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Hello everyone, and welcome! Today I’m thrilled to be speaking with Leslie Forde, author of Repair with Self-Care: Your Guide to the Mom’s Hierarchy of Needs.

Leslie’s groundbreaking framework helps us understand why it’s so challenging to make time for self-care, interests, and healthy relationships while managing work, family, and all the invisible labor of daily life.

As language consultants, freelancers, and professionals who often juggle deadlines, client expectations, and personal responsibilities, we know firsthand how easy it is to let our own needs slide to the bottom of the list. Leslie’s insights help us rethink energy, not just time, so we can maintain our health, sanity, and creativity.

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https://momshierarchyofneeds.com/

A conversation with Joachim Lépine, Joe for his friends!

Don’t get replaced—get ahead.

AI is transforming everything, from how clients perceive value to how decisions are made. If you’re a freelancer, coach, entrepreneur, or agency owner, this book is your essential survival and success guide in the age of artificial intelligence.Whether you’re brand new to AI or just starting to explore tools like ChatGPT, AI Resilient shows you exactly how to position yourself as irreplaceable—even as artificial intelligence automates more and more of the services you provide. In addition to marketing strategies, it includes a bonus chapter on AI for beginners, so you can start using these tools to your advantage.

AI Resilient is not just another ChatGPT book: It gives you the real-world strategies and exact phrases to use so clients see your value, trust your expertise, and are eager to work with you (at premium rates).

There is a reshuffling coming!

• How AI is changing client expectations—and how to turn that shift into opportunity
• Why your unique services aremore valuable, not less, in the AI era
• How to niche down and raise your profits
• The sales and marketing language that attracts high-paying clients
• How to use ethical persuasion and social proof to seal the deal
• Why clients will chase you—instead of the other way around
• Actionable strategies to future-proof your business and make money with AI

AI won’t replace you. But it will replace those who think like machines.”

In this powerful episode of Attitudeable, I sit down with Joachim Lépine, author of AI Resilient, to talk about trust, pricing, and the real role of translators in the age of artificial intelligence.

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Corinne, thank you for this powerful, honest, and generous conversation. Your work has truly shaped the way we view both interpreting and ourselves as professionals. Everyone watching or listening, go grab your copy of Getting started as a Freelance Interpreter, you’ll thank yourself later!

Corinne McKay joined Dolores Rojo Guiñazú for a special Attitudeable session to talk about her latest book: Getting Started as a Freelance Interpreter.

We discussed:

• The reality of working as a freelance interpreter in today’s world.
• Practical tips from Corinne’s book on how to launch and grow a successful interpreting career.
• The intersection of translation and interpreting, and how professionals can transition between the two.
• The importance of attitude, ethics, and communication in language services today.

Corinne shared inspiring stories, challenges she faced in her journey, and advice for those entering the profession.

A must-watch for language professionals looking to expand their skills and stay inspired

Dolores guided the conversation with insightful questions and reflections drawn from her own experience as a translator and podcaster.

To our audience, if you enjoyed this conversation, don’t forget to subscribe, share the episode with your fellow language professionals, and follow Corinne for more insights. And of course, join us next time on Attitudeable, where we keep elevating the voice behind the words.”

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• ⁠⁠⁠[email protected]

On the latest episode of Attitudeable, I had the absolute pleasure of interviewing Megan Miller, a passionate Spanish learner, educator, and founder of Aprovechar Language Solutions — live! What a great time we shared!

Megan is the brilliant author behind a must-read book for Spanish learners that goes beyond grammar and vocabulary. Her approach is warm, empowering, and rooted in real-life communication. In our conversation, she shared what inspired her to write the book, how she built her company from the ground up, and why language learning is about so much more than just mastering tenses. She really nailed this!

If you're a language lover, translator, educator, or lifelong learner, this episode is for you. Megan brings insight, heart, and a dose of fun to everything she does—and I know you'll love her energy as much as I did :))))

🎧 Tune in now to Attitudeable, available on all major platforms—and don’t forget to share it with fellow language nerds!

