complex communities on the internet—especially during the messy, pivotal moments of growth, scrutiny, and IPO.

When Anna joined Reddit in 2016, the company was a fraction of its current size, and the brand was facing skepticism from all sides. What followed was a masterclass in community listening, reputation recovery, and trust-building at scale. We got into the human side of comms—from democratic storytelling to tackling AI-induced brand noise—and how Anna helped turn Reddit into one of the most trusted corners of the internet in a time when trust in platforms was disintegrating.

About Anna Soellner

Anna Soellner is a veteran communicator whose career spans politics, policy, entertainment, and tech. Before Reddit, she worked in the U.S. government, at the Motion Picture Association, and overseas in pro-democracy efforts. At Reddit, she built and led the communications team during one of its most transformative chapters—from community skepticism to IPO celebration. Her superpower is navigating chaos with clarity, and translating deeply human online behaviors into brand reputation wins.

Sponsored by:
Delve.

It ingests every public mention across your online universe, then decodes and pushes it past the top-level insights to create real, usable intelligence. Top global companies and agencies already use Delve to stay ahead.
Learn more at delve.news/shift

Resources discussed in this episode:

• Delve 
• MikeWorldWide
• Lagunita’s Reddit-Designed IPA Beer
• Hunter Biden Interview
• Astronomer Interim CEO Copyplay Kisscam Response
• Gwyneth Paltrow Helps Turn Astronomer’s Infamy on Its Head
• Pete DeJoy LinkedIn Response to Coldplay Kisscam Incident
• SOPA/PIPA/ Net Neutrality

—

Contact Allison Braley and Sean Garrett: 

• MixingBoard.co
• LinkedIn: Allison Braley
• LinkedIn: Sean Garrett
• LinkedIn: Mixing Board
  
  

Contact Anna Soellner: 

• LinkedIn 
• X (formerly Twitter)
• Instagram
  
  

How do you stand out in a world where every meeting, memo, and message sounds exactly the same? In this episode, we talked to Bill McGowan, veteran media trainer and author of Speak Memorably, about how professionals at every level can communicate with more clarity, distinction, and impact—especially in the workplace.

Bill broke down why business communication has become so numbing and forgettable, and how to escape what he calls the “conformity zone.” We explored the psychology behind memorable messages, how to actually be authentic without winging it, and why the agenda slide might be killing your presentation before it starts. His “Magnificent Seven” techniques—ranging from analogies to twisted clichés—offer practical tools to elevate everything from all-hands meetings to panel appearances to podcasts (like this one).

We also talked about:

• Why “being on message” isn’t enough anymore—and how it kills authenticity
• The Coppola Formula for structuring any talk like a story
• What Real Housewives and CEOs can both teach us about rapid transformation
• Humor, ego, and the myth of “I’ve already been media trained”
• How to use AI wisely without losing your voice (and when it backfires hilariously)

Whether you’re a comms leader trying to upskill your execs or just someone who wants to stop sounding like everyone else on your next Zoom call, this one’s packed with tactical advice and sharp perspective.

About Bill McGowan

Bill McGowan is the founder and CEO of Clarity Media Group and a leading voice in executive communication coaching. He has worked with CEOs, entrepreneurs, and cultural figures across every industry—including Jeff Bezos, Kim Kardashian, and execs from Facebook, Google, and Nike. A former Emmy-winning correspondent and producer, Bill’s media background powers his approach to helping leaders speak with confidence and credibility in high-stakes situations.

He’s the author of Speak Like a Pro and the newly updated Speak Memorably, and he’s trained thousands of professionals to break bad habits, ditch corporate-speak, and leave a lasting impression.

Sponsored by:
Delve.

It ingests every public mention across your online universe, then decodes and pushes it past the top-level insights to create real, usable intelligence. Top global companies and agencies already use Delve to stay ahead.
Learn more at delve.news/shift

Resources discussed in this episode:

• Delve 
• MikeWorldWide
• Speak Memorably by Bill McGowan
• Clarity Media Group
• Spirit Airlines CEO Interview - Trading Comfort for Low Fares
• Spirit Airlines CEO Interview - On Bad Ratings & High Occupancy
• Activist Investor Slide Deck on the Performance of Outgoing Peleton CEO John Foley
• Business Insider Slide Deck on Peleton CEO John Foley

—

Contact Allison Braley and Sean Garrett: 

• MixingBoard.co
• LinkedIn: Allison Braley
• LinkedIn: Sean Garrett
• LinkedIn: Mixing Board
  
  

Contact Bill McGowan: 

• Website: claritymediagroup.com
• LinkedIn: Bill McGowan
  
  

What happens when a journalist ditches the newsroom and builds one of Substack’s most influential publications from scratch? In this episode, we talked to Eric Newcomer—former Bloomberg reporter and founder of Newcomer—about going independent, building trust in the chaos of modern media, and what it means to be both the reporter and the brand.

