Marketing The Invisible

Find out how you can authentically and predictably convince people to bite on your offer

Discover why the generic marketing tactics you’ve been doing aren’t working

Learn more about the importance of aligning your beliefs with your marketing and expertise

Resources/Links:

Wanting to know how you can presell your online course without the stress? Click here: elinatoli.com/presell

Summary

Do you want to know the secret of how you can monetize your expertise authentically and with certainty?

In sharing your expertise, it is crucial to be mindful of the impact you’re capable of first. If your mindset is all about the money, then marketing your expertise and monetizing from it will just be as hard as climbing Mount Everest! Align yourself and be authentic first so that the profit will come pouring in later on.

Eli Natoli is an international bestselling author, speaker, and marketing strategist. She helps experts scale their income, impact, and freedom with one-to-many offers without the complexity and overwhelm. Her unique approach to strategic service-first marketing has helped thousands of coaches and business professionals sell one-to-many offers– online courses, membership, group programs– to the tune of over $40M in sales.

Eli Natoli shares how you can monetize your expertise so that you can make a profit out of what you love doing. She also opens up the world of authentic and predictable marketing by giving her powerful insights on why you should stop using those cliche marketing tactics and start aligning your values to your own marketing.

Check out these episode highlights:

01:39 - Eli’s ideal client: Experts who have a mission. They have a purpose, and they just want to make sure that it gets in front of the right audience.

03:15 - The problem he helps solve: So a lot of times, Tom, what I hear from them is, "I know what I have is result driven. I know what I have can really impact people's lives. It's really, really important. And my problem is, I can't get it in front of the right people.”

04:23 - The symptoms of the problem: So the top three that I usually come across are constantly strategy hopping or tactic hopping, meaning they go from this platform to this tool to this advice to that tactic, thinking that's going to solve their problem.

05:39 - Clients’ common mistakes before consulting Eli: Again, the top three things that are happening there are that they're chasing money instead of impact, right? They've gotten so caught up in the day-to-day of running their business that they lost sight of the impact that they're capable of making.

07:29 - Eli’s Valuable Free Action (VFA): If you are after that consistency, and be able to scale your business with one too many offers, because that's what I love to add to any business, is to pilot it.

08:12 - Eli’s Valuable Free Resource (VFR): Wanting to know how you can presell your online course without the stress? Click here: elinatoli.com/presell

08:58 - Q: Remember I said like this third symptom that a lot of people have is they don't know how to convey the right message because they don't really spend the time to uncover who they are, and make sure they bring that to the table. A: That to me is the glue that holds everything together.

Tweetable Takeaways from this Episode:

“A lot of people don't know how to convey the right message because they don't really spend the time to uncover who they are, and make sure they bring that to the table.” -Eli NatoliClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10

Greetings, everyone, and a warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia,

Find out how you can love marketing again by doing it your way while guaranteeing better sales

Understand why creating an experience for your audience as your first step is crucial

Learn the importance of focusing on being better than doing more for your marketing

Resources/Links:

Want to know what’s your content personality? Click here: joyfulbusinessrevolution.com/quiz

Summary

Do you want to create content that magnetizes your message and simplifies your marketing?

You’ll end up exhausting yourself if you just try to do and be more, especially if you’re not working with the right marketing strategy. To maximize your potential, magnetize your message, and gain continuous sales without stress, it is crucial to first energetically align yourself with your marketing. And you can do it through the psychology of selling.

Amy Hager is the marketing mentor at the Joyful Business Revolution and helps coaches, consultants, and service-based business owners create organic marketing that you enjoy and that gets conversations started that leads to sales.

Grab a drink and sit in with Amy as she talks about the psychology of selling so that you can align your marketing with your energy and your message! She shares how you can become more visible online and turn your engagement into sales without being or doing more.

Check out these episode highlights:

02:02 - Amy’s ideal client: Coaches, consultants, or service-based business owners, and I think, the key is who have already a strong referral business.

02:29 - The problem she helps solve: So a lot of times, what we hear is, "I hate my marketing. I'm not good at marketing. It's a chore. I want someone else to do it." So we're really helping you solve that problem of finding marketing and a marketing strategy that feels good to you.

03:14 - The symptoms of the problem: Your referrals are so strong but maybe not as frequent as they used to be. So you do need to step up the income one way or another. Tried marketing, but as I said, you don't like it.

04:16 - Clients’ common mistakes before consulting Amy: So a lot of times, it really is the feeling that they need to be more visible. They need to be more places.

04:55 - Amy’s Valuable Free Action (VFA): When you're thinking about the messaging that you're creating and the content you're creating, you need to create an experience. That is the very first step of the psychology of messaging and the psychology of sales.

07:03 - Amy’s Valuable Free Resource (VFR): Want to know what’s your content personality? Click here: joyfulbusinessrevolution.com/quiz

08:36 - Q: What happens when you only tap into one of those things? Will you miss a bigger, wider audience? A: No, because you're going to tap in deeper and build stronger relationships with your people.

Tweetable Takeaways from this Episode:

“More is more. We really want to focus on ‘better is better’.” -Amy HagerClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10

Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia, joined today by Amy Hager. Amy, a very joyful good day from Down Under. Where are you hanging out?

Amy Hager 00:23

I am in Virginia, just south of Washington, DC.

Tom Poland 00:26

And how is the weather? Are you having heat waves there?

Amy Hager 00:29

We do have the heat wave going on.

Tom Poland 00:32

So what sort of temperature have you been having?

Amy Hager 00:35

I would say high 80s, 90s, but like that super muggy, humid. As soon as you walk out the door, it's just like, "Ugh".

Tom Poland 00:43

So if it's Celsius,

Find out how you can get your target market to buy from you through the power of attention psychology

Learn why being persuasive isn’t going to get you much clients

Understand the importance of getting your audience’s attention first before marketing your offers

Resources/Links:

Want to learn how to hack the human attention algorithm? Click here: www.donnie-bryant.com/attention-algorithm

Summary

Have you been trying everything to boost your marketing but nothing seems to be working?

Having the right words isn’t enough to successfully market your products and make your prospects bite the bait. You need to know how to first get their attention especially if the market is full of the same products or services you have to offer.

Donnie Bryant is a 9-figure direct response copywriter and marketing consultant.

Sit back and listen to Donnie as he talks about the importance of shifting your mindset in marketing from persuasion to understanding. He also shares his insights and promising tips on how you can boost your marketing organically with the power of attention psychology.

Check out these episode highlights:

01:53 - Donnie’s ideal client: My ideal clients, I've actually, over the years, worked with almost any niche you can think of. These days, I'm primarily working with professionals in financial services and education around stock market investing and stuff like that.

02:20 - The problem he helps solve: A lot of entrepreneurs don't get into business to become marketers. And so what they learn, oftentimes, is an observation that came from a book, or they're copying what they saw someone else do.

04:15 - The symptoms of the problem: The one that I love to say is when there are people you know should be buying from you, but they're not buying. That's hint number one.

05:08 - Clients’ common mistakes before consulting Donnie: A big mistake that people do is they try to be more persuasive talking about their product. In most cases, you need to change it up and talk about the things that your ideal client is actually concerned about.

06:09 - Donnie’s Valuable Free Action (VFA): The one thing you can do, and it's absolutely free, is get a piece of paper or a spreadsheet, and do a deep dive on who your ideal customers are.

07:17 - Donnie’s Valuable Free Resource (VFR): Want to learn how to hack the human attention algorithm? Click here: www.donnie-bryant.com/attention-algorithm

08:03 - Q: You should have asked me about my family. A: I'm a father of four. My youngest just turned a teenager last week. And that's my pride and joy.

Tweetable Takeaways from this Episode:

“A big mistake that people do is, they try to be more persuasive talking about their product.” -Donnie BryantClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10

Welcome, everyone, to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia, joined today by Donnie Bryant. Donnie, good day, sir. Welcome to the show! Where are you hanging out?

Donnie Bryant 00:22

Good day to you. I'm on the sunny shores of Lake Michigan and Chicago, Illinois.

Tom Poland 00:28

Do you have a pretty hot summer?

Donnie Bryant 00:30

Extremely hot! I think yesterday, the heat index was over 100, so that's a little rare for us.

Tom Poland 00:35

Global boiling rather than cooling. Alright, we're not gonna get into the politics of that. Folks, Donnie and I have actually known each other for quite a few years now. I was just going through his blog last night, and I just kept getting these light bulb moments where Donnie and his blog were shining the spotlight on one aspect of marketing or sales where it was so apparent that...

Learn the importance of focusing on your ideal audience rather than everyone in general

Know how you can craft the perfect funnel through the right strategic approach

Understand why less is often more especially if you’re targeting the right people for your events

Resources/Links:

Want to learn how to authentically and confidently scale up your business? Click here: radical-marketing.com

Summary

Are you having trouble scaling your events that you end up losing more money?

Less is often more, especially when it comes to crafting the perfect sales funnel. More ads, many videos, and a bigger audience aren’t necessarily what’s going to get you more sales. Being specific and targeting your ideal audience can promise you better and higher ticket sales.

Terence Tam is a former University Lecturer who now has a Marketing Agency that specializes in generating leads for gurus and coaches to sell high-ticket offers.

Keep your ears open and listen to Terence’s magic as he talks about how you can generate high ticket sales without losing more money and stressing out yourself. He also shares the promising effects of ‘less is more’ by focusing more on your target audience.

Check out these episode highlights:

01:42 - Terence’s ideal client: I do claim high-level coaches with high ticket offers, and they normally sell using a one-to-many platform like webinars, challenges, workshops, and the like.

02:05 - The problem he helps solve: The main problem I solve for them is that most of the events right now are not scalable, right? They can't get enough people to their events.

02:37 - The symptoms of the problem: Getting not enough numbers, or they're actually losing money from their events, which is really sucky, right? Or they're getting people who are not the right fit for their events, and they are trying so hard to sell them that, "Hey, this is right for you."

04:25 - Clients’ common mistakes before consulting Terence: They think they need to do more ads, videos, courses, and events. But when you take a strategic approach, you actually can do less and achieve more.

06:03 - Terence’s Valuable Free Action (VFA): A top tip I would give them is that they need to just focus on stripping away stuff, like I just mentioned, and focusing on really the ideal customer that they really want to target.

07:07 - Terence’s Valuable Free Resource (VFR): Want to learn how to authentically and confidently scale up your business? Click here: radical-marketing.com

08:02 - A: Coaches need to be innovative and be willing to change like three years ago when the pandemic first hit. Webinars were a thing but today, maybe other things challenges could be workshops, etc.

Tweetable Takeaways from this Episode:

“Focus on the ideal customer, the ideal customer avatar, and that will make your return on ad spend just go through the roof.” -Terence TamClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10

Greetings, everyone, and a warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the sunny Sunshine Coast in Australia, joined today by Terence Tam. Terence, I know you've been Down Under. You're a former university lecturer at Griffith University, I think here, in Queensland.

Terence Tam 00:26

Yes. That's right!

Tom Poland 00:26

A very warm welcome, sir! Where are you hanging out at the moment?

Terence Tam 00:29

Well, I'm hanging out there in Sabah in a place, which is near to the Philippines on the big island of Borneo, which is right next to a country that I think everybody knows, which is Brunei. So it's kind of like the digital nomad lifestyle, right? I lived in Australia for 20 years,

Discover how you can turn your target market into committed clients through the power of workshops

Learn why using free content or templates as your resources aren’t really that effective

Understand the importance of validating the demand first before committing to a workshop

Resources/Links:

Want to know how to craft the perfect workshop with less stress? Click here: tylerbasu.com/online-workshop-checklist

Summary

Have you been investing in workshops but it doesn’t seem to get the leads you want?

Crafting a workshop can be for many things– to introduce, to educate, or to sell. However, it’s not as easy as it seems. To turn your audience into committed clients, it’s crucial to first see the demand and understand your clients in order to craft a workshop that fits their needs.

Tyler Basu is a Customer Education & Marketing Strategist that specializes in helping online business owners create effective online workshops to attract and retain more clients.

Grab some coffee and listen to Tyler as he shares how you can craft the perfect workshop that can help you either generate new leads or effectively retain your clients without the stress and extreme expenses.

Check out these episode highlights:

01:46 - Tyler’s ideal client: I work best with B2B software companies that generally have between a few hundred and a few thousand customers. I've worked with folks that sell like coaching, consulting, training courses, etc, as well.

03:00 - The problem he helps solve: The problem that I solve is helping other businesses create educational, but implementation-based online workshops that they can either use and bring into their marketing and help to attract and acquire new clients.

03:57 - The symptoms of the problem: A symptom that shows up on the marketing side of things is that they're either generating leads that are not quite qualified or completely unqualified, or they've built a list of leads using free content and free training and educational resources.

05:26 - Clients’ common mistakes before consulting Tyler: The folks who make really good courses, for example, usually have some sort of educational background like they know how to teach. They know how to transfer information effectively.

06:38 - Tyler’s Valuable Free Action (VFA): This is generally the first step that I have anybody do that is about to go down this road of creating a workshop is to go and gauge the demand for your workshop.

07:15 - Tyler’s Valuable Free Resource (VFR): Want to know how to craft the perfect workshop with less stress? Click here: tylerbasu.com/online-workshop-checklist

08:44 - Q: How are workshops different from webinars? A: I know you've got tremendous resources when it comes to webinars. Webinars, as I define them are generally educational in nature.

Tweetable Takeaways from this Episode:

“Make sure there's interest in the topic before you commit to creating the entire workshop.” -Tyler BasuClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10

Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. As ever, I am Tom Poland beaming out to you from the Sunshine Coast in Australia, joined today by Tyler Basu. Tyler, a warm good day from Down Under. Sir, where are you hanging out?

Tyler Basu 00:24

Hey, Tom! I'm just outside of Vancouver, Canada. So west coast of Canada.

Tom Poland 00:27

Oh, beautiful part of the world! In Vancouver, I remember you can go swimming with the dolphins in the morning and be skiing in the afternoon.

Tyler Basu 00:36

Hey, you should go swimming in the sea with the killer whales and the seals, more likely.

Tom Poland 00:42

This is a marketing label, I know,

Discover how you can use stories to reach out to your clients and learn more about their problem

Learn why origin stories are going to stop you from securing clients on the first try

Find out what makes an appealing story that markets your services without being too sales-y

Resources/Links:

Want to learn what can really motivate your clients to buy your offers? Click here: cathygoodwin.com/baggage

Summary

Are you struggling with marketing and selling your services? Do you want to know how you can sell through storytelling?

Storytelling is a powerful tool that can be used to sell anything. However, it’s always a big mistake to revolve stories around yourself or share your origin story. Your audience wants to know how YOU can help them and WHY should they pick you through those stories. Market what you do, not who you are.

Cathy Goodwin helps service-based small businesses and solopreneurs attract their ideal clients with their unique selling story.

Listen to Cathy as she talks about how you can craft the perfect story for your clients that will not only tell but also sell! She also dives a little bit deeper into the world of marketing and shares what should be the essence of your story that baits your clients into availing what you have to offer.

Check out these episode highlights:

01:52 - Cathy’s ideal client: My ideal client is a service-based business owner, small business only. Solopreneurs are ideal for me. They are professionals, and they supply a service.

02:25 - The problem she helps solve: They have to be not just any higher, they have to be the right clients. And a lot of people today in the service business are offering something that their clients don't understand.

03:16 - The symptoms of the problem: Some things are that they are not getting a response to their content. They have a website. They have a sales letter. They have landing pages, and they're just not getting across what they offer, and how they're unique.

04:21 - Clients’ common mistakes before consulting Cathy: The people I work with tend to be experienced. They're usually not beginners. They're at that next level. But what's happened is they get so caught up in what THEY do and tell THEIR story.

06:13 - Cathy’s Valuable Free Action (VFA): What I always tell a client is let's look at three success stories. Three ways you work with clients, and you are successful.

07:09 - Cathy’s Valuable Free Resource (VFR): Want to learn what can really motivate your clients to buy your offers? Click here: cathygoodwin.com/baggage

08:07 - Q: What is the biggest mistake entrepreneurs make when they want to tell a story? A: It's just a three-set. It's a story where they feel they should tell. They should bear their soul.

Tweetable Takeaways from this Episode:

“Find your client's backstory. What is going through their minds when they come to you? And then, your story answers their story.” -Cathy GoodwinClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10

Greetings, everyone, and a really warm welcome to Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia, joined today by Cathy Goodwin. Cathy, a very warm good day from Down Under. Where are you joining us from?

Cathy Goodwin 00:23

Philadelphia, Pennsylvania in the US.

Tom Poland 00:26

Philly's kind of, like, I've never been there when I look at the map, it's like one of those big cities that have got everything and are connected to all these other big cities as well. I mean, you're an hour and a half from just about everywhere, right?

Cathy Goodwin 00:38

We are afraid between New York and Washington. Yes.

Tom Poland 00:41

Yeah.

Discover how you can get started on creating an online course that will make viewers want more

Understand what are the different factors you need to consider that can make or break your online course

Learn why you need to begin creating a course with the end in mind

Resources/Links:

Want to learn how to create training that sells? Click here: www.nancygiere.com/8easysteps

Summary

Do you want to create an engaging online course but just end up failing in the end?

Creating just an online course is far different from crafting an engaging one. It’s not just a full-blown webinar cut up into little chunks– it’s more than that. Take your expertise and craft the best online course that will keep your viewers wanting more by keeping the end and your purpose in mind.

Nancy Giere is a course creation expert. She works with businesses of all sizes to turn their expertise into high-profit courses. She created engaging, fun, and interactive programs that get results.

Keep your ears wide open and listen to Nancy’s amazing insights on how you can keep your viewers engaged and invested in your online courses. She also shares her secret tips on crafting the best engaging online course that can turn your viewers into clients!

Check out these episode highlights:

02:01 - Nancy’s ideal client: My ideal client falls in the category of a thought leader. And that's usually some combination of author, speaker, coach, and consultant.

02:20 - The problem he helps solve: The problem that I solve is most of the people that come to me, either have so much content they don't know how to put it together, or they feel like it's a blank sheet of paper and they don't know where to get started.

03:04 - The symptoms of the problem: One of the big keys really falls into time. Oftentimes, people will be repeating the same thing over and over again. And if they can take that content and package it, and give it to their clients to review, then they can work with them at a deeper level.

03:40 - Clients’ common mistakes before consulting Nancy: The biggest mistake that people make is they think that they can take a webinar and chop it up and turn it into an evergreen course. That is the number one problem.

05:36 - Nancy’s Valuable Free Action (VFA): A really simple tip when you're doing your recording, is to divide it into discrete chunks. And pause, smile, pause again. So you give your editor a place to break up the content.

06:49 - Nancy’s Valuable Free Resource (VFR): Want to learn how to create training that sells? Click here: www.nancygiere.com/8easysteps

07:41 - Q: What's the best way to get started? A: And the best way to get started is to think about who you serve. You want to think about creating your training, like marketing, every type of service.

Tweetable Takeaways from this Episode:

“You have to begin with the end in mind.” -Nancy GiereClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10

Welcome, everyone, to another edition of Marketing the Invisible. I'm Tom Poland, beaming out to you from the very sunny Sunshine Coast here in Australia. I'm joined today by Nancy Giere. Nancy, good day! A very warm welcome from Down Under. Where are you hanging out?

Nancy Giere 00:22

I'm near San Francisco in the US.

Tom Poland 00:24

San Fran! So you've been through the big wet or the big cold that was winter?

Nancy Giere 00:29

Yes!

Tom Poland 00:30

And the rivers and lakes are all filling up with the melted snow. I just got off the call from someone who's half an hour from San Francisco. And they boarded on a lake, which was dry, and now it's full. So, folks, Nancy is a course creation expert. She not only knows how to create courses that have pe...

Discover how you can use podcasting as long-form content that promises you more leads at a lesser time

Learn the importance of publishing original content online in positioning yourself as a thought leader

Understand why you shouldn’t rely on trends as a solution to your lead-generation problem

Resources/Links:

Want to learn how you can make more profits out of podcasting? Click here: theeffortlesslife.co/podcastworkshop

Summary

Have you been experiencing burnout from trying different ways to generate stable and promising leads?

Hopping on to trends isn’t always the best solution in making yourself known in the online realm. It’s short-term and can get stressful since you always need to post content. It’s better to invest your time, effort, and money into long-term stability, such as publishing a book or even podcasting!

Courtney Elmer is the Founder of The EffortLESS Life and helps online experts increase traffic and sales while enhancing their reputation as respected thought leaders in their niche.

Take a break and listen to Courtney’s amazing insights on how you can leverage your leads by creating a lead generation machine through creating a groundbreaking podcast. She also shares her top tips on how you can introduce your niche to the online community without wasting your time and efforts in short-term trends.

Check out these episode highlights:

01:32 - Courtney’s ideal client: We work primarily with six and seven-figure coaches, consultants, speakers, and authors, who want to elevate their thought leadership and become the go-to expert in their niche.

02:10 - The problem she helps solve: There are many, but one of them is the feeling of having a wealth of info to share, lots of knowledge, and lots of insight that could help people, but struggling to package that into short-form content that can really make a difference in a 250-word, Instagram caption or a 15-second video.

03:29 - The symptoms of the problem: One of the things that I hear from people all the time is, "I am so burnt out from having to create and post three or four times a week", consistently come up with new content ideas that clearly drive sales because as soon as you post that content gets buried in the news feed within a 24-hour cycle or less.

04:39 - Clients’ common mistakes before consulting Courtney: Right now they're likely looking for quick solutions to generate leads, to grow their following, but they haven't yet learned how to create long-term stability and leverage in their marketing.

06:19 - Courtney’s Valuable Free Action (VFA): I would say the bottom line, you need to develop a long-form content strategy. For us, we do that via a podcast.

07:47 - Courtney’s Valuable Free Resource (VFR): Want to learn how you can make more profits out of podcasting? Click here: theeffortlesslife.co/podcastworkshop

08:15 - Q: What is my podcast about? A: My podcast is called AntiFragile Entrepreneurship. And on the show, we explore how to navigate the ups and downs of growing a business as an entrepreneur.

Tweetable Takeaways from this Episode:

“You need to develop a long-form content strategy. This would be a book, a blog, growing an email list where you publish longer-form content on a regular basis, or a podcast.” -Courtney ElmerClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10

Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you as always from the very sunny Sunshine Coast in Australia joined today by Courtney Elmer. And, Courtney, you're in the deep south, somewhere. Is that right?

Courtney Elmer 00:23

I am! I am based in New Orleans.

Tom Poland 00:25

New Orleans!

Understand the importance of being specific about your product and who your target market is

Learn what are the three secrets that can help you step up your copywriting game

Discover how you can get specific and find your niche in the business

Resources/Links:

Want to know the secrets to marketing success? Click here: https://www.briankurtz.net/

Summary

Have you been struggling to find your forte or niché in the market?

Trying to solve everyone’s problems through your product isn’t going to do good for your business. If you’re thinking that by being everything to everyone is going to bring you more profit, then you’re wrong. You’ve got to narrow down your market and start from there.

Brian Kurtz has had two careers. The first spanned 34 years as a force behind Boardroom, an iconic publisher and direct marketer. The second is the Founder of Titans Marketing, a direct marketing educational and coaching company.

Grab your pen and paper as Brian puts down all his marketing cards and shares his secrets on how you can increase your sales through the right marketing and better copywriting.

Check out these episode highlights:

01:42 - Brian’s ideal client: My ideal client is not necessarily niche. It's basically anyone who was doing direct response marketing, and that's as a marketer, as a copywriter, and as a media buyer.

02:58 - The problem he helps solve: I start wide in a way by bringing them in because they want to do direct response marketing. But then I am interested in what they're doing.

05:49 - The symptoms of the problem: One of them is the thing that people think they're inventing stuff when it's already been invented. And that's true all the time with everybody! I start my conversations with, "I've never invented anything.”

06:42 - Brian’s Valuable Free Action (VFA): I would say that the creative, the messaging, and the words that you're going to use to sell anything are the least important element of any campaign until it's not.

07:47 - Brian’s Valuable Free Resource (VFR): Want to know the secrets to marketing success? Click here: https://www.briankurtz.net/

08:08 - Q: Why is my picture on Jimmy Stewart's body in It's a Wonderful Life or why is there a T-Rex on my table? A: So basically, It's a Wonderful Life is one of my favorite movies of all time. And it's one that always, every Christmas and not during Christmas, I always want to watch for inspiration of what life would have been like if you weren't there.

Tweetable Takeaways from this Episode:

“You have to get the market right. You've got to get the offer right. And then focus on the messaging and the creative.” -Brian KurtzClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10

Greetings, everyone, and a warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the very sunny Sunshine Coast here in Australia, joined today by Brian Kurtz. Brian, good day! A warm welcome from Down Under. Where are you hanging out?

Brian Kurtz 00:23

I'm hanging out in Westport, Connecticut, which is a suburb of New York City, basically.

Tom Poland 00:28

Right! As New York creeps. I could probably spend the entire interview just tilting my and head looking to see what you got on the wall there. Memorabilia. But we better not do that! Folks, if you're listening to this on iTunes or iPod, you probably want to hop over to our website and check out the video because it's worth just looking at the background. Brian, thanks for being on the show! For those of you who haven't heard of Brian, you're probably living in a cave if you're in the world of marketing because he's had two careers. The first spanned 34 years as a force behind Boardroom,

Discover the importance of keeping in touch with key relationships in your business

Learn why hiring expensive isn’t always going to solve your revenue plateau problem

Understand the importance of looking at your business systematically and holistically

Resources/Links:

To get more FREE amazing and promising tips on how you can grow your business, click here: valueprop.com/tensteps

Summary

Have you been paying expensive just to get off that revenue plateau and continue growing?

Being frustrated, spending more, and trying everything won’t get you off that plateau or even anywhere. Not until you are able to look at your business holistically and systematically, you won’t be getting anywhere off that plateau.

Jose Palomino, the CEO of Value Prop Interactive, helps mid-market B2B companies struggling with sales growth and margin pressure sharpen their competitive edge to win more and better business. By empowering owners with a winning strategy, he has unlocked over $250M in new growth for dozens of owner-led B2B companies even in commoditizing markets.

Push yourself out of that revenue plateau by listening to Jose’s promising tips and insights on how you can grow your business while spending less. He also shares the importance of keeping in touch with your key relationships in the business and why these relationships should be valued more.

Check out these episode highlights:

01:46 - Jose’s ideal client: It'd be the owner or CEO. An owner that actually is operating a business in a B2B context, typically between like $2 and $20 million in revenue, lower number if they're more services, bigger number, or they make something physical.

02:09 - The problem he helps solve: When I think back on all the clients I've worked with, they were at a point of being stuck. They felt stuck either in revenue stuckness or not quite sure how to get to the next thing.

03:12 - The symptoms of the problem: The first and most obvious one is a revenue plateau, right? So they've hit a certain level of growth. They hit a certain number, but they're there for four years.

05:18 - Clients’ common mistakes before consulting Jose: One of the first is because of frustration, they think hiring an expensive 'he'll-solve-it' headcount is going to solve the problem.

06:48 - Jose’s Valuable Free Action (VFA): First, write down your top 10 client relationships, and the human beings that are most important to your business. Then call them. Especially if you're the owner, actually pick up the phone.

07:37 - Jose’s Valuable Free Resource (VFR): To get more FREE amazing and promising tips on how you can grow your business, click here: valueprop.com/tensteps

08:03 - Q: How easy is it to get help? A: Very easy! I make it really easy for somebody to just reach out and let's have a quick conversation.

Tweetable Takeaways from this Episode:

“Until you look at your business holistically, you really aren't going to get off that plateau.” -Jose PalominoClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10

Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the very sunny Sunshine Coast in Australia. I'm joined today by one of the smartest guys I know, actually-- and I've never told him that, so don't let him hear me say that, sort of thing-- Jose Palomino. Jose, welcome!

Jose Palomino 00:28

Well, glad to be here, Tom! Thanks.

Tom Poland 00:30

I mean, you're already a smart guy. You actually look really intelligent, as well. It's just-

Jose Palomino 00:34

Oh boy! That's a good pair, right?

Tom Poland 00:36

One could argue that's even more important. So, Jose,