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• ⁠⁠[email protected]

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• https://www.linkedin.com/company/aprovechar-language-solutions

In October 2024 I had the pleasure of meeting Cecilia Lipovsek at the ATA Annual Conference in Portland, Oregon, United States. Cecy came a long way from London where she has been living for many, many years.

Cecilia shares her journey into becoming a diplomatic interpreter and all her way from Buenos Aires, Argentina to London. She shares with us what inspired her to pursue this unique and specialized field of interpretation.

There are some skills which are essential for someone aspiring to excel in the business of interpretation, in particular in diplomatic settings. The author and interpreter explains how to prepare and all the challenges she had to face, and how have she overcome them.

In her book Jump, she emphasizes personal growth and professional leaps. This is something we all do in a way, however not always successfully. Her own philosophy translates into building a successful career in interpretation.

Throughout the pages, I really loved the Four Pillars! My fav is to Plan your Journey. I too often fail in that first step... Please listen to this interview to learn the favorite one by the author herself!

Then, comes her book Welcome. There Cecilia talks about thriving in the communications world. Many interpreters focus solely on their craft. How important is it for interpreters to develop business acumen, and what are some strategies they can use to grow their practice according to Cecy?

In diplomatic interpretation, cultural nuances are often as important as language skills. How do you balance linguistic precision with cultural sensitivity in your work?

Thanks so much dear Cecy for inspiring us and many future generations to come to make the leap and move out of our confort zones!

¡Gracias Cecy! Sos un modelo a seguir para todas las futuras intérpretes y profesionales del idioma.

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App of all her three books

National Code of Ethics and Standards of Practice for Translators and Interpreters in Education

As the educational interpreting and translation professions in the United States mature and evolve, it is essential to create a clear, shared understanding of research-based, relevant, and ethically appropriate principles and practices. To define and guide ethical behavior, AAITE followed a formal research process to obtain data about the critical ethical situations professional interpreters and translators in education face daily. To make this document accessible to all, in addition to selecting the ethical principles, we created standards of practice, each with accompanying examples, to clarify the scope of ethical behavior. This work is a labor of love that expresses our profound respect for those whom we serve as well as for those who work in this
setting.

CULTURE cannot be separated from language. Language carries the values, beliefs, customs, and societal norms of the culture it comes from. The ways in which people express themselves, the words they use, their idioms and metaphors, all reflect the unique aspects of their cultural identity.

The National Code of Ethics and Standards of Practice for Translators and Interpreters in Education are the result of a four-year effort and thousands of hours of work conducted by a group of dedicated volunteers. This effort is a foundational step in AAITE’s mission of contributing to the professionalization of the fields of educational interpreting and translation. To achieve this goal in a structured and organized manner, the Ethics and Standards Committee defined the following 11-step development process.

Let us all elevate the professional recognition of Translators and Interpreters working in education!

The final goal is to develop a National Certification. What are the standards and expectations? Listen to this and much more in this episode!

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As the Director of Strategic Communications and Public Affairs at MESD, Marifer leads the development and implementation of effective multilingual communications, outreach, and engagement strategies to support the district's vision, mission, and goals.

Marifer is passionate about language access and language justice as key components of racial equity in education. She has been recognized nationally for her outstanding work and impact in this area, receiving the 2022 EdWeek's Leaders to Learn From in K-12 award and the 2021 Language Access Visionary Award. 

She believes that language access and language justice are key components to racial equity and that the strategic use of language can reshape the narratives of traditionally marginalized groups and ultimately transform systems. Her expertise includes the implementation of multilingual communications, marketing, outreach and engagement strategies, practices and policies aimed at developing trust and fostering dialogue and cooperation among linguistically diverse communities and entities. Marifer holds a Law degree and a post-graduate certificate from Mexico.

Marifer Sager used to lead the Language Access Services Department at Portland Public Schools.

Marifer says You deserve your dreams!

Mereces lo que sueñas. Amo este mantra y ya lo he incorporado a mi día a día hoy, en el presente. ¡Gracias, Marifer por recordarnos la importancia de soñar y de trabajar día a día en lo que nos inspira!

