Why you've got to check out today's episode:

• Get actionable insights on how high-ticket coaches and consultants can generate clients more effectively, without relying on complicated or expensive marketing tactics.
• Learn a straightforward, low-risk approach to marketing, something anyone can implement easily and for free.
• Discover practical, free tools on taking your resources on tour to boost client acquisition.

Resources/Links:

• Claim your FREE tools: partner discovery cheat sheet, pitch template, a 30-minute training on how to take your best tool on tour. Click here: https://lp.growthtools.com/tom

Summary:

Tired of feeling invisible in a crowded market despite offering great services? Many high-ticket coaches and consultants pour time into content creation and networking but still struggle to attract clients predictably, leading to financial stress and frustration. Here's a simple solution that offers a free, easy-to-implement strategy that generates consistent leads and sales calls without the complexity of traditional marketing.

Bryan Harris, a CEO of Growth Tools makes it almost impossible for high ticket coaches to fail at getting new clients by borrowing other people's audiences.

In this episode, Bryan shares how high-ticket coaches and consultants can generate clients predictably by leveraging their best resources and having others promote them, instead of relying on complex or expensive marketing tactics.

Check out these episode highlights:

• 02:03 - Bryan's ideal client: Coaches, people that love working with other humans and helping them achieve the transformation that the coaches received.
• 02:54 - The problem he helps clients with: We help them get clients.
• 04:01 - Symptoms of the problem: Getting clients is a mystery, not math. 
• 05:00 - Mistakes clients make before reaching out to him: People will go to Facebook, some version of ads, as their first marketing channel. It's a terrible first marketing channel.
• 06:00 - Bryan's Valuable Free Action [VFA]: Take the single best resource, the single best tool you have to coach other people and have other people share it with their list.
• 07:19 - His Valuable Free Resource [VFR]: Claim your Free tools: partner discovery cheat sheet, pitch template, a 30-minute training on how to take your best tool on tour. Click here: https://lp.growthtools.com/tom.
• 08:28 - Q: Why did I get into this when I was nine? A: I got into this because somebody paid attention to me and spent time with me and coached me. And I want to do that for other people and I just really enjoy that.

Tweetable Takeaways from this Episode:

“Take your resource on tour and go get 20 other people to share that resource with their list. And you'll generate more sales off that than any other stupid stuff.” - Bryan Harris

Why you've got to check out today's episode:

• Discover proven strategies for recruiting, interviewing, and hiring truly driven salespeople that impacts sales team performance.
• Learn about the four pillars of sales success designed to build and sustain high-performing sales teams.
• Hear unconventional but impactful tips to drive sales team performance.

Resources/Links:

• Free download, a plug and play interview template to improve your chances of making a great salesperson higher. Click here: https://www.insidesalesexpert.com

Summary:

Is hiring driven, result-oriented salespeople who can truly propel your business forward a challenge? Many leaders unknowingly repeat costly mistakes, from ineffective hiring processes to poor onboarding and lack of proper coaching, leading to low performance and high turnover. By leveraging Kevin Gaither's proven four-pillar framework, you can build a sales team that consistently achieves and exceeds goals, driving your business to new heights.

Kevin Gaither helps early-stage tech startup leaders grow their sales teams, sharing 25+ years of experience from building teams and avoiding mistakes he made along the way.

In this episode, Kevin shares insights on avoiding common hiring mistakes and building high-performing sales teams through his four-pillar framework of recruiting, onboarding, coaching, and performance management.

Check out these episode highlights:

• 01:44 - Kevin's ideal client: A coachable and humble CEO, founder or head of sales in a growing pre-IPO tech company.
• 02:22 - The problem he helps clients solve: The number one thing that I see these leaders mess up is hiring.
• 03:25 - Symptoms of the problem he helps solve: Five things: slow rep ramp times, high rep turnover, low sales team motivation, poor conversion rates, and low team quota attainment.
• 05:20 - Mistakes his clients make before seeing him:  I like to refer back to these four pillars.
• 07:20 - Kevin's Valuable Free Action [VFA]:  Do [develop an intentional, thorough, yet speedy interview process to increase the chances of hiring great people for your sales team] it yourself. Don't pay me for it. 
• 08:08: His Valuable Free Resource: Free download of a plug and play interview template to improve your chances of making a great salesperson higher. Click here:  https://www.insidesalesexpert.com
• 09:07 - Q: KG, do you have any non-obvious pieces of advice sales leaders should know? A: And here's my top six: Sales Kickoffs are an absolute waste of time and money. Sales leaders' mission should be to see their reps quit and go someplace better. Curiosity cannot be taught. Motivation isn't something that is done to somebody. And finally, and most controversial, your salespeople are not your friends.