Eric opened up about his transition from legacy media to solo operator, how the pandemic shaped the new media wave, and why insider-first reporting resonates so deeply in Silicon Valley. We dug into the power of showing your work, why being “radically transparent” has helped him stand out, and what comms pros can learn from the indie creator model.

We also got into it on:

• Why the loudest VC voices don’t reflect the whole industry
• The changing expectations of tech audiences
• The evolution of AI tools—and why agents are the next big story
• What happens when media brands become people
• Why Chamath Palihapitiya is a case study in attention-grabbing grift

If you’re in comms and navigating how to earn trust, build reputation, or simply get your message through the noise, this one’s a must-listen.

About Eric Newcomer

Eric Newcomer is a journalist, podcaster, and founder of Newcomer, a Substack newsletter and events business focused on the startup and venture capital world. Previously a tech reporter for Bloomberg, Eric went solo in 2020 and quickly grew Newcomer into a go-to source for insiders across Silicon Valley and beyond. He’s known for sharp reporting, transparent business updates, and his ability to cover the tech elite without getting cozy.

Eric lives in New York and frequently covers VC from the inside out, hosts events in major tech hubs, and has a healthy obsession with the next wave of AI.

Sponsored by:
Delve.

It ingests every public mention across your online universe, then decodes and pushes it past the top-level insights to create real, usable intelligence. Top global companies and agencies already use Delve to stay ahead.
Learn more at delve.news/shift

Resources discussed in this episode:

• The Skimm
• TikTok Creator Fund
• Meta Creator Tools
• Jessica Yellin - News Not Noise
• Delve 
• MikeWorldWide
• Newcomer on Substack
• General Catalyst
• The Information
• Cursor
• Codium (now Qodo)
• Devin 
• OpenAI
• Platformer by Casey Newton
• Garbage Day by Ryan Broderick
  —

Contact Allison Braley and Sean Garrett: 

• MixingBoard.co
• LinkedIn: Allison Braley
• LinkedIn: Sean Garrett
• LinkedIn: Mixing Board
  
  

Contact Eric Newcomer: 

• Website: newcomer.co
• LinkedIn: Eric Newcomer
  
  

Is there really a difference between political communication and corporate communication? We found out in our conversation with Josh Earnest, former White House Press Secretary and now VP of Communications and Advertising at United Airlines. Josh told us what it’s like to steer a major brand’s reputation in both political and corporate arenas. He took us behind the scenes of United’s bold decisions during the pandemic, from placing massive aircraft orders while the world stood still to quickly creating campaigns that blended PR, social media, and advertising into one powerful storytelling machine. His take? If you’re not proactively shaping the narrative, someone else will do it for you, and probably not the way you’d like it. 
  
 

We also dug into how Josh has evolved from being the face at the podium to leading strategy from behind the scenes. He also shared how integrating comms and marketing helped United move faster, stay more authentic, and boost employee pride, something they’ve done intentionally through internal platforms like United Daily and even gate-side advertising that resonates with both customers and crews on the ground. We wrap the episode with the topic capturing Josh’s attention—thoughts on coaching youth sports (yes, there are comms lessons there too!), and what the rise of AI means for keeping humanity and honesty in our messaging.
  
 

About Josh Earnest

Josh Earnest is the Executive Vice President of Communications and Advertising for United Airlines. He serves on United’s Executive Team and leads a world-class team to develop and implement the airline’s global communications, advertising, and community engagement strategies. Josh works closely with leaders across the company to shape the airline’s public image and serves as the company’s chief spokesman. He brings to this role more than two decades of strategic communications expertise from the highest levels of politics and government, which included serving as White House Press Secretary.

Before joining United in May 2018, Josh was a political analyst for NBC News and MSNBC, making appearances on the network’s leading news programs, including the Today Show, Meet the Press, and NBC Nightly News. During this time, he traveled across the country and around the world speaking to audiences of corporate executives, senior government officials, thought leaders, journalists, and students about the challenges of communicating in the modern media environment.

Prior to that, Josh served for eight years in the Obama White House, including as White House Press Secretary from 2014 to 2017. In addition to his work in front of the cameras, Josh played a leading role behind the scenes at the White House to develop and implement an innovative communications strategy that was paired with a fully-integrated digital media presence to drive the administration’s agenda.

His two-decade career in politics has taken him from Capitol Hill to some of the largest states and most competitive races in the country, including four presidential campaigns, statewide races in Texas and Florida, and Mike Bloomberg’s first campaign for mayor of New York.

Josh received his degree in political science and policy studies from Rice University. He is married and has two children.

Sponsored by:
Delve.

