Marketing The Invisible

Why you’ve got to check out today’s episode:

• Learn more on how to get more leads without sounding too pushy or aggressive
• Find out how to get profitable ads all the time with the right sales copy
• Get the secret on how you can stop your marketing from being boring and get more clients all the time

Resources Links:

• Want to know how to get your clients to say “YES” all the time? Click here: https://www.gameofconversions.com/copywriting-secrets/

Summary:

Do you want to know how to create high-conversion sales copy that will get you that sweet “YES” all the time?

The right sales copy is the answer to all your lead problems. By having a high-impact sales copy equipped with the power of human psychology, you can get anyone to say “YES” to you! All you need is the right equipment, a better mindset, and the perfect sales copy technique for you and your business.

Csaba Borzasi is a former psychology researcher turned lead activation and conversion expert.

Don’t forget to grab a pen and paper as we listen to Csaba’s insightful message on how you can close deals all the time without worrying about changing up your sales copy all the time. He also shares a glimpse into the secret recipe behind 100 of the most profitable ads of all time.

Check out these episode highlights:

• 01:30 - Csaba’s ideal client: It's basically an education-based online businesses that sell genuine transformation products. So not just courses or information products, but those who do make an impact, and they want to make a bigger impact.

• 02:14 - The problem he helps solve: The biggest problem I usually see is that most of these people are struggling with leaky funnels, low conversion rates, and weak copy. So I basically help them identify and fix their biggest leaks.

• 03:00 - The symptoms of the problem: One of the biggest ones is they're not really generating responses in the things that they're doing. Most of the time, these are emails, like most of these people have email lists. 

• 04:15 - What Csaba learned from the 100-proven sales letter: I would say one of the top lessons was that you really have to make sure that your message is not boring.

• 06:04 - Csaba shares an example of what entertaining marketing looks like

• 09:06 - Csaba’s Valuable Free Resource (VFR): Want to know how to get your clients to say “YES” all the time? Click here: https://www.gameofconversions.com/copywriting-secrets/

• 10:30 - Q: What's the number one insight that I've learned during the challenge? A: Just talk to people, like real people. Not avatars or something like that.

Tweetable Takeaways from this Episode:

“People buy from people.” -Csaba Borzasi



Why you've got to check out today's episode:

• Discover a simple yet effective three-step process for crafting strategic content
• Learn the art of creating content that captivates, connects, and converts
• Find out how to develop a winning strategy for your business that aligns with your sales plan

Resources/Links:

• Interested in creating content that converts and connects? Click here: https://sales.contentqueenmariah.com/content-strategy-workshop

Summary:

Is your content falling flat, leaving you with no engagement or resonance, and hearing crickets in the response?

When creating content, it's essential to go beyond just posting for the sake of it. Three key elements need to be present for it to be relevant and strategic.

Mariah MacInnes is the Founder of Content Queen and a digital nomad. She is a professional marketer with a background in Journalism and Public Relations.

Get ready to lend an ear as Mariah shares her winning content strategy for captivating your audience, getting them to resonate with you, and ultimately converting.

Check out these episode highlights:

02:16 - Mariah's ideal client: Small business owner and entrepreneur who is now being turned into a little bit of a content creator.

02:56 - The problems she helps her clients solve: This connection, conversion, and brand awareness elements that comes through strategic content.

04:16 - How to be strategic with your content: I break it up into three parts, which is research, the strategy element and the process.

06:24 - Symptoms to her client's problems: They're burnt out and in the hamster wheel of content creation.

06:45 - Mariah's Valuable Free Action [VFA]: Sitting down and building out a strategy for your business that aligns with that sales plan.

07:54 - Her Valuable Free Resource [VFR]: contentqueenmariah.com

08:41 - Q: What is one thing missing in people's content strategy? A: And the answer is storytelling.

Tweetable Takeaways from this Episode:

"If you're not sharing stories, you can't captivate your audience and you can't connect with them and build conversion." - Mariah MacInnes



Why you’ve got to check out today’s episode:

• Find out why doing your copywriting doesn’t actually save you any money
• Understand how you can get your ideal buyers to say yes to anything you offer
• Learn more about the sales-changing roadmap that will get your copywriting game up on the boards

Resources/Links:

• Want to get the Buyers’ Roadmap? Click here: https://www.jonbenson.com/roadmap

Summary:

Do you really think doing your own copywriting can save you tons of money? 

Spend your time and effort on something else, and let someone do your copywriting for you. Or even now, in our techno-centric world, try incorporating AI into your sales copy. Words are just as vital as anything else, especially when you’re trying to sell. Say the best words, secure your ideal clients, and sell more with the right sales copy.

Jon Benson is one of the top copywriters alive, plus is the Founder of BNSN.AI, the “magic button” app for sales copy.

Listen in to Jon’s magical words on how you can persuade your ideal buyers to always say “YES” to you through the power of the right words and excellent copywriting magic.

Check out these episode highlights:

• 01:39 - Jon’s ideal client: Small business owners, marketers, and entrepreneurs.

• 01:56 - The problem he helps solve: We give them words that sell. These words are used in everything! I mean, this is the one thing that I'm talking about. 

• 03:17 - The symptoms of the problem: They have an offer or an idea for an offer, and they have no idea how to sell it, or they have no idea why it isn't selling

• 04:41 - Clients’ common mistakes before consulting Jon: It's like trying to fix your car by yourself without being a mechanic. It's not a good idea. Unless you're broken down on the side of the road, you should call a mechanic. 

• 06:19 - Jon’s Valuable Free Action (VFA): I can send them to free training that I have that's something they would start. And what that training does is help people understand what I'm talking about when I say understanding the words that their ideal buyer needs to know. 

• 07:05 - Jon’s Valuable Free Resource (VFR): Want to get the Buyers’ Roadmap? Click here: https://www.jonbenson.com/roadmap

• 08:54 - Q: Why are words more important than say a video or something else? Why are words so vitally important? A: Everything is centered on words. And the ultimate form of persuasion is when people hear something, and they see it.

Tweetable Takeaways from this Episode:

“Copywriters are both scientists and artists combined in a sense. We understand persuasion, so there's a psychology to it.” - Jon Benson



Why you’ve got to check out today’s episode 

• Discover what is the tao of sales babble and how to increase your sales without the stress and fear
• Learn why listening more and talking less can help you close more sales
• Understand how an attitude of reciprocity is important in increasing your sales and building relationships

Resources/Links:

• Want to know how to stop your sales babble and turn conversations into sales? Click here: https://www.salesbabble.com/

Summary

Do you often get the sales jitters whenever you make a sales call?

Selling shouldn’t be complicated and stressful. Get over your fear and stop the sales babble by starting to get clear of your intentions and adopt an attitude of reciprocity.

Pat Helmers is a software engineer turned startup sales manager turned podcaster/influencer dedicated to helping others find success using non-pushy sales by authoring a new book titled, Tao of Sales Babble.

Listen in to Pat’s sales-changing advice on how the power of talking less and listening more can greatly shift your sales game in the market. He also shares the importance of shifting your sales intentions into helping solve people’s problems rather than just extensively marketing your product.

Check out these episode highlights:

• 01:27 - Pat’s ideal client: The podcast is really centered on business-to-business people, people who are selling to other businesses.

• 02:34 - The problem he helps solve: The biggest problem for them is to discover them and kind of coach them, actually to be fully understanding of their problems and their challenges and aspirations. Lots of times people haven't really fully thought that out.

• 03:34 - The symptoms of the problem: A lot of people in the business space are really good at what they do, especially when it comes to smaller companies, founders, or startups. They know their technology, or they know their skills, but they're terrible at selling.

• 05:43 - Clients’ common mistakes before consulting Pat: You should be doing probably 40% of the talking and getting them to talk 60%.

• 07:18 - Pat’s Valuable Free Action (VFA): I think if you adopt an attitude of reciprocity, that "I'm here to help them and they'll be helping you". If you have reciprocity in your head, then you won't be thinking that it's a contest, and it's a competition. It's more about partnership. 

• 08:06 - Pat’s Valuable Free Resource (VFR): Want to know how to stop your sales babble and turn conversations into sales? Click here: https://www.salesbabble.com/

• 08:50 - Q: Can anybody be a good seller? A: Yes! You may not be the greatest seller in the world, but I believe we have internally, in us, a desire to help others.

Tweetable Takeaways from this Episode:

“The more they talk, the more likely they'll buy.” -Pat Helmers

Why you’ve got to check out today’s episode:

• Discover how to get more people to say “yes” to your offer without the fear
• Learn more about the prioritization framework to get your marketing intentions straight and effective
• Understand what is “ATM” and where should you properly spend it 

Resources/Links:

• Want to know how you can prioritize your marketing at a budget? Click here: https://www.themarketingblender.com/marketing-lab-23web

Summary:

Have you been spending most of your budget on marketing but nothing just seems to be working?