Tweetable Takeaways from this Episode:

"You can have the best culture and the best comp and the best product, but if you put the wrong butts in the seat, you're going to have a rough time being successful." - Kevin Gaither

Why you've got to check out today's episode:

• Learn how to earn substantial fees through small group coaching models that would allow you to scale your expertise while maintaining a personal touch.
• Discover the power of intimate group settings, where deeper connections and tailored guidance can drive more impactful results for your clients.
• Explores strategies for seasoned professionals transitioning to coaching, focusing on innovative approaches to maximize value and profitability.

Resources/Links:

• Supercharge scaling up your business! Click here: www.expertinyou.biz

Summary:

How can seasoned professionals transition into business coaching and still command high fees while serving multiple clients effectively? Many professionals looking to build a profitable coaching practice struggle with balancing scalability and personalization. Without a structured approach, they risk burnout or leaving significant revenue on the table.

Ann Carden is a top business growth expert, marketing and sales strategist, and consultant. Ann has more than forty-three years of business, marketing, and sales experience, with over thirty-four years as an entrepreneur. She has built seven successful businesses (selling five) and is the current owner of two.

In this episode, Ann shares the sweet spot for scaling a coaching business revealing strategies that deliver high-value services in intimate group settings that foster connection, impactful results and achieving sustainable growth.

Check out these episode highlights:

• 01:50 - Ann's ideal client: Coaches and consultants, typically in the B2B space. They are excellent at what they do and they want to scale. 
• 02:02 - Problem she helps solve: They're either stuck in their business revenue and they can't grow. Or they are stuck in fulfillment and they can't grow. 
• 03:05 - Symptoms of the problem: They're getting exhausted with all the things that they're doing or they're working too much in their client's businesses. 
• 04:14 - Mistake her clients make before reaching out to her: They stay on sort of the feast-and-famine-revenue rollercoaster. 
• 05:56 - Ann's Valuable Free Action [VFA]: One thing that they can do is how can they use a more one-to-many approach?
• 07:18 - Her Valuable Free Resource [VFR]: Supercharge scaling up your business! Click here: www.expertinyou.biz
• 08:06 - Q:Can anyone do this? A: If you are great at what you do and you really know your stuff, yes you can do it.

Tweetable Takeaways from this Episode:

"You can still get paid really high fees for a one-to-many. You're talking about small cohorts versus something bigger. When you do that, you can work at a premium level." - Ann Carden

Why you've got to check out today's episode:

• Learn how to shift from traditional sales tactics to a structured approach that fosters authentic, human-centered conversations, increasing conversions and team confidence.
• Discover practical strategies for creating a purpose-driven sales culture for lasting impact.
• Uncover the secrets behind harmonizing short-term sales goals with long-term pipeline strategies.

Resources/Links:

• Unlock your revenue potential today! Click here: http://www.revenue-bydesign.com

Summary:

Are your sales teams struggling with low engagement, poor conversions, and ineffective leadership? Without the right leadership and frameworks, these challenges persist, leaving teams frustrated and unmotivated.

A 25+-year sales veteran and executive, Dionne Mejer leverages her superpower of a recovering perfectionist and people-pleaser to teach leaders and sales professionals how to have Sales with Soul™! Clients see increases in conversion rates, closing rates, quality conversations, sales rep confidence, appointments set, and so much more! She's the author of The Stepped Approach and a highly sought after speaker.

In this episode, Dionne shares a transformative, step-by-step approach to sales training, combining workshops, coaching, and leadership development to build sustainable structures. Her proven methods improve team confidence, foster authentic client connections, and align short-term goals with long-term success.

Check out these episode highlights: 

• 02:33 - Dionne's ideal client: They are typically B2B organizations, about 80 million and under working at a leadership level as well as working with teams that wanna get better. 
• 02:48 - The problem she helps solve: The problem we're truly solving is employee engagement as well as lack of effective leadership and structure.
• 03:51 - Symptoms of the problem: A lot of what we see is simply a lack of clarity.
• 07:25 - Dionne's Valuable Free Action [VFA]: Involve your team in creating a team purpose statement.
• 08:38 -  Her Valuable Free Resources [VFR]: Unlock Your Revenue Potential Today! Click here: www.revenue-bydesign.com 
• 09:25 - Q: What's the typical feedback from the engagements we do? A: Our leaders tell us, 'Oh gosh, I'm really not as good as what I thought I was good at.' But they go, 'Huh, I'm not as good at that as I thought I was.' And their defenses are down because we're giving them a safe space to get better at something. 