It ingests every public mention across your online universe, then decodes and pushes it past the top-level insights to create real, usable intelligence. Top global companies and agencies already use Delve to stay ahead.
Learn more at delve.news/shift

Resources discussed in this episode:

• HBO Name Change
• McDonald's Snack Wrap Customer Campaign
• United Airlines Post-Pandemic Plane Purchase

--

Contact Allison Braley and Sean Garrett: 

• MixingBoard.co
• LinkedIn: Allison Braley
• LinkedIn: Sean Garrett
• LinkedIn: Mixing Board
  
  

Contact Josh Earnest: 

• Website: unitedairlines.com
• X: @joshearnest
• LinkedIn: Josh Earnest

What do you do when your CEO doesn’t “get” marketing—or worse, thinks they already do? In this episode, we talked to Shannon Brayton, former CMO at LinkedIn and senior comms leader at Bessemer Venture Partners, about the high-wire act of educating power players on the value of marketing and communications. Shannon shared how she’s earned the trust of executives like Jeff Weiner by learning their communication styles, staying radically transparent, and explaining in detail the strategic impact of comms. For those of us who’ve had to decode a leader’s style while pushing forward a vision, her insights hit home.

We also explored how LinkedIn evolved from an internal tool to a global content powerhouse, and why its embrace of video and influencers was a game-changer. Shannon offered a candid take on the role of AI in modern marketing—what it can replace, what it can’t, and how we should be preparing for the shift. From navigating outdated assumptions in the C-suite to positioning yourself for board service, Shannon’s advice is sharp, grounded, and refreshingly actionable for anyone operating at the nexus of comms, leadership, and strategy.

About Shannon Brayton

Shannon Brayton is the Chief Marketing Officer and leads marketing and communications for Bessemer Venture Partners. She has more than 25 years of experience leading teams and shaping corporate narratives for some of the world’s most innovative and disruptive brands, most recently as Chief Marketing Officer of LinkedIn. She is currently a member of the Board of Directors of Vidyard and Quizlet. She is also an advisory board member at several companies and an active angel investor.

Shannon was named one of the world’s most influential CMOs for three consecutive years by Forbes Magazine, and she was described by PRWeek in 2017 as “a force of nature any company would want on their side.”

Shannon lives in the San Francisco Bay Area with her husband and two children. Her hobbies include reading the news, traveling with her family, and doing the New York Times crossword puzzle every day.

Sponsored by:
Delve.

It ingests every public mention across your online universe, then decodes and pushes it past the top-level insights to create real, usable intelligence. Top global companies and agencies already use Delve to stay ahead.
Learn more at delve.news/shift

Resources discussed in this episode:

• LinkedIn
• Quizlet
• Vidyard
• Sam & Jony Introduce io (video)
• Vulture - Fame and Frustration on the New Media Circuit
• Vulture - The Celebrity Press Tour Road Map
• Timothee Chalamet Look-Alike Contest

—

Contact Allison Braley and Sean Garrett: 

• MixingBoard.co
• LinkedIn: Allison Braley
• LinkedIn: Sean Garrett
• LinkedIn: Mixing Board
  
  

Contact Shannon Brayton | Bessemer Venture Partners: 

• Website: bvp.com 
• LinkedIn: Shannon Brayton

What happens when a generation grows up with AI as a daily companion—and the rest of us are still catching up? In this episode, we sit down with New York Times journalist and podcaster Kevin Roose to unpack how artificial intelligence is already transforming the way we work, learn, and connect. From teens using AI to write essays or talk through their emotions, to companies quietly integrating it into operations while navigating public backlash, the changes are happening fast—and not always out in the open.

We explore with Kevin why media outlets remain skeptical, shaped by years of tech industry overpromises, and how employers are weighing the reputational risks of automation against its undeniable advantages. Kevin calls for more honest, transparent leadership as AI reshapes the economy and society in real time.

As we dig into these tensions, we also talk about Kevin’s long-standing fascination with belief systems—whether rooted in religion, finance, or tech—and how journalism helps him trace the deeper human motivations behind them. This is more than a conversation about where AI is going—it’s about who we are becoming as it gets there.

About Kevin Roose

Kevin Roose is an American author and award-winning technology columnist for The New York Times. He is the author of three books, the co-host of the “Hard Fork” podcast, and was included on the 2015 Forbes 30 Under 30 list.

Sponsored by:
Delve.

It ingests every public mention across your online universe, then decodes and pushes it past the top-level insights to create real, usable intelligence. Top global companies and agencies already use Delve to stay ahead.
Learn more at delve.news/shift

Resources discussed in this episode:

• Anthropic
• Chat GPT
• Futureproof: 9 Rules for Humans in the Age of Automation
• Vinod Khosla
• DALL-E
• Midjourney
• Cursor
• Replit AI
• Bolt
• Claude
• Hard Fork Podcast
• Character AI
• Replika

Contact Allison Braley and Sean Garrett: 

• MixingBoard.co
• LinkedIn: Allison Braley
• LinkedIn: Sean Garrett
• Linkedin: Mixing Board
  
  

Contact Kevin Roose: 

• Website: kevinroose.com
• Instagram: Kevin Roose
• Facebook: Kevin Roose
• X: Kevin Roose 
• Linkedin: Kevin Roose