Thanks so much, Marifer for reminding us the power of dreaming and working unstoppably day after day in a task that ignites us!

Happy International Translation and Happy International Podcast Day! What a privilege to do what I love! and to have the honor to speak with great leaders and trailblazers all over the world!

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More than nine years ago, I received at the door of my home in Argentina Martina´s amazing Decals directly from Italy, which I pasted in my computer: TRANSLATOR AT WORK - These were the words imprinted whenever I travel, go to a cafe store or just move around while working.

Martina is a creative spirit. She is the CEO and founder at The Action Sports Translator. After starting her career in marketing translation in 2010 and launching a successful software localization agency a few years later, she was horrified at the quality of multilingual content in the outdoor industry and started TAST to fill a clear gap in the market. TAST is the world’s first and only full-scale translation agency for the outdoor industry, providing brands with a sports translation service that truly gets them.

She is recognized as a localization industry influencer multiple years in a row and co-founder and localization manager at Protect Our Winters Italy. Thanks for all your high-standard contributions!

In this conversation, she shares her passions, her processes, and the way life unfolds for her career.

She needs movements, changes to feel motivated. Martina is a digital nomad in love with her business and her life. And it shows!

We have to deeply understand customer emotions and perspectives. This is an imperative in today´s world. In the book Thinking Fast and Slow, the author and economist Daniel Kahneman found that upwards of 90% of human decisions are guided by emotions over pure logic. Martina emphasizes that this is also very depending on culture. Language and culture have to live very well together for messages to motivate and inspire the reader.

How video subtitling came into her business? The way she began working with that and the power of a team! She supervises many people, almost 21, all online, working from different parts of the world.

Please listen to this episode and learn more of this fascinating guest! Thanks Martina for making time to talk to us today!

If you like this conversation, please share it with 2 or 3 friends who may enjoy it too, and rate us!

This conversation is sponsored by Lift Value Translations & Consulting, and your contribution helps us a lot. Thanks!

Follow Martina and learn where is her next adventure!

https://theactionsportstranslator.com/

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Today we are going to talk about what is a Content marketer. As I have been working extensively in the Marketing field as a Language Specialist, I met Lee Densmer in some webinars, and had a very insightful chat with her. Lee is a Content Creator, Entrepreneur, and the owner of GLOBIA Content Marketing, that she founded in March of 2023.   

Her mission, as she describes herself, is to help people keep it simple so they can execute and keep it organized so it can be fun and not stressful. Our clients need to find peace of mind, order, and organization to move forward with their content.

Her education is in writing, teaching, and linguistics, with Spanish studies in liberal arts. Her work experience is in project management, client services management, and marketing. She has more than 25 years of experience in the language services industry, which is all about translation, interpretation, and technology like machine and AI translation.

Localization is about customizing EVERYTHING for your target market and making sure it meets their needs, doesn’t offend them, and reaches them emotionally so they want to do business with your brand.  This work is rooted in a thorough understanding of local customer needs, interests and preferences (i.e. do your research).  Software localization and engineering is also highly technical—worth hiring a pro. This is the job of an expert together with the Linguist to craft the best result.

Listen to this Podcast episode or watch us in YouTube to find out the relevance of Style Guides, not only the preparation and writing of them, but the practical application. You have to teach how to put them into practice. Also, why Content Audits are so important before launching your Content Strategy.

Lee is the author of many fascinating blog posts, and a fully packed weekly newsletter. Visit her website where B2B enterprises get tips, insights, and practical advice on how to connect with their global customers through relevant, impactful content. Our content needs to reach the soul of our clients.

She recommends the book by Nataly Kelly Take your Company Global, and The Content Chemistry: The Illustrated Handbook for Content Marketing by Andy Crestodina, who is the co-founder and the Strategic Director of Orbit Media, an award-winning web design company in Chicago. He is also a top-rated speaker at marketing conferences around the country.

We are very optimistic about the future of Content Marketing. Listen to this conversation and if you like it rate us, share with two friends who might find it useful, and recommend us. Thanks, Lee for your time to talk about your daily life and inspire us to go deeper into the Content Marketing World.

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https://globiacontent.com/

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