A great marketing system doesn’t start with splurging most of your money into it without getting consistent results. Marketing isn’t supposed to be complicated. Start first with allocating a budget, spending your time wisely, and prioritizing the important high-impact, less-cost aspects of your business.

Daisy McCarty is a fractional chief marketing officer and brand message strategist committed to helping businesses STOP wasting time and money on marketing that doesn’t work.

Listen to Daisy’s recommendable and promising tips on how you can build a marketing system that actually works for you and turns prospects into clients without needing to splurge!

Check out these episode highlights:

• 01:44 - Daisy’s ideal client: For our small business program here at Blender, it's a solopreneur startup or small business that's under a million in revenue. 

• 02:12 - The problem she helps solve: I really solve two problems. Number one is helping businesses get in front of more potential customers. And number two is helping them get more of those people to say "yes" to their offer. 

• 02:32 - The symptoms of the problem: They're always struggling to hit revenue goals. Usually, they're trying tactics kind of piecemeal and hoping that something is going to work.

• 03:20 - Clients’ common mistakes before consulting Daisy: The most common mistakes are around the assumptions they're making about how marketing works. So half of them think marketing is a mystery. And they just have to try things and hope something's going to work.

• 04:26 - Daisy’s Valuable Free Action (VFA): I'd like to share a prioritization framework for this one. So number one, you have to be aiming at the right problem. So it's visibility or getting enough traffic to the site or getting people to take the next step. 

• 06:35 - Daisy’s Valuable Free Resource (VFR): Want to know how you can prioritize your marketing at a budget? Click here: https://www.themarketingblender.com/marketing-lab-23web

• 07:32 - Q: How much should small businesses be spending on their marketing? A: This is a scary question to ask because most businesses that are starting up or they're smaller are not spending anywhere close to what they should. 

Tweetable Takeaways from this Episode:

“Marketing is a solvable problem. It's not a mystery.” -Daisy McCarty



Why you’ve got to check out today’s episode:

• Discover how you can increase your sales without sacrificing a dime
• Understand the importance of preparation and practice in getting your sales calls done
• Learn more about the three-step Salesology Method and gain control over your sales

Resources/Links:

• Click here to unlock your sales potential by joining the Sales Quest Live at https://gosalesology.com/

Summary:

Do you want to know how you can close more sales without sacrificing a dime?

Sales don’t have to be scary and stressful. It doesn’t have to cost a lot too! For you to feel more confident and comfortable and close more sales calls, you need to understand the importance of practice and preparation. Gain control and get more sales while building confidence!

Wendy Weiss is the creator of the Salesology Prospecting Method which generates predictable sales revenue results. She has helped 775 businesses increase qualified appointments and sales faster, more easily, and more profitably. A former ballet dancer, Wendy believes everything she knows in life and business she learned in ballet class.

Sit back and grab a pen as Wendy talks about how you can close more high-ticket sales with the power of taking action. She also dives deeper into how you can get better at prospecting with the three-step Salesology Method!

Check out these episode highlights:

• 02:21 - Wendy’s thoughts on how to increase sales: The number one thing that business owners and entrepreneurs can do to increase sales is to take action.

• 04:12 - Her tip on how to get over your fears: The really good news for any of you who are nervous. It's a communication skill. It can be learned, and it can be approved.

• 05:53 - What is the three-step Salesology Method? 

• 08:48 - Click here to unlock your sales potential by joining the Sales Quest Live at https://gosalesology.com/

Tweetable Takeaways from this Episode:

“Perfection is the enemy of selling. Good enough is good enough. Your sales conversations don't have to be perfect. You just have to do it!” -Wendy Weiss



Why you’ve got to check out today’s episode:

• Find out what is your leadership style and how you can turn it into your entrepreneurial superpower
• Learn why you need to notice where your resistance is in your business to unlock abundance
• Understand how frustration can limit your effectiveness in your business

Resources/Links:

• Want to know what’s your secret entrepreneurial superpower? Click here: https://www.lizwolfecoaching.com/resources/quiz/

Summary:

Do you want to know how you can grow your business without the stress, hassle, and expenses just by how you lead?

Your CEO leadership style plays a big and crucial role in determining if your business is out for success or failure. It can make or break your business if you don’t get it right. Stop the resistance and find out what your CEO leadership style is– your secret superpower!

Liz Wolfe is a business coach who helps entrepreneurs get unstuck so that they can create an abundant business.

Catch Liz as she shares the ultimate secret on how to grow your business— by embracing your strengths and loving your leadership style! She also talks about how to avoid potential pitfalls and unlock abundance.

Check out these episode highlights:

• 01:33 - Liz’ ideal client: My ideal client is anyone who feels stuck in their business. I mostly work with newer entrepreneurs, people who are in their zero to five years of their business.

• 01:52 - The problem she helps solve: The main problem I help people solve is to launch and grow an abundant business. 

• 02:52 - The symptoms of the problem: Some of the symptoms are this idea of feeling stuck where you're working really hard, or you feel like maybe you don't have enough experience, and you feel like you don't have the credibility you want or you feel like you should have better connections.

• 04:04 - Clients’ common mistakes before consulting Liz: The biggest thing is struggling against your leadership style. And I'll give you an example. So that would be, if you are what I call a "Chief Enthusiasm Officer", you're someone who has a lot of ideas and creativity. 

• 06:15 - Liz’ Valuable Free Resource (VFR): Want to know what’s your secret entrepreneurial superpower? Click here: https://www.lizwolfecoaching.com/resources/quiz/

• 07:19 - Liz’ Valuable Free Action (VFA): Notice your resistance and know that that's coming from your resistance to being a way that you are not naturally a way to be.

• 08:12 - Q: How do I get past this? And is this really possible for me? A: Absolutely. The answer is, we're on this entrepreneurial journey together to be in discovery. So, be in that open space of discovery.

Tweetable Takeaways from this Episode:

“Ask yourself the question, what am I resisting right now? And I promise you, you will discover something helpful for you to move forward in your day.” - Liz Wolfe

Why you’ve got to check out today’s episode:

• Learn why it’s not all about getting big but more about forming deeper relationships with your clients 
• Find out what the impact of being crystal clear on your offer has on your clients
• Understand how being in the right room with like-minded people can help you organically grow your business and yourself

Resources/Links:

• Want to know how to fuel your business and life to be the best? Click here: https://www.getknowngetpaid.com/6questions

Summary:

Do you want to know how you can love your business and love your life at the same time without any constraints?

Growing out your business shouldn’t be stressful and lonely. Escape that loneliness and dive into business and life fulfillment by being in a room full of like-minded people that share the same goal and purpose as you! But, growth doesn’t have to stop there. By having a clear mind, and an offer to give to your clients, you’ll be one step away from loving your business and life right now!

Podcast Guesting Success Expert Nancy Juetten loves her business and her life. One without the other isn’t good enough. Today, we talk about how this can be your reality, too.

Get your ears and pen ready as Nancy talks about how you can love your business and life right now through the right network and a better mindset. She also shares her secrets on how you can bring confidence and conviction to the table to turn prospects into long-term clients.

Check out these episode highlights:

• 02:09 - Nancy’s ideal client: My ideal client is a successful, established, lifestyle entrepreneur who wants to link arms with other people who are in similar scenarios.

• 02:38 - The problem she helps solve: The problem I solve for them is the isolation of loneliness that they feel trying to go it alone. And it's hard to know what's on the jar, with a label on the jar, when you're inside of it.

• 03:38 - The symptoms of the problem: If you are someone who has been working some complicated funnel, or someone who's been tinkering with Facebook ads, and hoping that cold leads would save the day, maybe it's time to look at organic, natural marketing, referrals and real relationships with like-minded people.

• 05:39 - Clients’ common mistakes before consulting Nancy: The most important question for everyone to ask themselves is, are you in the right room for what you're trying to do and who you're trying to serve?

• 08:02 - Nancy’s Valuable Free Action (VFA): Be really crystal clear about the next step you want your client to take in your direction. If you give them too many choices, they might make no choice. 

• 08:36 - Nancy’s Valuable Free Resource (VFR): Want to know how to fuel your business and life to be the best? Click here: https://www.getknowngetpaid.com/6questions

• 09:17 - Q: What would you tell your younger self if you were starting your business again, right now, right here? A: I would say that I would have believed in myself more boldly. I would have paid attention to the right business model that was right for my sensibilities

Tweetable Takeaways from this Episode:

“Love your offer enough that you would be willing to invest 10 times the value to get the same benefit for yourself.” -Nancy Juetten



Why you’ve got to check out today’s episode:

• Discover how to continuously drive traffic into your funnel and multiply your sales
• Learn why you should start tracking your ads to invest more in the right one
• Know what’s the best and right funnel for your business and get high-ticket sales

Resources/Links:

• Want more tips on how to multiply your income streams? Click here: https://www.leadsurgebook.com

Summary:

Do you want to know how you can implement the right funnel for your business and get a stream of high-ticket sales?

Growing your business by just relying on referrals and ads isn’t going to get you anywhere. You need to first establish the right funnel to drive traffic and generate constant high sales!

Terence Tam is the Founder of the Radical Marketing agency which drives growth for coaches and course creators. He recently authored Lead Surge which details 8 effective funnels for coaching businesses.

Grab your coffee and take a pen as we listen to Terence's promising secrets on how you can find the best funnel for your business and get multiple streams of high-ticket sales.

Check out these episode highlights:

• 03:22 - Terence’s ideal client: My ideal clients are high-ticket coaches and course creators who want to scale. A lot of them have all this great, awesome information and products, but they don't know how to scale. 

• 03:54 - The problem he helps solve: Once you have built your funnel, you need to drive traffic, right? Otherwise, nobody knows about you. And that's where we come in and write really awesome ads.

• 04:59 - The symptoms of the problem: From many of the coaches I've seen, they try to rely on referrals. They try to rely on organic social.

• 06:11 - Clients’ common mistakes before consulting Terence: There are so many potential things, but one of the things is they don't have the right funnel for their particular business and their particular offer. 

• 07:23 - Terence’s Valuable Free Action (VFA): I believe what would be good if you're not going to build a whole funnel is what I described in the book called what we call "lead ads". So you're basically generating leads online without actually building a whole funnel.

• 08:22 - Terence’s Valuable Free Resource (VFR): Want more tips on how to multiply your income streams? Click here: https://www.leadsurgebook.com

• 09:21 - Q: Why should you build a funnel? A: The key is, if you have that funnel, basically, you can scale your business to the moon.

Tweetable Takeaways from this Episode:

“Track everything to make sure which ads are getting the right people into your funnel and getting you the ideal clients.” -Terence Tam



Why you’ve got to check out today’s episode 

• Find out what is your signature process and how it can cut your time in half while increasing sales
• Discover why making the switch from a one-to-one model to a one-to-many model is important for your business
• Learn more about the importance of solidifying your signature process in managing your time and business

Resources/Links:

• Want to know more about how you can increase your sales while cutting your workload in half? Click here: https://www.jasonvanorden.com/scalable-genius/

Summary

Do you want to know how you can increase your sales by serving more clients in half the time and stress?

Having a model isn’t enough if you are more stressed, losing prospects, and often caught up in it. A one-to-one model may sound the best, but having your very own signature process (and maybe, even switching to a one-to-many model) can promise you more leads and more profit at a lesser time and cost.

Jason Van Orden helps coaches and consultants create group programs that serve ten times the clients and cut their workload in half without sacrificing client results.

Make sure you’ve got your pen and paper ready as Jason talks about how you can create your very own signature process that can guarantee you more clients without sacrificing any of your current progress or sales. He also shares his secrets on how you switch to a one-to-many model at ease!

Check out these episode highlights:

• 02:29 - Jason’s ideal client: It's that coach or consultant doing great work for a while. They know who their ideal client is. They know how to get some really good results.

• 03:16 - The problem he helps solve: It’s serving more people in less time, but not sacrificing the results either. I know that coaches and consultants get into business because they want to change people's lives.

• 05:12 - The symptoms of the problem: So they're feeling pulled between, "Okay, I'm marketing and finding new leads. Okay, now I'm trying to sell to bring people in. Okay, now I got to serve those clients," right? And there's these different parts of our business. 

• 07:08 - Clients’ common mistakes before consulting Jason: So there's one or two that I see the most often. One is thinking, "Hey, I'm so valuable to my clients. I have to be in the room. It's me being intuitive. I'm integral to the process."

• 08:39 - Jason’s Valuable Free Action (VFA): The first thing is to start defining your signature process. So how do you do that? Well, start breaking down and noticing the themes and how you guide them from here to there and think of it in terms of milestones.

• 09:26 - Jason’s Valuable Free Resource (VFR): Want to know more about how you can increase your sales while cutting your workload in half? Click here: https://www.jasonvanorden.com/scalable-genius/

• 10:15 - Q: How did the universe start? Where did it all come from? A: Actually, I don't know. But I love thinking about it as much as I can, like, why are we here?

Tweetable Takeaways from this Episode:

“Your ideas can be turned into a system where that becomes the star of the show. That becomes the thing that your clients are buying into.” - Jason Van Orden