Tweetable Takeaways from this Episode:

"Involve your team in creating a team purpose statement." - Dionne Mejer

Why you've got to check out today's episode:

• Discover the strategic power of books in business opening doors to marketing opportunities, credibility, and revenue streams you may not have considered.
• Gain unique insights into the publishing process and how to maximize your book’s potential.
• Learn to debunk the myth that you need to be a seasoned writer to author a successful book, providing encouragement for anyone with valuable ideas or a story to share.

Resources/Links:

• Find out more about publishing your book and succeed in it. Click here: http://www.Readkp.com

Summary:

Do you feel overwhelmed by the complexities of publishing and marketing a book? Many aspiring authors struggle to navigate the maze of traditional publishing, self-publishing, and creating a clear plan for their book’s purpose, often leading to missed opportunities and disorganized content.

Anthony Raymond is the publisher at Kallisti Publishing Inc.

In this episode, Anthony shares actionable strategies to turn your book into a powerful marketing tool. By focusing on the book's role in your broader business strategy and avoiding common pitfalls, such as overloading content, Anthony reveals how to create a polished product that drives revenue through courses, coaching, and speaking engagements.

Check out these episode highlights:

• 02:36 - Anthony's ideal client: My ideal client is ideally a speaker or a business person, even a writer.
• 03:58 - The problem he helps solve: I take that idea or that book that that person has written and give it a place to go. 
• 05:42 - Symptoms of the problem he is solving: Feeling overwhelmed looking at all the publishing options from the traditional publishing experience to self-publishing and not understanding what would be best for them.
• 06:32 - Mistakes clients commit before seeing him: Two things: One, trying to do everything by him or herself. And number two is what I call kitchen sinking a book. 
• 07:38 - Anthony's Valuable Free Action [VFA]: Share your work and listen to feedback.
• 08:31 - His Valuable Free Resource [VFR]: Find out more about publishing your book and succeed in it. Click here: http://www.Readkp.com
• 09:06 - Q: What's the difference between a writer and an author? A: A writer is someone who actually writes all the time and more than likely makes their living from it in one form or another. An author is anyone; anyone can be an author.

Tweetable Takeaways from this Episode:

"Anyone could be the author of a book, but very few people are writers. And to win it, have a bestselling book, you do not have to be a writer." - Anthony Raymond

Why you've got to check out today's episode:

• Discover the three essential pillars for building a successful business coaching practice.
• Learn how to transition from corporate life to coaching with a structured, relationship-driven approach that ensures authenticity and trust.
• Uncover the common mistakes aspiring business coaches make and how to avoid random acts of marketing to achieve consistent results.

Resources/Links:

• Want an overview of what done-for-you means to solve those three areas that you got to solve in coaching? Click here: businesscoachmastery.com

Summary:

Finding it hard to turn your business expertise into a profitable coaching practice? Many seasoned professionals feel overwhelmed by the lack of structure and direction needed to launch and sustain a successful coaching business. 

BJ O'Neal is featured in Forbes, also a founding partner with the renowned Maxwell Leadership team as a speaker, trainer, and coach. Today, he leads Business Coach Mastery, a network of nearly 70 coaches across the US. His passion is empowering people to build a profitable business coaching practice, allowing them to live life on their own terms. He provides a done-for-you approach, equipping them with the tools and support needed to succeed.

In this episode, BJ shares his proven “done-for-you” approach, emphasizing the importance of building systems for lead generation, client conversion, and coaching delivery, enabling you to achieve freedom and profitability on your own terms.

Check out these episode highlights:

02:13 - BJ's ideal Client: Ideal client for us would be men who are seasoned.

02:37 - The problem he helps them solve: They want to do it, but they don't know how to.

03:23 - Symptoms of his client's problem: The bigger portion of all this is that they want freedom.

04:58 - Mistakes client makes before reaching out to him: Just going out there and just trying it with zero process, zero structure, zero strategy to it.

05:59 - BJ's Valuable Free Action [VFA]: Build the three processes that's going to do everything in coaching: Where do I get leads and prospects? How do I convert those leads and prospects into ongoing high paying monthly clients? And then how do I coach them to get simplicity?

07:30 - His Valuable Free Resource [VFR]: Want an overview of what done-for-you means to solve those three areas that you got to solve in coaching? Click here: businesscoachmastery.com

08:01 - Q: Why does someone fail at business coaching? A: No systems, no process and no structure.

Tweetable Takeaways from this Episode:

"You have to have a structure that absolutely builds a relationship that matters, that you become the hunted. That's the goal." - BJ O'Neal

Why you've got to check out today's episode:

• Learn to break free from overwhelm to improve productivity and focus.
• Gain insights from diverse perspectives gained from an in-depth experience in corporate, sales, and marketing that ensures a well-rounded exploration of small business challenges.
• Get help navigating growth without feeling overwhelmed.

Resources/Links:

• Asking about what do I do first and how do I get there faster? Find the answer here: howtogettherefaster.com

Summary:

Are you feeling overwhelmed as a small business owner, constantly juggling tasks and struggling to make meaningful progress? This sense of being stuck—where productivity doesn’t translate into impactful results—can paralyze growth and leave you feeling lost in a sea of to-dos.

Sharyn and Hank Yuloff are small business coaches, authors of 8 best-selling business books, hold small business breakthrough boot camps several times a year and have hosted almost 400 episodes of their podcast, The Marketing Checklist View Cast. They focus on Marketing, Sales, Public Speaking and Human Resources: the four areas where most business owners say they struggle.

Listen now as they share practical strategies to break free from this cycle of overwhelm. By focusing on high-impact tasks, time-blocking, and aligning business efforts with personal life goals, they help business owners regain clarity, scale efficiently, and create a path toward sustainable success.

Check out these episode highlights:

• 02:56 - Hank and Sharyn's ideal client: People that are attracted to us are really good at what they do, but they do suffer from overwhelm and overthinking. 
• 03:28 - The problem that they help solve: Our areas of expertise are marketing, sales, human resources, public speaking, office systems, what are the things that get in their way of being able to make the sales and make the income that they want to make. 
• 05:11 - Symptom of their client's problem:  It really very much is, 'I'm not sure.'
• 06:46 - Mistakes clients commit before reaching out to them: They're not focused on who their ideal client is.
• 07:16 - Hank's Valuable Free Action [VFA]: You can't multitask folks, either time block or make a list and don't try and get two or three things done at once.
• 07:49 - Their Valuable Free Resource [VFR]: Asking about what do I do first and how do I get there faster? Find the answer here: howtogettherefaster.com
• 08:15 - Q: Why us? A: We came into this partnership, married, but we each had a background. Sharyn came from the corporate office, I came from sales and sales management and marketing and now we team up together. Quite often one of us can answer the question even if the other, even if I can't, Sharyn can.

Tweetable Takeaways from this Episode:

"Begin with the end in mind, and then you can work backwards." - Hank Yuloff

Why you've got to check out today's episode:

• Learn valuable insights into the lessons learned of building a $12 million business, losing it all, and bouncing back.
• Discover the key to true freedom -- the often-overlooked third element of freedom which is crucial for sustainable business success.
• Find actionable steps and strategies to identify self-sabotaging traits and develop a mindset plan that helps entrepreneurs and business owners reduce stress, avoid burnout, and create a more fulfilling life.

Resources/Links: 

• Checkout and download this book, 'Win the War Within' for FREE at www.ideasintobusiness.com/win.

Summary:

Are you an entrepreneur or business owner struggling to find the right balance in your life? Many believe that achieving financial success and time freedom is the key to happiness, but often overlook the importance of mental peace. The constant pursuit of money can lead to burnout, stress, and a never-ending cycle of anxiety.

At 23, Luke Fatooros started his first business in his father’s shed with $800. It grew to $12 million, but he lost it all. He is an Ernst Young Entrepreneur of the Year awardee and an Amazon 2-time Best Seller.

In this episode, Luke, who has lived through these challenges, shares with us how to win the war within and find true freedom by embracing a balanced mindset.

Check out these episode highlights:

• 02:01 - Luke's ideal client: Business owners and entrepreneurs struggling to find balance.
• 02:17 - The problem he helps solve: Worry and stress each day and anxiety inside.
• 03:34 - Symptoms of the problem: Burnout, mental breakdowns, health issues, relationship breakups, guilt, and later on in life, regret. 
• 04:30 - Common mistakes his clients make before seeing him: Believing money is the goal.
• 06:22 - Luke's Valuable Free Action [VFA]:  Identify your self-sabotage.
• 08:38 - His Valuable Free Resource [VFR]: Checkout and download this book, 'Win the War Within' for FREE at www.ideasintobusiness.com/win.
• 09:25 - Q: Why did it take me 50 years to discover my biggest self-sabotaging trait - the fear of running out of money? A: That was my goal. And, no matter how much money I kept, I kept chasing money because the beast within, my deepest fears was controlling me. I had to confront it and overcome it.

Tweetable Takeaways from this Episode:

“Money isn't the goal. Freedom is the goal.” - Luke Fatooros

Why you've got to check out today's episode:

• Unlock a unique approach to sales which flips the script on traditional methods by focusing on buyer psychology rather than product features.
• Learn how to break free from the "sea of sameness" that many sales teams struggle with, and start selling in a way that resonates with modern buyers in competitive markets.
• Find out how to level up your pitch and deliver a narrative that truly connects with potential clients right from the first interaction.

Resources/Links:

• Check out this intro first call deck presentation template and training at https://cerebralselling.com/intro-presentations/

Summary:

Are your sales teams struggling to stand out in a sea of competitors, despite all the product training and sales tools at their disposal? It’s a challenge for many B2B companies—sales reps armed with endless product knowledge but still failing to connect with buyers in a meaningful way. But what if the problem isn’t the product or even the salesperson’s knowledge, but the way the conversation is framed? 

Often referred to as the "Sales Professor", David Priemer is also the author of two bestselling books, Sell The Way You Buy and The Sales Leader They Need, as well as an Adjunct Lecturer at the Smith School of Business at Queen's University and the London Business School.

In this episode, David reveals how to flip the sales script and sell the way your customers actually want to buy. With his fresh approach to customer-centric selling, you’ll learn how to resonate with your buyers, overcome objections, and make lasting connections that lead to real results.

Check out these episode highlights:

01:51 - David's ideal client: B2B sales teams at high growth technology companies.

02:12 - The problem he helps solve: My clients often find themselves drowning in what I refer to as a sea of sameness.

04:02 - Symptoms of the problem: There's a lot of product-focused enablement.

05:18 - Common mistakes David's clients commit before reaching out to him: They're really not thinking about the pathways and mechanisms by which human beings make purchasing decisions.

07:20 - David's Valuable free Action [VFA]: If you follow the link that Tom's going to leave for you, I have an intro first call deck presentation template and training that you're more than welcome to steal and use as you like.

07:43 - His Valuable Free Resource [VFR]: Check out the intro first call deck presentation template and training at https://cerebralselling.com/intro-presentations/

08:29 - Q: Will AI save us? A: The answer is no. AI is not yet coming to save us. So I say focus just as much on that personal interaction as you do with the technology. 

Tweetable Takeaways from this Episode:

"What the reps and teams need to better articulate to the customer is not just the problem that they're looking to solve, but why the customer cannot solve that problem on their own." - David Priemer

Why you've got to check out today's episode:

• Find out how to boost your business by growing your confidence first, with insights tailored for women solo entrepreneurs who struggle with visibility.
• Learn practical, no-fuss strategies that work for you, whether you’re into social media or prefer alternatives.
• Discover how automating your business can take away the tech overwhelm and help you scale faster without chasing clients.

Resources/Links:

• Checkout and download the  FREE ebook, 'Five Easy Steps to Launch Your Own Online Business Without Tech Overwhelm': https://www.bibapedron.com/5steps-to-online-business

Summary:

Struggling to grow your business because you're not confident enough to be visible? This lack of confidence can lead to underselling yourself, avoiding key marketing strategies, and ultimately stalling your business growth. 

Biba Pedron helps women entrepreneurs to grow their business faster, through visibility, giving them a step-by-step roadmap to double or triple their revenues in 90 days, without

chasing clients. She authored multiple Amazon bestsellers and was featured in Forbes

Magazine France as a Woman of Influence. Nominated as one of the 100 Top Global Women Entrepreneurs to Be Inspired in 2023. And featured on the cover of the World Leaders Magazine as one of the most inspiring women leaders in 2023.

In today’s episode, Biba shares how to build confidence, leverage the right strategies, and double or even triple your revenue without the overwhelm.

Check out these episode highlights:

• 01:38 - Biba's ideal client: Women and especially women solo entrepreneurs.
• 02:19 - The problem she helps solve: Everything comes down to confidence because if they're not confident, they don't want to be visible.
• 03:07 - Symptoms of the problem: It comes from confidence, self-esteem, and imposter syndrome.
• 04:39 -  Mistakes people commit before reaching out to her: They don't understand that they have to understand the confidence, they have to understand the value that they bring to the clients in order to charge.
• 05:47 - Her Valuable Free Action [VFA]: It's not, I don't like this and I don't do anything.
• 06:41 - Biba's Valuable Free Resource [VFR]: Checkout and download the  FREE ebook,  'Five Easy Steps to Launch Your Own Online Business Without Tech Overwhelm': https://www.bibapedron.com/5steps-to-online-business
• 07:22 - Q: Reason why I want to help women? A: Because my motto is I do what I want, when I want, where I want, with who I want, making sure that money is not an issue.

Tweetable Takeaways from this Episode: 

"We work first on the mindset before we work on the marketing." - Biba Pedron