How to more accurately define their ideal customer

Strategies to speak the Secret Language of their ideal customer

How to maximize profits by attracting multiple audiences of ideal customers

 

Resources/Links:

www.jeffreyshaw.com/invisible

Jeffrey Shaw's Book: LINGO

Sally Hogshead’s Fascination Advantage Assessment

Summary

 

Jeffrey Shaw is the host of the popular business podcast Creative Warriors, a global speaker, a business coach for entrepreneurs, and author of the bestselling book, LINGO: Discover Your Ideal Customers Secret Language and Make Your Business Irresistible.

In this episode of Marketing the Invisible, Jeffrey shares how uses this honed intuition to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language.

Check out these episode highlights:

00:52 – Jeffrey Shaw as a business coach for entrepreneur

02:00 – Jeffrey describes his ideal clients

02:07 – problems that Jeffrey solve for his clients who were wasting their time working with the wrong customer

03:18 – common mistakes his clients do when trying to fix their problems

05:26 –Jeffrey’s Valuable Free Action (VFA): Define who your ideal customer is.

07:05 – Jeffrey’s Valuable Free Resource (VFR): Learn to write better. Visit Sally Hogshead’s Fascination Advantage Assessment

07:42– Jeffrey defines the 3 combination pieces to achieve success: Proven strategy + correct mindset + daily practices to create inward flow towards what you want

Tweetable Takeaways from this Episode: