By Tom Poland
The podcast currently has 586 episodes available.
Why you've got to check out today's episode:
Resources/Links:
Summary:
Is your sales pipeline full of leads that never convert? Are your deals stalling and your sales cycles dragging on indefinitely? Learn how to close more sales with simplicity and efficiency.
James Muir is the best-selling author of the #1 book on closing sales, The Perfect Close.
In this episode, James shares his expertise on how to close more sales using two simple, non-confrontational questions. He highlights common mistakes in handling stalled opportunities, such as incorrectly assuming business case issues and mismanaging client indecision. Additionally, James offers valuable insights into identifying and addressing the root causes of stalled deals, providing practical strategies to enhance sales effectiveness.
Check out these episode highlights:
Tweetable Takeaways from this Episode:
“When your client is suffering from indecision, don't try to solve the problem by selling the benefits of the change; shift to a risk mitigation strategy.” - James Muir
Why you've got to check out today's episode:
Resources/Links:
Summary:
Are rising ad costs eating up your marketing budget without delivering profitable results? Many businesses face this challenge, struggling to achieve effective results.
Paul Counts who has over 26 years of marketing experience, a Co-Founder of Marketing Counts, Fractional CMO, Advisor to Influencers With Curriculum In 140 High Schools have mastered the art of more leads with less ad spend.
In this episode, Paul shares a three-phase process (Foundation, Traffic, Engagement) to generate more leads with free organic traffic. He emphasizes the importance of understanding your customer avatar and leveraging keyword research. He also highlights the significance of building and nurturing an email list for sustainable marketing success.
Check out these episode highlights:
Tweetable Takeaways from this Episode:
"Understand that when you have a social media following that's not your following, that belongs to the social media platform; so, build your list." - Paul Counts
Why you've got to check out today's episode:
Resources/Links:
Summary:
Is it a challenge for you to connect marketing activities with real business outcomes? In a business landscape, random acts of marketing are wasted resources; finding a strategic approach is crucial.
Laura Patterson is the #1 Amazon Best-Selling author of Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth.
In this episode, Laura shares valuable insights on effective B2B marketing strategies. She emphasizes the importance of avoiding random acts of marketing and stresses the need for a strategic, customer-centric approach highlighting the significance of balancing customer value with business value for sustainable growth.
Check out these episode highlights:
Tweetable Takeaways from this Episode:
"It's one thing to have a strategy but if you don't have the processes in place to execute, that can be a problem." - Laura Patterson
Why you've got to check out today's episode:
Resources/Links:
Summary:
Have you ever felt the frustration of potential clients slipping through your fingers despite your best efforts? This struggle of converting leads into sales can be a major hurdle for many businesses. But you can always have the chance to double your sales conversions without additional marketing costs.
Mike Irving is the Founder of Advanced Business Abilities and passionate about helping you remove the resistance that restricts you in life and business.
In this episode, Mike shares his unique "Resistance Removal Sales System," which helps double sales conversions by identifying and eliminating internal and external resistance in sales conversations. He emphasizes the importance of self-awareness and personal growth, using techniques like centered breathing to manage stress and improve focus.
Check out these episode highlights:
Tweetable Takeaways from this Episode:
"The number one and most valuable performance tool that is available to every single person is what I call centered breathing." - Mike Irving
Why you've got to check out today's episode:
Resources/Links:
Summary:
Struggling to make your business stand out in a crowded market? Many skilled professionals find themselves frustrated as their expertise goes unnoticed and potential clients slip away. Without a clear and compelling message, even the most talented individuals can remain invisible to their ideal clients.
Steven Lewis is a copywriter who works with established business owners to position them as the obvious choice for their ideal clients. He's well known for his no-bullshit approach.
In this episode, Steven shares his no-nonsense approach to positioning yourself as the obvious choice for your clients. He emphasizes the importance of focusing on the transformation you provide rather than just your credentials and offers actionable tips to articulate your value effectively.
Check out these episode highlights:
02:06 - Steven's ideal clients: Coaches or consultants, sometimes maybe they own a small agency, often they're a digital marketer.
02:56 - The problem Steven helps to solve: They don't talk about what you get.
04:09 - Symptom of the problem he helps solve: People who should convert don't convert.
05:18 - Mistakes his clients commit before meeting him: They talk about their credentials, how long they've been doing it, and those don't mean anything to their client.
06:29 - Steven's Valuable Free Action [VFA]: Picture what your client woke up in the morning wanting.
08:03 - His Valuable Free Resource [VFR]: Get 39 ways to talk about yourself that prove you're good at what you do without saying that you are leading or innovative. Click here: https://taleist.agency/proof/
08:51 - Q: How do I know how to make you the obvious choice for your ideal client? A: I talk to you because you wouldn't believe how many people tell me something and I'm saying to them, why the hell isn't that on your website? And they're like, oh, I didn't know that was important. And the other thing is I talk to your clients because your clients will always talk about what they get and not what you do.
Tweetable Takeaways from this Episode:
"They don't buy what you do, they buy the transformation that they're going to get." - Steven Lewis
Why you've got to check out today's episode:
Resources/Links:
Summary:
Are you struggling to cut through the digital noise and get your message seen by your target audience? With millions of messages flooding platforms like Facebook and email daily, standing out can seem nearly impossible.
Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005.
In this episode, Lou shares how to leverage video effectively to attract more leads and clients. He discusses the importance of creating engaging content that resonates with viewers, emphasizing that simply producing a video isn't enough—it's about making the message clear, engaging, and being consistent. He also delves into the power of AI tools in video production, highlighting these two tools that he uses himself.
Check out these episode highlights:
01:46 - Lou's ideal client: My ideal client is an established small business owner who has an open mind about technology and AI and is not afraid to be a little bit of an early adopter.
02:24 - The problem Lou helps solve: The problem with a lot of the folks I work with are, they are the best kept secret in their niche.
03:06 - Symptoms his client face before meeting him: There's so much noise and clutter online that you really have to have a clear message to break through and a method to do that.
03:56 - Common mistakes his clients make: The biggest mistake is really not being consistent.
06:09 - Lou's Valuable Free Action [VFA]: A lot of it is really just being open to experimenting, especially with AI.
07:34 - His valuable Free Resource [VFR]: Download Your Free Ultimate Guide to AI Video!: loubortone.com/aiguide.
08:01 - Q: How did I make the transition from the television industry to online video 20 years ago? A: It was bumpy. But I'm glad I did it.
Tweetable Takeaways from this Episode:
"Video marketing, like any kind of marketing, is a marathon and not a sprint." – Lou Bortone
Why you've got to check out today's episode:
Resources/Links:
Summary:
Are you struggling to attract high-quality clients and effectively grow your business? Many coaches and consultants face this challenge, often finding themselves frustrated with ineffective collaborations that yield poor results. They may have tried various marketing methods, like advertising and SEO, only to be disappointed by the lack of substantial leads and meaningful connections.
Danny Bermant helps established coaches and consultants attract their ideal clients through joint venture partnerships.
In today's episode, Danny delves into the heart of this problem and shares what makes joint ventures successful, common mistakes to avoid, and actionable tips for adding value to your partners.
Check out these episode highlights:
Tweetable Takeaways from this Episode:
“A joint venture is an investment. When you decide to collaborate with somebody, you have got to invest time into really understanding their business.” - Danny Bermant
Why you've got to check out today's episode:
Resources/Links:
Summary:
Are you constantly battling recurring business problems that never seem to go away? Many entrepreneurs find themselves stuck in a cycle of solving issues that keep popping up, draining their time and energy. Instead of merely fixing problems, what if you could dissolve them and create a thriving, stress-free business environment?
Angela Bell is the creator of the Wholistically Made Millionaire, a strategist who thrives on guiding entrepreneurs from problems to profitability and personal freedom.
In this episode, Angela reveals a transformative approach to problem-solving that can lead to greater personal freedom and sustainable success. And shares practical tips to identify and address the root causes of your challenges effectively, ensuring long-term growth and fulfillment.
Check out these episode highlights:
Tweetable Takeaways from this Episode:
"Think bigger than the problem." - Angela Bell
Why you've got to check out today's episode:
Resources/Links:
Summary:
Already feeling burnt out with social media with no one engaging with the volume of content you are producing? Much less getting quality leads?
Spending your time hopping from one platform to another with no result is just wasting your time.
Viv Guy is an online sales growth expert, serial entrepreneur, and host of a #1 Marketing Podcast. She teaches business owners how to hit their sales targets and make more money every month with her Profitable Podcast Method whilst saving them time and energy in the process.
Hear Viv out and learn how to connect and have conversation with people who already have your audience. Nurture relationships and that's when you open up opportunities.
Check out these episode highlights:
Tweetable Takeaway from this Episode:
"Go where your people already are and have those conversations, it opens up so many more opportunities for you." - Viv Guy
Why you've got to check out today's episode:
Resources/Links:
Summary:
Are you making guest appearances on different podcast shows and depending solely on the podcast host to handle all the promotions for you?
Why not take advantage of those guest appearances and create your own call to action on your platforms? This way, you can generate more leads and attract new clients.
Host of Leverage Your Podcast Show, Lyndsay Phillips, of Smooth Business Podcasting, helps all podcasters leverage and repurpose their episodes to create authority-boosting content that attracts leads and clients.
In this episode, Lyndsay discusses strategies for repurposing podcast guest opportunities to effectively attract high-quality leads and clients for yourself, rather than solely benefiting the podcast host.
Check out these episode highlights:
02:51 - Lyndsay's ideal client: I would say authors, speakers, entrepreneurs that have a business model.
03:28 - The problem her clients face: A lot of guests are relying on the host to do all the heavy lifting, promote for them. It helps, but it's not your ticket to winning.
04:56 - Symptoms to her client's problem: It's sharing the host's links all the time.
06:50 - Lyndsay's Valuable Free Action [VFA]: Make sure that you're publishing it on your own website.
08:23 - Her Valuable Free Resource: Learn to repurpose your podcast guest opportunities and get more leads and clients: leverageyourpodcast.com/guest
08:34 - Q: What is the missing piece of how and what you need to repurpose from those episodes?A: And that would be reels and YouTube shorts.
Tweetable episode from this episode:
“Ask for the raw video from the host so that you can use that to select the sound bites and nuggets, reels, so that you're showcased in the way that you want to be showcased." - Lyndsay Phillips
The podcast currently has 586 episodes available.